印度家庭護理市場

2024年，印度家庭護理市場穩步成長，這得益於都市區的優質化和農村地區滲透率的提升。儘管價格與疫情後的通膨時期相比有所穩定，但消費者的需求仍注重便利性、有效性和省時性。為了適應更忙碌的生活方式，越來越多的都市區家庭選擇使用液體清潔劑、手洗餐具清潔劑和多功能表面清潔劑。

Euromonitor International的這份市場研究報告對印度家庭護理市場進行了分析和預測。報告提供了最新的零售數據（歷史數據範圍），並指出了推動成長的行業。該報告還列出了主要企業和主要品牌，並對影響市場的關鍵因素（新產品開發、包裝創新、經濟/生活方式影響、分銷、定價問題等）進行了策略分析。 2029年的預測顯示了市場未來將如何變化。

目標產品：空氣清淨、漂白、洗碗、家用殺蟲劑、衣物洗護、拋光、表面護理、廁所清潔

數據範圍：市場規模表現（過去和預測）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 詳細了解居家照護市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與者和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

• 2024 年居家照護：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 居家照護的下一步是什麼？

市場指標

市場數據

免責聲明

資訊來源

印度衣物洗護

關鍵數據發現

2024年的發展

• 消費者擴大從粉末轉向液體
• 主要企業正在投資創新以保持市場領先地位
• 儘管數位化進步，線下零售仍佔優勢

前景與機會

• 永續性成為產品和包裝創新的核心
• 優質化專業洗衣解決方案創造空間
• 農村市場蘊藏著尚未開發的流動模式潛力

類別指標

分類資料

印度的洗碗業

關鍵數據發現

2024年的發展

• 清洗的普及速度緩慢意味著手動清洗仍然是常態
• 聯合利華鞏固領先地位，而競爭對手則投資天然成分配方
• 線下通路佔據主導地位，雜貨零售商成為分銷中心

前景與機會

• 自有品牌透過價值主導的定位來確立自身地位
• 健康和永續性議題改變了食物偏好
• 高階格式在都市區家庭中越來越受歡迎

類別指標

分類資料

印度的外觀保養

關鍵數據發現

2024年的發展

• 由於功能重疊和價格敏感性，品牌忠誠度仍然較低
• 利潔套件以強大的產品組合和持續的創新引領產業
• 儘管數位化發展迅速，食品雜貨零售商仍保持領先地位

前景與機會

• 自有品牌和價值形式在成本敏感領域越來越受歡迎
• 香味是產品吸引力和忠誠度的核心
• 多功能優勢和優質體驗塑造創新的未來

分類資料

印度廁所清潔

關鍵數據發現

2024年的發展

• 衛生推動成長，但功能性仍是主要驅動力
• 利潔時憑藉 Harpic 的多樣化產品系列保持優勢
• 線下零售主導分銷，社區雜貨店引領潮流

前景與機會

• 較小的包裝尺寸提高了可用性，但限制了優質化的潛力
• 政府衛生計畫釋放農村市場潛力
• 香味和易用性塑造創新的未來

分類資料

印度的波蘭語

關鍵數據發現

2024年的發展

• 隨著生活方式的改變導致使用模式的改變，網路流量持續穩定成長
• 利潔時以傳統品牌領先，創新有限
• 傳統零售通路繼續主導品類銷售

前景與機會

• 皮鞋使用量下降，亟需品類重組
• 對多用途、增值磨料產品的需求不斷增加
• 自有品牌和環保產品具有顛覆性潛力

分類資料

印度空氣清淨

關鍵數據發現

2024年的發展

• 空氣清淨類別持續穩定成長，噴霧在都市區頗受歡迎
• Dabur 和 Godrej 引領家居和汽車護理領域的創新
• 受衝動性食品雜貨購買的推動，線下零售繼續佔據主導地位

前景與機會

• 優質化和香味客製化將塑造下一波成長
• 永續性和可再填充性成為新的差異化因素
• 自有品牌和數位優先品牌透過智慧定價和定位向現有品牌發起挑戰

分類資料

印度家用殺蟲劑

關鍵數據發現

2024年的發展

• 隨著季風季節之後使用範圍的擴大，電動形式推動需求穩定
• Godrej 透過產品多樣化和自然創新保持領先地位
• 一般貿易在分銷中占主導地位，電子商務滲透率仍然很小

前景與機會

• 天然和植物來源解決方案在注重健康的家庭中越來越受歡迎
• 低成本模式與微SKU創新推動農村市場擴張
• 智慧型設備和續費訂閱刺激都市區的奢侈品需求

分類資料

印度漂白劑

2024年的發展

分類資料

Home care in India continued to record steady growth in 2024, supported by a blend of premiumisation in urban markets and rising penetration in rural areas. Pricing stabilised compared to the post-pandemic inflationary period, yet consumer demand remained focused on convenience, effectiveness, and time-saving benefits. Urban households increasingly gravitated towards liquid detergents, hand dishwashing formats, and multi-purpose surface cleaners that aligned with busier lifestyles. In contrast,...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for home care?

MARKET INDICATORS

• Table 1 Households 2019-2024

MARKET DATA

• Table 2 Sales of Home Care by Category: Value 2019-2024
• Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
• Table 4 NBO Company Shares of Home Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
• Table 7 Distribution of Home Care by Format: % Value 2019-2024
• Table 8 Distribution of Home Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LAUNDRY CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers increasingly shift from powders to liquid formats
• Key players invest in innovation to maintain market leadership
• Offline retail remains dominant despite digital gains

PROSPECTS AND OPPORTUNITIES

• Sustainability takes centre stage in product and packaging innovation
• Premiumisation creates room for specialised laundry solutions
• Rural markets offer untapped potential for liquid formats

CATEGORY INDICATORS

• Table 11 Household Possession of Washing Machines 2019-2024

CATEGORY DATA

• Table 12 Sales of Laundry Care by Category: Value 2019-2024
• Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
• Table 14 Sales of Laundry Aids by Category: Value 2019-2024
• Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
• Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
• Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
• Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
• Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
• Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
• Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
• Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
• Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
• Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
• Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

DISHWASHING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Manual cleaning remains the norm as machine dishwashing adoption lags
• Unilever consolidates dominance while rivals invest in natural formulations
• Grocery retailers anchor distribution as offline channels dominate

PROSPECTS AND OPPORTUNITIES

• Private label gains ground with value-driven positioning
• Health and sustainability concerns reshape ingredient preferences
• Premium formats gain traction among urban households

CATEGORY INDICATORS

• Table 27 Household Possession of Dishwashers 2019-2024

CATEGORY DATA

• Table 28 Sales of Dishwashing by Category: Value 2019-2024
• Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
• Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
• Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
• Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
• Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

SURFACE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low brand loyalty persists due to functional overlap and price sensitivity
• Reckitt Benckiser leads through portfolio strength and constant innovation
• Grocery retailers retain dominance despite digital traction

PROSPECTS AND OPPORTUNITIES

• Private label and value formats gain traction in cost-sensitive segments
• Fragrance becomes a core driver of product appeal and loyalty
• Multipurpose efficacy and premium experiences shape future innovation

CATEGORY DATA

• Table 34 Sales of Surface Care by Category: Value 2019-2024
• Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
• Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
• Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
• Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
• Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
• Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
• Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
• Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
• Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

TOILET CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hygiene awareness boosts growth, but functionality remains the primary driver
• Reckitt Benckiser sustains dominance through Harpic's diversified product range
• Offline retail dominates distribution, led by neighbourhood grocery stores

PROSPECTS AND OPPORTUNITIES

• Smaller pack sizes drive accessibility but limit premiumisation potential
• Government sanitation programmes unlock rural market potential
• Fragrance and ease-of-use shape the future of innovation

CATEGORY DATA

• Table 44 Sales of Toilet Care by Category: Value 2019-2024
• Table 45 Sales of Toilet Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Toilet Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Toilet Care: % Value 2021-2024
• Table 48 Forecast Sales of Toilet Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

POLISHES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth continues as evolving lifestyles reshape usage patterns
• Reckitt Benckiser leads with heritage brands amid limited innovation
• Traditional retail channels continue to dominate category sales

PROSPECTS AND OPPORTUNITIES

• Declining leather shoe usage prompts need for category reinvention
• Demand rises for multipurpose and value-enhanced polish products
• Private label and eco-friendly offerings present disruptive potential

CATEGORY DATA

• Table 50 Sales of Polishes by Category: Value 2019-2024
• Table 51 Sales of Polishes by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Polishes: % Value 2020-2024
• Table 53 LBN Brand Shares of Polishes: % Value 2021-2024
• Table 54 Forecast Sales of Polishes by Category: Value 2024-2029
• Table 55 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

AIR CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Air care category maintains strong growth with sprays leading urban preference
• Dabur and Godrej dominate with innovations across home and car care formats
• Offline retail remains dominant, led by impulse-led grocery purchases

PROSPECTS AND OPPORTUNITIES

• Premiumisation and fragrance customisation to shape the next wave of growth
• Sustainability and refillability rise as new differentiators
• Private label and digital-first brands challenge incumbents with smart pricing and targeting

CATEGORY DATA

• Table 56 Sales of Air Care by Category: Value 2019-2024
• Table 57 Sales of Air Care by Category: % Value Growth 2019-2024
• Table 58 Sales of Air Care by Fragrance: Value Ranking 2022-2024
• Table 59 NBO Company Shares of Air Care: % Value 2020-2024
• Table 60 LBN Brand Shares of Air Care: % Value 2021-2024
• Table 61 Forecast Sales of Air Care by Category: Value 2024-2029
• Table 62 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

HOME INSECTICIDES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electric formats drive consistent demand as usage expands beyond monsoon months
• Godrej maintains leadership through product diversification and natural-based innovation
• General trade dominates distribution with minimal e-commerce penetration

PROSPECTS AND OPPORTUNITIES

• Natural and plant-based solutions gain favour among health-conscious households
• Rural market expansion driven by low-cost formats and micro-SKU innovations
• Smart devices and refill subscriptions tap into premium urban demand

CATEGORY DATA

• Table 63 Sales of Home Insecticides by Category: Value 2019-2024
• Table 64 Sales of Home Insecticides by Category: % Value Growth 2019-2024
• Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
• Table 66 NBO Company Shares of Home Insecticides: % Value 2020-2024
• Table 67 LBN Brand Shares of Home Insecticides: % Value 2021-2024
• Table 68 Forecast Sales of Home Insecticides by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

BLEACH IN INDIA

2024 DEVELOPMENTS

CATEGORY DATA

• Table 70 Sales of Bleach: Value 2019-2024
• Table 71 Sales of Bleach: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Bleach: % Value 2020-2024
• Table 73 LBN Brand Shares of Bleach: % Value 2021-2024
• Table 74 Forecast Sales of Bleach: Value 2024-2029
• Table 75 Forecast Sales of Bleach: % Value Growth 2024-2029