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市場調查報告書

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1729381

2025 年至 2033 年日本男裝市場報告（依產品類型、季節、配銷通路和地區分類）。

Japan Menswear Market Report by Product Type, Season, Distribution Channel, and Region 2025-2033.

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年日本男裝市場規模達369億美元。展望未來， IMARC Group預計到2033年市場規模將達到587億美元，2025-2033年期間的成長率（CAGR）為5.3%。人們對外表的意識不斷增強、對網上購物管道的傾向不斷增加以及透過名人和社交媒體影響者進行的廣告活動數量不斷增加是推動市場發展的一些關鍵因素。

男裝是指以精湛的工藝、精心的製作和高品質的服裝。它涵蓋各種風格、剪裁和設計，可分為正式服裝、休閒服裝和半正式服裝。它包括褲子、T 卹、襯衫、牛仔布、運動服、冬季服裝、休閒服、晚裝和民族服裝。它通常具有多種顏色、尺寸和設計，並採用不同的布料，例如棉、尼龍、人造絲、羊毛和牛仔布。它在修飾和造型方面發揮著重要作用，有助於增強男性的整體自信。它還可以根據消費者的要求進行客製化。目前，對採用智慧布料製成的男裝的需求正在上升，這種布料本身融入了感測器、微晶片和導電材料。這些織物可以監測體溫、心率和其他生理參數，從而提高穿著者的舒適度和性能。

日本男裝市場趨勢：

社群媒體的強大影響力以及人們對外表意識的不斷增強正在促進日本市場的成長。此外，人們越來越傾向於使用線上購物管道，因為這種管道提供便利的購物體驗和廣泛的產品目錄，有利於該國市場的成長。除此之外，各大城市舉辦的時裝周和活動越來越多，引發了人們的關注，並激發了人們對男裝系列的興趣，推動了該國市場的成長。此外，日本男性越來越重視個人修飾和自我護理，這是推動男裝需求的另一個關鍵因素。此外，在該國營運的領先製造商正在引入 3D 身體掃描室，以準確測量消費者的身體並提供服裝尺寸和合身度的個人化建議。這項技術還可以生產適合個人體型和喜好的訂製服裝，從而提升整體客戶體驗。他們還推出了環保且永續的服裝，這些服裝採用可回收的布料材料和其他新穎的材質製成，可以滿足敏感肌膚消費者的需求。除此之外，不斷發展的時尚潮流也推動了該國市場的成長。日本消費者俱有強烈的時尚意識，他們熱切地接受新風格、新設計和新美學。從街頭服飾到訂製服裝，該國的時尚界不斷發展，這刺激了對滿足不同品味的時尚男裝的需求。日本男人經常透過服裝來表達自己的個性，這使得時尚成為他們生活方式的重要方面。

日本男裝市場細分：

按產品類型細分：

褲子
牛仔褲
襯衫和T卹
民族服飾
其他

按季節分手：

夏裝
冬裝
四季皆宜的服裝

依配銷通路分類：

超市和大賣場
專賣店
多品牌零售店
網路商店
其他

競爭格局：

該報告也對市場競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本男裝市場目前表現如何？未來幾年會如何表現？
新冠疫情對日本男裝市場有何影響？
根據產品類型，日本男裝市場是如何分類的？
日本男裝市場按季節如何分類？
日本男裝市場根據配銷通路如何分類？
日本男裝市場的價值鏈分為哪些階段？
日本男裝市場的主要促進因素和挑戰是什麼？
日本男裝市場的結構是怎麼樣的？主要參與者是誰？
日本男裝市場的競爭程度如何？

本報告回答的關鍵問題：

日本男裝市場目前表現如何？未來幾年會如何表現？
新冠疫情對日本男裝市場有何影響？
根據產品類型，日本男裝市場是如何分類的？
日本男裝市場按季節如何分類？
日本男裝市場依照配銷通路的分類是怎樣的？
日本男裝市場的價值鏈分為哪些階段？
日本男裝市場的主要促進因素和挑戰是什麼？
日本男裝市場的結構是怎麼樣的？主要參與者是誰？
日本男裝市場的競爭程度如何？

The Japan menswear market size reached USD 36.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 58.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The growing consciousness among individuals about their physical appearances, increasing inclination towards online shopping channels, and rising number of advertising campaigns via celebrity and social media influencers represent some of the key factors driving the market.

Menswear refers to garments manufactured with intricate craftsmanship, care, and quality. It encompasses various styles, cuts, and designs and can be categorized into formal, casual, and semi formal wear. It consists of trousers, t-shirts, shirts, denim, sports, winter, casual, night, and ethnic wear. It is commonly available in various colors, sizes, and designs using different fabrics, such as cotton, nylon, rayon, wool, and denim. It plays an important role in grooming and styling and assists in enhancing the overall confidence of men. It can also be tailored and customized as per the requirement of the consumer. At present, there is a rise in the demand for menswear made using smart fabrics, which incorporate sensors, microchips, and conductive materials into the fabric itself. These fabrics can monitor body temperature, heart rate, and other physiological parameters, which enhances comfort and performance for wearers.

Japan Menswear Market Trends:

A strong influence of social media and the increasing consciousness among individuals about their physical appearances is strengthening the growth of the market in Japan. Moreover, the rising inclination towards online shopping channels, which offer easy availability, convenience, and wide product catalogs, is favoring the growth of the market in the country. Apart from this, the increasing number of fashion weeks and events in major cities to create buzz and drive interest in menswear collections is propelling the growth of the market in the country. Furthermore, the increasing emphasis on personal grooming and self-care among Japanese men is another critical factor driving the demand for menswear. In addition, leading manufacturers operating in the country are introducing 3D body scanning booths to accurately measure the bodies of consumers and provide personalized recommendations for clothing sizes and fits. This technology also enables the production of custom-made garments that fit individual body shapes and preferences, which enhances the overall customer experience. They are also launching environment friendly and sustainable apparel, which are fabricated utilizing recyclable cloth materials and other novel variants that meet the requirement of consumers with sensitive skins. Besides this, evolving fashion trends bolstering the market growth in the country. Japanese consumers are highly fashion-conscious, and they eagerly embrace new styles, designs, and aesthetics. From streetwear to tailored ensembles, the fashion scene of the country continually evolves, which spurs demand for trendy menswear options that cater to diverse tastes. Japanese men often seek to express their individuality through clothing, which makes fashion an essential aspect of their lifestyle.

Japan Menswear Market Segmentation:

Breakup by Product Type:

Trousers
Denims
Shirts and T-Shirts
Ethnic Wear
Others

Breakup by Season:

Summer Wear
Winter Wear
All-Season Wear

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan menswear market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan menswear market?
What is the breakup of the Japan menswear market on the basis of product type?
What is the breakup of the Japan menswear market on the basis of season?
What is the breakup of the Japan menswear market on the basis of distribution channel?
What are the various stages in the value chain of the Japan menswear market?
What are the key driving factors and challenges in the Japan menswear market?
What is the structure of the Japan menswear market and who are the key players?
What is the degree of competition in the Japan menswear market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Menswear Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Menswear Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Menswear Market - Breakup by Product Type

6.1 Trousers
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Denims
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Shirts and T-Shirts
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Ethnic Wear
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)

7 Japan Menswear Market - Breakup by Season

7.1 Summer Wear
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Winter Wear
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 All-Season Wear
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Menswear Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Exclusive Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Multi-Brand Retail Outlets
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)

9 Japan Menswear Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Menswear Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis