Product Code: PM4838
The global alternative data market size is expected to reach USD 271.49 billion by 2032, according to a new study by Polaris Market Research. The report "Alternative Data Market Share, Size, Trends, Industry Analysis Report, By Industry; By Data Type; By End User (Investment Institutions, Retail Companies, Hedge Fund Operators, Other End-Users); By Region; Segment Forecast, 2024 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Alternative data refers to information obtained from non-traditional sources, which can provide insights beyond those derived from standard industry data sources. Investors utilize these non-traditional datasets, collectively known as "alternative data," to shape their investment strategies. Examples of alternative data sets include weather data, app usage, credit card transaction data, ESG (environmental, social, and corporate governance), website traffic data, product reviews, satellite images, mobile device data, and IoT sensor data.
A notable evolution in the alternative data market is the debut of next-generation platforms, representing a significant development within the sector. Leading players in the alternative data industry are prioritizing the launch of these advanced platforms, aiming to offer researchers, analysts, and enterprises relevant, timely, and insightful data. These next-generation platforms are designed to harness cutting-edge technologies and methodologies, enabling users to access fresh and pertinent insights that can inform strategic decision-making processes across various industries and domains.
Furthermore, the surge in demand from hedge funds is expected to propel market growth significantly. Currently, over half of hedge fund managers utilize alternative data to drive performance and augment risk management practices, seeking a competitive edge. The contributions of over 400 businesses substantially bolster the market revenue derived from supplying alternative data to hedge funds. Alternative data encompasses previously untapped information not found in conventional sources sourced from diverse channels.
Additionally, as businesses and investors seek to gain a deeper understanding of consumer behavior, market trends, and emerging opportunities, alternative data offers a wealth of untapped information sourced from non-traditional channels such as social media, satellite imagery, and IoT devices. This expanding market provides a platform for innovative data providers to offer valuable datasets and analytical solutions, catering to the evolving needs of organizations striving to make informed decisions in an increasingly data-driven world. With advancements in technology and analytics capabilities, the alternative data market continues to grow, offering opportunities for differentiation, innovation, and growth for both established players and emerging startups in the data ecosystem.
Alternative Data Market Report Highlights
The Credit and Debit Card Transaction segment commands the largest portion of the global Alternative Data market in 2023. This dominance is a result of the widespread utilization of credit and debit cards across diverse economic activities, offering a robust stream of transactional data. This data serves as a valuable resource, providing insights into consumer behavior, spending patterns, and economic trends.
The hedge fund operators segment held the largest revenue share of the global alternative data market in 2023. This significant portion of the market share is a direct result of the increased demand from hedge fund companies seeking alternative data sources.
In 2023, North America asserted its dominance in the global market. This can be credited to various factors, such as the region's robust technological infrastructure, widespread adoption of data analytics and artificial intelligence (AI) technologies, and the presence of numerous leading alternative data providers and users.
The global key market players include 1010data, Inc., Advan Research Corporation, Dataminr, Earnest, M Science LLC, Preqin, RavenPack, Thinknum Alternative Data, UBS, and YipitData.
Polaris Market Research has segmented the Alternative Data market report based on industry, data type, end user, and region:
Alternative Data, Industry Outlook (Revenue - USD Billion, 2019 - 2032)
- Transportation & Logistics
- Industrial
- Real Estate & Construction
- Retail
- Automotive
- IT & Telecommunications
- BFSI (Banking, Financial Services, and Insurance)
- Energy
- Media & Entertainment
- Others
Alternative Data, Data Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Mobile Application Usage
- Geo-location (Foot Traffic) Records
- Web Scraped Data
- Credit & Debit Card Transactions
- Satellite & Weather Data
- Social & Sentiment Data
- Email Receipts
- Web Traffic
- Others
Alternative Data, End User Outlook (Revenue - USD Billion, 2019 - 2032)
- Investment Institutions
- Retail Companies
- Hedge Fund Operators
- Other End-Users
Alternative Data, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Australia
- Rest of Asia Pacific
- Latin America
- Argentina
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
- Rest of Middle East & Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Alternative Data Market Insights
- 4.1. Alternative Data Market - Data Type Snapshot
- 4.2. Alternative Data Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growth of Big Data
- 4.2.1.2. Increasing investment in smart city initiatives
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Technical Complexity
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Alternative Data Market Data Type Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Alternative Data Market, by Industry
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 5.3. Transportation & Logistics
- 5.3.1. Global Alternative Data Market, by Transportation & Logistics, by Region, 2019-2032 (USD Billion)
- 5.4. Industrial
- 5.4.1. Global Alternative Data Market, by Industrial, by Region, 2019-2032 (USD Billion)
- 5.5. Real Estate & Construction
- 5.5.1. Global Alternative Data Market, by Real Estate & Construction, by Region, 2019-2032 (USD Billion)
- 5.6. Retail
- 5.6.1. Global Alternative Data Market, by Retail, by Region, 2019-2032 (USD Billion)
- 5.7. Automotive
- 5.7.1. Global Alternative Data Market, by Automotive, by Region, 2019-2032 (USD Billion)
- 5.8. IT & Telecommunications
- 5.8.1. Global Alternative Data Market, by IT & Telecommunications, by Region, 2019-2032 (USD Billion)
- 5.9. BFSI (Banking, Financial Services, and Insurance)
- 5.9.1. Global Alternative Data Market, by BFSI (Banking, Financial Services, and Insurance), by Region, 2019-2032 (USD Billion)
- 5.10. Energy
- 5.10.1. Global Alternative Data Market, by Energy, by Region, 2019-2032 (USD Billion)
- 5.11. Media & Entertainment
- 5.11.1. Global Alternative Data Market, by Media & Entertainment, by Region, 2019-2032 (USD Billion)
- 5.12. Others
- 5.12.1. Global Alternative Data Market, by Others, by Region, 2019-2032 (USD Billion)
6. Global Alternative Data Market, by End User
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 6.3. Investment Institutions
- 6.3.1. Global Alternative Data Market, by Investment Institutions, by Region, 2019-2032 (USD Billion)
- 6.4. Retail Companies
- 6.4.1. Global Alternative Data Market, by Retail Companies, by Region, 2019-2032 (USD Billion)
- 6.5. Hedge Fund Operators
- 6.5.1. Global Alternative Data Market, by Hedge Fund Operators, by Region, 2019-2032 (USD Billion)
- 6.6. Other End-Users
- 6.6.1. Global Alternative Data Market, by Other End-Users, by Region, 2019-2032 (USD Billion)
7. Global Alternative Data Market, by Data Type
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 7.3. Mobile Application Usage
- 7.3.1. Global Alternative Data Market, by Mobile Application Usage, By Region, 2019-2032 (USD Billion)
- 7.4. Geo-location (Foot Traffic) Records
- 7.4.1. Global Alternative Data Market, by Geo-location (Foot Traffic) Records, By Region, 2019-2032 (USD Billion)
- 7.5. Web Scraped Data
- 7.5.1. Global Alternative Data Market, by Web Scraped Data, By Region, 2019-2032 (USD Billion)
- 7.6. Credit & Debit Card Transactions
- 7.6.1. Global Alternative Data Market, by Credit & Debit Card Transactions, By Region, 2019-2032 (USD Billion)
- 7.7. Satellite & Weather Data
- 7.7.1. Global Alternative Data Market, by Satellite & Weather Data, By Region, 2019-2032 (USD Billion)
- 7.8. Social & Sentiment Data
- 7.8.1. Global Alternative Data Market, by Social & Sentiment Data, By Region, 2019-2032 (USD Billion)
- 7.9. Email Receipts
- 7.9.1. Global Alternative Data Market, by Email Receipts, By Region, 2019-2032 (USD Billion)
- 7.10. Web Traffic
- 7.10.1. Global Alternative Data Market, by Web Traffic, By Region, 2019-2032 (USD Billion)
- 7.11. Others
- 7.11.1. Global Alternative Data Market, by Others, By Region, 2019-2032 (USD Billion)
8. Global Alternative Data Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Alternative Data Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Alternative Data Market - North America
- 8.3.1. North America: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.3.2. North America: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.3.3. North America: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.3.4. Alternative Data Market - U.S.
- 8.3.4.1. U.S.: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.3.5. Alternative Data Market - Canada
- 8.3.5.1. Canada: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4. Alternative Data Market - Europe
- 8.4.1. Europe: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.3. Europe: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.4. Alternative Data Market - UK
- 8.4.4.1. UK: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.5. Alternative Data Market - France
- 8.4.5.1. France: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.5.3. France: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.6. Alternative Data Market - Germany
- 8.4.6.1. Germany: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.7. Alternative Data Market - Italy
- 8.4.7.1. Italy: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.8. Alternative Data Market - Spain
- 8.4.8.1. Spain: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.9. Alternative Data Market - Netherlands
- 8.4.9.1. Netherlands: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.4.10. Alternative Data Market - Russia
- 8.4.10.1. Russia: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5. Alternative Data Market - Asia Pacific
- 8.5.1. Asia Pacific: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5.4. Alternative Data Market - China
- 8.5.4.1. China: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.4.3. China: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5.5. Alternative Data Market - India
- 8.5.5.1. India: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.5.3. India: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5.6. Alternative Data Market - Malaysia
- 8.5.6.1. Malaysia: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5.7. Alternative Data Market - Japan
- 8.5.7.1. Japan: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5.8. Alternative Data Market - Indonesia
- 8.5.8.1. Indonesia: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.5.9. Alternative Data Market - South Korea
- 8.5.9.1. South Korea: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.6. Alternative Data Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.6.4. Alternative Data Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.6.5. Alternative Data Market - UAE
- 8.6.5.1. UAE: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.6.6. Alternative Data Market - Israel
- 8.6.6.1. Israel: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.6.7. Alternative Data Market - South Africa
- 8.6.7.1. South Africa: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.7. Alternative Data Market - Latin America
- 8.7.1. Latin America: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.7.4. Alternative Data Market - Mexico
- 8.7.4.1. Mexico: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.7.5. Alternative Data Market - Brazil
- 8.7.5.1. Brazil: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Alternative Data Market, by End User, 2019-2032 (USD Billion)
- 8.7.6. Alternative Data Market - Argentina
- 8.7.6.1. Argentina: Alternative Data Market, by Industry, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Alternative Data Market, by Data Type, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Alternative Data Market, by End User, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. 1010data, Inc.
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. .Advan Research Corporation
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Dataminr
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Earnest
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. M Science LLC
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Preqin
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. RavenPack
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Thinknum Alternative Data
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. UBS
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. YipitData
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development