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市場調查報告書
商品編碼
1754302
2025 年至 2033 年運動服市場規模、佔有率、趨勢及預測(按產品、配銷通路、最終用戶和地區)Sportswear Market Size, Share, Trends and Forecast by Product, Distribution Channel, End User, and Region, 2025-2033 |
2024年,全球運動服市場規模達1,980億美元。展望未來, IMARC Group預測,到2033年,該市場規模將達到2,770億美元,2025-2033年期間的複合年成長率為3.8%。北美目前佔據市場主導地位,2024年其市佔率將超過33.2%。這一領先地位得益於高昂的消費支出、廣泛的健身意識以及國內外品牌的強大影響力。先進的零售基礎設施、對運動休閒潮流的早期跟進以及頻繁的產品創新,共同促進了持續的需求,而透過明星代言和社交媒體進行的行銷則進一步提升了北美地區的主導地位。
由於時尚品牌加大對運動休閒產品線的投資,以期抓住消費者生活方式的轉變,運動服飾市場正在蓬勃發展。人們對環保和再生材料的興趣日益濃厚,也促使企業採用永續的生產方式。運動員和網紅的策略代言正在提升品牌知名度和消費者影響力。一個突出的例子是斐樂 (Fila) 與海莉·比伯 (Hailey Bieber) 合作推出的 2025 春夏膠囊系列,該系列包含 13 件單品。該系列將品牌的運動傳統與比伯的現代風格融為一體,推出 T 卹、運動褲和運動內衣等百搭單品。此外,該系列還展示了受網球運動啟發的設計,包括百褶裙和超大針織衫,均採用黑、白、綠、黃四色搭配,注重舒適性和實用性。此外,不斷擴展的數位零售基礎設施,加上完善的物流網路,使品牌能夠更有效率地進入新興經濟體。例如,日本運動服飾品牌亞瑟士(ASICS)計畫在2025年在印度開設50家新店,擴大在印度的影響力。此舉旨在滿足印度各地日益成長的運動需求。此外,亞瑟士在吸濕排汗、輕盈、永續和人體工學設計方面的產品創新,也增強了消費者的興趣,並維持了不同人群的重複購買。
在美國,消費者越來越重視日常穿著的舒適性和功能性,這推動了運動服市場的發展。混合辦公環境的普及提升了對既能適應運動又能適應休閒環境的服裝的需求。人口結構的變化,包括Z世代和千禧世代消費者群體的不斷壯大,正在促使品牌採用以潮流為導向、融合科技的設計。客製化和限量版產品正在幫助品牌打造專屬性並提升顧客忠誠度。此外,永續發展意識的不斷增強,也促使企業投資於循環經濟模式和環保材料,以滿足消費者對負責任生產的期望。例如,彪馬於2025年3月宣布與RE&UP Recycling Technologies建立多年合作夥伴關係,以擴大其循環紡織品計畫。此次合作致力於將紡織廢料轉化為新一代再生棉纖維和聚酯切片,這與彪馬「願景2030」的目標相契合,即到2030年,服裝中30%的聚酯纖維將來自纖維到纖維的回收利用。 RE&UP先進的回收技術可以處理滌棉和聚酯氨綸等傳統上難以回收的複雜混紡布料。此次合作支持彪馬的RE:FIBRE項目,並拓展至美洲地區,旨在減少對瓶基聚酯纖維的依賴,並促進其全球供應鏈的循環利用。
健康和健身意識的提高
推動全球運動服飾市場發展的主要因素之一是人們對健康、健身和整體幸福感的日益關注。隨著越來越多的人重視保持活力,健身服裝的受歡迎程度也隨之上升。這種趨勢源自於人們日益意識到持續運動的益處,包括改善心理健康、控制體重和預防疾病。全球肥胖、糖尿病和心血管疾病等慢性疾病的增加促使人們更多地參與體育活動,從而導致對運動服裝的需求增加。戶外活動、體育賽事和健身房會員的日益普及反映了人們對健康和保健的高度重視。根據國際健康與保健協會(IHRSA)的全球報告,約80%的健身房老闆預計到2023年會員人數和收入將增加5%以上。健身追蹤技術和社群媒體在倡導運動成為群體性活動方面也發揮了至關重要的作用。健身達人和倡導健康生活方式的線上平台的興起,導致對適合不同類型運動(例如瑜伽和高強度訓練)的服裝的需求大幅增加。運動服飾公司正在透過採用吸濕排汗材質和壓縮技術等增強性能的布料來打造時尚且實用的產品。
電子商務和數位平台的擴展
根據最新的運動服市場分析,電子商務擴張是推動全球銷售的主要因素。據IMARC Group稱,全球電子商務市場在 2024 年達到 26.8 兆美元,預計到 2033 年將達到 214.5 兆美元,2025-2033 年期間的複合年成長率為 25.83%。隨著消費者線上購物的興起,運動服產業利用這一趨勢,將資源投入強大的線上零售系統。由於可以在家中輕鬆購買運動服,加上優惠的退貨政策、有競爭力的價格和更廣泛的產品選擇,電子商務已成為市場擴張的必要因素。許多運動服公司採用全通路策略,結合線上線下體驗,以滿足不斷變化的消費者習慣。透過由資料分析和人工智慧驅動的個人化行銷,可以根據個人購物習慣和偏好自訂推薦和廣告。此外,線上評論、有影響力的代言和社交媒體參與可以培養信任和品牌知名度。 Instagram 和 TikTok 等社群媒體平台已成為推廣新時裝系列、運動挑戰和運動服飾趨勢的重要管道,在品牌和消費者之間建立了直接聯繫。
增加體育運動和體育活動的參與度
推動運動服飾市場成長的另一個關鍵因素是越來越多人參與結構化的體育和體育活動。在過去十年中,參與職業和業餘體育活動的人數顯著增加。美國體育與健身產業協會和美國體育行銷調查公司發布的第15份年度產業狀況報告指出,到2023年,美國參與運動和健身活動的人數將達到創紀錄的2.42億。運動參與人數的增加源於多種因素,例如政府鼓勵健身的項目、體育賽事的日益普及以及文化向重視體育活動和競賽的轉變。世界各國政府和衛生組織越來越意識到體育活動在解決肥胖、心血管疾病和精神健康障礙等公共衛生問題的重要性。因此,許多國家都推出了政策和舉措,鼓勵包括學童和成年人在內的各個年齡層的人們參與體育運動。奧運、世界盃和地方馬拉松等活動也提升了人們對運動的興趣。
The global sportswear market size was valued at USD 198 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 277 Billion by 2033, exhibiting a CAGR of 3.8% during 2025-2033. North America currently dominates the market, holding a significant market share of over 33.2% in 2024. This leadership is due to high consumer spending, widespread fitness awareness, and strong presence of global and domestic brands. Advanced retail infrastructure, early adoption of athleisure trends, and frequent product innovation contribute to sustained demand, while marketing through celebrity endorsements and social media further boosts regional dominance.
The sportswear market is advancing due to rising investments in athleisure product lines by fashion brands seeking to capitalize on shifting consumer lifestyles. Increased interest in eco-friendly and recycled materials is also prompting companies to adopt sustainable manufacturing practices. Strategic endorsements by athletes and influencers are amplifying brand visibility and consumer reach. A prominent example is Fila's 13-piece capsule collection created in collaboration with Hailey Bieber for Spring/Summer 2025. The range merges the brand's athletic legacy with Bieber's contemporary style, featuring adaptable wardrobe items such as T-shirts, sweatpants, and sports bras. It also showcases tennis-inspired designs, including pleated skirts and oversized knits, all crafted in a palette of black, white, green, and yellow, with a focus on comfort and practicality. Additionally, expanding digital retail infrastructure, combined with improved logistics networks, is allowing brands to tap into emerging economies more efficiently. For instance, Japanese sportswear brand ASICS plans to expand its presence in India by opening 50 new stores by 2025. This initiative aims to tap into the growing demand for sports across various regions in the country. Moreover, frequent product innovation in moisture-wicking, lightweight, sustainable, and ergonomic designs is reinforcing consumer interest and maintaining repeat purchases across diverse demographic segments.
In the United States, the sportswear market is driven by consumers' increasing prioritization of comfort and functionality in everyday wear. The popularity of hybrid work environments has elevated demand for clothing that accommodates both active and casual settings. Demographic shifts, including a growing Gen Z and millennial consumer base, are influencing brands to adopt trend-driven, tech-integrated designs. Customization and limited-edition drops are helping brands create exclusivity and enhance customer loyalty. Additionally, rising awareness of sustainability is pushing companies to invest in circular economy models and eco-friendly materials, aligning with consumer expectations for responsible production. For instance, in March 2025, PUMA announced a multi-year partnership with RE&UP Recycling Technologies to scale its circular textile initiatives. The collaboration focuses on turning textile waste into next-gen recycled cotton fibers and polyester chips, aligning with PUMA's Vision 2030 goal of having 30% of polyester in apparel sourced from fibre-to-fibre recycling by 2030. RE&UP's advanced recycling tech can handle complex blends like polycotton and polyester-elastane, traditionally hard to recycle. The partnership supports PUMA's RE:FIBRE program and expands into the Americas, aiming to reduce reliance on bottle-based polyester and promote circularity in its global supply chain.
Rising Health and Fitness Awareness
One of the major factors driving the global sportswear market is the increasing focus on health, fitness, and general well-being. With an increasing number of individuals prioritizing staying active, there is a rise in the popularity of fitness clothing. This pattern is driven by growing awareness about the advantages of consistent physical activity, including better mental health, weight control, and disease prevention. The increase in chronic diseases such as obesity, diabetes, and cardiovascular conditions worldwide has motivated individuals to engage in more physical activities, leading to a higher demand for sports clothing. The increasing popularity of outdoor activities, sports events, and gym memberships reflects a strong emphasis on health and wellness. According to IHRSA Global Report, about 80% of gym owners expect membership and revenue to increase by more than 5% in 2023. Fitness tracking technology and social media have also been crucial in advocating for exercise as a group-oriented activity. The rise of fitness influencers and online platforms endorsing healthy living has led to a significant need for clothing that caters to different types of exercises, such as yoga and high-intensity workouts. Sportswear companies are creating stylish and functional products by incorporating performance-enhancing fabrics such as moisture-wicking materials and compression technology.
Expansion of E-Commerce and Digital Platforms
As per the latest sportswear market analysis, e-commerce expansion is a major factor driving global sales. According to IMARC Group, the global e-commerce market reached USD 26.8 Trillion in 2024, and is expecting to reach USD 214.5 Trillion by 2033, exhibiting a CAGR of 25.83% during 2025-2033. With the rise in online shopping by consumers, the sportswear sector has taken advantage of this trend by putting resources into strong online retail systems. E-commerce has become a necessary factor in market expansion due to the ease of buying sportswear from home, along with favorable return policies, competitive prices, and a larger product selection. Numerous sportswear companies have adopted omnichannel tactics, combining online and offline experiences to meet evolving consumer habits. Tailoring recommendations and ads based on individual shopping habits and preferences is possible through personalized marketing, which is driven by data analytics and AI. Furthermore, trust and brand awareness are fostered by online reviews, influencer endorsements, and social media engagement. Social media platforms such as Instagram and TikTok have emerged as influential channels for promoting new fashion collections, exercise challenges, and athletic wear trends, establishing a direct connection between brands and consumers.
Increased Participation in Sports and Physical Activities
Another key factor contributing to the sportswear market growth is the increasing involvement in structured sports and physical activities. In the last ten years, there has been a clear rise in the number of individuals participating in professional and amateur sports. The 15th annual State of the Industry Report from the Sports & Fitness Industry Association and Sports Marketing Surveys USA, highlights that in 2023, U.S. sports and fitness participation hit a record 242 million. The increase in sports involvement is due to various factors such as government programs encouraging physical fitness, the growing popularity of sports events, and a cultural change toward valuing physical activity and competition. Governments and health organizations worldwide are becoming more conscious of the significance of physical activity in addressing public health issues such as obesity, cardiovascular diseases, and mental health disorders. Consequently, numerous nations have implemented policies and initiatives to promote involvement in sports across various age groups, including schoolchildren and adults. Efforts such as the Olympics, FIFA World Cup, and local marathons have increased interest in sports participation.
Shoes stand as the largest component in 2024, holding around 55.7% of the market. The shoes segment dominates the sportswear market due to its essential role in both performance and lifestyle applications. Athletic footwear is considered a fundamental requirement for various sports and fitness activities, driving consistent demand across age groups. The segment benefits from continuous innovation in cushioning, arch support, and materials tailored for specific sports. Additionally, sneakers have become a fashion statement, often worn beyond athletic settings, further expanding their consumer base. Collaborations with athletes, designers, and pop culture icons also enhance brand appeal and fuel sales. The high replacement cycle, especially for performance shoes, ensures steady revenue generation and market leadership within the sportswear industry. For instance, StockX's Q3 2024 trend report highlighted a surge in performance shoes on the resale market. Puma and Asics led growth, with Puma topping brand searches (+2,022%) and the Asics Gel-1130 seeing over 1,000% YoY trade growth. Nike continued to dominate high-value collaborations, with its Air Force 1 and Jordan models leading resale premiums. Adidas AE 1, Nike P-6000, and On Running also saw strong performance
Retail leads the market with around 35.2% of market share in 2024. The retail segment dominates the sportswear market owing to its extensive reach, diverse product availability, and established consumer trust. Brick-and-mortar stores offer the advantage of in-person product trials, immediate purchases, and tailored customer service, enhancing the overall shopping experience. Many global brands maintain strong retail footprints through exclusive outlets, department stores, and specialty chains, ensuring widespread visibility. Retail locations also serve as experiential hubs, integrating interactive displays and fitness events to attract and retain customers. Additionally, strategic placement in high-footfall areas and integration with digital platforms for omnichannel engagement further strengthen the retail segment's position in driving sportswear sales globally. For instance, in February 2025, Performance sportswear brand Castore expanded its partnership with GXO Logistics to enhance warehousing and transportation operations across the UK, Europe, and the US. Building on this success, GXO will now oversee operations in the Netherlands, with plans for further expansion into the US. This collaboration aims to optimize Castore's supply chain, ensuring seamless distribution to wholesale customers, retail stores, and e-commerce channels globally.
Men lead the market with around 59.8% of market share in 2024. The men's segment dominates the sportswear market due to consistently high participation in sports, fitness routines, and outdoor activities across various age groups. Men also tend to prioritize functionality and durability, driving demand for performance-oriented apparel and footwear. Established brand loyalty, combined with higher average spending per purchase, strengthens this segment's market share. The continuous launch of new product lines tailored to male consumers-ranging from compression wear to specialized training gear-further reinforces growth. Marketing campaigns often target male audiences through sports sponsorships and athlete partnerships, enhancing visibility. Moreover, cultural emphasis on strength and athleticism supports steady demand within this segment globally. For instance, in December 2024, Liverpool-based athleisure brand Red Run expanded into menswear with the launch of its debut collection, 'Drop 1', featuring 10 essential wardrobe pieces. The expansion follows strong growth in womenswear and comes ahead of Red Run's planned wholesale growth in 2025.
In 2024, North America accounted for the largest market share of over 33.2%. North America dominates the sportswear market due to a combination of high disposable income, a well-established fitness culture, and strong brand penetration across urban and suburban regions. The region's consumers demonstrate a consistent preference for performance-driven, comfortable apparel suited for both athletic and everyday use. Leading global and local brands maintain extensive retail networks and leverage advanced e-commerce capabilities to cater to evolving consumer expectations. Frequent collaborations with celebrities and influencers enhance market visibility, while continuous innovation in materials and design sustains consumer engagement. For instance, in February 2025, US-based Wilson Sporting Goods launched its first women's-only tennis shoe, Intrigue, developed in collaboration with professional player Marta Kostyuk. Designed specifically for women's feet, the shoe focuses on responsiveness, comfort, and agility. It features three technologies: UltraShield for breathable durability, FootFrame for customizable fit, and SwiftStep for enhanced responsiveness. Additionally, the popularity of home workouts, wellness trends, and hybrid work lifestyles further supports sustained demand for sportswear products.
United States Sportswear Market Analysis
In 2024, the United States held over 87.8% of the market share in North America. The United States sportswear market is primarily driven by the growing emphasis on health and fitness. In line with this, the rise in consumers prioritizing active lifestyles is also propelling the market growth. Additionally, the emergence of athleisure trends, where sportswear is worn beyond fitness activities, is significantly expanding the market scope. Furthermore, continual advancements in fabric technology, such as moisture-wicking and breathable materials, enhance the performance and comfort of sportswear, further driving consumer interest and product sales. The widespread influence of social media and celebrity endorsements, shaping consumer preferences and creating brand visibility, is supporting market demand. Similarly, the growth of e-commerce, with online sales reaching new heights, is impelling the market. Moreover, an ongoing shift toward sustainability, with eco-friendly and ethical production practices, is appealing to environmentally conscious consumers, thereby encouraging higher product adoption. Besides this, the inclusion of gender-neutral and diverse offerings ensures broad market appeal, driving further expansion of the sportswear market.
Europe Sportswear Market Analysis
The European sportswear market is experiencing significant growth, propelled by the increasing popularity of fitness-focused lifestyles. The 2024 European Health & Fitness Market Report showed a rise by 7.5% in memberships and a 14% increase in revenues to EUR 31.8 billion in 2023. The number of fitness clubs saw a modest increase of 1.4%, reaching nearly 65,000. Similarly, the popularity of major sporting events, such as the UEFA Champions League and the Olympics, is stimulating consumer interest and market appeal. Furthermore, the expansion of retail partnerships, especially with premium and boutique stores, is enhancing product accessibility. The continual technological advancements, such as smart textiles and wearables, appeal to the tech-savvy consumer, further supporting market demand. Additionally, rapid urbanization and active city living driving more people toward outdoor activities, is encouraging the widespread uptake of the product. The growing focus on mental well-being, including yoga and mindfulness, is augmenting sales of athleisure. The favorable environmental sustainability initiatives, such as the use of recycled materials, resonating with eco-conscious consumers is impelling the market. Moreover, the emerging trend of personalized sportswear is strengthening brand loyalty and ensuring sustained market growth.
Asia Pacific Sportswear Market Analysis
The market in Asia-Pacific (APAC) is expanding due to the rising popularity of athleisure as a mainstream fashion trend. In accordance with this, increasing disposable incomes, particularly in emerging economies, enabling consumers to invest in premium and performance-driven sportswear is impelling the market. Similarly, growth in sustainability, with brands incorporating recycled polyester and organic cotton to cater to environmentally conscious consumers, is fostering market expansion. The rise in e-commerce, supported by digital marketing and social media, is stimulating market appeal. Apart from this, strategic partnerships with regional celebrities and influencers are enhancing brand loyalty and positively impacting the market. Moreover, favorable government initiatives promoting sports participation and physical activities are bolstering a supportive environment for sustained market development.
Latin America Sportswear Market Analysis
In Latin America, the sportswear market is propelled by the changing consumer preferences and economic shifts. Similarly, the increasing popularity of local and international sporting events, such as the Copa Libertadores and regional marathons, is fueling demand for performance-oriented sports apparel in the market. Furthermore, the rise in international sports brands is expanding their presence through strategic retail investments, enhancing product availability across the region. In addition to this, growing middle-class income levels are driving premium sportswear purchases, thereby impelling the market. Besides this, continual advancements in fabric technologies, including moisture-wicking and temperature-regulating materials, are further attracting health-conscious consumers to the market.
Middle East and Africa Sportswear Market Analysis
The market in the Middle East and Africa is experiencing growth, due to the rising influence of fitness culture, driven by government initiatives promoting active lifestyles. In line with this, the rapid expansion of shopping malls and retail infrastructure enhancing consumer access to global brands is bolstering the market demand. Furthermore, a growing youth population with a strong inclination toward fashion and fitness is also propelling the market. Moreover, the increasing presence of international sporting events, such as the FIFA World Cup in Qatar, driving regional sports enthusiasm is expanding the market. The ongoing advancements in lightweight and breathable fabric technologies catering to hot and arid climates are further impacting the market trends.
The sportswear market is highly competitive, dominated by global players such as Nike, Adidas, and Puma, alongside rising brands like Under Armour, ASICS, and New Balance. These companies compete on performance innovation, brand visibility, pricing, and sustainability. Collaborations with athletes, designers, and cultural influencers are key strategies to capture consumer interest. The rise of niche and direct-to-consumer labels, particularly in athleisure and eco-friendly segments, is intensifying competition. E-commerce expansion and digital marketing are reshaping customer engagement, while regional players are gaining ground in specific markets. Continuous investment in technology, customization, and fast product turnaround is critical to maintaining market share. For instance, in March 2025, Under Armour signed a long-term agreement with the NFL to serve as the official provider of footwear and gloves. This renewed partnership reinforces Under Armour's commitment to high-performance sportswear innovation, with products designed to enhance speed, grip, and overall athlete performance on the field. The deal also grants the brand access to NFL media platforms for increased visibility. Additionally, it supports grassroots programs and youth development through initiatives focused on advancing the future of athletic apparel and gear in football.