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市場調查報告書

商品編碼

1747041

日本尿布市場報告（按產品類型（嬰兒尿布、成人尿布）、配銷通路（超市和大賣場、藥局、便利商店、網路商店等）和地區）2025-2033

Japan Diaper Market Report by Product Type (Baby Diaper, Adult Diaper), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本紙尿褲市場規模達25億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到40億美元，2025-2033年期間的複合年成長率（CAGR）為4.8%。推動日本紙尿褲市場發展的因素包括：個人衛生意識的提高、有機和低致敏性材料的日益流行，以及對成人和嬰兒優質紙尿褲解決方案的關注。

日本尿布市場分析：

主要市場促進因素：個人衛生意識的不斷增強推動了市場的發展。此外，職業婦女數量的增加也帶來了對兒童一次性尿布的需求，這也是另一個重要的成長促進因素。
主要市場趨勢：採用有機或低過敏性材料生產的產品種類在全國日益受到關注。此外，主要參與者越來越重視為成人和嬰兒打造優質的尿布解決方案，這進一步提振了市場。
競爭格局：日本市場上一些知名的公司包括花王株式會社、LiveDo CORPORATION、王子控股株式會社和尤妮佳株式會社等。
挑戰與機會：全國出生率下降是阻礙市場發展的主要挑戰之一。然而，持續的產品創新，包括環保和生物基尿布的推出，將在未來幾年繼續推動整體市場的發展。

日本尿布市場趨勢：

成年人口不斷成長

由於出生率下降和全國人口老化加劇，人們對普通尿布的偏好轉向成人紙尿褲，這主要擴大了市場。根據英國廣播公司報道，2023 年日本出生的嬰兒數量比 2022 年下降了約 5.1%。然而，老年人口的增加導致對成人紙尿褲的需求大幅增加。根據世界經濟論壇 2023 年 9 月更新的最新資料，日本超過十分之一的人年齡在 80 歲或以上。此外，根據《衛報》2024 年 2 月發表的文章，預計到 2070 年，日本總人口約 1.25 億，將下降約 30%，至 8,700 萬人。這種人口結構的改變促使公司進行創新，滿足老年消費者的需求，刺激了市場。根據IMARC的數據，日本成人紙尿褲市場規模在2023年達到26億美元。展望未來， IMARC Group預測2032年，該市場規模將達到50億美元，2024-2032年期間的複合年成長率（CAGR）為7.5%。優質紙尿褲解決方案在成年人中日益普及，預計將在預測期內推動日本全國紙尿褲市場的成長。例如，隨著日本人口老化加劇，王子控股（Oji Holdings）於2024年3月宣布有意生產成人紙尿褲。

增加環保選擇

日本每年有超過 200 萬噸的舊一次性尿布被當作垃圾丟棄，其中大部分通常佔可燃垃圾的 4%-6%。因此，消費者環保意識的不斷增強促進了回收技術的採用，從而刺激了全國市場的發展。例如，2023 年 2 月，花王公司和京都大學與日本西都市合作，成功完成了舊一次性尿布碳化回收系統的驗證測試。此外，尿布生產中的各種創新，設定了高安全性和品質標準，也提升了日本尿布市場的收入。例如，日本的一些知名公司，如 Lec Inc.、Pigeon Corporation、KAO 和 Unicharm，正在將可生物分解和可回收材料融入他們的設計中。除此之外，開發產生低至零揮發性有機化合物 (VOC) 的尿布選項正在推動市場發展。例如，2024年4月，尤妮佳在日本南部的門市推出了全球首款採用水平回收技術的一次性尿布。這種方法可以重複利用有限的資源，從而最大限度地減少對木漿和石油基材料的需求。此外，日益增加的垃圾也凸顯了對更廣泛的永續發展目標的需求。例如，2023年6月，日本北九州大學的一支研究團隊推出了一種混凝土，可以用碎尿布取代高達40%的沙子。因此，預計消費者環保行為的興起將在預測期內增強日本尿布市場的前景。

智慧尿布的普及

泌尿道感染的日益流行，使得能夠報告和監測健康指標的智慧產品越來越受歡迎，從而為護理人員提供即時資料。例如，2024年3月，日本東麗公司推出了一款嵌入尿布的感測器，該感測器採用半導體奈米碳管。同時，該公司也測試了療養院患者佩戴的自動尿液檢測尿布的性能。測試旨在透過更大規模的人群進一步評估其性能，並計劃在截至2026年3月的財政年度實現該感測器的商業化。此外，主要參與者正致力於採用尖端材料和設計方法，以減少產品體積、提高吸收能力、提升用戶舒適度等，這是日本尿布市場近期的機會之一。例如，2023年4月，JoeCo推出了一款採用2毫米超薄日本吸收芯技術的尿布，該吸收芯含有一百萬個優質SAP顆粒，可快速廣泛吸收，防止液體移位並牢固鎖住液體。此外，智慧濕度指示條還能提示媽媽們最佳的換尿佈時間。此外，這類尿佈在專業護理機構和其他醫療保健機構的使用日益增多，也推動了日本市場的發展。例如，2021年9月，日本東京理科大學（TUS）的一支研究團隊開發了一款可偵測個人血糖值的尿布。這款血糖檢測尿布配備了一個自供電感測器，利用生物燃料電池檢測尿液的存在，測量其葡萄糖濃度，然後將這些資訊無線傳輸給患者和醫務人員。這些創新將在未來幾年繼續鞏固日本尿布市場的佔有率。

日本尿布市場區隔：

按產品類型細分：

嬰兒尿布
- 免洗尿布
- 訓練尿布
- 布尿布
- 泳褲
- 可生物分解尿布
成人紙尿褲
- 焊盤類型
- 平板型
- 褲子類型

一次性尿布為嬰兒提供便利，其廣泛使用正在催化全國市場的發展。例如，日本最受歡迎的品牌之一幫寶適 (Pampers) 提供具有超強吸收力和高功能性設計的一次性尿布。此外，訓練尿布旨在幫助兒童從紙尿褲過渡到普通內褲。此外，它們還配有指示燈，可在需要更換時變色，在如廁訓練階段為父母和孩子提供幫助。此外，根據日本尿布市場概況，降低皮疹風險的需求日益成長，是另一個重要的成長誘因。例如，花王株式會社旗下的妙而舒 (Merries) 尿布品牌推出了一系列採用三層透氣設計的尿布，可保持嬰兒皮膚乾爽。此外，墊式尿布專為輕度失禁而設計，可提供隱藏的保護，並可輕鬆連接到普通內褲。因此，它們非常適合需要少量幫助的活躍老年人。此外，平板式尿布的覆蓋範圍更廣。它們適用於中度至重度失禁，通常由行動不便者或在療養院接受護理的人士使用。褲型紙尿褲類似於普通內褲，提供最大的舒適度和便利性，使用戶在處理失禁的同時保持尊嚴和獨立。這類紙尿褲深受注重安全貼合和易用性的活躍成年人的歡迎。它們確保為老年人提供全面的護理和支持，解決不同程度的失禁問題，並提高使用者的生活品質。這反過來又推高了日本紙尿褲市場的近期價格。

依配銷通路分類：

超市和大賣場
藥局
便利商店
網路商店
其他

超市和大型超市佔了相當大的佔有率，提供種類繁多的尿布品牌和類型，以其便利性和極具競爭力的價格吸引顧客。藥局也是重要的參與者，提供嬰兒和成人尿布，通常強調醫療級產品和個人化的失禁管理建議。便利商店滿足即時需求，儲備必需的尿布產品，方便快速地獲取，尤其是在城市地區，這正在推動日本尿布市場的需求成長。網路商店的興起提供了豐富的尿布選擇，並具有送貨上門、訂購服務以及通常更低價格的額外優勢。其他管道包括專門的嬰兒用品商店和醫療保健機構，它們提供小眾產品和專業指導。這種多通路分銷策略確保消費者能夠獲得適合其特定需求和偏好的各種產品。例如，尤妮佳旗下品牌之一Moony就提供訂購服務，定期將尿布直接送到消費者家中。這項服務確保父母永遠不會用完尿布，並節省了他們定期購物的時間。

競爭格局：

市場研究報告也對競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了日本所有主要尿布市場公司的詳細資料。一些關鍵參與者包括：

花王株式會社
LiveDo 股份有限公司
王子控股株式會社
尤妮佳公司

本報告回答的關鍵問題：

日本尿布市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本紙尿褲市場有何影響？
根據產品類型，日本尿布市場是如何分類的？
日本尿布市場根據配銷通路的分佈是怎樣的？
日本尿布市場的價值鏈分為哪些階段？
日本紙尿褲的主要促進因素和挑戰是什麼？
日本尿布市場的結構是怎麼樣的？主要參與者是誰？
日本紙尿褲市場的競爭程度如何？

本報告回答的關鍵問題：

日本尿布市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本紙尿褲市場有何影響？
根據產品類型，日本尿布市場是如何分類的？
日本尿布市場根據配銷通路的分佈是怎樣的？
日本尿布市場的價值鏈分為哪些階段？
日本紙尿褲的主要促進因素和挑戰是什麼？
日本尿布市場的結構是怎麼樣的？主要參與者是誰？
日本紙尿褲市場的競爭程度如何？

Japan diaper market size reached USD 2.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.8% during 2025-2033. The market is being driven by high personal hygiene awareness, a growing trend towards organic and hypoallergenic materials and the focus on quality diaper solutions for adults and infants.

Japan Diaper Market Analysis:

Major Market Drivers: The growing awareness among individuals towards personal hygiene is driving the market. Additionally, the increasing number of working women is escalating the demand for disposable diapers for their children, which is also acting as another significant growth-inducing factor.
Key Market Trends: The development of product variants that are produced by using organic or hypoallergenic materials is gaining traction across the country. Moreover, the rising emphasis of key players on creating quality diapering solutions for both adults and infants is further bolstering the market.
Competitive Landscape: Some of the prominent companies in the market across Japan include Kao Corporation, LiveDo CORPORATION, Oji Holdings Corporation, and Unicharm Corporation, among many others.
Challenges and Opportunities: The declining birth rate across the country represents one of the primary challenges hampering the market. However, continuous product innovations, including the introduction of environmentally friendly and bio-based diaper options, will continue to fuel the overall market in the coming years.

Japan Diaper Market Trends:

Rising Adult Population

The shifting preferences from regular nappies towards adult diapers, owing to declining birth rates and the increasing aging population across the country, are primarily augmenting the market. According to the report published by BBC, the number of babies born in Japan in 2023 was approximately down by 5.1% from 2022. However, the expanding geriatric population has led to significant demand for adult diapers. As per the latest data updated by the World Economic Forum in September 2023, more than one in 10 individuals in Japan are aged 80 or older. Moreover, according to the article published by the Guardian in February 2024, the population across Japan, accounting for about 125 million is expected to fall by about 30% to 87 million by 2070. This demographic shift has prompted companies to innovate and cater to the needs of elderly consumers, which is stimulating the market. As per IMARC, the Japan adult diaper market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group projects the market to reach US$ 5.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.5% during 2024-2032. The increasing popularity of quality diapering solutions among adults is anticipated to fuel the Japan diaper market growth across the country over the forecasted period. For instance, in March 2024, Oji Holdings announced its inclination towards the production of adult diapers, amid a rise in the aging population in Japan.

Increasing Eco-Friendly Options

More than two million metric tons of used disposable diapers are discarded as trash each year in Japan, most of which generally comprise between 4%-6% of burnable trash. As a result, the growing consumer environmental awareness is escalating the adoption of recycling techniques, thereby stimulating the market across the country. For instance, in February 2023, Kao Corporation and Kyoto University successfully completed the verification testing of the used disposable diaper carbonization recycling system in collaboration with Saito City, Japan. Additionally, various innovations in diaper production, setting high safety and quality standards, are also elevating the Japan diaper market revenue. For example, some of the prominent corporations in Japan, like Lec Inc., Pigeon Corporation, KAO, and Unicharm, are integrating biodegradable and recycled materials into their designs. Apart from this, the development of diaper options that produce low to zero volatile organic compounds (VOCs) is fueling the market. For instance, in April 2024, Unicharm launched the world's first disposable diapers via horizontal recycling in stores across South Japan. This method allows limited resources to be reused, thereby minimizing the demand for wood pulp and petroleum-based materials. Moreover, the increasing waste generation is elevating the need for broader sustainability goals. For example, in June 2023, a team of researchers from the University of Kitakyushu in Japan introduced a type of concrete that can replace up to 40% of sand with shredded diapers. Consequently, the rise in environmentally conscious consumer behavior is expected to augment the Japan diaper market outlook over the forecasted period.

Popularity of Smart Diapers

The increasing prevalence of urinary tract infections is escalating the popularity of smart product variants that report and monitor health metrics, thereby providing real-time data to caregivers. For instance, in March 2024, Japan-based Toray Industries launched a diaper-embedded urination sensor using semiconductive carbon nanotubes. In line with this, the company also tested the capabilities of automatic urine-detecting diapers worn by patients at nursing homes. It was intended to further evaluate performance with larger groups of individuals, with a view to commercializing the sensor during the fiscal year ending March 2026. Besides this, key players are focusing on adopting cutting-edge materials and design methodologies to reduce bulkiness, increase absorption capabilities, enhance user comfort, etc., which is one of the Japan diaper market's recent opportunities. For example, in April 2023, JoeCo launched diapers with a super thin 2mm Japanese absorption core technology that contains one million premium SAP particles for rapid and extensive absorption, thereby preventing shifting and securely locking in fluids. Additionally, the smart moisture indicator strip signals the optimal diaper-changing time for mothers. Apart from this, the increasing usage of these diapers in skilled nursing facilities and other healthcare settings is driving the market across the country. For instance, in September 2021, a team of researchers at the Tokyo University of Science (TUS) in Japan developed a diaper that detects blood glucose levels in individuals. The glucose-testing diaper is equipped with a self-powered sensor that utilizes a biofuel cell to detect the presence of urine, measure its glucose concentration, and then wirelessly transmit that information to patients and medical personnel. These innovations will continue to bolster the Japan diaper market share in the coming years.

Japan Diaper Market Segmentation:

Breakup by Product Type:

Baby Diaper
- Disposable Diapers
- Training Diapers
- Cloth Diapers
- Swim Pants
- Biodegradable Diapers
Adult Diaper
- Pad Type
- Flat Type
- Pant Type

The widespread usage of disposable diapers that provide convenience to babies is catalyzing the market across the country. For example, Pampers, one of the most popular brands in Japan, offers disposable diapers with super absorption and a highly functional design. Moreover, training diapers are designed to help children transition from diapers to regular underwear. Besides this, they are equipped with indicators that change color to signal when it's time for a change, aiding both parents and children during the toilet training phase. Furthermore, according to the Japan diaper market overview, the growing need for minimizing the risk of rashes is acting as another significant growth-inducing factor. For instance, the Merries diaper brand by Kao Corporation created a line of diapers with a three-layer, breathable design that keeps the baby's skin dry. Apart from this, pad type diapers are designed for light incontinence, offering discreet protection that can be easily attached to regular underwear. As a result, they are ideal for active seniors who require minimal assistance. In addition, flat type diapers provide more substantial coverage. They are suited for moderate to heavy incontinence, often used by individuals with limited mobility or those receiving care in nursing homes. Pant type diapers, resembling regular underwear, offer maximum comfort and convenience, allowing users to maintain their dignity and independence while managing incontinence. These pants are popular among active adults who prefer a secure fit and ease of use. They ensure comprehensive care and support for the elderly, addressing different levels of incontinence and enhancing the quality of life for users. This, in turn, is elevating the Japan diaper market's recent price.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others

Supermarkets and hypermarkets constitute a significant portion, offering a wide variety of diaper brands and types, attracting customers with convenience and competitive pricing. Pharmacies are also key players, providing both baby and adult diapers, often emphasizing medical-grade products and personalized advice for incontinence management. Convenience stores cater to immediate needs, stocking essential diaper products for quick and easy access, especially in urban areas, which is escalating the Japan diaper market demand. The rise of online stores offers a vast selection of diapers with the added benefits of home delivery, subscription services, and often lower prices. Other channels include specialty baby stores and healthcare facilities, which provide niche products and professional guidance. This multi-channel distribution strategy ensures that consumers have access to a wide range of products suited to their specific needs and preferences. For example, Moony, one of the brands under Unicharm, offers a subscription service that delivers diapers directly to consumers' homes regularly. This service ensures that parents never run out of diapers and saves time on regular shopping trips.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major Japan diaper market companies have been provided. Some of the key players include:

Kao Corporation
LiveDo CORPORATION
Oji Holdings Corporation
Unicharm Corporation

Key Questions Answered in This Report:

How has the Japan diaper market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan diaper market?
What is the breakup of the Japan diaper market on the basis of product type?
What is the breakup of the Japan diaper market on the basis of distribution channel?
What are the various stages in the value chain of the Japan diaper market?
What are the key driving factors and challenges in the Japan diaper?
What is the structure of the Japan diaper market and who are the key players?
What is the degree of competition in the Japan diaper market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Diaper Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Diaper Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Diaper Market - Breakup by Product Type

6.1 Baby Diaper
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Segmentation
  - 6.1.3.1 Disposable Diapers
  - 6.1.3.2 Training Diapers
  - 6.1.3.3 Cloth Diapers
  - 6.1.3.4 Swim Pants
  - 6.1.3.5 Biodegradable Diapers
- 6.1.4 Market Forecast (2025-2033)
6.2 Adult Diaper
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Segmentation
  - 6.2.3.1 Pad Type
  - 6.2.3.2 Flat Type
  - 6.2.3.3 Pant Type
- 6.2.4 Market Forecast (2025-2033)

7 Japan Diaper Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Pharmacies
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Convenience Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Online Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.6 Others
- 7.6.1 Historical and Current Market Trends (2019-2024)
- 7.6.2 Market Forecast (2025-2033)

8 Japan Diaper Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Kao Corporation
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 LiveDo CORPORATION
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Oji Holdings Corporation
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Unicharm Corporation
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events

10 Japan Diaper Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis