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市場調查報告書

商品編碼

1747083

2025 年至 2033 年日本運動服市場報告（按產品（鞋類、服裝）、配銷通路（網路商店、零售店）、最終用戶（男裝、女裝、童裝）和地區分類）

Japan Sportswear Market Report by Product (Shoes, Clothes), Distribution Channel (Online Stores, Retail Stores), End User (Men, Women, Kids), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 115 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本運動服市場規模達69億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到119億美元，2025-2033年期間的複合年成長率（CAGR）為5.7%。個人對體育健身活動的熱情日益高漲，女性參與體育健身活動的人數不斷增加，以及對永續環保運動服的需求不斷成長，這些都是推動市場發展的關鍵因素。

運動服是指專為體育運動和體力活動設計的服裝。它在各種體育鍛煉中提供舒適感並確保安全。它涵蓋各種服裝，例如T卹、短褲、緊身褲、運動服以及諸如壓縮服之類的專用服裝。它還包括用於游泳、衝浪和潛水的泳衣、潛水服和防曬衣。運動服通常具有吸濕排汗功能，有助於保持穿著者乾爽舒適。它採用透氣布料製成，有助於空氣流通，防止過熱並保持體溫。它能夠承受劇烈的體力活動和反覆洗滌，比普通服裝更耐用。它透過提供舒適感、減少阻力、支撐肌肉和調節體溫來提高運動表現。此外，由於其舒適度更高，它也被用於徒步旅行、山地自行車和攀岩。此外，由於它能夠改善血液循環和肌肉支撐，日本對運動服的需求正在成長。

日本運動服市場趨勢：

個人健康意識的增強和對健身活動的日益熱衷是刺激日本市場成長的主要因素之一。此外，日本老齡人口的不斷成長及其對健身活動的參與度不斷提高，推動了對舒適且具有支撐性的運動服的需求。同時，人們對運動休閒的偏好日益成長，也促進了日本市場的成長。此外，女性擴大參與體育和健身活動，也為市場前景提供了良好的支撐。此外，運動服裝公司越來越注重布料和材料的創新，這對日本市場產生了積極的影響。更舒適、耐用、性能更佳的運動服的開發正在吸引更廣泛的消費者群體。此外，日本民眾日益成長的環境意識也推動了對永續和環保運動服的需求。此外，線上購物平台的興起使更廣泛的受眾更容易獲得運動服，從而促進了市場的成長。此外，日本一些領先品牌正在透過名人代言和社群媒體廣告加大對行銷策略和促銷活動的投資。同時，運動服飾與健身科技和應用程式的融合，正在鼓勵更多人參與健身活動。此外，運動服飾品牌與設計師或明星的合作日益增多，也吸引了日本多元化的消費者。此外，健身房、有氧運動中心以及瑜伽和冥想課程數量的不斷成長，也為日本市場帶來了積極的前景。對適合居家運動的運動服飾日益成長的需求，也為日本的產業投資者提供了豐厚的機會。

日本運動服市場細分：

產品洞察：

鞋
衣服

配銷通路洞察：

網路商店
零售店

最終用戶洞察：

男士
女性
孩子們

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。一些關鍵參與者包括：

阿迪達斯日本株式會社（阿迪達斯股份公司）
亞瑟士公司
迪桑特有限公司
美津濃公司
耐吉公司
尤尼克斯株式會社

本報告回答的關鍵問題：

日本運動服飾市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本運動服市場有何影響？
日本運動服市場依產品分為哪些類型？
日本運動服飾市場依照配銷通路的分類是怎樣的？
根據最終用戶，日本運動服飾市場是如何分類的？
日本運動服飾市場的價值鏈分為哪些階段？
日本運動服飾的主要促進因素和挑戰是什麼？
日本運動服市場的結構是怎麼樣的？主要參與者是誰？
日本運動服飾市場的競爭程度如何？

本報告回答的關鍵問題：

日本運動服飾市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本運動服市場有何影響？
日本運動服市場依產品分為哪些類型？
日本運動服飾市場依照配銷通路的分類是怎樣的？
根據最終用戶，日本運動服飾市場是如何分類的？
日本運動服飾市場的價值鏈分為哪些階段？
日本運動服飾的主要促進因素和挑戰是什麼？
日本運動服市場的結構是怎麼樣的？主要參與者是誰？
日本運動服飾市場的競爭程度如何？

Japan sportswear market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033. The growing indulgence of individuals in sports and fitness activities, rising participation of women in sports and fitness activities, and increasing demand for sustainable and eco-friendly sportswear represent some of the key factors driving the market.

Sportswear refers to clothing designed specifically for sporting and physical activities. It provides comfort and ensures safety during various forms of physical exercise. It includes a wide range of apparel, such as t-shirts, shorts, leggings, tracksuits, and specialized garments like compression wear. It also includes swimsuits, wetsuits, and rash guards for swimming, surfing, and diving. It often features moisture-wicking properties, helping to keep the wearer dry and comfortable. It is made with breathable fabrics to allow air circulation, preventing overheating and maintaining body temperature. It can withstand rigorous physical activity and repeated washing, making them more durable than regular clothing. It can improve performance by providing comfort, reducing drag, supporting muscles, and regulating body temperature. Besides this, it is used for hiking, mountain biking, and climbing due to its enhanced comfort. Moreover, as it offers improved blood circulation and muscle support, the demand for sportswear is increasing in Japan.

Japan Sportswear Market Trends:

The rising health consciousness among individuals and their increasing indulgence in fitness activities represent one of the primary factors stimulating the market growth in Japan. Additionally, the expanding aging population in Japan and its increasing participation in fitness activities are driving the demand for comfortable and supportive sportswear. Along with this, rising preferences of individuals for athleisure are strengthening the growth of the market in Japan. Apart from this, the increasing participation of women in sports and fitness activities is offering a favorable market outlook. Furthermore, the growing focus of sportswear companies on innovating fabrics and materials is influencing the market positively in the country. Moreover, the development of more comfortable, durable, and performance-enhancing sportswear is attracting a wider consumer base. Besides this, rising environmental concerns among the masses in Japan are driving the demand for sustainable and eco-friendly sportswear Besides this, the rise of online shopping platforms is making sportswear more accessible to a broader audience, contributing to the market growth. In addition, several leading brands in the country are increasingly investing in marketing strategies and promotional campaigns through celebrity endorsements and social media advertisements. In line with this, the integration of sportswear with fitness technology and apps is encouraging more people to engage in fitness activities. Furthermore, increasing collaborations between sportswear brands and designers or celebrities are attracting diverse consumers in the country. Moreover, the rising number of gyms, aerobic centers, and yoga and meditation classes is creating a positive outlook for the market in Japan. The escalating demand for sportswear suitable for at-home exercise regimes is also offering lucrative opportunities to industry investors in Japan.

Japan Sportswear Market Segmentation:

Product Insights:

Shoes
Clothes

Distribution Channel Insights:

Online Stores
Retail Stores

End User Insights:

Men
Women
Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

Adidas Japan KK (Adidas AG)
ASICS Corporation
Descente Ltd.
Mizuno Corporation
Nike Inc.
YONEX Co. Ltd.

Key Questions Answered in This Report:

How has the Japan sportswear market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan sportswear market?
What is the breakup of the Japan sportswear market on the basis of product?
What is the breakup of the Japan sportswear market on the basis of distribution channel?
What is the breakup of the Japan sportswear market on the basis of end user?
What are the various stages in the value chain of the Japan sportswear market?
What are the key driving factors and challenges in the Japan sportswear?
What is the structure of the Japan sportswear market and who are the key players?
What is the degree of competition in the Japan sportswear market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sportswear Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sportswear Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sportswear Market - Breakup by Product

6.1 Shoes
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Clothes
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Sportswear Market - Breakup by Distribution Channel

7.1 Online Stores
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Retail Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Sportswear Market - Breakup by End User

8.1 Men
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Women
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Kids
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)

9 Japan Sportswear Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Adidas Japan KK (Adidas AG)
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 ASICS Corporation
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Descente Ltd.
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Mizuno Corporation
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Nike Inc.
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events
10.6 YONEX Co. Ltd.
- 10.6.1 Business Overview
- 10.6.2 Product Portfolio
- 10.6.3 Business Strategies
- 10.6.4 SWOT Analysis
- 10.6.5 Major News and Events

11 Japan Sportswear Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis