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市場調查報告書

商品編碼

1747138

2025 年至 2033 年日本視覺效果市場規模、佔有率、趨勢及預測（按組件、產品、技術、應用和地區）

Japan Visual Effects Market Size, Share, Trends and Forecast by Component, Product, Technology, Application, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本視覺效果市場規模達6.328億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到11.116億美元，2025-2033年期間的複合年成長率（CAGR）為6.5%。動漫和電影對高品質CGI的需求不斷成長、人工智慧驅動的視覺效果技術不斷進步、國際合作日益增多、串流平台不斷發展、遊戲和虛擬製作的擴展、政府對創意產業的支持以及觀眾期望的不斷變化，這些因素正在擴大日本視覺效果市場的佔有率。

日本視覺效果市場趨勢：

動漫和遊戲對高品質視覺效果的需求不斷成長

日本視覺效果 (VFX) 市場的成長主要得益於全球對高品質動漫和沈浸式遊戲體驗日益成長的需求。例如，自 2024 年 8 月 20 日起，生成人工智慧 (AI) 正擴大被納入日本動畫產業，以提高生產效率並緩解嚴重的人力短缺問題。現在，AI 技術只需五分鐘即可完成背景藝術創作等活動，而以前這需要一周時間。為了響應產業的成長，這種採用旨在維持高生產標準並改善工作條件。預計 2022 年市場價值將達到 2.9 兆日圓（約 197 億美元），比上一年成長 7%。長期以來一直處於全球領先地位的日本動畫產業目前正在整合先進的 CGI 和 VFX 技術，以增強故事敘述、真實感和視覺吸引力。 Netflix 和 Amazon Prime 等串流媒體平台正在大力投資日本動畫內容，從而推動對複雜 VFX 解決方案的需求。此外，遊戲產業正在融入尖端的視覺特效技術，以創造超現實的環境，尤其是在開放世界遊戲和角色扮演遊戲（RPG）中。人工智慧動畫、動作捕捉技術和即時渲染技術的採用，進一步簡化了製作工作流程。隨著國際合作的增多，日本的視覺特效工作室正在拓展其技術能力，以滿足全球觀眾日益成長的期望，使該行業成為娛樂和數位內容製作領域的關鍵參與者。

拓展視覺特效在廣告與虛擬製作的應用

除了傳統的電影和動畫，日本的視覺特效市場正拓展至廣告和虛擬製作領域，這得益於擴增實境 (AR) 和擴展實境 (XR) 技術的進步。各大品牌和廣告主正利用視覺特效 (VFX) 打造沉浸式商業廣告和互動式宣傳活動，提升消費者參與度，進而對日本視覺特效市場前景產生正面影響。 LED 舞台和即時視覺特效渲染等虛擬製作技術在電影和商業拍攝中越來越受歡迎，有助於降低製作成本並提高效率。虛擬網紅和人工智慧生成的品牌大使的崛起也推動了對高階視覺特效功能的需求。此外，日本蓬勃發展的元宇宙計畫正在推動超現實數位環境的發展，為視覺特效專業人士提供新的機會。憑藉對數位內容創新和新興技術融合的持續投入，日本視覺特效市場預計將在娛樂業以外的多個行業實現持續成長。例如，2024年9月19日，電通集團宣布投資日本新創公司stu inc.，專注於5G、XR和元宇宙等尖端技術。此次策略合作旨在增強stu的市場支援和內容開發能力，並利用stu的創新方法，例如Writers Room和Pre-Vis工作流程。此次合作體現了電通致力於透過技術創新提升娛樂體驗的承諾。

日本視覺特效市場細分：

組件洞察：

軟體
服務
硬體

產品洞察：

模擬特效
卡通
造型
霧面繪畫
合成

技術洞察：

人工智慧
AR（擴增實境）

應用程式洞察：

電影
電視
賭博
廣告
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本視覺效果市場迄今表現如何？未來幾年會如何表現？
日本視覺效果市場按組成部分的分類是怎樣的？
日本視覺效果市場依產品分類是怎樣的？
日本視覺效果市場根據技術如何分類？
日本視覺效果市場根據應用如何分類？
日本視覺效果市場按地區分類是怎樣的？
日本視覺效果市場的價值鏈分為哪些階段？
日本視覺效果市場的主要促進因素和挑戰是什麼？
日本視覺特效市場的結構是怎麼樣的？主要參與者是誰？
日本視覺特效市場的競爭程度如何？

本報告回答的關鍵問題：

日本視覺效果市場迄今表現如何？未來幾年會如何表現？
日本視覺效果市場按組成部分的分類是怎樣的？
日本視覺效果市場依產品分類是怎樣的？
日本視覺效果市場根據技術如何分類？
日本視覺效果市場根據應用如何分類？
日本視覺效果市場按地區分類是怎樣的？
日本視覺效果市場的價值鏈分為哪些階段？
日本視覺效果市場的主要促進因素和挑戰是什麼？
日本視覺特效市場的結構是怎麼樣的？主要參與者是誰？
日本視覺特效市場的競爭程度如何？

The Japan visual effects market size reached USD 632.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,111.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.5% during 2025-2033. Increasing demand for high-quality CGI in anime and films, advancements in AI-driven visual effects, rising international collaborations, growing streaming platforms, expansion of gaming and virtual production, government support for creative industries, and changing audience expectations are expanding the Japan visual effects market share.

Japan Visual Effects Market Trends:

Rising Demand for High-Quality Visual Effects in Anime and Gaming

Japan visual effects (VFX) market growth is primarily driven by the growing global demand for high-quality anime and immersive gaming experiences. For instance, as of August 20, 2024, generative artificial intelligence (AI) is being incorporated more and more into Japan's animation industry in an effort to improve production efficiency and alleviate severe manpower shortages. AI technology can now be used for activities like creating backdrop art, which used to take a week, in just five minutes. In response to the industry's growth, this adoption seeks to maintain high production standards and enhance working conditions. The market is expected to be worth ¥2.9 Trillion (about USD 19.7 Billion) in 2022, a 7% rise from the previous year. The country's animation industry, which has long been a global leader, is now integrating advanced CGI and VFX technologies to enhance storytelling, realism, and visual appeal. Streaming platforms such as Netflix and Amazon Prime are investing heavily in Japanese animated content, thus driving the need for sophisticated VFX solutions. Moreover, the gaming industry is incorporating cutting-edge VFX to create hyper-realistic environments, particularly in open-world and role-playing games (RPGs). The adoption of AI-driven animation, motion capture technology, and real-time rendering is further streamlining production workflows. As international collaborations increase, Japan's VFX studios are expanding their technological capabilities to meet the rising expectations of global audiences, making the industry a crucial player in both entertainment and digital content production.

Expanding Applications of VFX in Advertising and Virtual Production

Beyond traditional film and animation, Japan's visual effects market is expanding into advertising and virtual production, fueled by advancements in augmented reality (AR) and extended reality (XR) technologies. Major brands and advertisers are leveraging VFX to create immersive commercials and interactive campaigns, enhancing consumer engagement, which is positively influencing the Japan visual effects market outlook. Virtual production techniques, such as LED volume stages and real-time VFX rendering, are becoming increasingly popular for film and commercial shoots, reducing production costs and increasing efficiency. The rise of virtual influencers and AI-generated brand ambassadors is also driving demand for high-end VFX capabilities. Additionally, Japan's growing metaverse initiatives are fueling the development of hyper-realistic digital environments, offering new opportunities for VFX professionals. With continuous investments in digital content innovation and the integration of emerging technologies, the Japanese VFX market is poised for sustained growth across multiple industries beyond entertainment. For instance, on September 19, 2024, Dentsu Group Inc. announced an investment in Japanese startup stu inc., specializing in cutting-edge technologies such as 5G, XR, and the metaverse. This strategic partnership aims to enhance marketing support and content development capabilities, leveraging stu's innovative approaches like the Writers Room and Pre-Vis workflows. The collaboration reflects Dentsu's commitment to advancing entertainment experiences through technological innovation.

Japan Visual Effects Market Segmentation:

Component Insights:

Software
Services
Hardware

Product Insights:

Simulation FX
Animation
Modelling
Matte Painting
Compositing

Technology Insights:

AI (Artificial Intelligence)
AR (Augmented Reality)

Application Insights:

Movies
Television
Gaming
Advertisements
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan visual effects market performed so far and how will it perform in the coming years?
What is the breakup of the Japan visual effects market on the basis of component?
What is the breakup of the Japan visual effects market on the basis of product?
What is the breakup of the Japan visual effects market on the basis of technology?
What is the breakup of the Japan visual effects market on the basis of application?
What is the breakup of the Japan visual effects market on the basis of region?
What are the various stages in the value chain of the Japan visual effects market?
What are the key driving factors and challenges in the Japan visual effects market?
What is the structure of the Japan visual effects market and who are the key players?
What is the degree of competition in the Japan visual effects market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Visual Effects Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Visual Effects Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Visual Effects Market - Breakup by Component

6.1 Software
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Services
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Hardware
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Visual Effects Market - Breakup by Product

7.1 Simulation FX
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Animation
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Modelling
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Matte Painting
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Compositing
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2019-2024)
- 7.5.3 Market Forecast (2025-2033)

8 Japan Visual Effects Market - Breakup by Technology

8.1 AI (Artificial Intelligence)
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 AR (Augmented Reality)
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Visual Effects Market - Breakup by Application

9.1 Movies
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Television
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Gaming
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Advertisements
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Others
- 9.5.1 Historical and Current Market Trends (2019-2024)
- 9.5.2 Market Forecast (2025-2033)

10 Japan Visual Effects Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Visual Effects Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis