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線上廣告

市場調查報告書

商品編碼

1747003

日本線上廣告市場報告，按類型（搜尋、顯示、分類、影片等）、平台（行動、桌上型電腦和筆記型電腦等）、最終用戶（汽車、零售、醫療保健、BFSI、電信等）和地區分類，2025 年至 2033 年

Japan Online Advertising Market Report by Type (Search, Display, Classified, Video, and Others), Platform (Mobile, Desktop and Laptop, and Others), End User (Automotive, Retail, Healthcare, BFSI, Telecom, and Others), and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 120 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024年，日本線上廣告市場規模達236億美元。展望未來， IMARC Group預計到2033年，市場規模將達到580億美元，2025-2033年期間的複合年成長率（CAGR）為9.60%。電子產業的持續技術進步，以及對線上平台日益成長的需求，是推動市場成長的主要動力。

網路廣告利用數位管道向預定受眾傳播產品、服務或品牌訊息。它涵蓋多種形式，例如搜尋引擎行銷 (SEM)、展示廣告、社交媒體推廣和電子郵件行銷活動。零售、醫療保健、教育和金融服務等多個行業都在挖掘數位廣告的潛力。與傳統廣告媒介相比，它的優勢在於能夠以經濟高效的方式覆蓋全球受眾。此外，它還具備精準定位能力，使廣告主能夠根據特定人群、地理區域和消費者行為自訂內容。另一個關鍵特性是其可擴展性，允許根據績效指標即時調整廣告活動。

日本線上廣告市場趨勢：

網路在全球的廣泛普及和廣泛使用，大大拓展了網路廣告的覆蓋範圍和潛力，為日本的成長創造了良好的市場環境。此外，智慧型手機的日益普及，在提升市場前景方面發揮了關鍵作用，因為它促進了向消費者常用設備上投放行動友善廣告。人工智慧 (AI)、機器學習 (ML) 和巨量資料分析等技術的快速發展，使廣告活動的定位、客製化和衡量更加精準，進一步促進了區域市場的發展。此外，蓬勃發展的電子商務產業高度依賴強大的線上廣告策略來吸引客戶，是市場擴張的重要驅動力。網路行銷因其能夠透過即時分析提供即時回饋，使企業能夠及時調整行銷策略，而日益受到青睞。此外，日本社群媒體平台的激增為網路廣告增添了新的維度，提供多樣化的形式來有效吸引受眾。最後，為了因應快速的數位轉型，消費者偏好轉向線上平台，使得數位廣告在觸達目標受眾方面越來越有效，為未來幾年的市場帶來了豐厚的成長前景。

日本線上廣告市場細分：

類型洞察：

搜尋
展示
分類
影片
其他

平台洞察：

移動的
桌上型電腦和筆記型電腦
其他

最終用戶洞察：

汽車
零售
衛生保健
金融服務業
電信
其他

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭指標和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本線上廣告市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本網路廣告市場有何影響？
日本線上廣告市場依類型分為哪些類型？
日本線上廣告市場按平台分類的狀況如何？
根據最終用戶，日本線上廣告市場是如何分類的？
日本網路廣告市場的價值鏈分為哪些階段？
日本網路廣告的主要促進因素和挑戰是什麼？
日本網路廣告市場的結構是怎麼樣的？主要參與者有哪些？
日本網路廣告市場的競爭程度如何？

本報告回答的關鍵問題：

日本線上廣告市場迄今表現如何？未來幾年將如何表現？
新冠疫情對日本網路廣告市場有何影響？
日本線上廣告市場依類型分為哪些類型？
日本線上廣告市場按平台分類的狀況如何？
根據最終用戶，日本線上廣告市場是如何分類的？
日本網路廣告市場的價值鏈分為哪些階段？
日本網路廣告的主要促進因素和挑戰是什麼？
日本網路廣告市場的結構是怎麼樣的？主要參與者有哪些？
日本網路廣告市場的競爭程度如何？

Japan online advertising market size reached USD 23.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 58.0 Billion by 2033, exhibiting a growth rate (CAGR) of 9.60% during 2025-2033. Continuous technological advancements in the electronics sector, along with the rising demand for online platforms, are primarily driving the market growth.

Online advertising leverages digital channels to disseminate product, service, or brand information to a predefined audience. It encompasses various forms such as search engine marketing (SEM), display advertisements, social media promotions, and email campaigns. Multiple industries, including retail, healthcare, education, and financial services, harness the potential of digital advertising. It boasts the advantage of reaching a global audience with cost-efficiency compared to conventional advertising mediums. Furthermore, it excels in precise targeting capabilities, enabling advertisers to customize content for specific demographics, geographic regions, and consumer behaviors. Another key attribute is its scalability, permitting real-time campaign adjustments based on performance metrics.

Japan Online Advertising Market Trends:

The extensive availability and widespread use of the internet worldwide have significantly expanded the reach and potential of online advertising, fostering a favorable market environment for growth in Japan. Furthermore, the increasing prevalence of smartphones has played a pivotal role in enhancing the market's prospects, as it facilitates the delivery of mobile-friendly advertisements to consumers on their frequently used devices. The rapid evolution of technology, including artificial intelligence (AI), machine learning (ML), and big data analytics, has further bolstered the regional market by enabling more precise targeting, customization, and measurement of advertising campaigns. Additionally, the booming e-commerce industry, which relies heavily on robust online advertising strategies to attract customers, is a significant driver of market expansion. The adoption of online marketing is gaining momentum due to its ability to provide immediate feedback through real-time analytics, empowering businesses to promptly adjust their marketing approaches. Furthermore, the proliferation of social media platforms in Japan has added extra dimensions to online advertising, offering diverse formats to effectively engage audiences. Lastly, shifting consumer preferences toward online platforms in response to rapid digital transformation have made digital ads increasingly effective in reaching target audiences, presenting lucrative growth prospects for the market in the coming years.

Japan Online Advertising Market Segmentation:

Type Insights:

Search
Display
Classified
Video
Others

Platform Insights:

Mobile
Desktop and Laptop
Others

End User Insights:

Automotive
Retail
Healthcare
BFSI
Telecom
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online advertising market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online advertising market?
What is the breakup of the Japan online advertising market on the basis of type?
What is the breakup of the Japan online advertising market on the basis of platform?
What is the breakup of the Japan online advertising market on the basis of end user?
What are the various stages in the value chain of the Japan online advertising market?
What are the key driving factors and challenges in the Japan online advertising?
What is the structure of the Japan online advertising market and who are the key players?
What is the degree of competition in the Japan online advertising market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Advertising Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Advertising Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Online Advertising Market - Breakup by Type

6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Classified
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Video
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)

7 Japan Online Advertising Market - Breakup by Platform

7.1 Mobile
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Desktop and Laptop
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Others
- 7.3.1 Historical and Current Market Trends (2019-2024)
- 7.3.2 Market Forecast (2025-2033)

8 Japan Online Advertising Market - Breakup by End User

8.1 Automotive
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Retail
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Healthcare
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 BFSI
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Telecom
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)
8.6 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)

9 Japan Online Advertising Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Online Advertising Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis