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市場調查報告書
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1751219

媒體監控工具市場規模、佔有率、趨勢分析報告：按類型、應用、最終用途、地區和細分市場預測，2025 年至 2030 年

Media Monitoring Tools Market Size, Share & Trend Analysis Report By Type (Broadcast Monitoring, Social Media Monitoring, Print Media Monitoring), By Application, By End Use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 200 Pages | 商品交期: 2-10個工作天內

價格

媒體監測工具的市場趨勢：

預計 2024 年全球媒體監控工具市場價值將達到 54.6 億美元，預計 2025 年至 2030 年的複合年成長率為 14.1%。

隨著企業尋求快速回應不斷變化的對話，媒體監控工具產業對即時、特定管道洞察的需求日益成長。

監控平台正在進行最佳化，以提供更快的資料處理速度和對新興主題的更快可見度。這種轉變凸顯了在多個媒體來源之間以最小的延遲傳遞可操作情報的價值。公司正在優先考慮根據平台、受眾和主題細分洞察的工具。即時功能正在成為選擇監控解決方案的關鍵因素。預計這一趨勢將在未來幾年推動媒體監控工具產業的創新和採用。例如，總部位於美國的軟體公司 Meltwater 於 2025 年 2 月推出了與 Snapchat 公共個人資料 API 的直接整合。此次整合將使 Meltwater 用戶能夠查看和分析 Snapchat 公開內容，包括故事、已保存的故事和焦點影片，並訪問帖子和個人資料級別的指標，例如瀏覽量和參與度。

隨著品牌尋求更好地掌控其公共關係，影響者監測正成為媒體監測工具的標準功能。平台正在不斷發展，以追蹤影響者的提及、受眾情緒以及與品牌價值的契合度。此功能有助於在選擇和管理數夥伴關係做出更明智的決策。越來越多的公司將影響者視為需要持續觀察的動態媒體管道。因此，供應商正在擴展其核心服務，以涵蓋這些功能，以滿足客戶需求。

例如，WPP旗下的廣告公司奧美於2024年7月推出了「影響力之盾」（Influence Shield），這項服務旨在快速對那些可能損害其所支持品牌的不誠實網紅採取行動。這項措施凸顯了網紅行銷日益成長的重要性，以及在數位時代管理品牌聲譽所需的有效媒體監測工具的必要性。

人工智慧情緒分析正成為媒體監測工具的關鍵功能。企業正在利用人工智慧分析線上內容的語氣、情緒和觀點。自然語言處理 (NLP) 有助於更準確地識別情境和情緒，從而更細緻地理解大眾的看法。與傳統的基於規則的系統相比，這些工具能夠更有效地檢測諷刺、挖苦和混合情緒。多語言支援正在擴展，以涵蓋全球媒體來源，使品牌能夠監測不同地區的情緒。

如今，情緒數據透過提供及時、可操作的洞察，被用於指南公關、客戶服務和品牌策略。因此，企業、機構和政府對監控平台中高階情緒分析的需求持續成長。情緒分析正在超越極性檢測，捕捉情緒強度和行為訊號。與儀表板和警報系統整合，使用戶能夠快速響應跨管道的情緒變化。

目錄

第1章調查方法與範圍

第2章執行摘要

第3章媒體監控工具市場變數、趨勢與範圍

  • 全球媒體監控工具市場展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 波特五力分析
    • 供應商權力
    • 買方力量
    • 替代威脅
    • 來自新進入者的威脅
    • 競爭對手之間的競爭
  • PESTEL分析
    • 政局
    • 經濟情勢
    • 社會狀況
    • 技術格局
    • 環境狀況
    • 法律狀況

第4章媒體監控工具市場：按類型估計與預測

  • 媒體監控工具市場：類型變化分析，2024 年和 2030 年

第5章媒體監控工具市場：應用估計與預測

  • 媒體監控工具市場：2024 年與 2030 年應用趨勢分析

6. 媒體監控工具市場：最終用途格局估計與預測

  • 媒體監控工具市場：2024 年與 2030 年最終用途趨勢分析
    • 零售與電子商務
    • BFSI
    • 醫療保健和醫學
    • 政府和公共部門
    • 媒體與娛樂
    • 科技與通訊
    • 其他

第7章媒體監控工具市場：區域估計與趨勢分析

  • 2024 年及 2030 年各地區媒體監控工具市場佔有率
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第8章 競爭態勢

  • 主要市場參與企業的近期趨勢和影響分析
  • 供應商格局
    • 公司分類
    • 主要經銷商和通路合作夥伴名單
    • 潛在客戶名單/清單
  • 競爭動態
    • 競爭基準化分析
    • 戰略地圖
    • 熱圖分析
  • 公司簡介/上市公司
    • Cision Ltd.
    • Critical Mention, Inc.
    • Hootsuite Media, Inc.
    • Meltwater News US, Inc.
    • Oracle Corporation
    • Semantrum LLC
    • Semrush Holdings, Inc.
    • Sprout Social, Inc.
    • TVEyes, Inc.
    • Zoho Corporation
Product Code: GVR-4-68040-577-2

Media Monitoring Tools Market Trends:

The global media monitoring tools market size was estimated at USD 5,460.0 million in 2024 and is projected to grow at a CAGR of 14.1% from 2025 to 2030. The demand for real-time, channel-specific insights is accelerating in the media monitoring tools industry as businesses seek to respond quickly to evolving conversations.

Monitoring platforms are being optimized to deliver faster data processing and more immediate visibility into emerging topics. This shift emphasizes the value of actionable intelligence delivered with minimal delay across multiple media sources. Companies are prioritizing tools that segment insights by platform, audience, and subject. Real-time capabilities are becoming a critical factor in selecting monitoring solutions. This trend is expected to drive innovation and adoption in the media monitoring tools industry over the coming years. For instance, in February 2025, Meltwater, a U.S.-based software company, launched a direct integration with Snapchat's Public Profile API. This collaboration allows Meltwater users to surface and analyze public Snapchat content, including stories, saved stories, and spotlight videos, and access post and profile-level metrics such as views and engagement.

Influencer monitoring is becoming a standard feature in media monitoring tools as brands seek greater control over their public associations. Platforms are evolving to track influencer mentions, audience sentiment, and alignment with brand values. This capability supports better decision-making in selecting and managing digital partnerships. Companies increasingly view influencers as dynamic media channels requiring constant observation. As a result, providers are expanding core offerings to include these features to meet client demand.

For instance, in July 2024, Ogilvy, a WPP-owned advertising agency, launched Influence Shield, a service designed to swiftly handle rogue influencers who risk damaging the brands they endorse. This initiative underscores the growing importance of influencer marketing and the need for effective media monitoring tools to manage brand reputation in the digital age.

AI-powered sentiment analysis is becoming a key feature in media monitoring tools. Companies are using artificial intelligence to analyze tone, emotion, and opinion in online content. Natural language processing (NLP) helps identify context and sentiment with greater accuracy, enabling more nuanced understanding of public perception. These tools can detect sarcasm, irony, and mixed emotions more effectively than traditional rule-based systems. Multi-language support is expanding to cover global media sources, allowing brands to monitor sentiment across diverse regions.

Sentiment data is now being used to guide PR, customer service, and brand strategy by providing timely, actionable insights. As a result, demand for advanced sentiment analysis in monitoring platforms continues to grow among enterprises, agencies, and governments. Sentiment analysis is moving beyond polarity detection to capture emotion intensity and behavioral signals. Integration with dashboards and alert systems helps users respond quickly to emerging sentiment shifts across channels.

Global Media Monitoring Tools Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global media monitoring tools market based on the type, application, end use, and region.

  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Broadcast Monitoring
  • Social Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Brand Reputation Management
  • Competitive Intelligence
  • Marketing Effectiveness Analysis
  • Public Relations Monitoring
  • Customer Service
  • Others
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • Retail & E-Commerce
  • BFSI
  • Healthcare & Pharmaceuticals
  • Government & Public Sector
  • Media & Entertainment
  • Technology & Telecom
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa (MEA)
    • KSA
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Media Monitoring Tools Market Variables, Trends & Scope

  • 3.1. Global Media Monitoring Tools Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Media Monitoring Tools Market: Type Estimates & Forecasts

  • 4.1. Media Monitoring Tools Market: Type Movement Analysis, 2024 & 2030
    • 4.1.1. Broadcast Monitoring
      • 4.1.1.1. Broadcast Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Social Media Monitoring
      • 4.1.2.1. Social Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.3. Print Media Monitoring
      • 4.1.3.1. Print Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.4. Online Media Monitoring
      • 4.1.4.1. Online Media Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.5. Others
      • 4.1.5.1. Others Analysis Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Media Monitoring Tools Market: Application Estimates & Forecasts

  • 5.1. Media Monitoring Tools Market: Application Movement Analysis, 2024 & 2030
    • 5.1.1. Brand Reputation Management
      • 5.1.1.1. Brand Reputation Management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Competitive Intelligence
      • 5.1.2.1. Competitive Intelligence Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Marketing Effectiveness Analysis
      • 5.1.3.1. Marketing Effectiveness Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.4. Public Relations Monitoring
      • 5.1.4.1. Public Relations Monitoring Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.5. Customer Service
      • 5.1.5.1. Customer Service Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.6. Others
      • 5.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Media Monitoring Tools Market: End Use Outlook Estimates & Forecasts

  • 6.1. Media Monitoring Tools Market: End Use Movement Analysis, 2024 & 2030
    • 6.1.1. Retail & E-Commerce
      • 6.1.1.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. BFSI
      • 6.1.2.1. BFSI Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.3. Healthcare & Pharmaceuticals
      • 6.1.3.1. Healthcare & Pharmaceuticals Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.4. Government & Public Sector
      • 6.1.4.1. Government & Public Sector Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.5. Media & Entertainment
      • 6.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.6. Technology & Telecom
      • 6.1.6.1. Technology & Telecom Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.7. Others
      • 6.1.7.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Media Monitoring Tools Market: Regional Estimates & Trend Analysis

  • 7.1. Media Monitoring Tools Market Share, By Region, 2024 & 2030, USD Million
  • 7.2. North America
    • 7.2.1. North America Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.1.1. North America Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.2.1.2. North America Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.1.3. North America Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.1.4. North America Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.2.2. U.S. Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.2.3. U.S. Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.2.4. U.S. Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.3.2. Canada Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.3.3. Canada Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.3.4. Canada Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.2.4.2. Mexico Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.2.4.3. Mexico Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.2.4.4. Mexico Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.1.1. Europe Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.3.1.2. Europe Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.1.3. Europe Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.1.4. Europe Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.2.2. UK Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.2.3. UK Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.2.4. UK Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.3.2. Germany Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.3.3. Germany Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.3.4. Germany Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.3.4.2. France Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.3.4.3. France Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.3.4.4. France Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.1.1. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.4.1.2. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.1.3. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.1.4. Asia Pacific Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.2.2. China Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.2.3. China Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.2.4. China Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.3.2. Japan Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.3.3. Japan Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.3.4. Japan Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.4.2. India Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.4.3. India Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.4.4. India Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.5. Australia
      • 7.4.5.1. Australia Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.5.2. Australia Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.5.3. Australia Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.5.4. Australia Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.4.6. South Korea
      • 7.4.6.1. South Korea Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.4.6.2. South Korea Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.4.6.3. South Korea Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.4.6.4. South Korea Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.5.1.1. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.5.1.2. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.5.1.3. Latin America Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.5.1.4. Latin America Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.5.2.2. Brazil Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.5.2.3. Brazil Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.5.2.4. Brazil Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.1.1. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 7.6.1.2. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Type , 2018 - 2030 (USD Million)
      • 7.6.1.3. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.1.4. Middle East and Africa Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.2. KSA
      • 7.6.2.1. KSA Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.2.2. KSA Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.2.3. KSA Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.2.4. KSA Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.3.2. UAE Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.3.3. UAE Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.3.4. UAE Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Media Monitoring Tools Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 7.6.4.2. South Africa Media Monitoring Tools Market Estimates and Forecasts, by Type, 2018 - 2030 (USD Million)
      • 7.6.4.3. South Africa Media Monitoring Tools Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 7.6.4.4. South Africa Media Monitoring Tools Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 8.2. Vendor Landscape
    • 8.2.1. Company categorization
    • 8.2.2. List of Key Distributors and channel Partners
    • 8.2.3. List of Potential Customers/Listing
  • 8.3. Competitive Dynamics
    • 8.3.1. Competitive Benchmarking
    • 8.3.2. Strategy Mapping
    • 8.3.3. Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Cision Ltd.
      • 8.4.1.1. Participant's overview
      • 8.4.1.2. Financial performance
      • 8.4.1.3. Product benchmarking
      • 8.4.1.4. Strategic initiatives
    • 8.4.2. Critical Mention, Inc.
      • 8.4.2.1. Participant's overview
      • 8.4.2.2. Financial performance
      • 8.4.2.3. Product benchmarking
      • 8.4.2.4. Strategic initiatives
    • 8.4.3. Hootsuite Media, Inc.
      • 8.4.3.1. Participant's overview
      • 8.4.3.2. Financial performance
      • 8.4.3.3. Product benchmarking
      • 8.4.3.4. Strategic initiatives
    • 8.4.4. Meltwater News US, Inc.
      • 8.4.4.1. Participant's overview
      • 8.4.4.2. Financial performance
      • 8.4.4.3. Product benchmarking
      • 8.4.4.4. Strategic initiatives
    • 8.4.5. Oracle Corporation
      • 8.4.5.1. Participant's overview
      • 8.4.5.2. Financial performance
      • 8.4.5.3. Product benchmarking
      • 8.4.5.4. Strategic initiatives
    • 8.4.6. Semantrum LLC
      • 8.4.6.1. Participant's overview
      • 8.4.6.2. Financial performance
      • 8.4.6.3. Product benchmarking
      • 8.4.6.4. Strategic initiatives
    • 8.4.7. Semrush Holdings, Inc.
      • 8.4.7.1. Participant's overview
      • 8.4.7.2. Financial performance
      • 8.4.7.3. Product benchmarking
      • 8.4.7.4. Strategic initiatives
    • 8.4.8. Sprout Social, Inc.
      • 8.4.8.1. Participant's overview
      • 8.4.8.2. Financial performance
      • 8.4.8.3. Product benchmarking
      • 8.4.8.4. Strategic initiatives
    • 8.4.9. TVEyes, Inc.
      • 8.4.9.1. Participant's overview
      • 8.4.9.2. Financial performance
      • 8.4.9.3. Product benchmarking
      • 8.4.9.4. Strategic initiatives
    • 8.4.10. Zoho Corporation
      • 8.4.10.1. Participant's overview
      • 8.4.10.2. Financial performance
      • 8.4.10.3. Product benchmarking
      • 8.4.10.4. Strategic initiatives

List of Tables

  • Table 1. Global Media Monitoring Tools market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • Table 2. Global Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 3. Global Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 4. Global Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 5. North America Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 6. North America Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 7. North America Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 8. North America Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 9. U.S. Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 10. U.S. Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 11. U.S. Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 12. Canada Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 13. Canada Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 14. Canada Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 15. Mexico Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 16. Mexico Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 17. Mexico Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 18. Europe Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 19. Europe Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 20. Europe Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 21. Europe Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 22. UK Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 23. UK Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 24. UK Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 25. Germany Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 26. Germany Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 27. Germany Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 28. France Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 29. France Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 30. France Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 31. Asia Pacific Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 32. Asia Pacific Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 33. Asia Pacific Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 34. Asia Pacific Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 35. China Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 36. China Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 37. China Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 38. Japan Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 39. Japan Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 40. Japan Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 41. India Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 42. India Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 43. India Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 44. Australia Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 45. Australia Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 46. Australia Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 47. South Korea Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 48. South Korea Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 49. South Korea Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 50. Latin America Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 51. Latin America Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 52. Latin America Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 53. Latin America Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 54. Brazil Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 55. Brazil Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 56. Brazil Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 57. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 58. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 59. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 60. Middle East & Africa Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 61. Saudi Arabia Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 62. Saudi Arabia Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 63. Saudi Arabia Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 64. UAE Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 65. UAE Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 66. UAE Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 67. South Africa Media Monitoring Tools market estimates and forecasts, by Type, 2018 - 2030 (USD Million)
  • Table 68. South Africa Media Monitoring Tools market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 69. South Africa Media Monitoring Tools market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Media Monitoring Tools market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Parent market analysis
  • Fig. 7 Market formulation & validation
  • Fig. 8 Media Monitoring Tools market snapshot
  • Fig. 9 Media Monitoring Tools market segment snapshot
  • Fig. 10 Media Monitoring Tools market competitive landscape snapshot
  • Fig. 11 Market driver relevance analysis (Current & future impact)
  • Fig. 12 Market restraint relevance analysis (Current & future impact)
  • Fig. 13 Value Chain Analysis
  • Fig. 14 Media Monitoring Tools market: Type outlook key takeaways (USD Million)
  • Fig. 15 Media Monitoring Tools market: Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 16 Broadcast Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Social Media Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Print Media Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Online Media Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Media Monitoring Tools market, Application outlook key takeaways (USD Million)
  • Fig. 22 Media Monitoring Tools market Application movement analysis 2024 & 2030 (USD Million)
  • Fig. 23 Brand Reputation Management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Competitive Intelligence market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Marketing Effectiveness Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Public Relations Monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Customer Service market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Media Monitoring Tools market: End Use outlook key takeaways (USD Million)
  • Fig. 30 Media Monitoring Tools market: End Use movement analysis 2024 & 2030 (USD Million)
  • Fig. 31 Retail & E-Commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 BFSI market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Healthcare & Pharmaceuticals market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Government & Public Sector market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Media & Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Technology & Telecom market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Media Monitoring Tools market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 39 North America Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 US Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Canada Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Mexico Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Europe Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 UK Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Germany Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 France Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Asia Pacific Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 China Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Japan Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 India Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Australia Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 South Korea Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Latin America Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Brazil Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 MEA Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 KSA Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 UAE Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Africa Media Monitoring Tools market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Strategy framework
  • Fig. 60 Company Categorization