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市場調查報告書
商品編碼
1800907
2025 年至 2033 年多功能清潔劑市場報告(按產品類型、最終用途、配銷通路和地區)Multi Cleaners Market Report by Product Type, End-Use, Distribution Channel, and Region 2025-2033 |
2024年,全球多功能清潔劑市場規模達47億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到65億美元,2025-2033年期間的複合年成長率(CAGR)為3.48%。推動市場發展的因素多種多樣,包括對環保產品的需求不斷成長、對保持衛生的日益重視,以及產品透過線上線下實體店等多種分銷管道的廣泛供應。
透過各種分銷管道廣泛供應
多功能清潔劑透過超市、大型超市和網店等各種分銷管道廣泛供應,推動了市場的成長。人們選擇透過線上管道購買這些清潔劑,因為它們提供了便利。網購提供了足不出戶即可輕鬆購物的便利。這對於生活忙碌或不喜歡擁擠場所的人尤其方便。此外,這些商店通常提供極具競爭力的價格和頻繁的折扣,使優質產品更實惠,同時吸引更多消費者,這推動了多功能清潔劑市場的成長。根據《富比士》報道,預計到2027年,電子商務市場規模將超過7.9兆美元。
環保產品需求不斷成長
2023年1月17日,漢高與殼牌化學有限公司達成為期五年的合作協議,將以基於再生原料的原料取代多達20萬噸用於生產界面活性劑的化石原料。這些可再生界面活性劑將用於漢高旗下的洗衣產品品牌,包括寶瑩(Persil)、Purex和all(R)等多個品牌。界面活性劑添加到清潔產品中,有助於起泡和去除污垢。此外,隨著人們對化學清潔劑有害影響的認知不斷提高,環保多功能清潔劑的需求也日益成長。人們越來越青睞有助於降低溫室氣體(GHG)排放的天然和有機產品。各國政府機構也正在實施更嚴格的環境法規,這支持了市場的成長。此外,綠色印章(Green Seal)和生態標誌(EcoLogo)等認證有助於個人識別符合嚴格環境標準的產品。
更加重視保持衛生
人們越來越重視居住環境的衛生清潔。他們定期清潔檯面、門把手和浴室等高頻接觸表面,這為多功能清潔劑市場帶來了積極的前景。多功能清潔劑的多功能性和在維持衛生標準方面的有效性使其在各種環境中都具有優勢。人們對既安全又高效的清潔劑的選擇也越來越嚴格。市場上的公司正在推出迎合這些消費者偏好的產品。例如,2023年9月29日,Bunzl Canada宣布近期推出其REGARDTM品牌的全新環保清潔產品系列。該系列產品提供了一種更安全、更健康的清潔替代方案,並且採用低致敏性和無腐蝕性的配方。
乳霜清潔劑非常適合需要使用研磨溶液去除厚重污垢和油污的棘手清潔任務。它通常用於廚房和浴室的爐灶、水槽和浴缸等表面。由於乳霜清潔劑能夠有效清除頑固污漬和污垢,其市場需求不斷成長,市場規模也不斷擴大。
噴霧清潔劑適用於日常清潔作業。它們適用於窗戶、電器和檯面等表面。由於其使用方便和簡單,噴霧清潔劑深受個人消費者的喜愛。此外,噴霧技術的創新,例如改進的噴嘴和環保配方,也正在推動市場成長。
濕紙巾為一次性使用且已預先濕潤,是快速簡單清潔任務的理想選擇。它們可用於消毒門把手、電燈開關和手機等表面。人們對便利性和衛生的日益追求正在對市場產生積極影響。濕紙巾便於攜帶且易於使用,是家庭和商業環境的理想選擇,因此多功能清潔劑市場前景看好。
住宅佔產業最大佔有率
人們日益意識到保持居住空間清潔的重要性,這推動了市場的成長。人們在清潔產品上的投入也越來越多,以確保居住空間的衛生。隨著個人收入水準的提高,對高階專業清潔產品的需求不斷成長,市場前景一片光明。多家清潔公司正在推出更高品質的產品,承諾提供更佳清潔效果和更高的安全性。
超市和大賣場是主要的細分市場
超市和大賣場提供各式各樣的清潔產品,包括多用途清潔劑。豐富的選擇讓消費者在一個地方便捷地比較不同的品牌和配方,提升購物體驗。這些大型零售商店提供一站式購物體驗,消費者可以購買所有家庭必需品,包括清潔用品、雜貨和其他生活必需品。一次購買多件商品的便利性是吸引消費者前往超市和大賣場的重要因素。
北美引領市場,佔據多功能清潔劑最大的市場佔有率
該報告還對所有主要區域市場進行了全面分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲(土耳其、沙烏地阿拉伯等)。報告指出,北美是多功能清潔劑最大的區域市場。
2023年9月5日,領先的專業清潔產品製造商Summit Brands宣布收購美國浮石公司(United States Pumice Company)旗下的Pumie(R)系列研磨清潔產品。 Pumie(R)的加入,進一步豐富了Summit Brands旗下強大的環保研磨清潔解決方案產品組合。 Pumie(R)產品廣泛應用於專業清潔和餐飲市場,並透過大型零售商分銷,以滿足家庭清潔需求。這些市場參與者之間的合作與收購,使北美地區成為最大的區域市場。此外,主要市場參與者不斷創新,推出新的清潔產品,推動了市場的成長。此外,人們在高階專業清潔產品上的支出也不斷增加,這些產品既環保又有效率。此外,超市、大賣場和線上平台等成熟的零售通路確保了消費者能夠輕鬆獲得各種清潔產品。因此,這些因素表明,該地區的多功能清潔產品市場近期存在機會。
(請注意,這只是關鍵參與者的部分列表,完整列表在報告中提供。)
The global multi cleaners market size reached USD 4.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.48% during 2025-2033. There are various factors that are driving the market, which include the rising demand for eco-friendly products, increasing focus on maintaining enhanced hygiene, and wide availability of products via several distribution channels like online and offline stores.
Wide Availability Via Various Distribution Channels
The wide availability of multi cleaners via various distribution channels such as supermarkets, hypermarkets, and online stores is propelling the market growth. People are choosing to buy these cleaners through online channels because they offer convenience. The ease of shopping from home without the need to leave the house is offered by online shopping. This is especially helpful for people who lead hectic lives or prefer to avoid crowded places. In addition, these stores often provide competitive pricing and frequent discounts, making premium products more affordable while attracting more people, which is propelling the multi cleaners market growth. The e-commerce market is anticipated to total over US$ 7.9 Trillion in 2027 as stated by Forbes.
Rising Demand for Eco-Friendly Products
On 17 January 2023, Henkel and Shell Chemical LP agreed to a five-year collaboration to replace up to 200,000 tons of fossil feedstocks used in the manufacturing of surfactants with feedstocks that are based on renewable raw materials. The renewable-based surfactants will be used in Henkel's laundry product brands including many varieties of Persil(R), Purex(R) and all(R) brands. Surfactants are added in cleaning products that help lather and lift dirt. Furthermore, the rising awareness among individuals about the harmful impact of chemical-based cleaners is catalyzing the eco-friendly multi cleaners demand. People are preferring natural and organic products that benefit in lowering greenhouse gas (GHG) emissions. Moreover, governing agencies of various countries are implementing stricter environmental regulations, which is supporting the market growth. Furthermore, certifications like Green Seal and EcoLogo help individuals identify products that meet stringent environmental standards.
Increasing Focus on Maintaining Hygiene
People are placing more emphasis on keeping their living areas hygienic and clean. They are regularly cleaning high-touch surfaces such as countertops, doorknobs, and bathrooms, which is offering a positive multi cleaners market outlook. The versatility and efficacy of multi cleaners in maintaining hygiene standards makes them advantageous in diverse settings. People are becoming more selective about cleaners that are both safe for human health and offer superior effectiveness. Companies in the market are introducing products that cater to these consumer preferences. For example, on 29 September 2023, Bunzl Canada announced the recent launch of its new line of eco-friendly cleaning products under the REGARDTM brand. The line offers a safer and healthier cleaning alternative and is hypoallergenic and non-caustic in formulation.
Cream cleaner works well for more difficult cleaning tasks requiring abrasive solution to get rid of thick dirt and grime. It is usually applied to surfaces like stovetops, sinks, and bathtubs in kitchens and bathrooms. The market is expanding as a result of the growing demand for cream cleaners because of its efficiency in clearing stubborn stains and dirt.
Spray cleaners are adaptable for use in daily cleaning operations. They are applied to surfaces like windows, appliances, and countertops. They are a popular choice among individuals due to their convenience and simplicity of usage. In addition, innovations in spray technology such as improved nozzles and eco-friendly formulations are bolstering the market growth.
Wipes are disposable and pre-moistened, which makes them ideal for quick and simple cleaning tasks. They are employed for disinfecting surfaces including door handles, light switches, and mobile phones. The growing desire for convenience and hygiene among people is influencing the market positively. Wipes are portable and easy to use, making them ideal for both household and commercial environments, thereby creating a positive multi cleaners market forecast.
Residential holds the largest share of the industry
The rising awareness about the importance of maintaining cleanliness in residential spaces is bolstering the market growth. People are investing more in cleaning products to ensure their living spaces are sanitary. The growing demand for premium and specialized cleaning products on account of inflating income levels of individuals is offering a positive market outlook. Multi cleaners companies are launching higher-quality products that promise better results and greater safety.
Supermarkets and hypermarkets represent the leading market segment
Supermarkets and hypermarkets offer a vast array of cleaning products including multi-purpose cleaners. This extensive availability allows individuals to compare different brands and formulations conveniently in one place, enhancing the shopping experience. These large retail stores provide a one-stop shopping experience, where individuals can purchase all their household needs including cleaning supplies, groceries, and other essentials. The convenience of buying multiple items in a single trip is a significant factor attracting consumers to supermarkets and hypermarkets.
North America leads the market, accounting for the largest multi cleaners market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and Others). According to the report, North America represents the largest regional market for multi cleaners.
On 5 September 2023, Summit Brands, a leading manufacturer of niche specialty cleaning products, announced the acquisition of the Pumie(R) line of abrasive cleaning products from United States Pumice Company. Pumie(R) joins a strong portfolio of eco-friendly abrasive cleaning solutions owned by Summit Brands. Pumie(R) products are widely used in the professional janitorial and restaurant markets and also distributed through major retailers for use at home. These collaborations and acquisitions among players in the market make the North American region the largest regional market. In addition, major market players are continually innovating and introducing new cleaning products, which is bolstering the market growth. Furthermore, people are spending more on premium and specialized cleaning products that are eco-friendly and highly efficient cleaning options. Besides this, the presence of well-established retail channels including supermarkets, hypermarkets, and online platforms ensures that consumers have easy access to a wide range of cleaning products. As a result, these factors show multi cleaners market recent opportunities in the region.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)