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香料/香水

市場調查報告書

商品編碼

1747064

日本香水市場報告（按香水類型（高階香水產品、大眾香水產品）、類別（女性香水、男性香水、中性香水）和地區分類）2025-2033

Japan Perfume Market Report by Perfume Type (Premium Perfume Products, Mass Perfume Products), Category (Female Fragrances, Male Fragrances, Unisex Fragrances), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本香水市場規模達23.42億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到39.086億美元，2025-2033年期間的複合年成長率（CAGR）為5.90%。推動市場發展的幾個關鍵因素包括人們生活方式的轉變、來自多個國家的需求成長以及零售機構數量的增加。

香水是香料和精油或芳香化合物的混合物，旨在產生令人愉悅的香味。它由多種成分製成，包括香料、木材、花卉、草類、水果、樹脂、樹皮、種子、水、葉子、根、香脂、動物分泌物、樹膠以及酒精等合成化學物質。香水有多種香味可供選擇，例如香草、巧克力、薰衣草、茉莉、檀香、肉桂、牛軋糖、果仁糖、咖啡、迷迭香和蛋白霜。香水不僅價格實惠，而且使用方便，並提供各種包裝形式，例如噴霧、瓶裝和滾珠。它有助於保持衛生，增強自信，提升個人情緒。此外，它還有助於消除異味，緩解失眠，緩解壓力和焦慮。此外，它還有助於增強注意力，減少頭痛，促進放鬆。

日本香水市場趨勢：

目前，日本香水市場正經歷大幅成長，這得益於人們對個人護理和個人美容習慣日益重視。此外，生活方式的改變以及個人收入水準的提高，也促使香水的普及，這對市場產生了正面的影響。此外，由於各地區生活水準的提高，對高階、高品質和奢華香水的需求顯著成長。再加上零售店的激增，消費者能夠方便地試用和購買產品，這些因素共同促進了市場的顯著成長。此外，對以年輕人為中心和充滿異國情調的香水的需求不斷成長，也促進了市場的擴張。高階香水透過各種分銷管道（包括超市、大賣場、百貨公司、專賣店和全球線上平台）的廣泛供應，進一步推動了市場的成長。此外，由於香水使用方便，且有小瓶噴霧和滾珠瓶裝等多種選擇，其使用量日益增加，為行業投資者帶來了豐厚的成長前景。此外，消費者在美容和化妝品上的支出不斷成長，也進一步鞏固了市場的成長動能。此外，主要市場參與者正在推出一系列香水和香氛產品，以吸引多元化的消費群體，預計這將在預測期內推動市場成長。

日本香水市場細分：

香水類型洞察：

高級香水產品
大眾香水產品

類別洞察：

女士香水
男士香水
中性香水

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。一些關鍵參與者包括：

香奈兒公司
花王株式會社
開雲集團
LVMH 酩悅軒尼詩路易威登日本 KK (LVMH Moet Hennessy Louis Vuitton)
高砂國際株式會社

本報告回答的關鍵問題：

日本香水市場目前表現如何？未來幾年又將如何表現？
COVID-19 對日本香水市場有何影響？
根據香水類型，日本香水市場是如何分類的？
日本香水市場依類別分為哪些類型？
日本香水市場的價值鏈分為哪些階段？
日本香水的主要促進因素和挑戰是什麼？
日本香水市場的結構是怎麼樣的？主要參與者是誰？
日本香水市場的競爭程度如何？

本報告回答的關鍵問題：

日本香水市場目前表現如何？未來幾年又將如何表現？
COVID-19 對日本香水市場有何影響？
根據香水類型，日本香水市場是如何分類的？
日本香水市場依類別分為哪些類型？
日本香水市場的價值鏈分為哪些階段？
日本香水的主要促進因素和挑戰是什麼？
日本香水市場的結構是怎麼樣的？主要參與者是誰？
日本香水市場的競爭程度如何？

Japan perfume market size reached USD 2,342.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,908.6 Million by 2033, exhibiting a growth rate (CAGR) of 5.90% during 2025-2033. The market is being propelled by several crucial factors, including shifts in the lifestyles of people, growing requests from numerous nations, and an uptick in the quantity of retail establishments.

Perfume is a blend of fragrances and essential oils or aromatic compounds designed to produce an agreeable scent. It is crafted from a variety of components, including spices, woods, flowers, grasses, fruits, resins, barks, seeds, water, leaves, roots, balsams, animal secretions, gums, and synthetic chemicals like alcohol. Available in a diverse range of scents such as vanilla, chocolate, lavender, jasmine, sandalwood, cinnamon, nougat, praline, coffee, rosemary, and meringue, perfume is not only cost-effective but also easy and convenient to use, offered in various packaging formats like sprays, bottles, and rollerballs. It serves to uphold hygiene, bolster confidence, and elevate the mood of individuals. Additionally, it aids in mitigating odors, addressing insomnia, and alleviating stress and anxiety. Moreover, it contributes to enhancing focus or concentration, reducing headaches, and promoting relaxation.

Japan Perfume Market Trends:

Currently, the Japan perfume market is experiencing substantial growth driven by the increasing emphasis on personal care and grooming practices. Additionally, the burgeoning adoption of perfumes due to evolving lifestyles, alongside the rising income levels of individuals, is exerting a positive impact on the market. Furthermore, there is a notable surge in the demand for premium, high-quality, and luxury perfumes, owing to the improved living standards across various regions. This, combined with the proliferation of retail outlets enabling consumers to sample and purchase products conveniently, is fostering significant market growth. Moreover, the escalating demand for youth-centric and exotic fragrances is contributing to the market's expansion. The widespread availability of premium perfumes through diverse distribution channels, including supermarkets, hypermarkets, departmental stores, specialty outlets, and online platforms globally, is further propelling market growth. Additionally, the increasing usage of perfumes, owing to their ease of application and availability in compact bottle sprays and rollerballs, is presenting lucrative growth prospects for industry investors. Furthermore, the growing consumer expenditure on beauty and cosmetic products is reinforcing the market's growth trajectory. Moreover, key market players are introducing an extensive array of perfumes and fragrances to attract a diverse consumer base, which is anticipated to fuel the market growth over the forecasted period.

Japan Perfume Market Segmentation:

Perfume Type Insights:

Premium Perfume Products
Mass Perfume Products

Category Insights:

Female Fragrances
Male Fragrances
Unisex Fragrances

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

Chanel S.A.
Kao Corporation
Kering SA
LVMH Moet Hennessy-Louis Vuitton Japan KK (LVMH Moet Hennessy Louis Vuitton)
Takasago International Corporation

Key Questions Answered in This Report:

How has the Japan perfume market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan perfume market?
What is the breakup of the Japan perfume market on the basis of perfume type?
What is the breakup of the Japan perfume market on the basis of category?
What are the various stages in the value chain of the Japan perfume market?
What are the key driving factors and challenges in the Japan perfume?
What is the structure of the Japan perfume market and who are the key players?
What is the degree of competition in the Japan perfume market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Perfume Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Perfume Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Perfume Market - Breakup by Perfume Type

6.1 Premium Perfume Products
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Mass Perfume Products
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Perfume Market - Breakup by Category

7.1 Female Fragrances
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Male Fragrances
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Unisex Fragrances
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Perfume Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Chanel S.A.
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Kao Corporation
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Kering SA
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 LVMH Moet Hennessy-Louis Vuitton Japan KK (LVMH Moet Hennessy Louis Vuitton)
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Takasago International Corporation
- 9.5.1 Business Overview
- 9.5.2 Product Portfolio
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Perfume Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis