![]() |
市場調查報告書
商品編碼
1722856
2025 年至 2033 年奢侈化妝品市場規模、佔有率、趨勢及預測(按產品類型、配銷通路、最終用戶和地區)Luxury Cosmetics Market Size, Share, Trends and Forecast by Product Type, Type, Distribution Channel, End User, and Region, 2025-2033 |
2024 年全球奢侈化妝品市場規模價值 549 億美元。展望未來, IMARC Group估計到 2033 年市場規模將達到 790 億美元,2025-2033 年期間的複合年成長率為 4.13%。歐洲目前佔據市場主導地位,到 2024 年將佔據超過 38.5% 的顯著市場。新興市場的可支配收入不斷增加,導致高階美容產品支出增加,加上社群媒體和數位管道在塑造消費者偏好方面的影響力日益增強,這些都是推動奢侈化妝品市場佔有率成長的主要因素。
主要市場促進因素:全球個人可支配收入的增加以及生活水準的提高是推動市場成長的主要因素。此外,奢侈化妝品透過網路管道供應的日益增加以及專賣店數量的不斷增加也是奢侈化妝品市場近期的一些機會。
主要市場趨勢:由於清真化妝品中含有強效活性成分和經過驗證的素食成分,消費者對清真化妝品的需求不斷增加,對市場產生了積極影響。除此之外,越來越多人使用奢侈化妝品來解決頭髮和皮膚相關問題,如脫髮、頭皮屑、皮疹和痤瘡,為市場參與者提供了豐厚的成長機會。
地理格局:根據 IMARC 的奢侈化妝品市場報告,歐洲目前在全球市場佔據主導地位。歐洲以其在該行業的悠久歷史而聞名,並且仍然是全球美容和香水領域的領導者。此外,歐洲人可支配收入的增加和生活水準的提高也促進了該地區的成長。
競爭格局:一些領先的奢華化妝品市場公司包括雅芳產品公司 (Natura & Co.)、科蒂公司、雅詩蘭黛公司、花王公司、高絲公司、歐萊雅公司、LVMH Moet Hennessy Louis Vuitton、Oriflame Cosmetics AG、Puig、露華濃公司、資生堂公司和資生堂公司和資生堂。
挑戰與機會:挑戰包括提供獨特產品和體驗的獨立和小眾品牌的競爭日益激烈,以及對永續和符合道德標準的原料和包裝的需求日益成長。然而,奢侈化妝品市場統計數據表明,利用數位技術和社交媒體來創造沉浸式和個人化的品牌體驗存在機會。此外,向天然和有機化妝品的轉變為奢侈化妝品品牌擴大其產品線和產品供應提供了機會。
消費者偏好和生活方式的改變
全球個人消費能力的不斷提高、勞動人口的增加以及生活水準的提高是推動奢侈化妝品市場成長的主要因素。考慮到這一點,各市場參與者正在加大對產品創新和併購的投資。例如,2023 年 4 月,個人護理和美容品牌 The Body Shop 在印度市場推出了其「激進」產品系列。新產品線透過一系列精選護膚品和彩妝產品,加強了該品牌在該國的永續發展承諾。同樣,領先的化妝品公司和大型化妝品銷售市場之間的合作也促進了市場的成長。例如,雅詩蘭黛與 Shoppers Stop 在孟買開設了一家 SS Beauty 專賣店。透過此次成立,兩家公司加強了在印度的合作關係。 SS 美容店將只提供雅詩蘭黛品牌,如 MAC Cosmetics、倩碧、Bobbi Brown、Jo Malone、雅詩蘭黛、Smashbox 和 Tom Ford。此外,BALMAIN BEAUTY 還推出了「Projet Confidentiel」活動,旨在預告該品牌的奢華香水體驗,該活動將於 2024 年 9 月啟動。在 2024 年 2 月 28 日 Balmain 時裝秀之前,Projet Confidentiel 活動推出了一系列引人注目的資產,其中包括啞光黑色無標籤香水瓶,兩側是標誌性的 Balmain PB 標誌。預計未來幾年此類高階品牌推出的越來越多的產品將會增加奢侈化妝品市場的佔有率。
持續向天然和有機產品轉變
人們越來越擔心個人護理產品中的化學物質的副作用會導致皮膚刺激、過敏和暗沉,這增強了對天然和有機護膚產品的需求。長期使用合成化妝品可能會導致各種健康問題,例如刺激、荷爾蒙失調和毒性。考慮到這一點,許多市場參與者正在推出含有有機成分(如植物萃取物和天然油)的化妝品。例如,2022 年 2 月,英國時尚公司 Boohoo 推出了 50 多種純素美容產品系列。 Boohoo Beauty 的化妝品系列包括螢光棒、腮紅、定妝噴霧、化妝調色板和其他獨家產品。同樣,資生堂在2022年4月推出了新的護膚品牌Ule。它從當地的垂直農場採購不含農藥的植物藥。預計此類產品的日益普及將在未來幾年推動奢侈化妝品市場的收入成長。
社群媒體影響力與美容趨勢的崛起
社群媒體改變了消費者發現、研究和購買化妝品的方式。此外,根據奢侈化妝品市場概況,Instagram、YouTube 和 TikTok 等平台已成為化妝品品牌強大的行銷工具,使它們能夠接觸全球受眾並直接與消費者互動。此外,美容公司正在利用有影響力的人來提高品牌知名度並接觸潛在消費者。例如,2022年9月,作為其全球擴張的一部分,清潔生活方式公司Honest Company在中國開展業務。為了滿足市場對衛生美容產品相對較小但不斷成長的需求,這家數位原生公司在阿里巴巴集團的跨境電子商務平台天貓國際上創建了一家旗艦店。化妝品品牌也與熱門網路劇和名人合作推出和推廣其產品。例如,2022 年 5 月,雅詩蘭黛旗下的 MAC Cosmetics 與 Netflix 合作推出了獨家《怪奇物語》彩妝系列。新產品具有獨特的色調名稱和限量版包裝,其靈感來自標誌性的真實世界霍金斯高中和顛倒世界。同時,年輕人與社群媒體內容創作者之間的聯繫日益緊密,這有助於品牌更有效地推廣其產品。這反過來將繼續促進奢侈化妝品市場的需求。
The global luxury cosmetics market size was valued at USD 54.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 79.0 Billion by 2033, exhibiting a CAGR of 4.13% during 2025-2033. Europe currently dominates the market, holding a significant market share of over 38.5% in 2024. The rising disposable incomes in emerging markets, leading to increased spending on premium beauty products, along with the growing influence of social media and digital channels in shaping consumer preferences are some of the major factors fueling the luxury cosmetics market share.
Major Market Drivers: The inflating disposable incomes of individuals across the globe, along with their elevating levels of living, are primarily driving the growth of the market. Moreover, the increasing availability of luxury makeup products across online channels and escalating number of specialty stores are some of luxury cosmetics market recent opportunities.
Key Market Trends: The escalating demand for halal cosmetics among consumers due to the presence of powerful actives and proven vegan ingredients is positively influencing the market. Besides this, the rising utilization of luxury cosmetics to solve hair and skin-related problems, such as hair fall, dandruff, skin rashes, and acne, is offering lucrative growth opportunities to the market players.
Geographical Landscape: According to the luxury cosmetics market report by IMARC, Europe currently dominates the global market. Europe is renowned for its long-standing history in the industry, and it remains a global leader in beauty and fragrance. Moreover, the inflating disposable income of Europeans and elevating standards of living are also contributing to the region's growth.
Competitive Landscape: Some of the leading luxury cosmetics market companies include Avon Products Inc. (Natura & Co.), Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Kose Corporation, L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton, Oriflame Cosmetics AG, Puig, Revlon Inc., Shiseido Company Limited and Tatcha LLC., among many others.
Challenges and Opportunities: Challenges include the increasing competition from indie and niche brands offering unique products and experiences, as well as the growing demand for sustainable and ethically sourced ingredients and packaging. However, luxury cosmetics market statistics indicate that there are opportunities in leveraging digital technologies and social media to create immersive and personalized brand experiences. Additionally, the shift towards natural and organic cosmetics products presents an opportunity for luxury cosmetics brands to expand their product lines and offerings.
Changing Consumer Preferences and Lifestyle
The increasing spending capacities of individuals across the globe, the rising working population, and elevating standards of lifestyles are primarily driving the luxury cosmetics market growth. Considering this, various market players are increasingly investing in product innovations and mergers and acquisitions. For instance, in April 2023, a personal care and beauty brand, The Body Shop, launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Similarly, collaborations among leading cosmetic companies and giant makeup-selling marketplaces are also contributing to the market growth. For instance, Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford. In addition to this, BALMAIN BEAUTY unveiled " Projet Confidentiel," a campaign teasing the brand's luxury fragrance experience, launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuted a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo. Increasing product launches by such high-end premium brands are projected to contribute to the luxury cosmetics market share in the coming years.
Ongoing Shift toward Natural and Organic Products
The growing concerns regarding the side effects of chemicals in personal care products, leading to skin irritation, allergies, and dullness, is bolstering the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. Considering this, numerous market players are launching cosmetic products made with organic ingredients, such as plant extracts and natural oils. For instance, in February 2022, a United Kingdom-based fashion company, Boohoo, launched a vegan beauty range of more than 50 products. Boohoo Beauty's cosmetics line includes highlighter sticks, blush, setting sprays, cosmetic palettes, and others available exclusively. Similarly, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. The increasing availability of such products is anticipated to propel the luxury cosmetics market revenue in the coming years.
Rising Social Media Influence and Beauty Trends
Social media has transformed the way consumers discover, research, and purchase cosmetic products. Moreover, as per the luxury cosmetics market overview, platforms like Instagram, YouTube, and TikTok have become powerful marketing tools for cosmetic brands, allowing them to reach a global audience and engage directly with consumers. Furthermore, beauty companies are turning to influencers to increase their brand awareness and reach potential consumers. For instance, in September 2022, as part of its global expansion, the Honest Company, a clean lifestyle company, launched its business in China. To capitalize on the relatively small but rising demand for sanitary beauty products, the digitally native company created a flagship store on Tmall Global, Alibaba Group's cross-border e-commerce platform. Cosmetic brands are also collaborating with trending web series and celebrities to launch and promote the adoption of their products. For instance, in May 2022, Estee Lauder's M.A.C Cosmetics and Netflix collaborated to launch an exclusive Stranger Things makeup collection. The new products have unique shade names and limited-edition packaging inspired by the iconic Real World Hawkins High and The Upside Down. In line with this, the growing connectivity of youth with social media content creators is helping brands promote their products more effectively. This, in turn, will continue to contribute to the luxury cosmetics market demand.
Skincare holds the majority of the total market share
The main factors that are driving the expansion of this segment include the growing emphasis on self-care, coupled with the rising awareness about the importance of skincare among the masses, which has significantly influenced consumer behavior. Moreover, various renowned fashion and apparel brands are also venturing into skincare to expand their product portfolio and increase their consumer base, which is positively impacting the luxury cosmetics market outlook. For instance, in 2023, Prada announced that it would venture into skincare and color cosmetics. It wasn't the first time that a luxury house specializing in garments and accessories entered the beauty market. Tom Ford's fine fragrances and makeup lines have also enjoyed significant success. It has also earned the respect of beauty insiders and enthusiasts. Heritage brands from Chanel to Hermes and Dior have carved out their names in the world of skincare, fragrances, and makeup artistry.
Conventional products currently exhibit a clear dominance in the market
The conventional segment encompasses a wide range of beauty and personal care products manufactured using a variety of synthetic chemicals and compounds. This segment has traditionally dominated the market in Europe, driven by its extensive product offerings, brand variety, and widespread availability. Conventional products are known for their long shelf life, diverse color palettes, and high-performance formulations. Despite the growing interest in natural and organic products, conventional makeup products continue to hold a significant market share due to their cost-effectiveness, established brand loyalty, and continuous innovations in product formulations.
Specialty and monobrand stores account for the largest market share
Specialty stores are a crucial distribution channel known for offering an extensive selection of beauty and personal care products. These stores specialize in beauty products and often provide a more premium shopping experience, with knowledgeable staff and a focus on customer service. Big beauty and cosmetic brands collaborate with specialty stores to market and sell their products more conveniently. For instance, Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
Female stores account for the largest market share
The increasing working population across the globe is primarily driving the growth of this segment. Moreover, the women's segment has traditionally been the cornerstone of the market, encompassing a wide array of products tailored specifically for women. Furthermore, luxury cosmetics market forecast indicated that the evolving societal standards and increased awareness regarding self-care are bolstering the demand for beauty and personal care products. In recent years, there has been a significant shift towards inclusivity and breaking traditional gender norms due to which people of all genders are taking care of their appearance and well-being. Consequently, beauty and personal care brands are now offering more gender-neutral and gender-specific products.
Europe currently dominates the global market
As per the luxury cosmetics market overview, Europe is renowned for its long-standing history in the industry, and it remains a global leader in beauty and fragrance. Moreover, the inflating disposable income of Europeans and elevating standards of living are also contributing to the region's growth. For instance, French consumers prioritize luxury and quality, making France a hub for high-end beauty brands. Similarly, Spain's market is characterized by a focus on sun care and skincare products due to its sunny climate. Sunscreen, moisturizers, and anti-aging products are particularly popular among Spanish consumers. Additionally, a strong e-commerce presence, with rising online sales, continue to bolster the luxury cosmetics market recent prices in the region.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Luxury Cosmetics Market Recent Developments
February 2024: BALMAIN BEAUTY unveiled "Projet Confidentiel," a campaign teasing the brand's luxury fragrance experience, launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuted a series of striking assets featuring a matte black unlabelled fragrance bottle flanked by the iconic Balmain PB logo.
January 2024: Now owned by China's Yatsen group, Galenic, launched an endowment fund to stimulate research in dermatology. The company aims to strengthen its footprint in the luxury skincare market.