![]() |
市場調查報告書
商品編碼
1792374
2025 年至 2033 年線上服飾租賃市場報告,涵蓋服裝款式、最終用戶、價格範圍、最終用途領域(企業對消費者、企業對企業)、商業模式和地區Online Clothing Rental Market Report by Clothing Styles, End User, Price Range, End Use Sector (Business to Consumer, Business to Business ), Business Model, and Region 2025-2033 |
2024年,全球線上服飾租賃市場規模達24億美元。展望未來, IMARC Group預計到2033年,該市場規模將達到49億美元,2025-2033年期間的複合年成長率(CAGR)為7.92%。日益成長的永續性關注、對特殊場合服裝的需求不斷成長以及對時尚實驗的渴望是推動市場發展的主要因素。
採用基於訂閱的服務
訂閱模式讓消費者無需頻繁瀏覽和挑選,即可定期獲得新服裝,從而帶來便利體驗。顧客可以根據自己的喜好獲得精心挑選的商品,從而更輕鬆地打造多樣化的衣櫥。例如,根據 Pure London 發表的一篇文章,訂閱模式的體驗更加個性化,顧客可以填寫自己的尺寸、喜好、衣櫥需求和其他詳細資訊,然後才能收到專門為他們挑選的商品。此外,訂閱者還可以選擇更廣泛的服裝,包括當季潮流單品、設計師單品和小眾風格。這種多樣性讓消費者無需購買即可嘗試不同的造型和風格。例如,2024 年 6 月,按需時尚科技平台 lookingGlass 推出了新的月度訂閱計劃,讓訂閱者可以隨時隨地獲得按需時尚指導。該計劃旨在透過根據千禧世代媽媽的個人風格偏好提供快速的衣櫥推薦,為她們賦能。此外,部分訂閱服務也會利用資料分析和客戶回饋,依照個人喜好客製化選擇,進而提升訂閱者的個人化購物體驗。這些因素進一步提振了線上服裝租賃市場的收入。
永續發展意識不斷增強
消費者越來越意識到快時尚的負面影響,它會產生太多的浪費,消耗資源。例如,根據《商業內幕》(Business Insider)的分析,時尚生產佔全球碳排放總量的10%。它不僅消耗水資源,污染河流和溪流,而且每年85%的紡織品最終都會被填埋。此外,線上服裝租賃透過多次租賃延長服裝的使用壽命,減少了持續生產的需要,從而解決了這個問題。這種環保的方式引起了那些尋求比傳統購物方式更永續的環保替代品的消費者的共鳴。例如,根據Econyl發表的文章,與購買一件新衣服相比,租賃一件衣服可節省約24%的水、6%的能源和3%的二氧化碳排放量。透過選擇租賃服務,個人積極地為減少服裝浪費做出貢獻,並為符合其道德價值的循環時尚經濟做出貢獻。例如,Gwi 的一篇文章指出,美國五分之一的人更喜歡租衣服而不是買衣服。這為線上服裝租賃市場的預測做出了貢獻。
偶爾穿著的需求不斷增加
偶爾穿著的需求不斷成長,這是市場成長的重要驅動力。在婚禮、派對、慶祝活動和其他活動等特殊場合租用服裝,比購買昂貴的設計師服裝更經濟實惠。例如,2023 年 4 月,Wedding Wingman 公司在美國推出了男士婚禮服裝。這些產品在 Men's Wearhouse 網站上有售。許多消費者喜歡租用,而不是購買他們可能只穿一次或不經常穿的服裝,這樣既省錢又不失時尚。例如,線上服裝租賃的主要參與者之一 Rent the Runway 在第一季的收入加倍,從 2021 年的 3,350 萬美元增至 2022 年的約 6,710 萬美元,而其用戶群在 2022 年季度末成長了 82%。此外,線上租衣也提供了便利,無需前往多家商店尋找完美的服裝。相反,顧客可以瀏覽豐富的線上目錄,選擇符合自己風格和活動需求的商品,然後直接送到府上。例如,2024年5月,John Lewis在商業街上推出了一系列男裝品牌供租賃,包括BOSS Tailoring、Charles Tyrwhitt和新品牌Hay Life等。顧客可以根據場合瀏覽其網站上的庫存,並租用一件服裝4天、8天、16天或30天,如有需要,還可以提供隔日送達服務。商品選定後,將直接寄送到指定地址,並附上預付郵資的退貨標籤,這正在推動線上服裝租賃市場佔有率的成長。
The global online clothing rental market size reached USD 2.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.92% during 2025-2033. The increasing sustainability concerns, the escalating demand for special occasion attire, and the growing desire for fashion experimentation are some of the major factors propelling the market.
Adoption of Subscription-based Services
Subscription models offer convenience by providing regular access to new clothing items without the need for frequent browsing and selection. Customers receive curated selections based on their preferences, making it easier to maintain a varied wardrobe. For instance, according to an article published by Pure London, in subscription models, the experience is individualized, as clients are able to fill in their sizes, preferences, wardrobe needs, and other details before receiving things chosen specifically for them. Moreover, subscribers have access to a wider range of clothing options, including seasonal trends, designer pieces, and niche styles. This variety allows consumers to experiment with different looks and styles without the commitment of purchasing. For example, in June 2024, lookingGlass, the on-demand fashion tech platform, launched its new monthly subscription plan, which allowed subscribers to receive on-demand fashion guidance when and when they wanted it. The program was specifically meant to empower millennial mothers by providing fast wardrobe recommendations tailored to their individual style preferences. Apart from this, some subscription services use data analytics and customer feedback to tailor selections to individual preferences, enhancing the personalized shopping experience for subscribers. These factors are further bolstering the online clothing rental market revenue.
Growing Sustainability Awareness
Consumers are increasingly conscious of the detrimental effects of fast fashion, which generates excessive waste and depletes resources. For instance, according to an analysis by Business Insider, fashion production accounts for 10% of total world carbon emissions. It depletes water resources and pollutes rivers and streams, while 85% of all textiles end up in landfills every year. Besides this, online clothing rental addresses this concern by extending the lifespan of garments through multiple rentals, reducing the need for constant production. This eco-friendly approach resonates with environmentally conscious consumers who seek more sustainable alternatives to conventional shopping. For example, as per the article published by Econyl, renting a single piece of clothing can save up to approximately 24% water, 6% energy, and 3% CO2 emissions compared to purchasing a new item. By opting for rental services, individuals actively contribute to the reduction of clothing waste and contribute to a circular fashion economy that aligns with their ethical values. For example, in an article reported by Gwi, 1 in 5 individuals in the United States prefer renting an outfit rather than buying one. This is contributing to the online clothing rental market forecast.
Increasing Demand for Occasional Wear
The rising demand for occasional wear has been a significant driver of growth in the market. Renting clothing for special occasions, such as weddings, parties, galas, and other events, offers a cost-effective alternative to purchasing expensive designer. For instance, in April 2023, the Wedding Wingman company introduced men's wedding attire in the United States. The products are listed on the Men's Wearhouse website. Many consumers prefer to rent rather than buy outfits they may only wear once or infrequently, thereby saving money while still looking stylish. For example, Rent the Runway, one of the key players in online clothing rental, doubled its revenue in Q1, from US$33.5 Million in 2021 to about US$67.1 Million in 2022, while its subscriber base rose 82% by the quarter's end of 2022. Besides this, renting clothing online provides convenience by eliminating the need to visit multiple stores in search of the perfect outfit. Instead, customers can browse extensive online catalogs, select items that fit their style and event requirements, and have them delivered directly to their doorstep. For instance, in May 2024, John Lewis launched a wide selection of menswear brands available for rent on the high street, including BOSS Tailoring, Charles Tyrwhitt, and the new brand Hay Life, among others. Customers can browse the inventory on their website based on the occasion and rent a garment for four, eight, sixteen, or thirty days, with next-day delivery available if needed. Once the items have been chosen, they are shipped directly to the address and will include a pre-paid postal label for returns, which is propelling the online clothing rental market share.
Ethnic wear dominates the market
Ethnic wear encompasses a wide range of traditional attire that resonates deeply with people's heritage, customs, and identity. This segment is not only favored during festivals and special occasions but also in day-to-day wear, making it an integral part of people's wardrobes. Moreover, the global popularity of ethnic wear can be attributed to its adaptability across various cultures and its timeless appeal. As people become more globally interconnected, there is a growing interest in exploring and celebrating diverse clothing styles. Online clothing rental platforms have facilitated access to a rich array of ethnic wear, enabling individuals to experience the richness of different cultures without having to invest in numerous traditional outfits. According to the online clothing rental market statistics, this resonance between tradition and modernity, coupled with the ease of accessibility, makes ethnic wear the largest and thriving segment in the landscape of clothing styles. For instance, in June 2024, Monsoon collaborated with MyWardrobe, a clothes rental company, to launch a capsule collection of bridalwear and occasion gowns for rent.
Women hold the largest share in the market
According to the online clothing rental market outlook, women have historically been more closely associated with fashion and have a broader range of clothing options compared to men. This diversity in fashion choices naturally drives demand for different styles, outfits, and trends. Additionally, the empowerment and equality movements that have gained momentum in recent years have led to an increased focus on self-expression and individuality. Clothing is a significant avenue for women to convey their identity, beliefs, and aspirations. Online clothing rental platforms provide an opportunity for women to experiment with various styles and express themselves without committing to permanent purchases. Furthermore, the rise of social media has amplified the visibility of fashion choices, driving the desire for variety and newness among women. The convenience of online rental services also caters to busy lifestyles, making it easier for women to access a wide array of clothing for different occasions. For instance, in May 2024, Hurr Flex provided customers to rent apparel for £99. Customers can test out "elevated everyday" apparel and accessories from womenswear companies, including Acler, Aligne, Cecilie Bahnsen, Favorite Daughter, Rixo, and Sandro.
Low price range dominate the market
Online clothing rental services catering to the low-price range segment tap into this demand, providing access to trendy and stylish clothing without the burden of high costs. Additionally, the democratization of fashion and the proliferation of online platforms have made fashion more accessible to a broader audience. The low-price range segment ensures inclusivity, allowing individuals from various economic backgrounds to engage in fashion exploration and experimentation. This inclusivity resonates with the ethos of online clothing rental, where diversity and variety are key selling points. Moreover, the rise of conscious consumerism has prompted a shift towards value-based shopping. Customers are increasingly inclined to seek cost-effective options that maintain quality. The low-price range segment addresses this demand by offering a curated selection of clothing that meets both style and budget considerations.
Business to consumer (B2C) holds the largest share of the market
The rise of e-commerce and digital platforms has reshaped how consumers access goods and services, with B2C models facilitating direct interactions between businesses and individual customers. Online clothing rental services align seamlessly with this model, providing a user-friendly interface for consumers to explore, select, and receive rental garments. Additionally, the evolution of work culture, including remote work and virtual events, has sparked a demand for flexible and stylish professional attire. B2C online clothing rental caters to this need, allowing individuals to access a variety of business-appropriate outfits without the commitment of ownership. This is particularly relevant for those who seek to maintain a professional image without the need to invest in an extensive work wardrobe. Moreover, the B2C segment aligns with the consumer shift towards experiences over ownership. Renting clothing items provides consumers with the experience of wearing diverse styles, attending events, and expressing themselves without accumulating excessive items in their closets. The convenience of online platforms, coupled with the ability to browse and rent clothing from the comfort of one's home, reinforces the appeal of the B2C model in the online clothing rental market.
Standalone model dominates the market
The standalone model allows for a clear and uncomplicated user journey. This is driving the online clothing rental market demand. Customers can easily access a dedicated platform, browse a curated selection of clothing, and rent items according to their preferences. This straightforward process aligns with the modern consumer's preference for seamless and intuitive online experiences. Additionally, the standalone model fosters brand loyalty and recognition. By exclusively offering rental services, these platforms can focus their resources on curating quality collections, refining user interfaces, and building a distinct brand identity. This specialization often translates into higher customer trust and satisfaction. Furthermore, the standalone model grants greater flexibility in tailoring services to match customer demands. Platforms can swiftly respond to changing trends and customer preferences, enhancing their agility in the dynamic fashion landscape.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and Middle East and Africa. According to the report, North America accounted for the largest market share.
North America possesses a tech-savvy population with high internet penetration rates, creating an ideal environment for the proliferation of online platforms. This technological readiness has facilitated the growth of online clothing rental services, enabling easy access to a wide range of clothing options. Furthermore, consumers exhibit a strong inclination toward sustainable and eco-conscious practices. For instance, according to a survey conducted in the United States and published in the August 2021 issue of Sustainability, Gen Z adults are becoming more likely to rent clothing rather than buy them. Online clothing rental aligns well with this ethos, offering a sustainable alternative to traditional fast fashion consumption. As environmental concerns continue to shape consumer behaviors, the appeal of renting clothing over owning resonates significantly. Additionally, North America's diverse culture and frequent events fuel the demand for a variety of clothing styles. From everyday wear to special occasions, the convenience of renting outfits for specific events addresses the need for versatility and novelty.
Numerous leading players have invested heavily in building user-friendly and intuitive online platforms. These platforms offer seamless browsing, selection, and checkout processes, enhancing the overall customer experience and encouraging repeat usage. Additionally, partnerships with fashion brands and designers have enabled these players to expand their inventory and offer a diverse range of clothing options to customers. Collaborations with renowned designers create exclusivity and entice customers with high-end choices they might not have access to otherwise. Moreover, an emphasis on sustainability is evident through efforts to minimize waste and carbon footprints. Key players often prioritize circular fashion practices by ensuring garments are well-maintained, repaired, and cleaned to extend their lifespans. In line with this, personalized recommendations and virtual try-on technology have been integrated into platforms, enhancing customer engagement and addressing the challenge of ensuring the right fit and style for customers' preferences. Furthermore, data analytics and AI-driven insights have been employed to predict fashion trends, optimize inventory management, and tailor offerings to meet consumer demands.