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健康美容化妝品

市場調查報告書

商品編碼

1747120

日本男性美容產品市場規模、佔有率、趨勢及預測（按產品、價格範圍、配銷通路和地區），2025 年至 2033 年

Japan Male Grooming Products Market Size, Share, Trends and Forecast by Product, Price Range, Distribution Channel and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本男性護理產品市場規模達53.6409億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到90.9334億美元，2025-2033年期間的複合年成長率（CAGR）為6.04%。消費者行為的改變、皮膚健康意識的增強、先進護理工具的日益普及，以及日本男性對天然和有機護膚品的日益青睞，都將推動市場的發展。

日本男性美容產品市場趨勢：

男士護膚習慣的成長

日本男性擴大採用先進的護膚方案，而不僅僅是傳統的肥皂和刮鬍膏。人們越來越意識到皮膚健康和長期護理的重要性，這導致他們對潔面乳、保濕霜、精華液和防曬霜的興趣激增。根據業界報告，由於擔心在專業場合展現給客戶和顧客的形象，日本老年男性開始轉向化妝品和護膚品。研究表明，40歲以上的日本男性在視訊和線上會議中越來越注重自己的形象，這一趨勢因新冠疫情而有所成長。日經亞洲的另一份報告指出，日本Z世代男性每月在化妝品上的支出比日本總人口高出約20%。這些男性最暢銷的商品售價超過2000日圓（12.75美元），超過了女性的平均消費水準。這種趨勢在接觸生活風格媒體、韓國美妝潮流和社群媒體的年輕男性中尤其明顯。消費者也願意嘗試傳統上與女性美容相關的產品，例如面膜和去角質產品。消費者的關注點已從單純的乾淨整潔轉向擁有健康年輕的肌膚。各大品牌紛紛推出男士專屬產品系列，其配方和品牌定位也著眼於解決男性面臨的諸多問題，例如控油、剃須灼傷和毛孔粗大。護膚成為日常自我護理的一部分，這是一種重大的文化轉變，對日本男性美容產品市場的前景產生了積極影響。

美容技術和智慧型設備日益普及

在日本這樣一個科技發達的社會，美容與科技的融合已是水到渠成。越來越多的男性消費者開始購買先進的美容工具，包括電動潔面儀、智慧刮鬍刀，甚至是人工智慧護膚分析儀。這些產品提供了便利性、準確性和個人化體驗，而這正是當代消費者所追求的。對高效率和更佳美容效果的需求，也使得這些科技產品極具吸引力。例如，能夠分析皮膚狀況並根據其需求推薦產品或方法的美容設備，對男性相當有吸引力。此外，用於監測美容進度或獲取護理技巧的應用程式也日益普及。這一趨勢表明，男性對美容的認知正在轉變，他們不再僅僅將美容視為一種衛生習慣，而是一種自我投資。智慧科技與美容的結合，進一步推動了日本男性美容產品市場的成長。

向天然環保產品轉型

日益增強的環保意識和健康意識正在影響日本消費者的偏好，大多數男性都在尋找能夠體現這些理念的護理產品。這導致了他們向天然、有機和零殘忍產品的轉變。注重純淨簡約的日本消費者更青睞不含合成添加劑、對羥基苯甲酸酯和人工香料的極簡配方。符合道德標準的包裝和品牌道德也是重要的決策因素，可回收包裝和開放的供應鏈成為主要考慮因素。對於現今的男性來說，永續發展與減少刺激和維持更健康的日常生活息息相關。因此，那些強調植物成分和傳統日本植物成分（如綠茶或柚子）的品牌在志同道合的消費者群體中越來越受歡迎。隨著護理日益成為整體健康的一部分，男性正在尋求既能滿足自我照護期望又能滿足綠色環保期望的產品，這推動了向永續消費的轉變，也顯著影響了日本男性護理產品的市場佔有率。

日本男性美容產品市場細分：

產品洞察：

男士盥洗用品
電氣產品
須後乳液
其他

價格範圍洞察：

大眾產品
優質產品

配銷通路洞察：

超市和大賣場
藥局
網路商店
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本男性美容產品市場目前表現如何？未來幾年將如何表現？
日本男性護理產品市場依產品類型分為哪些類型？
日本男性美容產品市場如何以價格範圍分類？
根據配銷通路，日本男性護理產品市場是如何分類的？
日本男性美容產品市場按地區分類的分佈如何？
日本男性美容產品市場的價值鏈分為哪些階段？
日本男性美容產品市場的主要促進因素和挑戰是什麼？
日本男性美容產品市場的結構是怎麼樣的？主要參與者是誰？
日本男性護理產品市場的競爭程度如何？

本報告回答的關鍵問題：

日本男性美容產品市場目前表現如何？未來幾年將如何表現？
日本男性護理產品市場依產品類型分為哪些類型？
日本男性美容產品市場如何以價格範圍分類？
根據配銷通路，日本男性護理產品市場是如何分類的？
日本男性美容產品市場按地區分類的分佈如何？
日本男性美容產品市場的價值鏈分為哪些階段？
日本男性美容產品市場的主要促進因素和挑戰是什麼？
日本男性美容產品市場的結構是怎麼樣的？主要參與者是誰？
日本男性護理產品市場的競爭程度如何？

The Japan male grooming products market size reached USD 5,364.09 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 9,093.34 Million by 2033, exhibiting a growth rate (CAGR) of 6.04% during 2025-2033. The market is supported by changing consumer behavior, growing consciousness about skin health, increasing popularity of advanced grooming gadgets, and rising adoption of natural and organic skincare products by men across the country.

Japan Male Grooming Products Market Trends:

Growth of Men's Skincare Routine

Japanese men are increasingly adopting advanced skincare regimens beyond the conventional soap and shaving cream basics. There is heightened awareness about skin health and the importance of proper long-term care, which has resulted in a boom for interest in cleansers, moisturizers, serums, and sunscreens. According to industry reports, older Japanese men are turning to cosmetics and skin care in response to heightened worries about their appearance to clients and customers in professional settings. Studies indicate that Japanese men over 40 are becoming increasingly aware of their appearance during video and online meetings, a trend that has grown due to the COVID-19 pandemic. Another report by Nikkei Asia states that Gen Z males in Japan allocate roughly 20% more monthly for cosmetics compared to the general population of the country. The best-selling items for these men are priced over 2,000 yen (US$12.75), exceeding what women typically spend. This trend is particularly strong among young men who are exposed to lifestyle media, K-beauty trends, and social media. Consumers are also willing to try products traditionally linked to women's beauty, such as sheet masks and exfoliants. The emphasis has moved away from simply appearing clean and neat to having healthy, youthful-looking skin. Brands are answering back by creating male-specific product ranges with formulations and branding addressing men's issues, including oil control, razor burn, and large pores. The mainstreaming of skincare as part of routine self-care is a significant cultural shift providing a positive impact on the Japan male grooming products market outlook.

Increased Popularity of Grooming Technology and Intelligent Devices

In a technologically advanced society such as Japan, the convergence of grooming with technology has been a natural progression. More male consumers are splurging on advanced grooming gadgets, including electric facial cleaners, smart razors, and even AI-driven skincare analyzers. These products provide convenience, accuracy, and the feeling of personalization that is desirable for the contemporary consumer. The need for efficiency and improved performance in grooming is responsible for the appeal of these technologies. For example, men are attracted to grooming devices that can analyze skin conditions and suggest products or methods specific to their needs. Moreover, the application of apps to monitor grooming progress or get tips on care is on the rise. This trend indicates a change in the perception of men toward grooming as a hygiene routine and an investment in themselves. The combination of smart technology and grooming further fuels the Japan male grooming products market growth.

Transition to Natural and Eco-Friendly Products

Increasing environmental awareness and health-consciousness are influencing the preferences of consumers in Japan, with most men looking for grooming products that reflect these principles. This has resulted in a significant transition to natural, organic, and cruelty-free products. Japanese consumers who value purity and simplicity prefer minimalist formulations that don't include synthetic additives, parabens, and artificial perfumes. Ethical packaging and brand ethics are also important decision-making factors, with recyclable packaging and open supply chains becoming major considerations. For men today, the trend is as much about sustainability as it is about minimizing irritation and keeping a healthier routine. Brands that highlight plant-derived ingredients and conventional Japanese botanicals-like green tea or yuzu-are hence gaining popularity within like-minded consumer bases. As grooming is increasingly becoming a part of overall wellness, men are seeking products that meet both their self-care expectations and their green expectations, supporting a shift toward sustainable consumption, which is also significantly influencing the Japan male grooming products market share.

Japan Male Grooming Products Market Segmentation:

Product Insights:

Male Toiletries
Electrical Products
After Shave Lotions
Others

Price Range Insights:

Mass Products
Premium Products

Distribution Channel Insights:

Supermarkets and Hypermarkets
Pharmacy Stores
Online Stores
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan male grooming products market performed so far and how will it perform in the coming years?
What is the breakup of the Japan male grooming products market on the basis of product?
What is the breakup of the Japan male grooming products market on the basis of price range?
What is the breakup of the Japan male grooming products market on the basis of distribution channel?
What is the breakup of the Japan male grooming products market on the basis of region?
What are the various stages in the value chain of the Japan male grooming products market?
What are the key driving factors and challenges in the Japan male grooming products market?
What is the structure of the Japan male grooming products market and who are the key players?
What is the degree of competition in the Japan male grooming products market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Male Grooming Products Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Male Grooming Products Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Male Grooming Products Market - Breakup by Product

6.1 Male Toiletries
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Electrical Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 After Shave Lotions
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2019-2024)
- 6.4.2 Market Forecast (2025-2033)

7 Japan Male Grooming Products Market - Breakup by Price Range

7.1 Mass Products
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Premium Products
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Male Grooming Products Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Pharmacy Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Online Stores
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Male Grooming Products Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Products Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Products Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Products Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Products Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Products Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Male Grooming Products Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis