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市場調查報告書
商品編碼
1841905

香水市場－全球產業規模、佔有率、趨勢、機會和預測，按產品類型（大眾、高階）、按最終用戶（男性、女性）、按配銷通路（線下、線上）、按地區和競爭，2020-2030F

Perfume Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Mass, Premium), By End User (Men, Women), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球香水市場價值為 539.1 億美元，預計到 2030 年將成長到 730.4 億美元，預測期內的複合年成長率為 5.23%。全球香水市場正在穩步成長，這得益於消費者偏好的變化、可支配收入的增加以及高階和小眾香水的日益普及。消費者正在尋求反映個性的獨特、持久的香味，個人化和客製化趨勢日益增強。電子商務平台和社群媒體影響力的興起拓寬了產品的可及性和品牌知名度，尤其是在年輕人群中。美國人口普查局報告稱，2024 年第四季度，零售電子商務銷售額年增 9.4%，超過了零售總額 3.8% 的增幅。電子商務佔整體零售額的 16.4%，突顯了其在推動市場成長方面的重要角色。

市場概況
預測期 2026-2030
2024年市場規模 539.1億美元
2030年市場規模 730.4億美元
2025-2030年複合年成長率 5.23%
成長最快的領域 線上
最大的市場 亞太地區

關鍵市場促進因素

可支配所得增加，奢侈品需求成長

主要市場挑戰

仿冒品和品牌稀釋

主要市場趨勢

香水的個性化和客製化

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球香水市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 依產品類型（大眾、高階）
    • 按最終用戶（男性、女性）
    • 按配銷通路（線下、線上）
    • 按地區
    • 按公司分類（2024 年）
  • 市場地圖

第6章：北美香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第7章：歐洲香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 法國
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印尼

第9章：中東和非洲香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第10章：南美香水市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如有）
  • 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 15 章：競爭格局

  • 公司簡介
    • The Avon Company
    • Chanel SRL
    • Coty Inc.
    • LVMH Moet Hennessy-Louis Vuitton
    • The Estee Lauder Companies
    • Revlon Inc.
    • Puig Brands, SA
    • L'Oreal SA
    • Shiseido Company, Ltd.
    • Givaudan International SA

第 16 章：策略建議

第17章調查會社について,免責事項

簡介目錄
Product Code: 15999

Global Perfume Market was valued at USD 53.91 billion in 2024 and is expected to grow to USD 73.04 billion by 2030 with a CAGR of 5.23% during the forecast period. The global perfume market is witnessing steady growth, driven by evolving consumer preferences, rising disposable incomes, and the increasing popularity of premium and niche fragrances. Consumers are seeking unique, long-lasting scents that reflect individuality, with personalization and customization gaining momentum. The rise of e-commerce platforms and social media influence has broadened product accessibility and brand visibility, especially among younger demographics. The U.S. Census Bureau reported that in Q4 2024, retail e-commerce sales grew by 9.4% year-on-year, outpacing the 3.8% increase in total retail sales. E-commerce represented 16.4% of overall retail sales, highlighting its significant role in driving market growth.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 53.91 Billion
Market Size 2030USD 73.04 Billion
CAGR 2025-20305.23%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising Disposable Incomes and Growing Demand for Luxury Products

One of the most significant drivers of the global perfume market is the steady increase in disposable incomes, particularly in emerging economies such as China, India, Brazil, and parts of the Middle East. As household purchasing power improves, consumers are willing to invest in premium lifestyle products, including luxury perfumes. Perfume is often viewed as a symbol of status, sophistication, and personal identity, making it a sought-after indulgence in aspirational markets. According to the World Bank, disposable incomes in emerging markets have grown at an average annual rate of 5-6% over the past five years, supporting higher luxury spending.

In developed regions such as North America and Europe, where purchasing power is already high, the trend leans toward collecting high-end, niche, and designer fragrances. Consumers increasingly associate perfumes with prestige and self-expression, resulting in higher spending on exclusive, limited-edition releases. Furthermore, luxury fashion houses and cosmetics companies are leveraging this demand by launching premium product lines that often complement their apparel or cosmetic ranges. For example, brands like Chanel, Dior, and Gucci continuously expand their perfume portfolios to cater to this growing appetite. This rise in consumer affluence and preference for high-quality fragrances is expected to remain a long-term driver of market growth.

Key Market Challenges

Counterfeit Products and Brand Dilution

One of the most persistent challenges facing the global perfume market is the widespread issue of counterfeit products. The high demand for luxury and designer fragrances has given rise to a thriving black market of fake perfumes that closely imitate branded products in terms of packaging, labeling, and scent. These counterfeit goods are often sold at lower prices, targeting budget-conscious consumers who aspire to own premium fragrances.

However, counterfeit perfumes pose multiple risks. Firstly, they damage the reputation and brand equity of legitimate perfume manufacturers by creating confusion among consumers. A buyer who unknowingly purchases a counterfeit fragrance may associate poor quality, weak scent longevity, or even skin irritations with the original brand, leading to negative perceptions. Secondly, counterfeit products often bypass safety and regulatory standards, as they may contain harmful or toxic ingredients, which increases health risks.

Key Market Trends

Personalization and Customization of Fragrances

One of the most prominent trends in the global perfume industry is the growing demand for personalized and customized fragrances. Consumers increasingly view perfume as a way to express individuality and identity, moving beyond generic mass-produced scents. This shift is particularly strong among younger generations, such as Millennials and Gen Z, who value products that reflect their personality, mood, or lifestyle.

Brands are responding by offering bespoke fragrance experiences, where customers can select preferred notes and ingredients to create unique blends. Luxury houses and niche brands are opening in-store fragrance bars or online platforms that allow buyers to design tailor-made perfumes. Some companies even use advanced AI and machine learning to analyze consumer preferences and recommend personalized scent profiles.

Key Market Players

  • The Avon Company
  • Chanel S.R.L.
  • Coty Inc.
  • LVMH Moet Hennessy-Louis Vuitton
  • The Estee Lauder Companies
  • Revlon Inc.
  • Puig Brands, S.A.
  • L'Oreal S.A.
  • Shiseido Company, Ltd.
  • Givaudan International SA

Report Scope:

In this report, the Global Perfume Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Perfume Market, By Product Type:

  • Mass
  • Premium

Perfume Market, By End User:

  • Men
  • Women

Perfume Market, By Distribution Channel:

  • Offline
  • Online

Perfume Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Perfume Market.

Available Customizations:

Global Perfume Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Perfume Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Mass, Premium)
    • 5.2.2. By End User (Men, Women)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Perfume Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By End User
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Perfume Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By End User
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Perfume Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By End User
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Perfume Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By End User
        • 6.3.3.2.3. By Distribution Channel

7. Europe Perfume Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By End User
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Perfume Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By End User
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Perfume Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By End User
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Perfume Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By End User
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Perfume Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By End User
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Perfume Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By End User
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Perfume Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By End User
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Perfume Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By End User
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Perfume Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By End User
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Perfume Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By End User
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Perfume Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By End User
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Indonesia Perfume Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By End User
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Perfume Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By End User
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Perfume Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By End User
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Perfume Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By End User
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Perfume Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By End User
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Perfume Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By End User
        • 9.3.4.2.3. By Distribution Channel

10. South America Perfume Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By End User
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Perfume Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By End User
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Perfume Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By End User
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Perfume Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By End User
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. The Avon Company
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Chanel S.R.L.
    • 15.1.3. Coty Inc.
    • 15.1.4. LVMH Moet Hennessy-Louis Vuitton
    • 15.1.5. The Estee Lauder Companies
    • 15.1.6. Revlon Inc.
    • 15.1.7. Puig Brands, S.A.
    • 15.1.8. L'Oreal S.A.
    • 15.1.9. Shiseido Company, Ltd.
    • 15.1.10. Givaudan International SA

16. Strategic Recommendations

17. About Us & Disclaimer