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市場調查報告書

商品編碼

1747168

日本家庭護理市場規模、佔有率、趨勢及預測（按產品類型、配銷通路和地區），2025 年至 2033 年

Japan Home Care Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本家庭護理市場規模達57億美元。展望未來， IMARC Group預測，到2033年，該市場規模將達到85億美元，2025年至2033年的複合年成長率為4.60%。快速的城市化進程、對家居裝修的日益關注、產品種類的豐富、便利的門店位置以及消費者對永續和多功能解決方案日益成長的興趣，都是推動市場成長的一些因素。

日本家庭護理市場正經歷強勁成長，這得益於城市化進程加快以及 DIY 項目興起，因為城市居民希望最佳化較小的居住空間。此外，對多功能和節省空間產品的需求也在顯著成長，因為消費者更注重家居的效率和適應性，這有助於市場成長。此外，家庭護理中心提供各種工具、家具和裝飾品，以滿足此需求並刺激市場需求。此外，在線上教學和社群媒體靈感的推動下，DIY 文化日益壯大，正在吸引更多人流，尤其是年輕消費者光顧這些商店，從而促進市場擴張。此外，人們將家居裝修視為休閒活動，鼓勵人們增加對優質產品的支出，進一步促進了市場成長。

同時，隨著消費者對環保產品的意識不斷增強，永續性也成為另一個促進成長的因素。為此，商店擴大提供永續建築材料、節能電器和環保塗料以滿足這一需求，從而推動了市場發展。例如，僅使用LED照明就能有效減少白熾燈80%的溫室氣體排放，推動了家庭護理市場的蓬勃發展。此外，便利性和豐富的產品種類吸引了多元化的客戶群，並支持了市場的成長。同時，政府不斷增加的激勵措施正在推廣節能住宅和災害防備措施，這些措施促進了建築和安全相關產品的銷售，從而推動了市場的發展。

日本家庭護理市場趨勢：

環保產品擴展

市場需求主要由環保產品的擴張所驅動，因為消費者繼續表現出對永續產品的渴望。各種商店都在展示更多節能產品、再生建築材料和其他可生物分解的家用產品，從而推動了市場需求。這種趨勢的轉變是由於人們對環境的日益關注以及政府推出的政策，這些政策鼓勵永續生活並促進了市場成長。例如，日本約有 45% 的消費者願意為無退稅產品多花點錢，這鼓勵了人們對綠色標誌和低影響口袋的關注，有助於市場成長。除此之外，零售商正在其通路中採用策略實踐，例如使用再生能源和盡量減少包裝材料，以幫助市場成長。除此之外，這些行動也吸引了購物者，提升了品牌形象，使得在現有市場環境下未來銷售能夠持續進行，有助於市場擴張。

蓬勃發展的DIY文化

DIY 文化日益盛行，對日本家居護理市場產生了巨大影響。此外，消費者，尤其是年輕消費者，被家裝項目的創造力和成本節約所吸引，這推動了市場的成長。此外，零售商透過提供各種工具、材料和預包裝 DIY 套件來應對這一趨勢，從而刺激了市場需求。根據日本 DIY 家居中心協會基於 4,970 家門市的報告，2023 年的總銷售額將達到 3,9,750 億日圓（233.9 億歐元）。同時，越來越多的工作坊和店內展示吸引了顧客，並激發了新的項目，從而推動了市場擴張。此外，線上教學和社交媒體分享的日益普及放大了 DIY 活動的吸引力，使家居中心成為追求高品質和實惠的愛好者的首選目的地，從而鞏固了市場佔有率。

科技驅動的購物體驗

持續的技術進步正在增強客戶參與度和便利性，從而支持市場成長。零售商正在採用電子商務平台和行動應用程式來提供無縫的購物體驗，使消費者能夠在線上瀏覽、比較和購買產品，從而推動了市場需求。此外，用於虛擬空間規劃和產品視覺化的擴增實境 (AR) 工具也越來越受歡迎，使購物者可以在購買前嘗試不同的設計理念，從而推動了市場的發展。例如，客戶可以使用它來視覺化家中的家具，或開發具有自己選擇外觀的獨特產品，例如綠色徽章和低影響口袋。這進一步刺激了該地區對家庭護理的市場需求。此外，資料分析提供個人化建議，確保量身定做的購物旅程並有助於市場擴張。這些創新正在提高客戶滿意度並增強零售商在不斷發展的市場中的競爭地位，從而刺激市場需求。

The Japan home care market size was valued at USD 5.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.5 Billion by 2033, exhibiting a CAGR of 4.60% from 2025-2033. Rapid urbanization, the growing focus on home improvement, enhanced product variety, convenient store locations, and the increasing consumer interest in sustainable and multifunctional solutions are some factors impelling the market growth.

The Japan home care market is witnessing robust growth due to increasing urbanization and the rising trend of do-it-yourself (DIY) projects, as urban residents seek to optimize smaller living spaces. In addition to this, the demand for multifunctional and space-saving products is significantly rising, because consumers are prioritizing efficiency and adaptability in their homes, which is aiding the market growth. Moreover, home care centers provide a variety of tools, furniture, and decor items, catering to this need and boosting the market demand. Besides this, the expanding DIY culture, fueled by online tutorials and social media inspiration, is driving footfall to these stores, particularly among younger consumers, thus contributing to the market expansion. Furthermore, the shift toward home improvement as a leisure activity has encouraged higher spending on quality products, further bolstering the market growth.

Concurrent with this, sustainability is acting as another growth-inducing factor, as consumers are showing heightened awareness of eco-friendly products. In line with this, the stores are increasingly offering sustainable building materials, energy-efficient appliances, and environmentally friendly paints to align with this demand, thereby providing an impetus to the market. For example, the use of LED lighting alone can be an effective way of reducing greenhouse emissions by 80% with incandescent bulbs, thus driving the market demand for home care. Additionally, the convenience store locations and a broad product range attract a diverse customer base, supporting the market growth. In confluence with this, the increasing government incentives, are promoting energy-efficient homes, and disaster preparedness measures, which are boosting the sales of construction and safety-related products, thereby propelling the market forward.

Japan Home Care Market Trends:

Eco-friendly product expansion

The market demand is primarily driven by the expansion of eco-friendly products, as consumers continue to demonstrate a desire for sustainable products. Various stores are displaying more energy-efficient products, recycled building materials, and other biodegradable household products, driving the market demand. This shift in the trend is fueled by the increased concern for the environment and the introduction of policies in the government, which is encouraging sustainable living and boosting the market growth. For instance, about 45% of the consumers in Japan are ready to spend an extra amount for drawback-free products, which encourages attention towards green badges and low-impact pockets, aiding the market growth. Apart from this, retailers are adopting strategic practices in their channel such as the use of renewable energy, and minimized packaging material, aiding the market growth. Besides this, these actions engage shoppers, and improve brand image, allowing for ongoing future sales in the existing market environment, thus contributing to the market expansion.

Surging DIY culture

The expansion of DIY culture is gaining traction, which is significantly influencing the home care market in Japan. Moreover, consumers, especially the younger demographics, are drawn to the creativity and cost savings associated with home improvement projects, which is impelling the market growth. Furthermore, retailers are addressing this trend by offering a wide range of tools, materials, and pre-packaged DIY kits, bolstering the market demand. According to the report by the Japan DIY Home Centre Association based on 4, 970 outlets, the total sales of JPY 3,975 billion (EUR 23.39 billion) in 2023. Concurrently, the increasing workshops and in-store demonstrations are engaging customers, and inspiring new projects, thus fueling the market expansion. Additionally, the growing popularity of online tutorials and social media sharing has amplified the appeal of DIY activities, making home centers a go-to destination for enthusiasts seeking quality and affordability, strengthening the market share.

Technology-driven shopping experiences

The ongoing technological advancements are enhancing customer engagement and convenience, supporting the market growth. Retailers are adopting e-commerce platforms and mobile apps to offer seamless shopping experiences, enabling consumers to browse, compare, and purchase products online, driving the market demand. Besides this, augmented reality (AR) tools for virtual space planning and product visualization are gaining traction, allowing shoppers to experiment with design ideas before buying, propelling the market forward. For instance, the customer can use it to visualize furniture in their homes or develop unique products with the appearance of their choice. towards green badges and low-impact pockets. This is further fueling the market demand for home care in the region. Furthermore, data analytics provides personalized recommendations, ensuring a tailored shopping journey and aiding in the market expansion. These innovations are improving customer satisfaction and strengthening the retailers' competitive positions in the evolving market, thus boosting the market demand.

Japan Home Care Industry Segmentation:

Analysis by Product Type:

Kitchen Care
Household Care
Bathroom Care
Laundry Care
Others

The growing trend of home cooking and heightened hygiene awareness are boosting the demand for kitchen care products. Apart from this, the growing consumer preferences for specialty cleaning solution products are fueling the market demand as they are versatile, long-lasting, and multifunctional cookware.

Additionally, the surging demand for household care products, due to the enhanced cleaning and tidiness in the homes is boosting the market demand. This consists of consumers' need for devices and equipment that are more efficient and easier to use as indicated by advanced disinfects and innovative storage systems, aiding the market growth.

Furthermore, the changing lifestyles are driving the market demand for bathroom care, driven by the need to maintain greater personal hygiene. Apart from this, the surging use of cleaning solutions and functional products to improve the bathroom care is contributing to the market expansion.

Moreover, laundry clients are seeking enhanced garment care solutions to protect their clothes, impelling the market growth. Concurrently, specialized products such as eco-friendly detergents and fabric conditioners are increasing the customer preferences for quality and sustainability, boosting the market demand.

Analysis by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

Supermarkets and hypermarkets appeal to the clients due to their product assortment, better prices, and promotional offers on various occasions, aiding the market growth. These factors make the products easy to market because customers seeking to buy household and personal care needs products prefer to purchase all things in one store, thus providing an impetus to the market.

In addition, convenience stores meet consumer needs for quick and accessible purchases. Moreover, their strategic locations and focus on everyday essentials, including kitchen and household care products, cater to individuals seeking efficiency in their shopping experience, bolstering the market demand.

Apart from this, the e-commerce platforms are getting more popular, and convenient, as they provide several types of products for sale and offer good discounts, thereby supporting the market growth. Besides this, home delivery and reviews from customers also contribute to the increased use of online shops to buy home care products, driving the market forward.

Competitive Landscape:

The competitive landscape of the Japan home care market is characterized by the dominance of well-established players, regional chains, and new entrants focusing on niche segments. Major retailers compete by offering extensive product ranges, competitive pricing, and customer loyalty programs to attract diverse consumer groups. Moreover, technological integration, including e-commerce platforms and in-store innovations like AR tools, provides a competitive edge, enhancing customer experience and convenience and boosting the market demand. Besides this, sustainability is becoming a significant differentiator, as companies increasingly offer eco-friendly and energy-efficient products. Apart from this, regional players leverage localized strategies, such as catering to specific climate needs or cultural preferences, to maintain market relevance.

The report provides a comprehensive analysis of the competitive landscape in the Japan home care market with detailed profiles of all major companies, including:

Henkel Japan Ltd. (Henkel AG & Co. KGaA)
Kao Corporation
The Procter & Gamble Company
Unilever plc

Latest News and Developments:

In February 2024, Henkel acquired Vidal Sassoon from Procter & Gamble aiming to enhance its position in the Chinese market, aligning with their strategic emphasis on expanding its hair care division.

Key Questions Answered in This Report

1.What is home care?
2.How big is the Japan home care market?
3.What is the expected growth rate of the Japa home care market during
4.What are the key factors driving the Japan home care market?
5.Who are the key players/companies in the Japan home care market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Care Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Home Care Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Home Care Market - Breakup by Product Type

6.1 Kitchen Care
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Household Care
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Bathroom Care
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Laundry Care
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)

7 Japan Home Care Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Convenience Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Online Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2019-2024)
- 7.4.2 Market Forecast (2025-2033)

8 Japan Home Care Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Henkel Japan Ltd. (Henkel AG & Co. KGaA)
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Kao Corporation
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 The Procter & Gamble Company
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Unilever plc
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events

10 Japan Home Care Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis