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市場調查報告書
商品編碼
1754325
2025 年至 2033 年家庭購物市場規模、佔有率、趨勢及預測(依產品類型、市場類型及地區)Home Shopping Market Size, Share, Trends and Forecast by Product Type, Market Type, and Region, 2025-2033 |
2024年,全球家庭購物市場規模達4.5987兆美元。展望未來, IMARC Group預測,到2033年,市場規模將達到12.79125兆美元,2025-2033年期間的複合年成長率為11.44%。亞太地區目前佔據市場主導地位,2024年將佔據超過40.0%的市場。消費者可支配收入的膨脹、數位化的快速發展、電商網站線上購物的普及,以及企業廣泛採用家庭購物模式以觸達和服務更廣泛的消費者群體,這些都是推動家庭購物市場佔有率成長的關鍵因素。
家庭購物市場受多種關鍵因素驅動,包括電子商務的日益普及、網路普及率的提高以及居家購物的便利性。行動購物應用程式、人工智慧推薦和個人化行銷的興起提升了客戶體驗,促進了銷售成長。消費者生活方式的改變、繁忙的日程安排以及對非接觸式購物的需求加速了向線上和電視購物的轉變。安全的數位支付選項、誘人的折扣以及基於訂閱的購物模式也促進了市場擴張。此外,擴增實境 (AR) 和虛擬實境 (VR) 的進步增強了產品視覺化,增強了消費者信心。社群媒體、網紅行銷和直播購物的日益成長的影響力進一步刺激了需求,使家庭購物成為一種主流的零售趨勢。
美國家庭購物市場的發展受到電子商務日益普及、網路滲透率高以及消費者日益追求便利性的驅動。行動購物應用程式的興起、人工智慧推薦和個人化行銷策略提升了購物體驗。繁忙的生活方式、對非接觸式購物的需求以及靈活的退貨政策進一步推動了線上和電視購物的發展。安全的數位支付方式、當日送達選項以及誘人的折扣提升了消費者的參與度。社群媒體、網紅行銷和直播購物也促進了市場的成長,使家庭購物成為全國廣大消費者的首選。例如,2024年10月,總部位於芝加哥的科技公司1WorldSync發布了《2024年消費者產品內容基準報告》,該報告收集了來自美國和加拿大1750名購物者的洞察。該公司為頂級品牌和零售商提供重要的產品訊息,以協助消費者做出購買選擇。這項深入的研究強調了在當今全通路零售環境下,產品資訊對消費者購買行為的影響。 41% 的購物者表示,與 2023 年相比,他們加強了與零售電子商務平台和市場的互動,而僅有 9% 的購物者減少了在這些領域的參與。
不斷擴張的電子商務領域
服裝和配件、鞋類、個人和美容護理等眾多產品在電子商務管道中的供應日益豐富,提供了廣泛的選擇、送貨上門和便捷的付款方式,為整個市場創造了積極的前景。除此之外,網路的普及率不斷提高,使得進入線下市場更加便捷,也促進了市場的成長。例如,根據國際電信聯盟 (ITU) 的數據,2022 年全球有 53 億人(佔世界人口的 66%)使用網路。這比 2019 年成長了 24%。此外,網路價格越來越便宜以及手機擁有量的增加也推動了家庭購物市場的銷售。大多數網路使用者將手機視為存取家庭購物的主要設備。因此,電子商務在市場上的成長潛力與網際網路和智慧型手機的普及率直接相關,因為行動應用已成為客戶購買的主要入口網站。
智慧科技日益融合
人工智慧、機器學習、虛擬實境和擴增實境在家庭購物領域的應用日益廣泛,預計將為家庭購物市場帶來積極的前景。例如,IKEA利用虛擬實境體驗 (VR Experience) 提供應用程式內虛擬購物體驗。同樣,印度領先的眼鏡零售連鎖店 Lenskart 透過其網站和應用程式支援「3D 試穿」功能,提供比較不同型號和品牌的選項,節省時間和精力,並提供更優惠的折扣或優惠券。同樣,DTC 家具品牌 Burrow 利用擴增實境 (AR) 技術幫助顧客直覺地看到沙發擺放在客廳的效果。預計此類創新將推動市場成長。此外,許多透過電視購物和電子商務推廣產品的公司也提供了更新、更便捷的支付方式,例如 Apple Pay、Paypal 和其他融資方案,以實現無摩擦結帳。一份產業報告顯示,到 2025 年,全球線上購物人數將達到 27.7 億,佔全球人口的 33%,年增率為 2.2%。受網路普及率不斷提高和電商便利性的推動,預計到2026年,全球線上購物者將達到28.6億。此外,一些主要參與者也正在採用訂閱模式來維護客戶,以實現長期價值。預計此類創新將在預測期內增加家庭購物市場的收入。
增加社群媒體廣告支出
來自不同產業的各類零售商和企業主正在社群媒體平台上大力投入,推廣和宣傳他們的產品和服務。此外,他們還整合先進的行銷策略和方法來吸引顧客、提高銷量,這為整個市場創造了積極的前景。例如,按點擊付費行銷技術是家庭購物市場日益成長的趨勢之一。它能夠更好地控制搜尋查詢和受眾覆蓋範圍。最新報告顯示,72% 的行銷人員在社群廣告上投入了更多資金。此外,各零售商也提供與店內專家進行視訊通話的服務,這進一步推動了市場的成長。例如,2020 年 6 月,Currys PC World 推出了 ShopLive,這是一項由店內專家提供視訊通話服務,可在線上購物時提供協助。預計此類舉措將在未來幾年滿足市場的成長需求。
The global home shopping market size was valued at USD 4,598.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12,791.25 Billion by 2033, exhibiting a CAGR of 11.44% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 40.0% in 2024. The inflating disposable incomes of consumers, rapid digitalization, high adoption of online shopping through e-commerce sites, and the widespread adoption of home shopping models by businesses to reach and serve a broader consumer base, are some of the key factors fueling the home shopping market share.
The market for home shopping is driven by several key factors, including the growing adoption of e-commerce, increasing internet penetration, and the convenience of shopping from home. The rise of mobile shopping apps, AI-powered recommendations, and personalized marketing enhances customer experience, boosting sales. Changing consumer lifestyles, busy schedules, and demand for contactless shopping have accelerated the shift to online and TV-based home shopping. Secure digital payment options, attractive discounts, and subscription-based shopping models also contribute to market expansion. Additionally, advancements in augmented reality (AR) and virtual reality (VR) enhance product visualization, increasing consumer confidence. The growing influence of social media, influencer marketing, and live-stream shopping further fuels demand, making home shopping a dominant retail trend.
The market for home shopping in the United States is driven by the increasing adoption of e-commerce, high internet penetration, and growing consumer preference for convenience. The rise of mobile shopping apps, AI-driven recommendations, and personalized marketing strategies enhance the shopping experience. Busy lifestyles, demand for contactless shopping, and flexible return policies further boost online and TV-based home shopping. Secure digital payment methods, same-day delivery options, and attractive discounts drive consumer engagement. Social media, influencer marketing, and live-stream shopping also contribute to market growth, making home shopping a preferred choice for a broad range of consumers across the country. For instance, in October 2024, 1WorldSync, the Chicago-based tech firm that supplies top brands and retailers with essential product details to assist consumers in their buying choices, published its 2024 Consumer Product Content Benchmark Report, which includes insights gathered from 1,750 shoppers throughout the United States and Canada. The in-depth research highlights the impact of product details on consumer behavior during the buying process in today's omnichannel retail landscape. 41% of shoppers indicate they have enhanced their engagement with retail e-commerce platforms and marketplaces relative to 2023, whereas merely 9% have decreased their involvement in these areas.
Expanding E-commerce Sector
The increasing availability of numerous products such as apparels and accessories, footwear, personal and beauty care, etc., across e-commerce channels, offering a wide range of options to choose from, door-step delivery, and easy payment options, is creating a positive outlook for the overall market. In addition to this, the increasing penetration of the internet, facilitating easy access to inline marketplaces, is also contributing to the market growth. For instance, globally, 5.3 Billion people, 66% of the world's population, were using the Internet in 2022. This represents an increase of 24% since 2019, according to the International Telecommunication Union (ITU). Additionally, the increasing affordability of the internet and rising mobile phone ownership is also driving the sales in the home shopping market. Most internet users consider mobile phones the primary device for accessing home shopping. Thus, the growth potential for e-commerce in the market is directly correlated to internet and smartphone penetration, as mobile apps have emerged as a major gateway for customer purchases.
Increasing Integration of Smart Technology
The escalating adoption of artificial intelligence and machine learning, virtual reality, and augmented reality in home shopping is expected to create a positive home shopping market outlook. For instance, IKEA uses VR Experience to provide an in-app virtual shopping experience. Similarly, Lenskart, India's leading optical prescription eyewear retail chain, supports the '3D Try On' feature through its website and app, offering options to compare models and brands, saving time and effort, and offering better discounts or vouchers. Similarly, Burrow, a DTC furniture brand, utilizes AR to help customers visualize how their couches will look in their living rooms. Innovations like these are anticipated to propel the growth of the market. Moreover, various companies promoting their products through teleshopping and e-commerce are also offering newer and more convenient payment options, like Apple Pay, Paypal, and other financing options, that allow frictionless checkout. As per an industry report, 2.77 Billion individuals shopped online by 2025, accounting for 33% of the world's population with a 2.2% annual increase. Forecasts project 2.86 Billion online shoppers by 2026, driven by growing internet penetration and eCommerce convenience. Additionally, key players are also adopting the subscription model for maintaining customers for long-term value. Such innovations are anticipated to increase the home shopping market revenue in the forecasted period.
Increasing Spend on Social Media Ads
Various retailers and business owners from several sectors are extensively spending on the social media platforms to promote and advertise their products and services. In addition to this, they are integrating advanced marketing strategies and methodologies to attract customers and increase sales, which is creating a positive outlook for the overall market. For instance, pay-per-click marketing technique is one of the growing trends in the home shopping market. It gives more control over search queries and audience reach. The most recent reports reveal that 72% of marketers spend more on social ads. Moreover, various retailers are also offering a video-calling service with in-store experts, which is further propelling the growth of the market. For instance, in June 2020, Currys PC World launched ShopLive, a video-calling service with in-store experts to assist while shopping online. Such initiatives are projected to cater to the growth of the market in the coming years.
Groceries are expected to hold the largest share of the market due to the rising demand for convenience, rapid delivery options, and subscription-based grocery services. Busy lifestyles, urbanization, and the expansion of online grocery platforms like Instacart, Amazon Fresh, and Walmart+ drive market growth. Consumers prefer home delivery of fresh produce, packaged foods, and daily essentials, reducing the need for in-store visits. Additionally, AI-powered recommendations, contactless payments, and personalized shopping experiences enhance customer engagement and retention.
The apparel and accessories segment dominates home shopping demand due to the increasing influence of e-commerce, social media, and influencer marketing. Consumers prefer online shopping for fashion due to vast product selections, discounts, and personalized recommendations. Virtual try-on technologies, augmented reality (AR), and AI-powered sizing guides enhance user confidence in online purchases. Fast fashion brands and premium retailers leverage digital platforms for direct-to-consumer sales, while return-friendly policies and flexible payment options further drive online apparel shopping growth.
Footwear holds a significant share of the market due to digital innovations in sizing technology, customization options, and brand-exclusive online collections. Consumers prefer shopping online for sneakers, formal shoes, and casual footwear due to competitive pricing, detailed product descriptions, and hassle-free return policies. E-commerce platforms offer personalized recommendations based on browsing history, ensuring a tailored shopping experience. Additionally, limited-edition releases, influencer endorsements, and mobile shopping apps contribute to the growing preference for online footwear purchases over traditional retail shopping.
E-commerce and mobile shopping leads the market with around 39.6% of market share in 2024. The emerging trend of shopping online via e-commerce channels and quick commerce platforms enables customers to access a wide range of options from the convenience of their home, easy return and exchange policies, and doorstep delivery facilities. As global internet access and adoption rapidly increase, with over five Billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2024, retail e-commerce sales are estimated to exceed US$ 6.3 Trillion worldwide, and this figure is expected to reach new heights in the coming years.
In 2024, Asia-Pacific accounted for the largest market share of over 40.0%. The home shopping market is highly dominated by Asia-Pacific, with China being the most prominent country in the region. Other countries, including South Korea, Singapore, Japan, and India, have accelerated the market's growth. Asia-Pacific is a rapidly growing region with increases in the inclination of consumers toward home shopping and a large number of imports from various countries. China's online shopping market has grown strongly in recent years, becoming the new economic development engine. The number of internet users in China has been increasing exponentially. The number of internet users in China in 2022 was 1051.14 Million, per the China Internet Network Information Center (CNNIC), thereby enabling this enormous growth in the APAC region.
North America Home Shopping Market Analysis
The home shopping market in North America is driven by increasing internet penetration, growing consumer preference for convenience, and advancements in e-commerce technology. The rise of mobile shopping apps, AI-powered recommendations, and personalized marketing enhances user experience. Secure digital payments, same-day delivery, and flexible return policies further boost online shopping adoption. Social media and influencer marketing play a critical role in forming purchasing decisions. Additionally, augmented reality (AR) and virtual try-ons improve consumer confidence. The demand for groceries, apparel, and electronics through home shopping channels continues to rise, supported by competitive pricing, exclusive online deals, and subscription-based models. For instance, in March 2024, Global design firm, West Elm, a brand under Williams-Sonoma, Inc., the leading digital-focused, design-oriented, and eco-friendly home retailer worldwide, revealed the introduction of a new mobile iOS design and shopping application. Designed with the customer journey at its core, the app enables users to filter based on their needs, delivering a customized shopping experience. The application is now accessible for free on the App Store(R), allowing customers to discover and purchase West Elm's products.
United States Home Shopping Market Analysis
In 2024, the United States accounted for over 87.5% of the home shopping market in North America. The home shopping market in the United States is significantly driven by strong digital integration and high consumer engagement. Retailers continue to innovate by leveraging advanced online platforms, personalized experiences, and new technologies such as augmented reality and live streaming to enhance product visualization. Increasing broadband access and mobile usage facilitate seamless shopping, while logistics networks ensure efficient delivery and customer satisfaction. The Department of Commerce's National Telecommunications and Information Administration (NTIA) announced Middle Mile Grants to deploy over 12,000 miles of fiber across 350 counties, benefiting 6,961 community anchor institutions. Funded by the Bipartisan Infrastructure Law, these projects aim to extend high-speed Internet access nationwide. Additionally, the FCC's ACP offers discounts of up to USD 30 per month for eligible households, or USD 75 for those on Tribal lands, improving affordability and promoting digital equity across the U.S. With a shift from traditional catalog shopping to dynamic eCommerce models, retailers are focusing on omnichannel strategies that integrate online and offline experiences. Consumer preference for convenience and an expanding range of product choices drives market growth. Data analytics are increasingly essential to optimize supply chains and personalize promotional campaigns. This continuously changing market sets the stage for future growth and technological advancements.
Europe Home Shopping Market Analysis
Europe's market is expanding steadily, due to digital transformation, shifting consumer preferences, and diverse regulatory environments. Retailers are investing in online platforms, data-driven strategies, and innovative technologies to enhance customer engagement. Cross-border eCommerce is flourishing due to harmonized trade agreements, improved payment security, and increasing consumer trust. According to an industry report, in 2023, Europe's cross-border online market generated a turnover of EUR 237 Billion, marking a 32% increase from 2022. European online stores contributed EUR 107 Billion to this figure. Retailers are adopting artificial intelligence, virtual try-on tools, and automation to personalize experiences and optimize inventory management. The region's well-established logistics networks ensure efficient order fulfillment, while emerging markets add to the sector's gradual expansion. Consumer behavior is increasingly influenced by convenience, competitive pricing, and sustainability considerations, leading businesses to incorporate ethical sourcing and environmentally friendly practices. As digital adoption accelerates across Europe, the home shopping market continues to change, blending traditional retail values with cutting-edge advancements, reinforcing its growth trend and competitive landscape.
Latin America Home Shopping Market Analysis
In Latin America, the market is propelled by the increasing internet access, urbanization, and a rising middle class. Local retailers use social media and mobile platforms to engage tech-savvy consumers, while international brands adopt localized strategies. Digital payment innovations and infrastructure improvements enhance the shopping experience. For instance, in 2024, Santander's Getnet launched Getnet SEP, a unified payment system for Brazil, Argentina, Mexico, and Chile, processing EUR 205 Billion (USD 221Billion) annually across seven Billion payments, simplifying cross-border transactions as the region's e-commerce market targets EUR 800 Billion (USD 866 Billion) by 2026. Government initiatives improve cybersecurity and promote eCommerce, strengthening consumer trust. Retailers emphasize personalized engagement and logistics efficiency, adapting to local preferences. This changing market presents vast opportunities, solidifying Latin America's role in global digital commerce.
Middle East and Africa Home Shopping Market Analysis
The Middle East and Africa home shopping market is undergoing rapid digital transformation, driven by increasing internet penetration and mobile adoption. Retailers invest in localized platforms and cybersecurity to navigate diverse economies and regulatory environments. Improved logistics and supply chains enhance delivery efficiency, bridging traditional and digital commerce. Cultural influences and evolving consumer expectations shape product offerings and personalized services. Governments support digital initiatives to modernize retail infrastructure and augment cross-border trade. The UAE's Digital Economy Strategy aims to grow the digital economy's share from 12% to 20% of non-oil GDP by 2030, with A.I. contributing USD 96 Billion and 13.6% of GDP. Despite infrastructural challenges, digital literacy and mobile commerce are expanding, creating significant opportunities for growth across the region.
The home shopping market is highly competitive, with major players focusing on e-commerce expansion, technological innovation, and personalized shopping experiences. Leading retailers like Amazon, Walmart, Target, and Alibaba dominate through vast product selections, fast delivery, and AI-driven recommendations. Emerging brands leverage social media, influencer marketing, and live-stream shopping to capture market share. Advancements in augmented reality (AR), virtual try-ons, and mobile apps enhance consumer engagement. Subscription-based models and exclusive online deals further intensify competition. Traditional retailers are adopting omnichannel strategies, integrating online and offline experiences. The market continues evolving, driven by convenience, digital transformation, and changing consumer shopping behaviors.