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市場調查報告書
商品編碼
1797996

2032 年線上服裝租賃市場預測：按產品類型、目標受眾、經營模式、最終用戶和地區進行的全球分析

Online Clothing Rental Market Forecasts to 2032 - Global Analysis By Product Type, Target Audience, Business Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球線上服裝租賃市場預計在 2025 年達到 14 億美元，到 2032 年將達到 28 億美元，預測期內的複合年成長率為 10%。

線上服裝租賃是一個數位服務平台，允許顧客透過網路市場暫時租賃服裝和配件。用戶無需購買，而是可以瀏覽、挑選服飾，並在指定時間內進行租賃。該平台負責管理庫存、配送和退貨，讓顧客無需長期擁有即可靈活地獲取時尚單品。

根據歐盟統計，三分之一的衣服從未穿過或每三個月才穿一次，不到50%的不需要的衣服被收集起來進行回收或再利用。

數位化和電子商務平台的成長

線上服裝租賃市場受數位化轉型和電商平台激增的驅動。網路普及、行動應用整合以及安全的付款閘道簡化了租賃流程。數位平台為消費者提供便利、即時庫存追蹤和個人化推薦。這種科技主導的模式與快節奏的生活方式相契合，尤其是在都市區。此外，人工智慧造型工具和虛擬試穿功能正在提升用戶參與度，提高客戶維繫，並推動市場擴張。

消費者對產品衛生與品質的猶豫

消費者對衛生和產品狀況的擔憂仍然是在線服裝租賃市場發展的一大限制。對服裝衛生、磨損以及退貨流程不完善的擔憂，往往會阻礙首次租賃的消費者。儘管企業投資於優質的清潔技術和透明的品質保證，但這些努力可能無法完全降低感知到的衛生風險。不一致的客戶體驗和負面評價可能會進一步影響品牌聲譽，尤其是在共用服裝消費信任度較低的地區。

在千禧世代和專業人士中越來越受歡迎

千禧世代和職場人士對共享經濟模式的接受度日益提升，為市場成長帶來了巨大的機會。這些人群更重視永續性、多元化和成本效益，而非所有權，因此成為時尚租賃平台的理想使用者。頻繁更換服裝以應對各種活動、商務會議、社交聚會等需求也進一步推動了這項需求。租賃服務也讓追求時尚的消費者能夠以更低的價格購買高階品牌，從而推動高復購率，並支持該細分市場的擴張。

時尚潮流的快速變化影響庫存

快速變化的時尚潮流對租賃生態系統的庫存管理構成了重大威脅。服裝款式的生命週期短可能導致庫存過時、營運成本增加以及物流挑戰。為了保持競爭力，公司必須不斷調整庫存以適應季節性偏好和新款式。過度投資於短暫的趨勢趨勢可能會導致資產利用率不足。這種動態迫使租賃平台完善其預測分析能力並縮短週轉週期，以保持競爭力並減少浪費。

COVID-19的影響：

疫情嚴重擾亂了線上服裝租賃市場，社交聚會、活動和辦公室紛紛縮減，導致需求急劇下降。此外，共用服飾的衛生擔憂加劇了消費者的抗拒。然而，隨著消費者對永續性和可負擔性意識的增強，疫情後的復甦正在形成。隨著遠距辦公政策的放寬和社交聚會的恢復，休閒服裝和商務服裝租賃的需求正在反彈。此外，企業正在採取更嚴格的衛生通訊協定，這正在恢復消費者信心，並重振市場動能。

預計預測期褲子和牛仔褲市場將佔最大佔有率

預計在預測期內，褲子和牛仔褲細分市場將佔據最大的市場佔有率，因為它們具有普遍的吸引力、多功能性以及在休閒和半正式場合的頻繁穿著。這些產品在尋求日常穿著且無需擁有的消費者中需求旺盛。它們經久耐用且易於保養，適合反覆租賃。此外，時尚的設計和季節性的丹寧布料和訂製褲裝系列繼續吸引男性和女性的租賃顧客。

預計千禧世代群體在預測期內的複合年成長率最高。

千禧世代預計將在預測期內呈現最高成長率，這得益於他們的生活方式選擇、數位技術熟練程度以及對永續消費的強烈傾向。千禧世代更注重使用而非擁有，多樣性和可負擔性至關重要，尤其是在時尚領域。社群媒體的影響力和以活動為中心的穿衣習慣進一步刺激了租賃行為。人們對快時尚環境影響的認知日益加深，以及對靈活衣櫥選擇的偏好，正在推動租賃平台的成長。

比最大的地區

預計亞太地區將在預測期內佔據最大的市場佔有率，這得益於蓬勃發展的中階、高智慧型手機普及率以及城市地區對服飾租賃的文化接受度。印度和中國等國家的年輕一代對平價時尚的需求正在激增。新興企業的崛起和時尚科技的創新也為該地區的成長做出了貢獻。此外，新興經濟體消費者注重成本的天性也非常適合租賃模式。

複合年成長率最高的地區：

預計北美地區將在預測期內實現最高的複合年成長率，這得益於消費者對永續性的濃厚興趣、對活動時尚的需求不斷成長，以及具有環保意識的履約正在增強該地區的競爭地位。

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  • 公司簡介
    • 對最多三家其他市場公司進行全面分析
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  • 區域細分
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

第5章 全球線上服裝租賃市場（按產品類型）

  • 針織
  • 褲子和牛仔褲
  • 連身褲
  • 外套和夾克
  • 民族服裝
  • 高性能服裝
  • 運動服
  • 家居服

第6章 全球線上服裝租賃市場（按目標細分）

  • 千禧世代
  • 專業的
  • 活動參與者

第7章 全球線上服裝租賃市場（依經營模式）

  • 基於訂閱
  • 獨立
  • P2P

8. 全球線上服裝租賃市場（按最終用戶）

  • 女士
  • 男性
  • 孩子

9. 全球線上服裝租賃市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要發展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Rent the Runway
  • The Clothing Rental
  • Flyrobe.com
  • Share Wardrobe
  • Secoo Holding Limited
  • Gwynnie Bee
  • Le Tote
  • Swapdom
  • Style Lend
  • Dress Hire
  • GlamCorner Pty Ltd
  • Nuuly（Urban Outfitters）
  • MyWardrobeHQ Ltd
  • HURR Collective
  • Girl Meets Dress
  • Chic by Choice
  • Dress & Go
  • Poshmark, Inc.
Product Code: SMRC30366

According to Stratistics MRC, the Global Online Clothing Rental Market is accounted for $1.4 billion in 2025 and is expected to reach $2.8 billion by 2032 growing at a CAGR of 10% during the forecast period. Online clothing rental refers to a digital service platform that allows customers to lease garments and accessories temporarily through an internet-based marketplace. Instead of purchasing, users can browse, select, and rent clothing items for specified periods, often for occasions, fashion variety, or sustainability reasons. The platform manages inventory, delivery, and returns, enabling flexible access to fashion without long-term ownership.

According to the European Union, one in three clothes are never worn or worn once in three months. Less than 50% of the used clothes are collected for recycling or reuse when the clothes are no longer needed.

Market Dynamics:

Driver:

Growth in digitalization and e-commerce platforms

The online clothing rental market is propelled by rapid digitalization and the widespread penetration of e-commerce platforms. Increased internet accessibility, mobile app integration, and secure payment gateways have simplified rental processes. Digital platforms offer consumers convenience, real-time inventory tracking, and personalized recommendations. This tech-driven approach aligns with fast-paced lifestyles, particularly in urban areas. Additionally, AI-powered styling tools and virtual try-ons are enhancing user engagement and fostering strong customer retention, thereby fueling market expansion.

Restraint:

Consumer hesitation over product hygiene and quality

Consumer skepticism regarding hygiene and product condition remains a significant restraint in the online clothing rental market. Concerns over garment sanitation, wear and tear, and inadequate return protocols often deter first-time renters. While companies invest in high-grade cleaning technologies and transparent quality assurance, these efforts may not fully alleviate perceived hygiene risks. Inconsistent customer experiences and negative reviews can further impact brand reputation, especially in regions with limited trust in shared apparel consumption.

Opportunity:

Rising popularity among millennials and professionals

Growing acceptance of shared economy models among millennials and working professionals presents a robust opportunity for market growth. These demographics prioritize sustainability, variety, and cost-efficiency over ownership, making them ideal users of rental fashion platforms. The need for frequently changing wardrobes for events, business meetings, and social occasions further increases demand. Rental services also allow fashion-conscious consumers to access premium brands at lower prices, driving high repeat usage and supporting segment expansion.

Threat:

Rapid changes in fashion trends affecting inventory

Fast-evolving fashion trends pose a substantial threat to inventory management within the rental ecosystem. Short life cycles of clothing styles can result in obsolete stock, increased operational costs, and logistical challenges. Companies must constantly adapt inventory to seasonal preferences and emerging styles to maintain relevance. Over-investment in short-lived trends may lead to underutilized assets. This dynamic forces rental platforms to refine predictive analytics and shorten turnaround cycles to remain competitive and reduce wastage.

Covid-19 Impact:

The pandemic significantly disrupted the online clothing rental market, as social gatherings, events, and office functions were curtailed, sharply reducing demand. Additionally, hygiene concerns around shared garments intensified consumer reluctance. However, post-pandemic recovery is being shaped by heightened awareness around sustainability and affordability. As remote work policies relax and social events resume, demand for occasional and business wear rentals is rebounding. Companies have also adopted stricter sanitization protocols, rebuilding consumer trust and reviving market momentum.

The trousers & jeans segment is expected to be the largest during the forecast period

The trousers & jeans segment is expected to account for the largest market share during the forecast period propelled by, its universal appeal, versatility, and frequent usage across casual and semi-formal settings. These items are in high demand among consumers seeking daily wear without committing to ownership. Their durability and ease of maintenance make them ideal for repeated rental cycles. Furthermore, fashion-forward designs and seasonal collections in denim and tailored trousers consistently attract both men and women renters.

The millennials segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the millennials segment is predicted to witness the highest growth rate, influenced by, their lifestyle choices, digital fluency, and strong inclination toward sustainable consumption. Millennials prefer access over ownership, especially in fashion, where variety and affordability are key. Social media influence and event-centric dressing habits further stimulate rental behavior. The segment's growing awareness of fast fashion's environmental impact and preference for flexible wardrobe options make them a prime growth driver for rental platforms.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by, a burgeoning middle class, high smartphone adoption, and cultural acceptance of clothing rentals in urban centers. Countries like India and China are witnessing a surge in demand for affordable fashion among younger populations. Increasing startup activity and fashion tech innovation also contribute to regional growth. Additionally, the cost-sensitive nature of consumers in developing economies aligns well with rental models.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by, strong consumer interest in sustainability, rising event-based fashion demand, and a growing base of eco-conscious millennials and Gen Z. Established players and fashion startups are expanding service portfolios with flexible rental plans and subscription models. High disposable income, strong digital infrastructure, and evolving fashion consumption habits support rapid growth. Continuous innovation in fulfillment, personalization, and brand collaborations enhances regional competitiveness.

Key players in the market

Some of the key players in Online Clothing Rental Market include Rent the Runway, The Clothing Rental, Flyrobe.com, Share Wardrobe, Secoo Holding Limited, Gwynnie Bee, Le Tote, Swapdom, Style Lend, Dress Hire, GlamCorner Pty Ltd, Nuuly (Urban Outfitters), MyWardrobeHQ Ltd, HURR Collective, Girl Meets Dress, Chic by Choice, Dress & Go, and Poshmark, Inc.

Key Developments:

In March 2025, HURR Collective launched its "Spring Fashion Edit 2025" for its "rent or buy" service, featuring a curated selection of designer pieces for the new season. The collection includes items like floral midi dresses, lightweight blazers, and versatile jumpsuits.

In January 2025, Indian rental platform Flyrobe opened a new store in Bilaspur as part of its ongoing expansion strategy, which includes a focus on physical store growth and an exploration of augmented reality (AR) for virtual try-on experiences.

In January 2025, Poshmark introduced its new "smart list AI" feature. This AI-powered tool is designed to streamline the resale process for users by enhancing efficiency with generative AI.

Product Types Covered:

  • Knitwear
  • Trousers & Jeans
  • Jumpsuits
  • Coats & Jackets
  • Ethnic Wear
  • Performance Wear
  • Active Wear
  • Lounge Wear

Target Audiences Covered:

  • Millennials
  • Professionals
  • Event Attendees

Business Models Covered:

  • Subscription Based
  • Standalone
  • Peer To Peer

End Users Covered:

  • Women
  • Men
  • Children

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Online Clothing Rental Market, By Product Type

  • 5.1 Introduction
  • 5.2 Knitwear
  • 5.3 Trousers & Jeans
  • 5.4 Jumpsuits
  • 5.5 Coats & Jackets
  • 5.6 Ethnic Wear
  • 5.7 Performance Wear
  • 5.8 Active Wear
  • 5.9 Lounge Wear

6 Global Online Clothing Rental Market, By Target Audience

  • 6.1 Introduction
  • 6.2 Millennials
  • 6.3 Professionals
  • 6.4 Event Attendees

7 Global Online Clothing Rental Market, By Business Model

  • 7.1 Introduction
  • 7.2 Subscription Based
  • 7.3 Standalone
  • 7.4 Peer To Peer

8 Global Online Clothing Rental Market, By End User

  • 8.1 Introduction
  • 8.2 Women
  • 8.3 Men
  • 8.4 Children

9 Global Online Clothing Rental Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Rent the Runway
  • 11.2 The Clothing Rental
  • 11.3 Flyrobe.com
  • 11.4 Share Wardrobe
  • 11.5 Secoo Holding Limited
  • 11.6 Gwynnie Bee
  • 11.7 Le Tote
  • 11.8 Swapdom
  • 11.9 Style Lend
  • 11.10 Dress Hire
  • 11.11 GlamCorner Pty Ltd
  • 11.12 Nuuly (Urban Outfitters)
  • 11.13 MyWardrobeHQ Ltd
  • 11.14 HURR Collective
  • 11.15 Girl Meets Dress
  • 11.16 Chic by Choice
  • 11.17 Dress & Go
  • 11.18 Poshmark, Inc.

List of Tables

  • Table 1 Global Online Clothing Rental Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Online Clothing Rental Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Online Clothing Rental Market Outlook, By Knitwear (2024-2032) ($MN)
  • Table 4 Global Online Clothing Rental Market Outlook, By Trousers & Jeans (2024-2032) ($MN)
  • Table 5 Global Online Clothing Rental Market Outlook, By Jumpsuits (2024-2032) ($MN)
  • Table 6 Global Online Clothing Rental Market Outlook, By Coats & Jackets (2024-2032) ($MN)
  • Table 7 Global Online Clothing Rental Market Outlook, By Ethnic Wear (2024-2032) ($MN)
  • Table 8 Global Online Clothing Rental Market Outlook, By Performance Wear (2024-2032) ($MN)
  • Table 9 Global Online Clothing Rental Market Outlook, By Active Wear (2024-2032) ($MN)
  • Table 10 Global Online Clothing Rental Market Outlook, By Lounge Wear (2024-2032) ($MN)
  • Table 11 Global Online Clothing Rental Market Outlook, By Target Audience (2024-2032) ($MN)
  • Table 12 Global Online Clothing Rental Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 13 Global Online Clothing Rental Market Outlook, By Professionals (2024-2032) ($MN)
  • Table 14 Global Online Clothing Rental Market Outlook, By Event Attendees (2024-2032) ($MN)
  • Table 15 Global Online Clothing Rental Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 16 Global Online Clothing Rental Market Outlook, By Subscription Based (2024-2032) ($MN)
  • Table 17 Global Online Clothing Rental Market Outlook, By Standalone (2024-2032) ($MN)
  • Table 18 Global Online Clothing Rental Market Outlook, By Peer To Peer (2024-2032) ($MN)
  • Table 19 Global Online Clothing Rental Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Online Clothing Rental Market Outlook, By Women (2024-2032) ($MN)
  • Table 21 Global Online Clothing Rental Market Outlook, By Men (2024-2032) ($MN)
  • Table 22 Global Online Clothing Rental Market Outlook, By Children (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.