首頁 > 市場調查報告書 > 消費品

健康美容化妝品

市場調查報告書

商品編碼

1747111

日本奢侈化妝品市場規模、佔有率、趨勢及預測（按產品類型、配銷通路、最終用戶和地區），2025 年至 2033 年

Japan Luxury Cosmetics Market Size, Share, Trends and Forecast by Product Type, Type, Distribution Channel, End User, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本奢侈化妝品市場規模達32億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到46億美元，2025-2033年期間的複合年成長率（CAGR）為3.5%。消費者對高階護膚和美容產品的需求不斷成長、可支配收入的增加、強大的品牌傳承、先進的產品配方、對天然和有機成分的日益偏好、零售業的數位轉型以及全球品牌影響力的不斷擴大，都在不斷提升日本奢侈化妝品市場的佔有率。

日本奢侈化妝品市場趨勢：

個性化和高性能護膚的興起

日本高級化妝品市場的成長主要得益於個人化和高性能護膚解決方案需求的成長。例如，2024年6月27日，Revieve和MatsukiyoCocokara & Co.宣布合作，在日本推出人工智慧美容產品，例如數位護膚顧問、虛擬試妝和數位護髮顧問。這些技術透過提供客製化的護膚、彩妝和護髮建議，改善了線上和店內顧客體驗。透過結合尖端技術提供客製化的美容建議，此次合作旨在改變日本零售美容產業。消費者越來越重視針對自身特定皮膚問題量身定做的產品，這促使品牌投資於人工智慧驅動的皮膚分析和定製配方。融合了先進皮膚病學研究、發酵成分和尖端抗衰老解決方案的高階護膚系列越來越受歡迎，尤其是在老齡化人群中。此外，強調極簡主義和長期皮膚健康的日本美妝日益流行，刺激了對注重保濕和皮膚屏障保護的高階精華液、乳霜和精華素的需求。隨著國際奢侈品牌在日本的擴張，以及本土企業利用傳統植物萃取物，預計市場將進一步成長。向永續和零殘忍配方的轉變也正成為一個關鍵的差異化因素，吸引那些注重環保、在選擇高階護膚品時兼顧功效和道德生產的消費者。

數位轉型和獨家零售策略推動成長

隨著數位轉型與獨家零售策略的融合，日本奢華化妝品市場正在迅速改變。高階美妝品牌正利用人工智慧虛擬試妝、擴增實境和個人化護膚諮詢等技術，提升消費者購物體驗，進而進一步擴大市場規模。隨著日本電商的強勁滲透，奢華美妝品牌正在拓展線上業務，同時透過限量版發布、會員專屬購物平台和高階快閃店等方式保持獨家優勢。此外，由於入境旅遊人數的增加，尤其是來自中國和韓國的遊客，免稅奢侈美妝產品的銷售額也大幅增加。高階美妝品牌也與時尚品牌和明星合作，打造獨家系列，以提升品牌吸引力，這反過來又對日本奢侈化妝品市場的前景產生了積極影響。數位化互動與客製化零售體驗的結合，確保了日本奢侈化妝品產業持續蓬勃發展，吸引了許多追求高階、創新和獨家美妝產品的國內外消費者。

日本奢華化妝品市場細分：

產品類型洞察：

保養品
護髮
化妝品
香水

類型洞察：

有機的
傳統的

配銷通路洞察：

超市和大賣場
專賣店和單一品牌商店
網路商店
其他

最終用戶洞察：

男性
女性

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本高級化妝品市場目前表現如何？未來幾年又將如何表現？
日本高級化妝品市場依產品類型分為哪些類型？
日本高級化妝品市場依類型分為哪些類型？
日本高級化妝品市場依照配銷通路的分類是怎樣的？
日本高級化妝品市場依最終用戶分類的狀況如何？
日本高級化妝品市場按地區分類的分佈是怎樣的？
日本奢華化妝品市場的價值鏈分為哪些階段？
日本奢侈化妝品市場的主要促進因素和挑戰是什麼？
日本奢侈化妝品市場的結構是怎麼樣的？主要參與者是誰？
日本高級化妝品市場的競爭程度如何？

本報告回答的關鍵問題：

日本高級化妝品市場目前表現如何？未來幾年又將如何表現？
日本高級化妝品市場依產品類型分為哪些類型？
日本高級化妝品市場依類型分為哪些類型？
日本高級化妝品市場依照配銷通路的分類是怎樣的？
日本高級化妝品市場依最終用戶分類的狀況如何？
日本高級化妝品市場按地區分類的分佈是怎樣的？
日本奢華化妝品市場的價值鏈分為哪些階段？
日本奢侈化妝品市場的主要促進因素和挑戰是什麼？
日本奢侈化妝品市場的結構是怎麼樣的？主要參與者是誰？
日本高級化妝品市場的競爭程度如何？

The Japan luxury cosmetics market size reached USD 3.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.5% during 2025-2033. The rising consumer demand for premium skincare and beauty products, increasing disposable income, strong brand heritage, advanced product formulations, a growing preference for natural and organic ingredients, digital transformation in retail, and expanding global brand presence are augmenting the Japan luxury cosmetics market share.

Japan Luxury Cosmetics Market Trends:

Rise of Personalized and High-Performance Skincare

The Japanese luxury cosmetics market growth is primarily driven by an increase in demand for personalized and high-performance skincare solutions. For instance, on June 27, 2024, Revieve and MatsukiyoCocokara & Co. announced a collaboration to launch AI-powered beauty products in Japan, such as the Digital Skincare Advisor, Virtual Try-On, and Digital Haircare Advisor. These technologies improve online and in-store customer experiences by offering tailored skincare, cosmetics, and haircare advice. By combining cutting-edge technology to provide customized beauty advice, the partnership seeks to transform Japan's retail beauty industry. Consumers are increasingly prioritizing products tailored to their specific skin concerns, leading brands to invest in AI-driven skin analysis and customized formulations. High-end skincare lines incorporating advanced dermatological research, fermented ingredients, and cutting-edge anti-aging solutions have gained traction, particularly among the aging population. Moreover, the rising popularity of J-Beauty, which emphasizes minimalism and long-term skin health, has fueled the demand for premium serums, creams, and essences that focus on hydration and skin barrier protection. With international luxury brands expanding their presence in Japan and local players leveraging traditional botanical extracts, the market is expected to see further growth. The shift towards sustainable and cruelty-free formulations is also becoming a key differentiator, appealing to eco-conscious consumers who seek both effectiveness and ethical production in their luxury skincare choices.

Digital Transformation and Exclusive Retail Strategies Driving Growth

Japan's luxury cosmetics market is changing rapidly with the integration of digital transformation and exclusive retail strategies. High-end beauty brands are leveraging AI-powered virtual try-ons, augmented reality, and personalized skincare consultations to enhance the consumer shopping experience, which is further augmenting the market. With Japan's strong e-commerce penetration, luxury beauty houses are expanding their online presence while maintaining exclusivity through limited-edition releases, members-only shopping platforms, and high-end pop-up stores. In addition, duty-free luxury beauty sales have surged due to increasing inbound tourism, particularly from China and South Korea. Premium cosmetic brands are also collaborating with fashion houses and celebrities to create exclusive collections that drive brand desirability, which, in turn, is positively influencing Japan luxury cosmetics market outlook. The combination of digital engagement and tailored retail experiences ensures that the Japanese luxury cosmetics industry continues to thrive, attracting both domestic and international consumers who seek prestige, innovation, and exclusivity in their beauty products.

Japan Luxury Cosmetics Market Segmentation:

Product Type Insights:

Skincare
Haircare
Makeup
Fragrances

Type Insights:

Organic
Conventional

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty and Monobrand Stores
Online Stores
Others

End User Insights:

Male
Female

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan luxury cosmetics market performed so far and how will it perform in the coming years?
What is the breakup of the Japan luxury cosmetics market on the basis of product type?
What is the breakup of the Japan luxury cosmetics market on the basis of type?
What is the breakup of the Japan luxury cosmetics market on the basis of distribution channel?
What is the breakup of the Japan luxury cosmetics market on the basis of end user?
What is the breakup of the Japan luxury cosmetics market on the basis of region?
What are the various stages in the value chain of the Japan luxury cosmetics market?
What are the key driving factors and challenges in the Japan luxury cosmetics market?
What is the structure of the Japan luxury cosmetics market and who are the key players?
What is the degree of competition in the Japan luxury cosmetics market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Luxury Cosmetics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Luxury Cosmetics Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Luxury Cosmetics Market - Breakup by Product Type

6.1 Skincare
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Haircare
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Makeup
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Fragrances
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)

7 Japan Luxury Cosmetics Market - Breakup by Type

7.1 Organic
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Conventional
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Luxury Cosmetics Market - Breakup by Distribution Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Specialty and Monobrand Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Online Stores
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Luxury Cosmetics Market - Breakup by End User

9.1 Male
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Female
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)

10 Japan Luxury Cosmetics Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Products Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Products Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Products Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Products Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Products Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Luxury Cosmetics Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis