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市場調查報告書
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1754217

2025 年至 2033 年媒體監控工具市場規模、佔有率、趨勢及預測（按組件、部署、類型、企業規模、應用、產業及地區）

Media Monitoring Tools Market Size, Share, Trends and Forecast by Component, Deployment, Type, Enterprise Size, Application, Industry, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

2024 年全球媒體監控工具市場規模為 51 億美元。展望未來， IMARC Group估計到 2033 年市場規模將達到 129.7 億美元，2025-2033 年期間的複合年成長率為 10.89%。北美目前佔據市場主導地位，到 2024 年將佔據 37.4% 的顯著市場。對即時洞察以快速響應人們的需求不斷成長、產生大量資料的社交媒體平台數量不斷增加以及對品牌聲譽管理的需求不斷增加，這些都是推動媒體監控工具市場佔有率成長和發展的一些因素。

企業越來越需要監控和檢查其品牌在多個數位管道上的聲譽，這推動了媒體監控工具市場的蓬勃發展。隨著線上內容的快速成長，企業如今尋求先進的工具來即時監控提及、情緒和參與度。社群媒體的擴張尤其刺激了這種需求，因為如今的企業都力求對輿論和新興趨勢做出快速反應。此外，企業越來越重視以資料為基礎的行銷和公共關係決策，這也推動了相關工具的採用。企業正在利用媒體監控解決方案來分析自身品牌和競爭對手，以管理危機並獲取受眾洞察。人工智慧和機器學習技術的不斷發展，有助於這些解決方案的進步，使其能夠提供更高的精度和性能。此外，全球數位媒體的成長和對通訊技術投資的不斷增加，也可能在未來幾年進一步推動媒體監控工具市場的成長。

美國憑藉其蓬勃發展的創新環境和在擁抱先進技術方面的先發優勢，脫穎而出，成為重要的市場顛覆者。作為大多數國際科技巨頭和媒體巨頭的總部所在地，美國創造了良好的競爭環境，推動包括媒體監測工具在內的數位工具的創新不斷向前發展。美國公司在監測解決方案中應用人工智慧、自然語言處理和機器學習方面處於領先地位，拓展了即時分析和情緒識別的前沿。美國快速發展的多語言媒體環境也需要高度動態且可擴展的監控解決方案，促使供應商持續創新。對品牌聲譽管理、競爭情報和危機管理的關注進一步推動了各行業的發展和應用。憑藉其閃電般的創新文化和強勁的消費者需求，美國不僅在業界樹立了標準，也在很大程度上決定了全球媒體監測市場的未來發展軌跡。

媒體監控工具市場趨勢：

對即時洞察的需求增加

如今，企業營運節奏飛快，即時資訊至關重要。媒體監測系統能夠即時存取資料和分析數據，使企業能夠根據時事和趨勢做出快速、明智的決策。在社群媒體時代，資訊傳播速度極快。例如，根據美國皮尤研究中心2023年的一項調查，74%的30歲以下受訪者表示使用至少五個社群媒體平台，顯示社群媒體的使用率很高。因此，公司必須快速應對任何可能發生的危機、負面新聞或公關問題。即時媒體監控使公司能夠及時發現問題，從而更快地做出反應並控制損失，這推動了媒體監控工具市場的成長。顧客希望品牌能夠了解並回應他們的投訴。即時分析使品牌能夠有效地與目標受眾溝通，幾乎立即回應客戶的諮詢、回饋和情緒，從而提高客戶滿意度和忠誠度。

社群媒體成長

社群媒體網站定期產生大量內容，包括貼文、評論、分享和評價，已成為影響媒體監測工具市場前景的主要因素。如今，企業可以使用媒體監測工具篩選大量資料，從而及時了解對其品牌和產業至關重要的討論。例如，2024年8月，領先的社群媒體管理和網紅行銷解決方案供應商Later推出了社群收益平台（Social Revenue Platform），該平台將公司基於人工智慧的社群聆聽工具與高效的社群媒體管理系統相結合，為廣告商提供有意義的社群媒體情報洞察，廣告商可以利用這些洞察來監測品牌效益、分析行銷活動的效果並引導內容規劃。社交媒體即時運行，使用戶可以快速分享他們的觀點和體驗。品牌可以使用媒體監控解決方案主動監控社群網路，從而更有效地與受眾互動、解答疑問並管理消費者互動。企業高度依賴了解大眾對品牌、產品或服務的情感的能力。具有情緒分析功能的媒體監控解決方案可以衡量社群媒體互動的基調，使公司能夠更好地了解公眾的看法並相應地改變策略，從而擴大媒體監控工具的市場佔有率。

品牌聲譽管理的必要性

負面新聞、社群媒體批評和客戶投訴都可能損害公司品牌。媒體監測技術使組織能夠及時發現問題，從而在問題演變成全面災難之前予以解決。在當今的數位時代，新聞傳播迅速，令人不快的情緒可能會迅速蔓延。品牌可以使用媒體監測技術即時監測對其名稱、產品或重要人物的提及，從而快速做出反應，防止聲譽受損。了解公眾情緒對於聲譽管理至關重要。媒體監測系統提供情緒分析功能，幫助公司了解人們對其品牌的感受，並辨識大眾認知模式。例如，領先的媒體分析平台Wizikey在印度發布了一款新的人工智慧驅動的社群媒體監測工具，該工具具有情緒分析功能，可以立即洞察消費者對品牌的看法。此外，其智慧過濾功能僅顯示相關資料。該技術為企業傳播和公共關係團隊提供了一個單一的儀表板，用於即時監控和評估社交媒體和新聞。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球媒體監控工具市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場細分：按組成部分

  • 軟體
  • 服務

第7章：市場區隔：依部署

  • 基於雲端
  • 本地

第8章：市場區隔：依類型

  • 印刷媒體監控
  • 社群媒體監控
  • 廣播媒體監控
  • 線上媒體監測
  • 其他

第9章：市場細分：依企業規模

  • 中小企業
  • 大型企業

第10章：市場細分：按應用

  • 客戶體驗與公關管理
  • 即時分析
  • 內容管理
  • 數位行銷與銷售管理
  • 其他

第 11 章：市場區隔：依行業

  • 金融服務業
  • 衛生保健
  • 媒體和娛樂
  • 零售與電子商務
  • 資訊科技和電信
  • 其他

第12章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第 13 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 14 章：價值鏈分析

第 15 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 16 章：價格分析

第 17 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Agility PR Solutions (Innodata Inc.)
    • Brand24 Global Inc.
    • Cision Ltd.
    • Coosto
    • Critical Mention Inc (Onclusive, Inc.)
    • CyberAlert LLC
    • Hootsuite
    • Meltwater (Meltwater Us Holdings Inc.)
    • Oracle Corporation
    • SemanticForce Inc.
    • Sprinklr
    • YouScan
Product Code: SR112025A6542

The global media monitoring tools market size was valued at USD 5.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.97 Billion by 2033, exhibiting a CAGR of 10.89% during 2025-2033. North America currently dominates the market, holding a significant market share of 37.4% in 2024. The growing demand for real-time insights to provide quick response to people, rising number of social media platforms that generate vast amount of data, and increasing need for brand reputation management are some of the factors impelling the growth and development of the media monitoring tools market share.

The market for media monitoring tools is fueled by the growing imperative for companies to monitor and examine their brand's reputation on several digital channels. As online content has grown exponentially, businesses now look for sophisticated tools to monitor mentions, sentiment, and engagement in real-time. The expansion of social media has especially spurred this demand, as companies today aim to react quickly to public opinion and emerging trends. Furthermore, increased focus on decision-making on data bases for marketing and public relations policies is driving adoption. Organizations are utilizing media monitoring solutions to analyze their own brand and also their competitors, in order to manage crisis and get audience insight. Increased technical evolution involving AI as well as machine learning is helping in the advancement these solutions by enabling them to provide improved precision as well as performance. In addition, the growth in global digital media and growing investment in communication technologies is also likely to further drive the media monitoring tools market growth over the coming years.

The United States stands out as a key market disruptor, driven by an environment that thrives on innovation and an early mover advantage in embracing advanced technologies. Being the headquarters of most international tech giants and media giants, the US creates a competitive environment that pushes the innovation of digital tools, including media monitoring tools, to keep moving forward. US firms are leading the charge in the adoption of artificial intelligence, natural language processing, and machine learning in monitoring solutions, expanding the frontiers of real-time analysis and sentiment identification. The country's rapid and multi-lingual media environment also requires highly dynamic and scalable monitoring solutions, leading vendors to continuously innovate. The focus on brand reputation management, competitive intelligence, and crisis management further fuels development and uptake across industries. Given a culture of innovation at lightning speeds and robust consumer demands, the US not only sets standards within the industry but also defines much of the global media monitoring market's future trajectory.

Media Monitoring Tools Market Trends:

Increased demand for real-time insights

Businesses today operate in fast-paced environments, making immediate information critical. Media monitoring systems enable real-time access to data and analytics, allowing enterprises to make quick, educated decisions based on current events and trends. In the age of social media, information travels quickly. For instance, as per a 2023 survey by the Pew Research Center in the United States, 74% of respondents under the age of 30 years reported using at least five social media platforms, highlighting a robust usage rate. As a result, companies must respond quickly to any possible crises, poor press, or public relations concerns. Real-time media monitoring enables firms to discover issues as they occur, allowing for faster reactions and damage control, which is propelling the media monitoring tools market growth. Customers want brands to be aware of and respond to their complaints. Real-time analytics enable brands to effectively communicate with their target audience, responding to customer inquiries, feedback, and sentiments almost immediately, increasing customer happiness and loyalty.

Social media growth

Social media sites generate massive amounts of content on a regular basis, including posts, comments, shares, and reviews, and has become a major factor influencing the media monitoring tools market outlook. Businesses today can use media monitoring tools to sift through massive amount of data, keeping them up to date on discussions that are important to their brands and industry. For instance, in August 2024, Later, a leading provider of social media management and influencer marketing solutions, launched its Social Revenue Platform that combines the company's AI-driven social listening tool with its efficient social media management system to provide advertisers with meaningful social media intelligence insights that they can use to monitor brand welfare, analyze the performance of campaigns, and guide content planning. Social media runs in real time, allowing users to rapidly share their opinions and experiences. Brands can use media monitoring solutions to actively monitor social networks, allowing them to engage with audiences, answer to inquiries, and manage consumer interactions more efficiently. Businesses rely heavily on the ability to gauge public emotion toward a brand, product, or service. Media monitoring solutions with sentiment analysis capabilities can measure the tone of social media interactions, allowing firms to better understand public perception and change their strategies accordingly, which is expanding the media monitoring tools market share.

Need for brand reputation management

Negative news, social media criticism, and customer complaints can all harm a company's brand. Media monitoring technologies enable organizations to discover issues as they occur, allowing them to solve them before they become full-fledged disasters. In today's digital age, news travels swiftly, and unpleasant sentiments can go viral. Brands can use media monitoring technologies to monitor mentions of their name, products, or important persons in real time, allowing them to respond quickly and prevent harm to their reputation. Understanding public sentiment is critical to reputation management. Sentiment analysis capabilities are provided by media monitoring systems, which assist firms in determining how people feel about their brand and identifying patterns in public perception. For instance, Wizikey, a leading media analytics platform, released a new AI-driven social media monitoring tool in India with sentiment analysis features that offer immediate insights into how consumers perceive a brand. Moreover, its intelligent filtering feature only displays pertinent data. The technology offers corporate communications and public relations teams a single dashboard to monitor and evaluate social media and news in real time.

Media Monitoring Tools Industry Segmentation:

Analysis by Component:

  • Software
  • Services

Software stands as the largest component in 2024, holding around 32.7% of the market. The software segment dominates the component-based segmentation of the market for media monitoring tools based on its sophisticated features and extensive usage across various industries. This includes systems that range from monitoring, analytics, and reporting tools, which allow organizations to monitor and evaluate media content in real time. The increasing need for real-time intelligence, particularly in fast-paced industries such as media, entertainment, and public relations, has further driven the uptake of software solutions. Moreover, the incorporation of artificial intelligence along with machine learning capabilities into these tools has improved their capacity to offer more in-depth insights and predictive analytics. Cloud-based deployment models have also aided the software segment's dominance, providing scalability, flexibility, and cost savings to businesses of any size. Though services such as support and consulting are integral to the effective utilization of media monitoring tools, the software segment remains the key driver of market growth as it addresses the growing need for complete and automated media analysis solutions.

Analysis by Deployment:

  • Cloud-based
  • On-premises

On-premises leads the market share in 2024. The on-premises deployment model continues to be a substantial segment in the media monitoring tools market, especially among organizations that have stringent data security, compliance, and customization needs. Banking, insurance (BFSI), financial services, government, and healthcare sectors tend to prefer on-premises solutions to maintain total control over their data and infrastructure. This model of deployment permits companies to customize the monitoring instruments according to their requirements, embed them within the internal systems in place, and have direct control over security mechanisms. Even as cloud-based models gain popularity, on-premises deployment is still applicable to organizations that highly value data confidentiality and need compliance with industry regulations. The flexibility to make customizations and have complete command over the environment of monitoring and the fact that it is cost-effective make on-premises deployment a preference for companies that deal with confidential data and are required to support stringent regulatory conditions. Therefore, on-premises deployment is a major driver in the media monitoring tools space, serving specific requirements of businesses with high-security and compliance expectations.

Analysis by Type:

  • Print Media Monitoring
  • Social Media Monitoring
  • Broadcast Media Monitoring
  • Online Media Monitoring
  • Others

Social media monitoring leads the market share in 2024. Social media monitoring is the dominant form of segmentation in the market for media monitoring tools, spurred by the widespread presence of sites such as Facebook, Instagram, Twitter, and LinkedIn. With more companies now dependent on social media for customer interaction, customer support, and promotion, demand for tools capable of monitoring mentions, sentiment, and trends in real time has been on the rise. These tools help companies track brand reputation, discover evolving trends, and measure the effectiveness of marketing initiatives. Artificial intelligence and machine learning integration have advanced the functions of social media monitoring tools to achieve more precise sentiment analysis and prediction insights. Furthermore, the increased use of influencer marketing has rendered it important for brands to monitor influencer performance and engagement of their audience, further accelerating the use of these tools. The increasing focus on data-driven decision-making and necessity for swift reaction to public opinion continue to keep social media monitoring as a vital element in the media monitoring tools market.

Analysis by Enterprise Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Large enterprises lead the market with around 65.8% of market share in 2024. Large enterprises are the dominant segment for the media monitoring tools market, representing a large proportion because of their wide requirement for detailed media analysis across various channels. These groups make use of high-end media monitoring solutions to take care of brand reputation, monitor industry trends, and obtain competitive insights. The level of complexity of their operations and the amount of data they process require advanced tools that can monitor in real-time and conduct in-depth analysis. In addition, big companies typically possess the finances to invest in tailored solutions that can be readily integrated into their current infrastructure. This allows them to track an extensive range of media sources across print, broadcasting, and digital media, as well as receive a comprehensive understanding of their presence in the media. Furthermore, the scalability and flexibility provided by these solutions permit big organizations to adjust to shifting market conditions and stakeholder needs. Consequently, the need for sophisticated media monitoring solutions continues to be strong across big enterprises, stimulating growth and innovation in the market.

Analysis by Application:

  • Customer Experience and PR Management
  • Real-Time Analytics
  • Content Management
  • Digital Marketing and Sales Management
  • Others

Digital Marketing and Sales Management leads the market share in 2024. Digital marketing and sales management are the top application segments influencing the media monitoring tools market forecast and behaviour, which is an indication of growing dependence on real-time data to maximize marketing strategies and sales performance. Organizations use media monitoring tools to monitor brand mentions, measure consumer sentiment, and gauge the success of marketing campaigns on different digital platforms. These tools allow marketers to discover new trends, know what their audience likes, and customize content to maximize interaction. Media monitoring in sales management helps in lead identification, tracking competitors' activities, and optimizing sales strategy accordingly. Blending artificial intelligence and machine learning with these tools further expands their capabilities, enabling predictive analysis and deeper understanding of consumer behavior. As companies go about facing the challenges of the digital age, the need for media monitoring solutions in digital marketing and sales management is predicted to increase, fueling innovation and defining the future of marketing campaigns.

Analysis by Industry:

  • BFSI
  • Healthcare
  • Media and Entertainment
  • Retail and E-Commerce
  • IT and Telecommunication
  • Others

Retail and e-commerce leads the market with around 27.6% of market share in 2024. The retail and e-commerce industry is a leading segment in the market for media monitoring tools, fueled by the sector's growing dependence on digital media for customer interactions, brand management, and competitive intelligence. With consumer interactions shifting online, retailers use media monitoring tools to monitor brand mentions, customer opinions, and upcoming trends on social media, reviews, and forums. These technologies allow companies to react quickly to customer comments, deal with crises, and modify marketing strategies in real time. In addition, the popularity of live-stream shopping and influencer marketing has further highlighted the importance of strong media monitoring solutions to protect brand integrity and identify counterfeit goods. The incorporation of machine learning and artificial intelligence in such tools facilitates better actionable insight delivery, the automation of routine processes, as well as predictions related to the behavior of customers. With time, the future outlook for media monitoring tools with higher-end functionality seems promising, based on the developing e-commerce and retail industry environment.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.4%. North America is the largest regional segment within the media monitoring tools market, with its high technological infrastructure, large digital media consumption, and location of various industry leaders. The United States is particularly influential, being the location of a wide variety of media publications-national and local newspapers, television networks, and a vast array of online sources. This large media environment requires advanced monitoring tools that can sift through enormous amounts of information from multiple sources. The region's focus on brand reputation management, regulatory affairs, and real-time analytics also fuels the need for media monitoring software. Furthermore, the combination of artificial intelligence and machine learning technologies improves the functionality of these tools, providing predictive insights and sentiment analysis. As companies continue to focus on data-driven decision-making and management of public opinion, North America's leadership in the media monitoring tools market is likely to continue, shaping global trends and innovations.

Key Regional Takeaways:

United States Media Monitoring Tools Market Analysis

In 2024, the United States accounted for over 87.80% of the media monitoring tools market in North America. The United States media monitoring tools market is primarily driven by the increasing need among businesses, political entities, and public institutions to track real-time media coverage across digital, print, broadcast, and social platforms. With the proliferation of content across channels, organizations are seeking tools that help them monitor brand reputation, manage public relations, and respond swiftly to emerging narratives or crises. The popularity of influencer marketing and user-generated content has also made it more important for companies to track social media trends, sentiment, and reach. In addition to this, the rise of podcasting and non-traditional broadcast formats is a notable growth driver, as monitoring tools evolve to include audio recognition and transcription features. According to the Pew Research Center, in 2023, at least 42% of individuals in the United States of the ages of 12 years and above listened to a podcast in the preceding thirty days. This was a significant increase from 2013, at just 12%. Besides this, regulatory and compliance needs in industries such as finance, healthcare, and government are also propelling the demand for reliable monitoring tools that ensure transparency and timely response to public discourse. With misinformation and brand impersonation on the rise, media monitoring helps safeguard brand integrity, propelling the growth of such tools across the U.S.

Asia Pacific Media Monitoring Tools Market Analysis

The Asia Pacific media monitoring tools market is growing due to the increasing adoption of data-driven decision-making and the expansion of public relations and corporate communication functions across sectors. As organizations prioritize real-time insights for strategic planning, media monitoring tools are being integrated with CRM and marketing automation platforms to provide a holistic view of brand engagement. Moreover, the region's booming startup ecosystem and growing number of digital-first brands are further contributing to demand as smaller companies seek affordable, scalable tools to manage their online presence. For instance, in January 2025, there were more than 1.59 Lakh startups in India, making the country the third-largest startup ecosystem globally, as per the Press Information Bureau (PIB). Additionally, numerous educational institutions, non-profits, and think tanks are also adopting monitoring platforms to evaluate campaign impact and public outreach. Furthermore, as regional news media continue to diversify across OTT channels and audio platforms, advanced media monitoring capabilities, such as voice recognition and cross-channel tracking, are becoming increasingly valuable, propelling their market growth.

Europe Media Monitoring Tools Market Analysis

The Europe media monitoring tools market is experiencing robust growth, fueled by increasing demand among corporations, government agencies, and NGOs for comprehensive visibility into public discourse across diverse languages and jurisdictions. With media landscapes varying widely across countries, organizations require multilingual monitoring capabilities to track mentions, sentiment, and coverage across local and pan-European outlets. The enforcement of data protection regulations such as GDPR has also heightened the need for tools that monitor content and ensure compliance in data collection and reporting. Additionally, the rise of political polarization and disinformation has intensified the need for media monitoring in sectors such as policy advocacy, public affairs, and journalism, where fact-checking and response management are vital. Furthermore, the shift toward remote and hybrid work models has increased the demand for centralized digital tools that support collaborative media tracking and real-time reporting across distributed teams. These dynamics, combined with rising investments in digital transformation across industries, are sustaining strong adoption of media monitoring solutions across Europe.

Latin America Media Monitoring Tools Market Analysis

The Latin America media monitoring tools market is significantly influenced by increased social media usage, a growing need for brand reputation management, and heightened political and public discourse across digital platforms. Businesses, government agencies, and advocacy groups are increasingly using these tools to track public sentiment, manage crisis communication, and evaluate media coverage in real time. In addition to this, improvements in internet connectivity and mobile access are enabling broader use of monitoring solutions by both large enterprises and small businesses across the region. The expansion of influencer marketing and digital advertising has also created demand for analytics platforms that can measure campaign reach and engagement across diverse channels.

Middle East and Africa Media Monitoring Tools Market Analysis

The Middle East and Africa media monitoring tools market is being increasingly propelled by rising internet penetration, expanding social media influence, and the growing importance of real-time communication management. For instance, the internet penetration rate in Qatar is 99%, one of the highest globally, according to the International Trade Administration (ITA). Governments, corporations, and media agencies are increasingly using monitoring tools to track news coverage, public opinion, and online sentiment, particularly in politically sensitive or high-impact sectors. With the growth of e-commerce, tourism, and entertainment industries, brands are seeking greater visibility into consumer behavior and regional media trends. Besides this, increased investments in public relations and crisis response strategies are prompting broader adoption of media monitoring solutions across both public and private sectors in the region.

Competitive Landscape:

Major players in the media monitoring tools industry are driving growth by developing strategic innovations, collaborations, and technology integration for improving user experience and analysis capabilities. Artificial intelligence and machine learning are being heavily invested in by companies to offer greater insights, automate sentiment analysis, and monitor in real-time across various media channels. This is aiding organizations in better monitoring public opinion and responding promptly to possible reputation risks. Top companies are also concentrating on strengthening their international presence through acquisitions and mergers, enabling them to tap new markets and increase service offerings. Integrating sophisticated data visualization capabilities and highly customizable dashboards has also emerged as a key strategy to address the varied demands of firms across different sectors. Integration with social media websites and news aggregators also facilitates wider coverage of data in a timelier manner. A large number of players also consider data protection and adapting to emerging regulation paramount for securing clients' trust. Sustained developments in cross-platform and multilingual monitoring have enabled market leaders to effectively monitor international clients. Focusing on innovation, scalability, and client-driven solutions, such firms consolidate their competitive strength while also setting the pace for shaping the media monitoring market in the years ahead.

The report provides a comprehensive analysis of the competitive landscape in the media monitoring tools market with detailed profiles of all major companies, including:

  • Agility PR Solutions (Innodata Inc.)
  • Brand24 Global Inc.
  • Cision Ltd.
  • Coosto
  • Critical Mention Inc (Onclusive, Inc.)
  • CyberAlert LLC
  • Hootsuite
  • Meltwater (Meltwater Us Holdings Inc.)
  • Oracle Corporation
  • SemanticForce Inc.
  • Sprinklr
  • YouScan

Key Questions Answered in This Report

  • 1.How big is the media monitoring tools market?
  • 2.What is the future outlook of media monitoring tools market?
  • 3.What are the key factors driving the media monitoring tools market?
  • 4.Which region accounts for the largest media monitoring tools market share?
  • 5.Which are the leading companies in the global media monitoring tools market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Media Monitoring Tools Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment

  • 7.1 Cloud-based
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 On-premises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Type

  • 8.1 Print Media Monitoring
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Social Media Monitoring
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Broadcast Media Monitoring
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Media Monitoring
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Enterprise Size

  • 9.1 Small and Medium-sized Enterprises
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Large Enterprises
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Application

  • 10.1 Customer Experience and PR Management
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Real-Time Analytics
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Content Management
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Digital Marketing and Sales Management
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Others
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast

11 Market Breakup by Industry

  • 11.1 BFSI
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Healthcare
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Media and Entertainment
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Retail and E-Commerce
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 IT and Telecommunication
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast
  • 11.6 Others
    • 11.6.1 Market Trends
    • 11.6.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 United States
      • 12.1.1.1 Market Trends
      • 12.1.1.2 Market Forecast
    • 12.1.2 Canada
      • 12.1.2.1 Market Trends
      • 12.1.2.2 Market Forecast
  • 12.2 Asia-Pacific
    • 12.2.1 China
      • 12.2.1.1 Market Trends
      • 12.2.1.2 Market Forecast
    • 12.2.2 Japan
      • 12.2.2.1 Market Trends
      • 12.2.2.2 Market Forecast
    • 12.2.3 India
      • 12.2.3.1 Market Trends
      • 12.2.3.2 Market Forecast
    • 12.2.4 South Korea
      • 12.2.4.1 Market Trends
      • 12.2.4.2 Market Forecast
    • 12.2.5 Australia
      • 12.2.5.1 Market Trends
      • 12.2.5.2 Market Forecast
    • 12.2.6 Indonesia
      • 12.2.6.1 Market Trends
      • 12.2.6.2 Market Forecast
    • 12.2.7 Others
      • 12.2.7.1 Market Trends
      • 12.2.7.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Germany
      • 12.3.1.1 Market Trends
      • 12.3.1.2 Market Forecast
    • 12.3.2 France
      • 12.3.2.1 Market Trends
      • 12.3.2.2 Market Forecast
    • 12.3.3 United Kingdom
      • 12.3.3.1 Market Trends
      • 12.3.3.2 Market Forecast
    • 12.3.4 Italy
      • 12.3.4.1 Market Trends
      • 12.3.4.2 Market Forecast
    • 12.3.5 Spain
      • 12.3.5.1 Market Trends
      • 12.3.5.2 Market Forecast
    • 12.3.6 Russia
      • 12.3.6.1 Market Trends
      • 12.3.6.2 Market Forecast
    • 12.3.7 Others
      • 12.3.7.1 Market Trends
      • 12.3.7.2 Market Forecast
  • 12.4 Latin America
    • 12.4.1 Brazil
      • 12.4.1.1 Market Trends
      • 12.4.1.2 Market Forecast
    • 12.4.2 Mexico
      • 12.4.2.1 Market Trends
      • 12.4.2.2 Market Forecast
    • 12.4.3 Others
      • 12.4.3.1 Market Trends
      • 12.4.3.2 Market Forecast
  • 12.5 Middle East and Africa
    • 12.5.1 Market Trends
    • 12.5.2 Market Breakup by Country
    • 12.5.3 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Agility PR Solutions (Innodata Inc.)
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
    • 17.3.2 Brand24 Global Inc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Cision Ltd.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
    • 17.3.4 Coosto
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
    • 17.3.5 Critical Mention Inc (Onclusive, Inc.)
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 CyberAlert LLC
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
    • 17.3.7 Hootsuite
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
    • 17.3.8 Meltwater (Meltwater Us Holdings Inc.)
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
    • 17.3.9 Oracle Corporation
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
      • 17.3.9.3 Financials
      • 17.3.9.4 SWOT Analysis
    • 17.3.10 SemanticForce Inc.
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Sprinklr
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 YouScan
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Media Monitoring Tools Market: Major Drivers and Challenges
  • Figure 2: Global: Media Monitoring Tools Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Media Monitoring Tools Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Media Monitoring Tools Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Media Monitoring Tools Market: Breakup by Deployment (in %), 2024
  • Figure 6: Global: Media Monitoring Tools Market: Breakup by Type (in %), 2024
  • Figure 7: Global: Media Monitoring Tools Market: Breakup by Enterprise Size (in %), 2024
  • Figure 8: Global: Media Monitoring Tools Market: Breakup by Application (in %), 2024
  • Figure 9: Global: Media Monitoring Tools Market: Breakup by Industry (in %), 2024
  • Figure 10: Global: Media Monitoring Tools Market: Breakup by Region (in %), 2024
  • Figure 11: Global: Media Monitoring Tools (Software) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Media Monitoring Tools (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Media Monitoring Tools (Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Media Monitoring Tools (Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Media Monitoring Tools (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Media Monitoring Tools (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Media Monitoring Tools (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Media Monitoring Tools (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Media Monitoring Tools (Print Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Media Monitoring Tools (Print Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Media Monitoring Tools (Social Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Media Monitoring Tools (Social Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Media Monitoring Tools (Broadcast Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Media Monitoring Tools (Online Media Monitoring) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Media Monitoring Tools (Online Media Monitoring) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Media Monitoring Tools (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Media Monitoring Tools (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Media Monitoring Tools (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Media Monitoring Tools (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Media Monitoring Tools (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Media Monitoring Tools (Customer Experience and PR Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Media Monitoring Tools (Customer Experience and PR Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Media Monitoring Tools (Real-Time Analytics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Media Monitoring Tools (Real-Time Analytics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Media Monitoring Tools (Content Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Media Monitoring Tools (Content Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Global: Media Monitoring Tools (Digital Marketing and Sales Management) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Global: Media Monitoring Tools (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Global: Media Monitoring Tools (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Global: Media Monitoring Tools (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Global: Media Monitoring Tools (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Global: Media Monitoring Tools (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Global: Media Monitoring Tools (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Global: Media Monitoring Tools (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Global: Media Monitoring Tools (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Global: Media Monitoring Tools (Retail and E-Commerce) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Global: Media Monitoring Tools (Retail and E-Commerce) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Global: Media Monitoring Tools (IT and Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Global: Media Monitoring Tools (IT and Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Global: Media Monitoring Tools (Other Industries) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Global: Media Monitoring Tools (Other Industries) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: North America: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: North America: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: United States: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: United States: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Canada: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Canada: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Asia-Pacific: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Asia-Pacific: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: China: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: China: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Japan: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Japan: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: India: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: India: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: South Korea: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: South Korea: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Australia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Australia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Indonesia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Indonesia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Europe: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Europe: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Germany: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Germany: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: France: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: France: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: United Kingdom: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: United Kingdom: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Italy: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Italy: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Spain: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 88: Spain: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 89: Russia: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 90: Russia: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 91: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 92: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 93: Latin America: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 94: Latin America: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 95: Brazil: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 96: Brazil: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 97: Mexico: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 98: Mexico: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 99: Others: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 100: Others: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 101: Middle East and Africa: Media Monitoring Tools Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 102: Middle East and Africa: Media Monitoring Tools Market: Breakup by Country (in %), 2024
  • Figure 103: Middle East and Africa: Media Monitoring Tools Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 104: Global: Media Monitoring Tools Industry: SWOT Analysis
  • Figure 105: Global: Media Monitoring Tools Industry: Value Chain Analysis
  • Figure 106: Global: Media Monitoring Tools Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Media Monitoring Tools Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Media Monitoring Tools Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Media Monitoring Tools Market Forecast: Breakup by Deployment (in Million USD), 2025-2033
  • Table 4: Global: Media Monitoring Tools Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 5: Global: Media Monitoring Tools Market Forecast: Breakup by Enterprise Size (in Million USD), 2025-2033
  • Table 6: Global: Media Monitoring Tools Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 7: Global: Media Monitoring Tools Market Forecast: Breakup by Industry (in Million USD), 2025-2033
  • Table 8: Global: Media Monitoring Tools Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 9: Global: Media Monitoring Tools Market: Competitive Structure
  • Table 10: Global: Media Monitoring Tools Market: Key Players