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健康美容化妝品

市場調查報告書

商品編碼

1673944

男性美容產品市場按類型、價格分佈範圍、分銷管道和地區分類

Men's Grooming Products Market, By Type, By Price Range, By Distribution Channel, By Geography

出版日期: 2025年02月13日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球男性美容產品市場規模估計為 2,564.2 億美元，預計到 2032 年將達到 4,483.7 億美元，2025 年至 2032 年的複合年成長率為 8.3%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	2564.2億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	8.30％	2032 年金額預測	4483.7億美元

數字。 2025 年男性美容產品市場佔有率（%），依地區分類

由於人們對個人護理和美容態度的轉變，全球男性美容產品市場在過去幾年中經歷了顯著的成長。可支配收入水準的提高、個人護理和衛生意識的增強、年輕人時尚潮流的變化、社交媒體和同儕影響力的增強，都是促使全球男性在各種美容產品上花費更多資金的因素。人們對男性氣質的認知不斷改變，使得更多男性願意自我護理，包括使用美容產品。此外，男性越來越願意花時間自我打扮，這也促進了市場的成長。主要企業為滿足消費者的多樣化需求，在產品開發方面不斷取得技術進步，進一步推動了市場擴張。

市場動態

年輕消費者態度的轉變以及對多功能產品日益成長的需求推動了男性美容產品市場的發展。然而，高級產品成本高以及仿冒品的盛行對市場進入者構成了挑戰。成長機會在於滿足男性顧客特定護膚和頭髮護理需求的創新。推出有機和天然成分產品的主要企業也越來越受歡迎。此外，透過社群媒體和國際產品的普及，擴大機會西方的美容習慣，為新興市場提供了市場發展機會。然而，大宗商品價格波動仍是企業經營的一大限制因素。

研究的主要特點

本報告對全球男性美容產品市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。
它還強調了各個領域的潛在商機並說明了該市場的有吸引力的投資提案矩陣。
它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。
它根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數，對全球男性美容產品市場的主要企業進行了概述。
本報告的見解將使負責人和企業經營團隊能夠就未來產品發布、新興趨勢、市場擴張和行銷策略做出明智的決策。
全球男性美容產品市場報告迎合了該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
相關人員將透過全球男性美容產品市場分析中使用的各種策略矩陣更輕鬆地做出決策。

市場佔有率分析
公司簡介
- Beiersdorf AG
- Procter & Gamble Co.
- L'Oreal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Reckitt Benckiser
- Coty, Inc.
- Lotus Herbals Pvt. Ltd.
- Natura & Co.
- Moroccanoil
- Perse Beauty Inc.
- John Master's Organic
- Vogue International LLC（OGX）
- Real Purity Inc.
- Essential Care（Organics）Ltd.
- Rahua Classics
- Natulique

第 10 章分析師建議

興衰
一致的機會地圖

第 11 章章節

參考
調查方法

簡介目錄

Product Code: CMI953

Global Men's Grooming Products Market is estimated to be valued at USD 256.42 Bn in 2025 and is expected to reach USD 448.37 Bn by 2032, growing at a compound annual growth rate (CAGR) of 8.3% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 256.42 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	8.30%	2032 Value Projection:	USD 448.37 Bn

Figure. Men's Grooming Products Market Share (%), By Region 2025

The global men's grooming products market has witnessed substantial growth over the past few years owing to changing attitudes towards personal care and grooming. Factors such as rising disposable income levels, growing awareness about personal care and hygiene, changing fashion trends among younger consumers, and increasing influence of social media and peers have resulted in higher spending on various grooming products by men worldwide. Changing perceptions about masculinity have made more men open to self-care routines including beauty products. Additionally, growing acceptance of men investing time in self-grooming is supplementing the market growth. Technological advancements in product development by key players to cater to diverse consumer requirements have further boosted market expansion.

Market Dynamics:

The men's grooming products market is driven by changing attitudes of younger consumers and increasing demand for multifunctional products. However, high costs of premium products and availability of counterfeit products pose challenges to market players. Growth opportunities lie in innovations to address specific skin and hair care needs of male customers. Key players introducing organic and natural ingredient-based products are also gaining popularity. Moreover, rising exposure to western grooming practices through social media and availability of products internationally provide opportunities for market expansion in developing regions. However, volatile commodity prices remain a major restrain for companies.

Key Features of the Study:

This report provides in-depth analysis of the global men's grooming products market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global men's grooming products market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Beiersdorf AG, Procter & Gamble Co., L'Oreal SA, Shiseido Co., Ltd., Vi-john Group, Colgate-Palmolive Company, Kao Corporation, Estee Lauder Companies, Inc., Reckitt Benckiser, Coty, Inc., Lotus Herbals Pvt. Ltd., Natura & Co., Moroccanoil, Perse Beauty Inc., John Master's Organic, Vogue International LLC (OGX), Real Purity Inc., Essential Care (Organics) Ltd., Rahua Classics, and Natulique
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global men's grooming products market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global men's grooming products market

Detailed Segmentation-

By Type:
- Skin Care
- Hair Styling
- Shave/Beard Care
- Color Cosmetics
- Others
By Price Range:
- Mass
- Premium
By Distribution Channel:
- Supermarkets & Hypermarkets
- Online
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Beiersdorf AG
- Procter & Gamble Co.
- L'Oreal SA
- Shiseido Co., Ltd.
- Vi-john Group
- Colgate-Palmolive Company
- Kao Corporation
- Estee Lauder Companies, Inc.
- Reckitt Benckiser
- Coty, Inc.
- Lotus Herbals Pvt. Ltd.
- Natura & Co.
- Moroccanoil
- Perse Beauty Inc.
- John Master's Organic
- Vogue International LLC (OGX)
- Real Purity Inc.
- Essential Care (Organics) Ltd.
- Rahua Classics
- Natulique

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Price Range
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Mergers and Acquisitions

4. Global Men's Grooming Products Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Men's Grooming Products Market
Impact Analysis

5. Global Men's Grooming Products Market, By Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Skin Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Hair Styling
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Shave/Beard Care
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Color Cosmetics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

6. Global Men's Grooming Products Market, By Price Range, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Mass
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Premium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

7. Global Men's Grooming Products Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Supermarkets & Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
- Segment Trends

8. Global Men's Grooming Products Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
- Y-o-Y Growth Analysis, For Region, 2021-2032
North America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- U.S.
- Canada
Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn))
- Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- U.K.
- Germany
- Italy
- France
- Spain
- Russia
- Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Price Range, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Price Range, 2020 - 2032 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
- GCC Countries
- Israel
- Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- Beiersdorf AG
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Procter & Gamble Co.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- L'Oreal SA
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Shiseido Co., Ltd.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Vi-john Group
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Colgate-Palmolive Company
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Kao Corporation
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Estee Lauder Companies, Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Reckitt Benckiser
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Coty, Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Lotus Herbals Pvt. Ltd.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Natura & Co.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Moroccanoil
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Perse Beauty Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- John Master's Organic
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Vogue International LLC (OGX)
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Real Purity Inc.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Essential Care (Organics) Ltd.
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Rahua Classics
- Company Overview
- Type Portfolio
- Recent Developments/Updates
- Natulique
- Company Overview
- Type Portfolio
- Recent Developments/Updates