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市場調查報告書

商品編碼

1747166

日本替代資料市場規模、佔有率、趨勢及預測（按資料類型、產業、最終用戶和地區），2025 年至 2033 年

Japan Alternative Data Market Size, Share, Trends and Forecast by Data Type, Industry, End User, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本另類資料市場規模達5.257億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到79.454億美元，2025-2033年期間的複合年成長率（CAGR）為35.22%。人工智慧（AI）和巨量資料分析的日益普及、電子商務的蓬勃發展以及數位交易的增加，正在影響日本另類資料市場佔有率。這些趨勢使企業能夠最佳化營運、增強決策能力並提升客戶洞察力，從而推動各領域的市場成長。

日本替代資料市場趨勢：

人工智慧 (AI) 和巨量資料分析的日益普及

巨量資料分析和人工智慧的使用日益增多，這對日本另類資料市場前景產生了巨大影響，因為企業可以從海量非結構化資料集中獲得有意義的見解。隨著企業在採用人工智慧技術方面變得更加挑剔，他們正在利用這些技術來處理和分析大量另類資料，如衛星圖像、社群媒體貼文和交易資料。這有助於揭示透過傳統資料分析無法輕易檢測到的模式、趨勢和相關性。在日本，金融、零售和醫療保健等產業在應用人工智慧和巨量資料分析方面處於領先地位。例如，銀行正在應用機器學習 (ML) 演算法來檢查另類資料，以改善預測模型、改善投資選擇和風險管理。零售商正在利用人工智慧來解讀客戶在社群媒體和交易資料上的行為、最佳化庫存和客製化行銷活動。此外，日本先進的技術基礎設施和對數位轉型的強烈關注為基於人工智慧的分析的發展創造了完美的環境。人工智慧處理複雜資料的能力與日益成長的另類資料之間的協同效應，使企業能夠基於事實做出決策，提升營運效率並獲得競爭優勢。一個典型的例子是Qraft Technologies與FSITC合作，並於2024年9月推出第一個金融量化日本基金。這檔人工智慧基金關注被低估的股票和穩健的風險管理，充分利用了日本市場的潛力，展現了人工智慧解決方案在現實世界中的應用。

擴大電子商務和數位交易

電子商務和數位交易的擴張是加強日本替代資料市場成長的主要因素，因為這些行業產生了大量有價值的客戶和交易資料。隨著線上購物和數位支付的興起，企業正在收集有關客戶行為、購買模式和支付偏好的資料。這些資料通常是非結構化的和複雜的，可作為替代資料來源，公司可以透過分析這些數據來深入了解市場趨勢和客戶情緒。在日本，電子商務巨頭和數位平台擴大利用網頁抓取、交易記錄和用戶活動資料等替代資料來了解客戶需求的變化並改善營運策略。零售商使用這些資料來最佳化定價策略、個人化產品推薦和提升客戶體驗。根據IMARC Group發布的資料，日本電子商務市場預計到 2033 年將達到 6,928 億美元，2025-2033 年期間的成長率（CAGR）為 11.02%。這種成長進一步刺激了對數據驅動洞察的需求。此外，金融機構正在利用數位交易資料來評估信用風險、發現詐欺行為並改善核保流程。數位錢包、行動支付和加密貨幣交易的日益普及也促進了可供分析的另類資料數量的增加。隨著越來越多的消費者轉向線上平台購物和交易，對用於解讀這些資料的高級資料分析工具的需求持續成長，從而推動了日本另類資料市場的發展。

日本替代資料市場細分：

資料類型洞察：

信用卡和金融卡交易
電子郵件收據
地理位置（人流）記錄
行動應用程式的使用
衛星和氣象數據
社交和情緒數據
網頁抓取數據
網路流量
其他

產業洞察：

汽車
金融服務業
活力
工業的
資訊科技和電信
媒體和娛樂
房地產和建築
零售
運輸和物流
其他

最終用戶洞察：

對沖基金營運商
投資機構
零售公司
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本另類資料市場目前表現如何？未來幾年將如何表現？
根據資料類型，日本另類資料市場是如何分類的？
日本另類資料市場依產業分類的狀況如何？
根據最終用戶，日本另類資料市場是如何分類的？
日本另類資料市場的價值鏈分為哪些階段？
日本另類資料市場的主要促進因素和挑戰是什麼？
日本另類資料市場的結構是怎麼樣的？主要參與者是誰？
日本另類資料市場的競爭程度如何？

本報告回答的關鍵問題：

日本另類資料市場目前表現如何？未來幾年將如何表現？
根據資料類型，日本另類資料市場是如何分類的？
日本另類資料市場依產業分類的狀況如何？
根據最終用戶，日本另類資料市場是如何分類的？
日本另類資料市場的價值鏈分為哪些階段？
日本另類資料市場的主要促進因素和挑戰是什麼？
日本另類資料市場的結構是怎麼樣的？主要參與者是誰？
日本另類資料市場的競爭程度如何？

The Japan alternative data market size reached USD 525.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7,945.4 Million by 2033, exhibiting a growth rate (CAGR) of 35.22% during 2025-2033. The growing adoption of artificial intelligence (AI) and big data analytics, expanding e-commerce, and increased digital transactions are influencing the Japan alternative data market share. These trends enable businesses to optimize operations, enhance decision-making, and improve customer insights, inducing market growth in various sectors.

Japan Alternative Data Market Trends:

Growing Adoption of Artificial Intelligence (AI) and Big Data Analytics

The increasing use of big data analytics and AI is making a huge impact on the Japan alternative data market outlook by making it possible for firms to derive meaningful insights from massive, unstructured data sets. As firms become more selective in embracing AI technologies, they are utilizing these technologies to process and analyze huge quantities of alternative data like satellite imagery, social media posts, and transactional data. This is useful to reveal patterns, trends, and correlations that could not be detected easily through conventional data analysis. In Japan, sectors such as finance, retail, and healthcare are leading the charge in applying AI and big data analytics. For example, banks are applying machine learning (ML) algorithms to examine alternative data for improved predictive modeling, improved investment choices, and risk management. Retailers are leveraging AI to interpret customer behavior on social media and transactional data, optimize stock, and tailor marketing campaigns. Additionally, Japan's sophisticated technology infrastructure and robust focus on digital transformation create a perfect setting for the development of AI-based analytics. The synergy of AI's capacity for processing intricate data and the growing amount of alternative data produced every day enables companies to base their decisions on facts, enhance operational effectiveness, and gain competitive advantage. A prime example is the collaboration of Qraft Technologies with FSITC to introduce the First Financial Quantitative Japan Fund in September 2024. This AI fund, addressing undervalued shares and sound risk management, leverages the potential in the Japanese market, illustrating the real-world application of AI solutions.

Expanding E-Commerce and Digital Transactions

The expansion of e-commerce and digital transactions is a major factor strengthening the Japan alternative data market growth, as these sectors generate vast amounts of valuable customers and transactional data. With the rise of online shopping and digital payments, businesses are collecting data on customer behavior, purchasing patterns, and payment preferences. This data, often unstructured and complex, serves as an alternative data source that companies can analyze to gain insights into market trends and customer sentiment. In Japan, e-commerce giants and digital platforms are increasingly utilizing alternative data like web scraping, transaction records, and user activity data, to understand shifts in customer demand and improve operational strategies. Retailers use this data to optimize pricing strategies, personalize product recommendations, and enhance customer experience. According to data published by the IMARC Group, the Japan e-commerce market is expected to reach USD 692.8 billion by 2033, with a growth rate (CAGR) of 11.02% during 2025-2033. This growth further fuels the demand for data-driven insights. Moreover, financial institutions are capitalizing on digital transaction data to assess credit risk, detect fraud, and refine underwriting processes. The growing popularity of digital wallets, mobile payments, and cryptocurrency transactions also contributes to the increasing volume of alternative data available for analysis. As more customers shift to online platforms for shopping and transactions, the need for advanced data analytics tools to interpret this data continues to rise, driving the alternative data market in Japan.

Japan Alternative Data Market Segmentation:

Data Type Insights:

Credit and Debit Card Transactions
Email Receipts
Geo-location (Foot Traffic) Records
Mobile Application Usage
Satellite and Weather Data
Social and Sentiment Data
Web Scraped Data
Web Traffic
Others

Industry Insights:

Automotive
BFSI
Energy
Industrial
IT and Telecommunications
Media and Entertainment
Real Estate and Construction
Retail
Transportation and Logistics
Others

End User Insights:

Hedge Fund Operators
Investment Institutions
Retail Companies
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan alternative data market performed so far and how will it perform in the coming years?
What is the breakup of the Japan alternative data market on the basis of data type?
What is the breakup of the Japan alternative data market on the basis of industry?
What is the breakup of the Japan alternative data market on the basis of end user?
What are the various stages in the value chain of the Japan alternative data market?
What are the key driving factors and challenges in the Japan alternative data market?
What is the structure of the Japan alternative data market and who are the key players?
What is the degree of competition in the Japan alternative data market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Alternative Data Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Alternative Data Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Alternative Data Market - Breakup by Data Type

6.1 Credit and Debit Card Transactions
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Email Receipts
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Geo-location (Foot Traffic) Records
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Mobile Application Usage
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Satellite and Weather Data
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Social and Sentiment Data
- 6.6.1 Overview
- 6.6.2 Historical and Current Market Trends (2019-2024)
- 6.6.3 Market Forecast (2025-2033)
6.7 Web Scraped Data
- 6.7.1 Overview
- 6.7.2 Historical and Current Market Trends (2019-2024)
- 6.7.3 Market Forecast (2025-2033)
6.8 Web Traffic
- 6.8.1 Overview
- 6.8.2 Historical and Current Market Trends (2019-2024)
- 6.8.3 Market Forecast (2025-2033)
6.9 Others
- 6.9.1 Historical and Current Market Trends (2019-2024)
- 6.9.2 Market Forecast (2025-2033)

7 Japan Alternative Data Market - Breakup by Industry

7.1 Automotive
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 BFSI
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Energy
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Industrial
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 IT and Telecommunications
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)
7.6 Media and Entertainment
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2019-2024)
- 7.6.3 Market Forecast (2025-2033)
7.7 Real Estate and Construction
- 7.7.1 Overview
- 7.7.2 Historical and Current Market Trends (2019-2024)
- 7.7.3 Market Forecast (2025-2033)
7.8 Retail
- 7.8.1 Overview
- 7.8.2 Historical and Current Market Trends (2019-2024)
- 7.8.3 Market Forecast (2025-2033)
7.9 Transportation and Logistics
- 7.9.1 Overview
- 7.9.2 Historical and Current Market Trends (2019-2024)
- 7.9.3 Market Forecast (2025-2033)
7.10 Others
- 7.10.1 Historical and Current Market Trends (2019-2024)
- 7.10.2 Market Forecast (2025-2033)

8 Japan Alternative Data Market - Breakup by End User

8.1 Hedge Fund Operators
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Investment Institutions
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Retail Companies
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Others

7.9.1 Historical and Current Market Trends (2019-2024)
7.9.2 Market Forecast (2025-2033)

8 Japan Alternative Data Market - Breakup by End User

8.1 Hedge Fund Operators
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Investment Institutions
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Retail Companies
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Alternative Data Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Alternative Data Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis