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市場調查報告書
商品編碼
1792433
2025-2033年薄荷醇香菸市場報告(按膠囊類型、最終用戶、尺寸、配銷通路和地區)Menthol Cigarette Market Report by Capsule Type, End-User, Size, Distribution Channel, and Region 2025-2033 |
2024年,全球薄荷捲菸市場規模達970億美元。展望未來, IMARC Group預計到2033年,市場規模將達到1,205億美元,2025-2033年期間的複合年成長率(CAGR)為2.37%。消費者偏好轉向薄荷口味、針對年輕人的積極行銷、監管動態、可支配收入水平的飆升、青睞薄荷口味的文化規範以及製造技術的進步,都是促進薄荷捲菸市場成長的一些因素。
消費者偏好的轉變
消費者偏好的變化往往會在很大程度上影響全球薄荷捲菸市場的成長。薄荷捲菸是一種廣受歡迎的口味,因為它能帶來清涼的感覺,許多消費者認為這種感覺比非薄荷捲菸更順滑,因此消費者更頻繁地轉向薄荷捲菸。此外,希望擺脫普通菸草產品的吸菸者也被這些新產品帶來的新奇感和口味所吸引,從而推動了市場的成長。根據薄荷捲菸市場預測,隨著注重健康的消費者數量激增,對口味較溫和的薄荷捲菸(相對於非薄荷捲菸)的需求也在成長,這刺激了市場的成長。
積極的行銷策略
菸草製造商用於推廣品牌和在市場上站穩腳跟的策略是支撐全球市場成長的關鍵因素。這些公司在定向廣告、贊助和產品置入方面投入巨資,瞄準特定的消費群體,建立品牌忠誠度或品牌知名度。媒體驅動的品牌推廣技術使薄荷香菸在年輕人和女性群體中被視為受歡迎、時尚且具有社會吸引力的產品。此外,透過推出限量版薄荷香菸以及創新的包裝解決方案,進一步強化了產品的獨特性,從而促進了市場的成長。
監管格局
全球薄荷醇香菸市場的監管格局塑造了不同的區域動態,因為各國的規則和政策各不相同。美國薄荷醇香菸市場受到監管行動的顯著影響。 2022年,美國食品藥物管理局 (FDA) 宣布計劃提出產品標準,禁止薄荷醇作為香菸的標誌性香料,並禁止在雪茄中使用包括薄荷醇在內的所有標誌性香料。這些發展反映了各國為減少菸草使用,尤其是那些被視為吸引年輕人的產品而做出的更廣泛努力。世界各地各國也採取了類似的舉措,禁止添加添加劑、收緊行銷規則並提高稅收,通常出於健康考量和對年輕人的吸引力,將薄荷醇香菸作為主要目標。
The global menthol cigarette market size reached USD 97.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 120.5 Billion by 2033, exhibiting a growth rate (CAGR) of 2.37% during 2025-2033. Shifting consumer preferences toward menthol flavors, aggressive marketing targeting young adults, regulatory dynamics, surging disposable income levels, cultural norms favoring menthol variants, and technological advancements in manufacturing are some of the factors fostering the menthol cigarette market growth.
Shifting Consumer Preferences
The changing consumer preferences are inclined to affect the growth of the global menthol cigarette market to a large extent. Menthol is a popular flavor because it offers a cooling sensation that many consumers believe is smoother than smoking non-menthol cigarettes, leading consumers to switch to menthols more frequently than similar products. Additionally, smokers looking to get away from regular tobacco products are lured by the novelty and flavors provided by these new products, which is boosting the market growth. As per the menthol cigarette market forecast, with the surging number of health-conscious consumers, the demand for milder menthol cigarettes (in comparison to non-menthol) has increased, which is stimulating the market growth.
Aggressive Marketing Strategies
The strategies used by tobacco manufacturers to market their brands and gain a foothold in the market are key factors supporting the global market growth. These companies are making huge investment in targeted advertising, sponsorships, and product placement to target on a specific consumer sector and build up brand loyalty or brand awareness. Media-driven branding techniques contribute to menthol cigarettes being perceived as popular, fashionable, and socially desirable products among young adults and females. In addition, the exclusivity of the product is further reinforced through the launch of limited-edition menthol variants as well as through innovative packaging solutions, contributing to the market growth.
Regulatory Landscape
The regulatory landscape of the global menthol cigarette market shapes different regional dynamics, as the rules and policies vary by country. The menthol cigarette market USA has been significantly influenced by regulatory actions. In 2022, the Food and Drug Administration (FDA) announced plans to propose product standards to ban menthol as a characterizing flavor in cigarettes and to prohibit all characterizing flavors, including menthol, in cigars. These developments reflect broader efforts to reduce tobacco use, especially products seen as appealing to younger demographics. Around the world, countries have taken similar steps, banning additives, tightening marketing rules, and increasing taxes, often targeting menthol cigarettes due to health concerns and youth appeal.
Single capsule menthol cigarette accounts for the majority of the market share
The single capsule menthol cigarette segment is driven by the increasing demand for customizable smoking experiences among consumers seeking novelty and variety in their tobacco consumption. This segment offers smokers the ability to control the intensity of menthol flavor by crushing the capsule within the filter, providing a tailored sensory experience with each puff. Additionally, the convenience and portability of single capsule menthol cigarettes appeal to on-the-go consumers who prioritize convenience and flexibility in their smoking habits. Furthermore, the perception of single capsule menthol cigarettes as a modern and innovative product aligns with evolving consumer preferences for novel and trendy tobacco products, particularly among younger demographics and urban populations. Moreover, the segment's growth is fueled by aggressive marketing strategies employed by tobacco companies, which highlight the customizable nature and unique selling points of single capsule menthol cigarettes through targeted advertising campaigns and product promotions.
Male accounts for the majority of the market share
The male segment in the menthol cigarette market is driven by several key factors, such as the increasing demand for menthol cigarettes among male smokers is propelled by the desire for a refreshing and invigorating smoking experience. Menthol's cooling sensation provides a unique sensory satisfaction, particularly favored by male smokers who seek a more enjoyable and gratifying smoking ritual. Additionally, the male segment is influenced by social factors, including peer influence and societal norms, which contribute to the widespread acceptance and popularity of menthol cigarettes among male smokers. The perception of menthol cigarettes as a symbol of masculinity and sophistication further reinforces their appeal to this demographic, fostering a sense of identity and belonging within male smoker communities. Moreover, the availability of a wide range of menthol cigarette brands and variants tailored to different taste preferences and intensity levels caters to the diverse preferences of male smokers, allowing them to choose products that align with their individual preferences and lifestyles.
King size accounts for the majority of the market share
The king-size segment in the menthol cigarettes market is driven by several key factors, such as the increasing demand for value and convenience among consumers fuels the growth of this segment. King-size cigarettes offer smokers a longer-lasting smoking experience, providing better value for money compared to standard-sized cigarettes. Additionally, the larger size appeals to heavy smokers who seek a more substantial nicotine hit and prolonged satisfaction from each cigarette. Moreover, the king-size segment is driven by the rising popularity of menthol-flavored cigarettes among young adults and women. Menthol's perceived cooling sensation and smoother smoke experience make it a preferred choice for many smokers, driving demand for menthol variants in larger sizes. Furthermore, the segment benefits from the strategic marketing efforts of tobacco companies, which promote king-size menthol cigarettes through targeted advertising campaigns and product innovations. These companies capitalize on consumer preferences and trends, leveraging the allure of menthol to capture a larger share of the market.
The supermarket segment is driven by the increasing consumer demand for convenience, variety, and competitive pricing. Supermarkets offer a one-stop shopping experience, catering to diverse consumer needs with a wide range of products under one roof. The convenience factor, coupled with the availability of fresh produce, packaged goods, and household essentials, attracts busy shoppers looking to streamline their shopping trips. Additionally, supermarkets leverage economies of scale to negotiate favorable pricing with suppliers, allowing them to offer competitive prices and discounts to customers. Furthermore, the proliferation of supermarket chains and the expansion of store networks into suburban and rural areas contribute to market growth, enhancing accessibility for consumers across diverse demographics and geographic regions.
The hypermarket segment is driven by the increasing consumer preference for bulk purchases, value-for-money offerings, and a comprehensive product assortment. Hypermarkets combine the features of supermarkets and department stores, offering a vast selection of groceries, electronics, apparel, and household items under one expansive roof. The appeal of hypermarkets lies in their ability to provide a one-stop shopping destination for consumers seeking convenience and cost savings. By offering bulk discounts, promotional deals, and exclusive private-label brands, hypermarkets attract price-conscious shoppers looking to maximize their purchasing power. Moreover, the spacious layout and ample parking facilities of hypermarkets enhance the shopping experience, allowing customers to browse leisurely and explore a wide range of products in a single visit. The strategic location of hypermarkets in high-traffic areas and their extended operating hours further contribute to their popularity among busy urban consumers seeking convenience and accessibility.
The online retail segment is driven by the increasing adoption of e-commerce platforms, digitalization trends, and shifting consumer shopping behaviors. Online retailers offer unparalleled convenience, allowing consumers to browse, purchase, and receive products from the comfort of their homes or on-the-go via mobile devices. The convenience of doorstep delivery, hassle-free returns, and personalized recommendations enhance the overall shopping experience, driving customer satisfaction and loyalty. Furthermore, the availability of diverse payment options, secure transactions, and advanced logistics infrastructure ensure smooth order fulfillment and timely delivery, fostering trust and confidence among online shoppers.
Asia Pacific leads the market, accounting for the largest menthol cigarette market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific market is driven by the increasing consumer preference for menthol-flavored cigarettes, influenced by cultural norms and smoking traditions prevalent in many countries across the region. Menthol cigarettes are often perceived as offering a smoother smoking experience and a refreshing sensation, aligning well with the preferences of Asian consumers who value sensory satisfaction in their tobacco products. Furthermore, the region's large and diverse population, particularly in countries like China and India, presents a vast market opportunity for menthol cigarette manufacturers to capitalize on. Additionally, the Asia Pacific market is characterized by rapid urbanization and rising disposable incomes, particularly among the middle-class demographic, which further fuels the demand for menthol cigarettes as consumers seek affordable luxury and indulgence. Moreover, the regulatory landscape in the Asia Pacific region, while increasingly stringent in some countries, may still be relatively favorable towards menthol cigarettes compared to Western markets, allowing for continued growth and market penetration.