一次性尿布市場規模、佔有率及成長分析（按產品類型、通路、款式、香味、消費者操作和地區）－2025-2032 年產業預測

預計 2023 年全球一次性尿布市場規模將達到 753 億美元，並從 2024 年的 801.9 億美元成長到 2032 年的 1327.2 億美元，預測期內（2025-2032 年）的複合年成長率為 6.5%。

全球一次性尿布市場深受新興地區高出生率的影響，尤其是在亞太地區、非洲和一些拉丁美洲國家。隨著醫療保健服務可近性的改善以及對大家庭文化的接受度不斷提高，這些地區人口的成長也使得一次性尿布的使用量不斷增加。這種人口趨勢創造了穩定的需求，鼓勵製造商在本地生產，提供價格合理的產品來滿足日益成長的需求。同時，消費者對嬰兒衛生意識的不斷增強也改變了他們的偏好，越來越多的父母尋求更安全、吸水性更強、對皮膚更溫和的一次性尿布，以防止皮疹和感染。隨著看護者轉向採用大量防過敏材料的高階產品，製造商正在以創新的解決方案應對，提高產品質量，並推動整體市場的擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

一次性尿布市場規模（依產品類型）

• 市場概覽
• 免洗尿布
• 訓練尿布
• 布尿布
• 游泳短褲
• 生物分解性尿布

一次性尿布市場規模（按分銷管道）

• 市場概覽
• 超級市場和大賣場
• 藥局
• 便利商店
• 網路商店
• 其他

一次性尿布市場規模（依款式分類）

• 市場概覽
• 磁帶
• 褲子

一次性尿布市場規模（依香味分類）

• 市場概覽
• 香味
• 無香型

一次性尿布市場規模（以消費者行為分類）

• 市場概覽
• 對於嬰兒
• 成人

一次性尿布市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Bumkins Finer Baby Products Inc.
• Essity Aktiebolag（pubI）
• Hengan International Group Limited
• Johnson & Johnson
• Svenska Cellulosa Aktiebolaget SCA（pubI）
• Kao Corporation
• Nobel Hygiene Private Limited
• Oji Holdings Corporation
• The Proctor & Gamble Company
• Kimberly-Clark Corporation
• Unicharm Corporation
• Vivia International Private Limited
• Turkosan Hijyen Ltd.
• TRADIS INC.

結論和建議

Global Diaper Market size was valued at USD 75.3 billion in 2023 and is poised to grow from USD 80.19 billion in 2024 to USD 132.72 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global diaper market is significantly influenced by high birth rates in developing regions, particularly in Asia-Pacific, Africa, and select Latin American countries. These areas benefit from improved healthcare access and cultural acceptance of larger families, leading to an increase in disposable diaper usage as the population grows. This demographic trend generates consistent demand, prompting manufacturers to localize production and create affordable options to meet rising needs. Concurrently, heightened awareness of infant hygiene is reshaping consumer preferences, with parents increasingly seeking safer, more absorbent, and skin-friendly diapers to prevent rashes and infections. As caregivers turn to premium products enriched with hypoallergenic materials, manufacturers are responding with innovative solutions, enhancing product quality and fostering overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Diaper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Diaper Market Segments Analysis

Global Diaper Market is segmented by Product Type, Distribution Channel, Style, Fragrance, Consumer Operation and region. Based on Product Type, the market is segmented into Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores and Others. Based on Style, the market is segmented into Tape and Pant. Based on Fragrance, the market is segmented into Scented and Unscented. Based on Consumer Operation, the market is segmented into Babies and Adult. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Diaper Market

The growth of the global diaper market is primarily fueled by rising birth rates, especially in developing countries. As more children are born, the demand for baby diapers correspondingly increases. The rapidly growing populations in the Asia-Pacific and African regions play a crucial role in this expansion, as parents increasingly seek convenient and hygienic solutions for diapering their infants. This trend not only reflects the ongoing demand for effective baby care products but also highlights the evolving preferences of families in these areas, further driving the market's growth potential on a global scale.

Restraints in the Global Diaper Market

The global diaper market faces significant challenges due to the rising costs of raw materials such as pulp, superabsorbent polymers, and nonwoven fabrics. These escalating prices directly affect production expenses, leading manufacturers to raise their prices. Consequently, this increase may deter budget-conscious consumers, particularly in emerging markets, ultimately hindering overall market growth. As consumers become more price-sensitive, the demand for diapers may wane, further complicating the industry's ability to expand amidst these inflationary pressures. Addressing these constraints is essential for manufacturers seeking to maintain a competitive edge in this dynamic marketplace.

Market Trends of the Global Diaper Market

The global diaper market is witnessing a notable shift towards eco-friendly options as consumer awareness of sustainability grows. The rising demand for biodegradable materials, organic cotton, and plant-based ingredients is shaping product innovation within the industry. Leading brands are responding to this trend by reducing plastic usage and prioritizing sustainable manufacturing processes. This movement aligns with a broader consumer preference for environmentally responsible products, driving significant growth in the market segment dedicated to green diapers. As environmental concerns become increasingly pivotal in purchasing decisions, manufacturers are compelled to enhance their sustainability practices, signaling a robust trend toward greener alternatives in the diaper market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Diaper Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Disposable Diapers
• Training Diapers
• Cloth Diapers
• Swim Pants
• Biodegradable Diapers

Global Diaper Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online Stores
• Others

Global Diaper Market Size by Style & CAGR (2025-2032)

• Market Overview
• Tape
• Pant

Global Diaper Market Size by Fragrance & CAGR (2025-2032)

• Market Overview
• Scented
• Unscented

Global Diaper Market Size by Consumer Operation & CAGR (2025-2032)

• Market Overview
• Babies
• Adult

Global Diaper Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bumkins Finer Baby Products Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity Aktiebolag (pubI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget SCA (pubI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nobel Hygiene Private Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Proctor & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivia International Private Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turkosan Hijyen Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRADIS INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations