![]() |
市場調查報告書
商品編碼
1800779
2025 年至 2033 年數位地圖市場報告(按類型、用途、解決方案、部署模式、應用、最終用途產業和地區)Digital Map Market Report by Type, Usage, Solution, Deployment Mode, Application, End-Use Industry, and Region 2025-2033 |
2024年,全球數位地圖市場規模達60億美元。展望未來, IMARC Group預計到2033年,市場規模將達到157億美元,2025-2033年期間的複合年成長率(CAGR)為12.73%。各行各業對基於位置服務的需求日益成長、行動裝置和高速網際網路的普及以及行業技術的持續進步,是推動市場成長的一些關鍵因素。
智慧型手機和網路使用率不斷上升
全球智慧型手機用戶數量激增,為全球大量用戶提供了訪問數位地圖的管道。例如,根據國際電信聯盟 (ITU) 的數據,2022 年全球行動用戶數超過 85.8 億,而同期全球人口僅 79.5 億。此外,配備 GPS 功能的智慧型手機是強大的導航設備,使得數位地圖成為尋找位置、獲取方向和規劃路線的必備工具。基於位置的服務 (LBS),例如叫車應用程式、外送服務和本地商家搜索,都嚴重依賴數位地圖。例如,領先的線上外送應用程式之一 Zomato 在 2023 年交付了近 6.47 億份訂單。除此之外,使用數位地圖的行動應用程式和平台數量激增。這包括谷歌地圖、Waze 和蘋果地圖等導航應用,以及用於旅行、健身和社交網路等特定用途的各種專用應用。例如,Google地圖是2023年美國下載次數最多的地圖和導航軟體。 Waze位居第二,報告期間內下載量達989萬次。此外,這些應用程式還提供導航以外的功能,例如即時路況更新、公共交通資訊和基於位置的推薦。此外,Facebook、Instagram和Snapchat等社交網路平台也整合了位置共享功能,使用戶能夠與好友分享自己的位置並探索附近的景點,從而進一步擴大了數位地圖的市場佔有率。
自動駕駛汽車的出現
自動駕駛汽車的開發和測試需要高度詳細和精確的數位地圖。投資自動駕駛技術的公司正在推動對先進地圖解決方案的需求。隨著自動駕駛汽車的普及,對高品質即時地圖資料的需求也迅速成長。 2019年,全球自動駕駛汽車保有量接近3,100萬輛,而預計到2024年,這一數字將超過5,400萬輛。此外,數位地圖對於自動駕駛汽車在道路上安全且有效率地行駛至關重要。此外,數位地圖市場的公司也不斷創新,以提供滿足自動駕駛汽車獨特需求的先進地圖解決方案。這一趨勢正在重塑產業格局,並推動對地圖技術的大量投資,從而進一步增加數位地圖市場的收入。例如,2023年3月,大眾汽車集團旗下的Volkswagen ADMT GmbH與Mobileye Global Inc.合併,為自動駕駛汽車ID. Buzz AD開發和供應硬體軟體組件和數位地圖。從本質上講,自動駕駛汽車與數位地圖的融合正在徹底改變人們的出行方式,並加速智慧交通系統的發展。例如,2021年2月,越南本土製造商Vin Fast獲得了在加州公共道路上進行自動駕駛汽車測試的許可。為了在美國推廣其電動車,該公司申請了這項許可。
技術進步
技術的不斷進步對數位地圖市場前景產生了積極影響。物聯網設備,例如支援 GPS 的車輛、穿戴式裝置和智慧家庭設備,會產生大量基於位置的資料。這些資料用於改進數位地圖,提供更準確、更詳細的資訊。例如,2023 年 11 月,Reliance Jio 推出了 JioMotive,這是一款即插即用的 4G 汽車 GPS 追蹤器。由於此自動追蹤器連接到汽車的 OBD(車載診斷)連接器,因此使用起來非常簡單。 JioMotive 可以幫助追蹤各種關鍵活動,包括駕駛習慣和車輛的當前位置。除此之外,GPS 還可以作為汽車的 Wi-Fi 熱點。此外,巨量資料分析和機器學習演算法的使用使數位地圖提供者能夠分析大量資料,例如交通模式和用戶行為,以提高地圖精度並提供更個性化的服務。同時,3D 地圖的蓬勃發展成為另一個促進成長的因素。例如,2024年2月,印度總理莫迪委託領先的地圖公司Genesys International Corporation開發瓦拉納西的3D數位孿生。該專案利用Genesys New India Map堆疊,是瓦拉納西邁向數位轉型的重要一步。預計這些因素將在未來幾年進一步推動數位地圖市場的需求。
The global digital map market size reached USD 6.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.73% during 2025-2033. The growing demand for location-based services across various industries, the proliferation of mobile devices and high-speed internet, and ongoing technological advancements in the industry represent some of the key factors driving the market growth.
Rising Usage of Smartphones and Internet
The number of smartphone users across the globe has surged significantly, providing access to digital maps to a vast number of users worldwide. For instance, according to the International Telecommunication Union (ITU) mobile subscriptions surpassed 8.58 billion in 2022 as compared to the global population of 7.95 billion halfway through the year. Additionally, smartphones equipped with GPS capabilities serve as powerful navigation devices, making digital maps indispensable for finding locations, getting directions, and planning routes. Location-based services (LBS), such as ride-hailing apps, food delivery services, and local business searches, heavily rely on digital maps. For instance, Zomato, one of the leading online food delivery apps delivered nearly 647 million orders in 2023. Besides this, the proliferation of mobile apps and platforms that utilize digital maps has surged. This includes navigation apps like Google Maps, Waze, and Apple Maps, as well as various specialized apps for specific purposes like travel, fitness, and social networking. For instance, Google Maps was the most downloaded map and navigation software in the U.S. in 2023. Waze came up second, with 9.89 million downloads during the time under review. In line with this, these apps provide functionalities beyond navigation, such as real-time traffic updates, public transportation information, and location-based recommendations. Apart from this, social networking platforms like Facebook, Instagram, and Snapchat incorporate location-sharing features, enabling users to share their whereabouts with friends and discover nearby points of interest, further adding to the digital map market share.
Emergence of Autonomous Vehicles
The development and testing of autonomous vehicles require highly detailed and precise digital maps. Companies investing in autonomous driving technologies are fueling the demand for advanced mapping solutions. As self-driving cars become more prevalent, the demand for high-quality, real-time mapping data is increasing rapidly. In 2019, there were nearly 31 million automated cars across the globe, whereas the number of automated cars is expected to surpass 54 million in 2024. Moreover, digital maps are essential for autonomous vehicles to navigate safely and efficiently on the roads. Apart from this, companies in the digital map market are innovating to provide advanced mapping solutions that meet the unique requirements of autonomous vehicles. This trend is reshaping the industry landscape and driving significant investments in mapping technology, which is further adding to the digital map market revenue. For instance, in March 2023, Volkswagen ADMT GmbH, a part of Volkswagen AG, joined Mobileye Global Inc. to develop and supply hardware software components and digital maps for the self-driving ID. Buzz AD. In essence, the convergence of autonomous vehicles and digital maps is revolutionizing the way individuals move and accelerating the development of smart transportation systems. For instance, in February 2021, Vin Fast, a domestic manufacturer in Vietnam, obtained a license to conduct autonomous vehicle tests on public roads in California. To promote its electric cars in the U.S., the business applied for this permit.
Technological Advancements
The rising advancement of technology is positively impacting the digital map market outlook. IoT devices, such as GPS-enabled vehicles, wearables, and smart home devices, generate vast amounts of location-based data. This data is used to improve digital maps, providing more accurate and detailed information. For instance, in November 2023, Reliance Jio launched JioMotive, a plug-and-play 4G GPS tracker for cars. Since the auto tracker attaches to the OBD (On-Board Diagnostics) connector of the car, it is simple to use. JioMotive can assist in tracking a variety of crucial activities, including driving habits and a vehicle's current location. Apart from this, the GPS also functions as a Wi-Fi hotspot for the car. In addition, the use of big data analytics and machine learning algorithms enables digital map providers to analyze large volumes of data, such as traffic patterns and user behavior, to improve mapping accuracy and provide more personalized services. In line with this, the surging integration of 3D maps is acting as another growth-inducing factor. For instance, in February 2024, the Prime Minister of India, Narendra Modi, assigned Genesys International Corporation, a leading mapping company, to develop a 3D Digital Twin of Varanasi. Utilizing the Genesys New India Map stack, the project is a significant step in Varanasi towards digital transformation. These factors are further expected to drive the digital map market demand in the coming years.
GIS represented the largest segment
GIS-powered maps are being used to leverage cellular connectivity and expand telecom networks in order to achieve real-time map execution and user accessibility. Digital map solutions are becoming more sophisticated with vector development and map simulation approaches as GIS manufacturers create mobile-based geospatial sensor platforms. For instance, the Central Water Authority of Mauritius implemented ESRI's Geographical Information System (GIS) technology across customer service operations. It allows a clear picture of the water distribution network to its stakeholders.
Outdoor accounted for the largest market share
The rising adoption of outdoor maps in the automotive industry is proliferating the segment growth. In line with this, many outdoor enthusiasts use digital maps to track their sports activities, such as hiking, biking, running, and skiing. These apps provide features like real-time GPS tracking, distance measurement, elevation tracking, and performance analysis. Popular examples include Strava, MapMyRun, and Ski Tracks.
Software represented the largest segment
According to the digital map market overview, the increasing demand for mapping software is attributed to the surging usage of the internet. In line with this, with the proliferation of smartphones, more people have access to mapping applications. This has led to increased demand for mapping software that can provide navigation, location-based services, and real-time information. In addition, the integration of big data and artificial intelligence (AI) with mapping software has enabled advanced functionalities such as predictive analytics, route optimization, and real-time traffic updates. This has heightened the demand for mapping software that can handle and analyze large volumes of spatial data efficiently.
On-premise accounted for the largest market share
Many businesses, especially those dealing with sensitive location data, have concerns about data security and privacy. With on-premises deployment, organizations have more control over their data and can ensure compliance with regulations like GDPR (General Data Protection Regulation). They can keep sensitive data within their own infrastructure, reducing the risk of data breaches and unauthorized access. Besides this, on-premise solutions offer greater customization and flexibility compared to cloud-based solutions. Organizations can tailor the digital mapping software to their specific needs and integrate it with their existing IT infrastructure. This level of customization is particularly beneficial for industries with unique requirements or complex workflows.
Routing and navigation represented the largest segment
According to the digital map market statistics, the surging demand for routing and navigation is attributed to the growing urbanization and the expansion of transportation networks. This leads to a higher demand for efficient routing and navigation solutions. People are constantly on the move, whether commuting to work, traveling for leisure, or conducting business, and they rely on digital maps for navigation guidance. Apart from this, traffic congestion is a major concern in urban areas, leading to wasted time, fuel, and increased pollution. Routing and navigation solutions help users find the fastest routes, avoid traffic jams, and reduce travel time, thereby improving overall efficiency and reducing stress. For instance, in December 2023, the BMW Group launched new models with BMW/MINI Operating System 9 featuring a new navigation system supported by Mapbox. A 3D map layout that is immersive and incorporates dynamic lighting and accurate buildings, along with advanced navigation tools like route planning suited for charging, are among the latest additions.
Automotive accounted for the largest market share
Navigation systems have become standard features in modern automotive vehicles. Digital maps are the backbone of these systems, providing real-time guidance, turn-by-turn directions, and traffic updates. In addition, the development of connected and autonomous vehicles heavily relies on digital maps. These vehicles require highly detailed and accurate maps for precise localization, path planning, and decision-making. Digital maps enable CAVs to understand road conditions, recognize lane markings, and navigate complex environments safely. Consumers expect accurate and up-to-date maps integrated seamlessly into their vehicles for convenient and safe navigation. For instance, in January 2024, Toyota Motor Corporation integrated Mapbox software, which is a major provider of innovative mapping, navigation, and location-based technologies, in its vehicle navigation system.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital maps.
Some of the factors driving the North America digital map market included the rising demand for location-based services, increasing use of mobile technologies for navigation, and ongoing product innovation. These will continue to positively influence the digital map market forecast. Moreover, North America is a hub for location-based services, including navigation, geolocation-based marketing, and delivery services. The demand for digital maps is driven by the widespread adoption of smartphones and the increasing integration of location-based features into mobile apps and services. For instance, Mitsubishi Motors North America, Inc. (MMNA) introduced ClickShop 2.0, an industry-first digital solution, in collaboration with AutoFi Inc. and Santander Consumer USA. With ClickShop 2.0, the car-buying process is seamlessly connected from the Tier-1 and Tier-3 websites of Mitsubishi Motors and its dealer partners to the Mitsubishi dealer showrooms, providing an unmatched and smooth shopping experience. Besides this, with the increasing urbanization and traffic congestion in major North American cities, there's a high demand for digital maps that provide accurate real-time traffic updates, alternative route suggestions, and predictive traffic analytics. Navigation apps like Google Maps and Waze are heavily used by commuters in North America.