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市場調查報告書

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1741469

虛擬購物助理市場：按互動模式、按平台、按技術、按垂直行業、按應用和按地區

Virtual Shopping Assistant Market, By Interaction Mode, By Platform, By Technology, By Industry Vertical, By Application, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計到 2025 年虛擬購物助理市場價值將達到 11.039 億美元，到 2032 年預計將達到 80.836 億美元，2025 年至 2032 年的複合年成長率為 32.9%。

報告範圍		報告詳細資訊
基準年	2024	2025年的市場規模	11.039億美元
效能數據	2020-2024	預測期	2025-2032
預測期：2025-2032年複合年成長率：	32.90%	2032年價值預測	80.836億美元

虛擬購物助理正在徹底改變數位時代消費者的購物方式。這些智慧軟體應用程式依賴人工智慧 (AI) 和自然語言處理 (NLP) 技術，旨在透過提供個人化產品推薦、解答客戶疑問和簡化購買流程來提升網路購物體驗。

在當今快節奏的時代，消費者期望網路購物便捷高效。虛擬購物助理可以擔任虛擬禮賓員，引導顧客完成購物旅程，並根據顧客的偏好、預算和過往行為幫助他們找到最合適的產品。這些助理可以有效分析大量數據，包括顧客資料、購買歷史和即時市場趨勢，從而提供相關且客製化的產品推薦。

市場動態：

其中一個關鍵促進因素是對個人化購物體驗日益成長的需求。虛擬助理利用先進的演算法和人工智慧技術來理解客戶偏好並提供客製化建議，最終提升客戶滿意度和忠誠度。此外，智慧型手機和網路的普及也推動了網路購物的成長，催生了對能夠滿足不斷變化的消費者需求的智慧虛擬助理的需求。

然而，也存在一些挑戰和限制因素需要考慮。資料隱私和安全問題仍然是消費者和企業面臨的重要議題。虛擬助理需要存取敏感的客戶訊息，這引發了資料外洩和濫用的擔憂。為了解決這些問題，企業必須實施強而有力的安全措施，並遵守嚴格的資料保護條例。

儘管面臨諸多挑戰，虛擬購物助理市場仍蘊藏著巨大的機會。機器學習、自然語言理解和電腦視覺等技術的融合，將使助理能夠提供視覺搜尋、語音辨識和擴增實境等高級功能。此外，聊天機器人技術的日益普及以及虛擬助理在電商行業的日益普及，預計將推動市場成長。

本研究的主要特點

本報告對全球虛擬購物助理市場進行了詳細分析，並以 2024 年為基準年，展示了預測期 2025-2032 的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機，並說明了該市場的引人注目的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
全球虛擬購物助理市場的主要企業是根據公司亮點、產品系列、關鍵亮點、財務績效和策略等參數進行的分析。
本報告的見解可以幫助負責人和公司經營團隊就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
可以透過用於分析全球虛擬購物助理市場的各種策略矩陣來促進相關人員的決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 1,103.9 Mn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	32.90%	2032 Value Projection:	USD 8,083.6 Mn

Virtual shopping assistants are revolutionizing the way consumers shop in the digital era. These intelligent software applications, powered by artificial intelligence (AI) and natural language processing (NLP) technologies, aim to enhance the online shopping experience by providing personalized recommendations, answering customer queries, and streamlining the purchasing process.

In today's fast-paced world, consumers seek convenience and efficiency when shopping online. Virtual shopping assistants serve as virtual concierges, guiding customers through their shopping journey and helping them find the perfect products based on their preferences, budget, and past behavior. These assistants can effectively analyze vast amounts of data, including customer profiles, purchase histories, and real-time market trends, to deliver relevant and tailored recommendations.

Market Dynamics:

One of the key drivers is the increasing demand for personalized shopping experiences. Virtual shopping assistants use advanced algorithms and AI capabilities to understand customer preferences and provide customized recommendations, ultimately enhancing customer satisfaction and loyalty. Additionally, the rising penetration of smartphones and the internet has fueled the growth of online shopping, creating a need for intelligent virtual assistants that can cater to evolving consumer demands.

However, there are certain challenges and restraints to be considered. Data privacy and security concerns remain a crucial issue for both consumers and businesses. Virtual shopping assistants require access to sensitive customer information, raising concerns about data breaches and misuse. To address these concerns, companies must implement robust security measures and comply with strict data protection regulations.

Despite these challenges, the market for virtual shopping assistants presents significant opportunities. The integration of technologies such as machine learning, natural language understanding, and computer vision enables assistants to provide advanced functionalities like visual search, voice recognition, and augmented reality. Moreover, the increasing adoption of chatbot technologies and the growing popularity of virtual assistants in the e-commerce industry are expected to drive market growth.

Key features of the study:

This report provides an in-depth analysis of the global virtual shopping assistant market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global virtual shopping assistant market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Anthropic PBC, Synthesia Limited, Observe.AI, Avaamo, Cognigy, SoundHound AI Inc., Luka, Inc. Pypestream Inc., Mobisoft Infotech, EdgeVerve Systems Limited, Nuance Communications, Inc., Ada, Kore.ai.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global virtual shopping assistant market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global virtual shopping assistant market

Virtual Shopping Assistant Market Detailed Segmentation:

By Interaction Mode
- Chatbots
- Messengers
- Websites
- Mobile Apps
- Voice Assistants
- Avatars
- Others (Robots, Kiosks)
By Platform
- Mobile
- Desktop
- Smart Speakers
- Smart TVs
- Wearables
- Others (Kiosks, Signage)
By Technology
- NLP
- ML
- Computer Vision
- Predictive Analytics
- Biometrics
- Others (Blockchain, IoT)
By Industry Vertical
- Retail & eCommerce
- Healthcare
- BFSI
- Travel & Hospitality
- Automotive
- Media & Entertainment
- Others (Real Estate, Education)
By Application
- Customer Support
- Personal Assistant
- Data Privacy
- Workflow Automation
- Content Curation
- Campaign Management
- Others (Inventory, HR)
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Company Profiles
- Anthropic PBC
- Synthesia Limited
- Observe. AI
- Avaamo
- Cognigy
- SoundHound AI Inc.
- Luka, Inc.
- Pypestream Inc.
- Mobisoft Infotech
- EdgeVerve Systems Limited
- Nuance Communications, Inc.
- Adaai Inc.
- Kore.ai Inc

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snipped, By Interaction Mode
- Market Snipped , By Platform
- Market Snipped , By Technology
- Market Snipped , By Industry Vertical
- Market Snipped , By Application
- Market Snipped , By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Rising adoption of conversational AI
- Data Privacy and Security Concerns
- Integration of Emerging Technologies Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Virtual Shopping Assistant Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Virtual Shopping Assistant Market, By Interaction Mode, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Chatbots
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Messengers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Websites
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Mobile Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Voice Assistants
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Avatars
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)
Others (Robots, Kiosks)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Mn)

6. Virtual Shopping Assistant Market, By Platform, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Mobile
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Desktop
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Smart Speakers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Smart TVs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Wearables
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Kiosks, Signage)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

7. Virtual Shopping Assistant Market, By Technology, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
NLP
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
ML
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Computer Vision
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Predictive Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Biometrics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Blockchain, IoT)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

8. Virtual Shopping Assistant Market, By Industry Vertical, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Retail & eCommerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Travel & Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Automotive
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Real Estate, Education)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

9. Virtual Shopping Assistant Market, By Application, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Customer Support
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Personal Assistant
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Data Privacy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Workflow Automation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Content Curation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Campaign Management
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)
Others (Inventory, HR)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Million)

10. Virtual Shopping Assistant Market, By Region, 2020-2032, (US$ Mn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Interaction Mode, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Platform, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Mn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032, (US$ Mn)
  - GCC Countries
  - Israel
  - South Africa
  - North Africa
  - Central Africa
  - Rest of Middle East

11. Competitive Landscape

Anthropic PPC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Synthesia Limited
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Observe. AI
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Avaamo
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Cognigy
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
SoundHound AI Inc
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Luka, Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Pypestream Inc,,
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Mobisoft Infotech
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
EdgeVerve Systems Limited
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Nuance Communications, Inc.,
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ada
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Kore.ai.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

12. Section

Research Methodology
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