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市場調查報告書

商品編碼

1747175

日本直銷市場規模、佔有率、趨勢及預測（按產品、類型、應用和地區），2025 年至 2033 年

Japan Dropshipping Market Size, Share, Trends and Forecast by Product, Type, Application, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本代出貨市場規模達196億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到1,221億美元，2025-2033年期間的複合年成長率（CAGR）為22.55%。電子商務的普及率不斷提高、對低資本商業模式的需求、智慧型手機使用率的提高、高效的物流基礎設施以及對利基產品日益成長的興趣，都是推動市場成長的一些因素。社群媒體行銷以及與Shopify等全球平台的整合也支持著市場擴張和創業發展。

日本直銷市場趨勢：

加速電商物流整合

在日本，透過後端配送整合，線上銷售正變得更加精簡。近期，物流公司與數位商務參與者之間的合作凸顯了簡化使用成熟平台的賣家配送流程的日益成長的需求。透過將店面直接與主要配送服務提供者對接，商家可以在統一的系統內管理庫存、訂單和配送。這種轉變正在提高效率，減少人為錯誤，並縮短配送時間。中小型代出貨企業尤其受益於銷售和物流之間的自動化協調，這有助於它們在無需大量基礎設施的情況下實現規模擴張。隨著後端系統互聯程度的提高，營運摩擦減少，為更廣泛地採用針對日本國內和國際配送需求的跨平台銷售和配送模式奠定了基礎。例如，2024年4月，三井物產株式會社與Shopify日本和大和運輸株式會社合作，支持使用Shopify建構的線上商店的物流數位化轉型，並與日本主要配送公司整合資料。

轉向內部分銷模式

隨著全球賣家重新評估對第三方的依賴，日本的代出貨業務正在轉變。透過建立直銷管道和本地辦事處，企業旨在提升對供應鏈、客戶體驗和市場回應能力的控制。此舉反映出企業更傾向於在地化營運，以便更有效地應對日本複雜的零售和物流環境。這種模式在庫存管理、定價和品牌定位方面具有更大的靈活性，這對於希望提供高階或小眾產品的代出貨模式尤其重要。對自主管理分銷的日益重視也與對透明度和交付可靠性日益成長的需求相契合。隨著越來越多的賣家探索直接進入策略，日本代出貨的支援基礎設施預計將更具競爭力，並更加重視服務。例如，2024年4月，Brown-Forman Corporation在日本啟動了自己的分銷業務，並在東京設立了新辦事處，這是自20世紀70年代進入日本市場以來首次將分銷業務納入公司內部。

日本直銷市場細分：

產品洞察：

玩具、嗜好和 DIY
家具和電器
食品和個人護理
電子和媒體
時尚

類型洞察：

當日送達
區域包裹承運商
重型貨物運輸

應用程式洞察：

企業對企業（B2B）
企業對消費者（B2C）
客戶對客戶（C2C）

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本直銷市場目前表現如何？未來幾年將如何表現？
日本直銷市場依產品如何分類？
日本直銷市場按類型分為哪些類型？
日本一件代發市場根據應用如何分類？
日本直銷市場的價值鏈分為哪些階段？
日本直銷市場的主要促進因素和挑戰是什麼？
日本直銷市場的結構是怎麼樣的？主要參與者是誰？
日本一件代發市場的競爭程度如何？

本報告回答的關鍵問題：

日本直銷市場目前表現如何？未來幾年將如何表現？
日本直銷市場依產品如何分類？
日本直銷市場按類型分為哪些類型？
日本一件代發市場根據應用如何分類？
日本直銷市場的價值鏈分為哪些階段？
日本直銷市場的主要促進因素和挑戰是什麼？
日本直銷市場的結構是怎麼樣的？主要參與者是誰？
日本一件代發市場的競爭程度如何？

The Japan dropshipping market size reached USD 19.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 122.1 Billion by 2033, exhibiting a growth rate (CAGR) of 22.55% during 2025-2033. Rising e-commerce adoption, demand for low-capital business models, increasing smartphone usage, efficient logistics infrastructure, and growing interest in niche products are some of the factors propelling the growth of the market. Social media marketing and integration with global platforms like Shopify also support market expansion and entrepreneurial growth.

Japan Dropshipping Market Trends:

Accelerating E-Commerce Logistics Integration

In Japan, online selling is becoming more streamlined through backend delivery integration. The recent collaboration between logistics and digital commerce players highlights a growing push to simplify shipping workflows for sellers using established platforms. By linking storefronts directly with major delivery service providers, merchants can manage inventory, orders, and shipping within a unified system. This shift is enhancing efficiency, reducing manual errors, and enabling faster delivery times. Small and mid-sized dropshipping businesses, in particular, benefit from the automated coordination between sales and logistics, helping them scale without needing extensive infrastructure. As backend systems become more connected, operational friction decreases, setting the stage for broader adoption of cross-platform selling and delivery models tailored to Japan's domestic and international shipping requirements. For example, in April 2024, Mitsui & Co., Ltd. partnered with Shopify Japan and Yamato Transport Co., Ltd. to support the digital transformation of logistics for online stores built with Shopify, integrating data with Japan's major delivery companies.

Shift toward In-House Distribution Models

Dropshipping activity in Japan is seeing a shift as global sellers reassess third-party dependencies. By setting up direct distribution channels and local offices, businesses are aiming to improve control over supply chains, customer experience, and market responsiveness. The move reflects a preference for localized operations to navigate Japan's complex retail and logistics environment more effectively. This setup enables greater flexibility in managing inventory, pricing, and brand positioning, which is particularly valuable for dropshipping models looking to offer premium or niche products. The increased focus on self-managed distribution also aligns with growing demand for transparency and delivery reliability. As more sellers explore direct entry strategies, the support infrastructure for dropshipping in Japan is expected to become more competitive and service-focused. For instance, in April 2024, Brown-Forman Corporation launched its own distribution business in Japan, bringing distribution in-house for the first time since entering the market in the 1970s, with a new office in Tokyo.

Japan Dropshipping Market Segmentation:

Product Insights:

Toys, Hobby and DIY
Furniture and Appliances
Food and Personal Care
Electronics and Media
Fashion

Type Insights:

Same-Day Delivery
Regional Parcel Carriers
Heavy Goods Delivery

Application Insights:

Business-to-Business (B2B)
Business-to-Consumer (B2C)
Customer-to-Customer (C2C)

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan dropshipping market performed so far and how will it perform in the coming years?
What is the breakup of the Japan dropshipping market on the basis of product?
What is the breakup of the Japan dropshipping market on the basis of type?
What is the breakup of the Japan dropshipping market on the basis of application?
What are the various stages in the value chain of the Japan dropshipping market?
What are the key driving factors and challenges in the Japan dropshipping market?
What is the structure of the Japan dropshipping market and who are the key players?
What is the degree of competition in the Japan dropshipping market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Dropshipping Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Dropshipping Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Dropshipping Market - Breakup by Product

6.1 Toys, Hobby and DIY
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Furniture and Appliances
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Food and Personal Care
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Electronics and Media
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Fashion
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)

7 Japan Dropshipping Market - Breakup by Type

7.1 Same-Day Delivery
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Regional Parcel Carriers
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Heavy Goods Delivery
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Dropshipping Market - Breakup by Application

8.1 Business-to-Business (B2B)
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Business-to-Consumer (B2C)
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Customer-to-Customer (C2C)
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)

9 Japan Dropshipping Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Products Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Products Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Products Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Products Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Products Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Dropshipping Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis