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市場調查報告書
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1750677

線上廣告市場規模、佔有率、趨勢分析報告：按類型、平台、定價模式、最終用途、地區、細分預測，2025-2030 年

Online Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Pricing Model, By End User, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

在線廣告市場的成長和趨勢

根據Grand View Research, Inc.的最新報告，到2030年，全球線上廣告市場規模預計將達到7,223.9億美元，預計2025年至2030年的複合年成長率為15.5%。

網路使用量的擴張是成長的主要驅動力之一。全球網路普及率正在穩步上升，越來越多的人開始使用網路。用戶群的擴大為網路廣告提供了更大的受眾群體，為企業帶來了更多接觸潛在客戶的機會。

行動廣告在網路廣告產業的發展中也發揮著重要作用。智慧型手機和行動裝置的廣泛普及推動了對行動廣告的需求。行動裝置創造了新的廣告機會，並成為許多人上網的主要方式。廣告主正在利用行動廣告覆蓋行動消費者，並根據他們的位置和偏好提供有針對性的訊息。

程序化廣告的興起也促進了網路廣告市場的成長。程序化廣告實現了廣告資源買賣的自動化，使整個過程更有效率、更具成本效益。它使廣告主能夠更精準地定位宣傳活動，並支援即時競標，確保廣告在適當的時間投放給最相關的受眾。

社群媒體平台已成為有效的廣告管道，進一步推動了網路廣告產業的發展。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供先進的定位選項，使企業能夠觸及特定的受眾群體和興趣。廣告主可以創建高度個人化的宣傳活動，並以更直接、更互動的方式與目標受眾互動。

社群媒體平台已成為有效的廣告管道，進一步推動了市場成長。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供先進的定位選項，使企業能夠觸及特定的受眾群體和興趣。廣告主可以創建高度個人化的宣傳活動，並以更直接、互動的方式與目標受眾互動。

線上影片消費的日益普及也促進了網路廣告產業的成長。 YouTube 等平台和串流服務已成為影片廣告的重要廣告管道。影片廣告為用戶提供了引人入勝的沉浸式體驗，使廣告商能夠吸引用戶的注意力並有效地傳達訊息。

新冠疫情對網路廣告市場造成了重大衝擊。最初，許多企業由於不確定性和預算限制而削減了廣告支出。然而，隨著人們在線上時間的增加，廣告預算從傳統管道轉向了數位平台。由於廣告主希望最佳化宣傳活動並觸及目標受眾，程序化廣告成為人們關注的焦點。電子商務產業的蓬勃發展導致競爭加劇，廣告支出也隨之增加。

影片串流媒體和遊戲也蓬勃發展，促使廣告主投資YouTube和Twitch等平台。廣告商調整了訊息，強調同理心和安全感，反映了消費者情緒的轉變。隨著消費者轉向支持本地企業，本地廣告的重要性日益凸顯。隨著消費者行為的改變，衡量和歸因成為一項挑戰。儘管不同行業和地區的情況會有所不同，但隨著經濟復甦和數位轉型的推進，市場預計將復甦。

網路廣告市場報告重點

  • 預計到2030年，原生廣告將佔據最大的收益佔有率。這一成長的關鍵驅動力之一是其能夠有效地吸引用戶。原生廣告能夠與周圍內容融為一體，不具侵入性，且易於吸引用戶的注意。
  • 2023年5月，Google宣布推出一項創新的生成式人工智慧 (AI) 廣告解決方案。這項措施彰顯了Google致力於利用人工智慧技術提升廣告能力的決心。透過新發布的生成式人工智慧廣告工具，Google旨在為企業提供創新的解決方案，以打造引人注目且有效的廣告。
  • 行動平台領域多年來取得了顯著成長，並且仍在快速擴張。推動這一成長的關鍵因素之一是全球智慧型手機的普及。隨著智慧型手機價格越來越低廉、越來越普及，越來越多的人開始使用行動裝置上網。消費行為的這種變化為廣告商創造了巨大的機會，讓他們能夠透過行動廣告觸及大量活躍的受眾。
  • CPM（每千次曝光費用）定價模式長期以來一直是網路廣告行業的主要定價結構。 CPM 代表每千次廣告廣告曝光率費用，廣告主根據其廣告向用戶展示的次數付費。儘管廣告業出現了 CPC（每次點擊費用）和 CPA（每次行動費用）等其他定價模式，但 CPM 仍然發揮著至關重要的作用。
  • 主要市場參與企業包括 Google LLC（Alphabet）、Facebook, Inc.（Meta Platforms）、Microsoft Corporation、Amazon.com, Inc.、Twitter, Inc.、百度、騰訊、位元組跳動、Adobe Systems, Inc.、v2 Ventures（Adknowledge）、AOL 和 Verizon Media。

目錄

第1章調查方法與範圍

第2章執行摘要

第 3 章 線上廣告市場變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 實施挑戰
  • 網路廣告市場分析工具
    • 部署分析——Porter
    • PESTEL分析

第4章 線上廣告市場：按類型估算和趨勢分析

  • 細分儀表板
  • 線上廣告市場：類型變化分析，十億美元，2024 年對比 2030 年
  • 原生廣告
  • 影片廣告
  • 展示廣告
  • 全螢幕插頁廣告
  • 其他

第5章 線上廣告市場：按平台的估計和趨勢分析

  • 細分儀表板
  • 線上廣告市場：平台變化分析，十億美元，2024 年對比 2030 年
  • 移動的
  • 筆記型電腦、桌上型電腦、平板電腦
  • 其他

第6章 線上廣告市場：定價模式的估算與趨勢分析

  • 細分儀表板
  • 線上廣告市場：定價模式變化分析，十億美元，2024 年對比 2030 年
  • 固定費率模式
  • 每千次瀏覽成本定價模式
  • 每次點擊費用模型

第7章 線上廣告市場：最終用戶的估計和趨勢分析

  • 細分儀表板
  • 線上廣告市場：最終用戶變化分析（十億美元），2024 年和 2030 年
  • 媒體與娛樂
  • BFSI
  • 教育
  • 零售和消費品
  • 資訊科技/通訊
  • 衛生保健
  • 其他

第8章：區域、估計和趨勢分析

  • 2024 年及 2030 年各地區線上廣告市場
  • 北美洲
    • 2018-2030年北美線上廣告市場規模估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2018-2030年歐洲線上廣告市場規模預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018-2030年亞太地區線上廣告市場規模預測
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2018-2030年拉丁美洲線上廣告市場規模估計與預測
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 2018-2030年中東和非洲線上廣告市場估計與預測
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第9章 競爭態勢

  • 公司分類
  • 公司市場定位
  • 公司熱圖分析
  • 公司簡介/上市公司
    • Google LLC（Alphabet）
    • Facebook, Inc.（Meta Platforms）
    • Microsoft Corporation
    • Amazon.com, Inc.
    • Twitter, Inc.
    • Pinterest
    • Tencent.
    • ByteDance Ltd.
    • Adobe Systems, Inc.
    • Snap Inc.
    • The Trade Desk.
    • Innovid.
Product Code: GVR-4-68040-088-9

Online Advertising Market Growth & Trends:

The global online advertising market size is estimated to reach USD 722.39 billion by 2030, registering to grow at a CAGR of 15.5% from 2025 to 2030 according to a new report by Grand View Research, Inc. One of the key factors contributing to the growth is the growing internet usage. The global internet penetration rate has been steadily increasing, with more people gaining access to the internet. This expanded user base provides a larger audience for online advertising, leading to more opportunities for businesses to reach potential customers.

Mobile advertising has also played a significant role in the growth of the online advertising industry. The proliferation of smartphones and mobile devices has fueled the demand for mobile advertising. Mobile devices have become the primary means of accessing the internet for many people, creating new advertising opportunities. Advertisers have been leveraging mobile advertising to reach consumers on the go and deliver targeted messages based on their location and preferences.

The rise of programmatic advertising has also contributed to the growth of the market for online advertising. Programmatic advertising involves automated buying and selling of ad inventory, making the process more efficient and cost-effective. It allows advertisers to target their campaigns more precisely and enables real-time bidding, ensuring that ads are delivered to the most relevant audience at the right time.

Social media platforms have emerged as effective advertising channels, further driving the growth of the online advertising industry. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

Social media platforms have emerged as effective advertising channels, further driving the growth of the market. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

The increasing popularity of online video consumption has also contributed to the growth of the online advertising industry. Platforms like YouTube and streaming services have become key advertising channels for video ads. Video ads offer engaging and immersive experiences for users, enabling advertisers to capture their attention and convey their messages effectively.

The COVID-19 pandemic significantly affected the market for online advertising. Initially, many businesses reduced their advertising spending due to uncertainty and budget constraints. However, with people spending more time online, there was a shift in advertising budgets from traditional channels to digital platforms. Programmatic advertising gained prominence as advertisers sought to optimize campaigns and reach targeted audiences. The e-commerce sector experienced a boom, leading to increased competition and ad spending.

Video streaming and gaming also saw a surge, prompting advertisers to invest in platforms like YouTube and Twitch. Advertisers adapted their messaging to reflect changing consumer sentiment, emphasizing empathy and safety. Local advertising gained importance as consumers shifted to supporting local businesses. Measurement and attribution became challenging due to disrupted consumer behavior. Despite variations based on industry and location, the market is expected to rebound as economies recover and digital transformation continues.

Online Advertising Market Report Highlights:

  • The native advertising segment is expected to account for the largest revenue share by 2030. One of the key factors contributing to the growth is its ability to engage users effectively. By blending in with the surrounding content, native ads are less intrusive and more likely to capture users' attention
  • In May 2023, Google unveiled innovative generative artificial intelligence (AI) advertising solutions. This development signifies Google's commitment to advancing its advertising capabilities by leveraging the power of AI technology. With these newly unveiled generative AI advertising tools, Google aims to provide businesses with innovative solutions for creating compelling and effective advertisements
  • The growth of the mobile platform segment has been significant over the years and continues to expand rapidly. One of the primary drivers of this growth is the rising adoption of smartphones worldwide. With smartphones becoming increasingly affordable and accessible, more and more people are using mobile devices to access the internet. This shift in consumer behavior has created a massive opportunity for advertisers to reach a large and engaged audience through mobile advertising
  • The Cost Per Mille (CPM) pricing model has been a prominent pricing structure in the online advertising industry for quite some time. CPM refers to the cost per one thousand ad impressions, where advertisers pay for the number of times their ad is displayed to users. While the advertising industry has seen the emergence of other pricing models, such as Cost Per Click (CPC) and Cost Per Action (CPA), CPM continues to play a significant role
  • Key market players include Google LLC (Alphabet); Facebook, Inc. (Meta Platforms); Microsoft Corporation; Amazon.com, Inc.; Twitter, Inc.; Baidu; Tencent; ByteDance; Adobe Systems, Inc.; v2 Ventures (Adknowledge); AOL; and Verizon Media

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
    • 1.2.1. Information analysis
    • 1.2.2. Market formulation & data visualization
    • 1.2.3. Data validation & publishing
  • 1.3. Research Scope and Assumptions
    • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Online Advertising Market Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Driver Analysis
    • 3.2.2. Market Restraint Analysis
    • 3.2.3. Deployment Challenge
  • 3.3. Online Advertising Market Analysis Tools
    • 3.3.1. Deployment Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis
      • 3.3.2.1. Political landscape
      • 3.3.2.2. Economic landscape
      • 3.3.2.3. Social landscape
      • 3.3.2.4. Technological landscape
      • 3.3.2.5. Environmental landscape
      • 3.3.2.6. Legal landscape

Chapter 4. Online Advertising Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Online Advertising Market: Type Movement Analysis, USD Billion, 2024 & 2030
  • 4.3. Native Advertising
    • 4.3.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. Video Advertising
    • 4.4.1. Videos Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. Display Advertising
    • 4.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.6. Full-Screen Interstitials
    • 4.6.1. Full-Screen Interstitials Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Online Advertising Market: Platform Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Online Advertising Market: Platform Movement Analysis, USD Billion, 2024 & 2030
  • 5.3. Mobiles
    • 5.3.1. Mobiles Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Laptops, Desktops & Tablets
    • 5.4.1. Laptops, Desktops & Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5. Others
    • 5.5.1. Laptops, Desktops & Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Online Advertising Market: Pricing Model Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Online Advertising Market: Pricing Model Movement Analysis, USD Billion, 2024 & 2030
  • 6.3. Flat Rate Pricing Model
    • 6.3.1. Flat Rate Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Cost Per Mille Pricing Model
    • 6.4.1. Cost Per Mille Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. Cost Per Click Pricing Model
    • 6.5.1. Cost Per Click Pricing Model Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Online Advertising Market: End User Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. Online Advertising Market: End User Movement Analysis, USD Billion, 2024 & 2030
  • 7.3. Media & Entertainment
    • 7.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. BFSI
    • 7.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Education
    • 7.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Retail & Consumer goods
    • 7.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.7. IT & Telecom
    • 7.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.8. Healthcare
    • 7.8.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.9. Others
    • 7.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Regional Estimates & Trend Analysis

  • 8.1. Online Advertising Market by Region, 2024 & 2030
  • 8.2. North America
    • 8.2.1. North America Online Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
    • 8.2.2. U.S.
      • 8.2.2.1. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.3. Europe
    • 8.3.1. Europe Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.3.2. U.K.
      • 8.3.2.1. U.K. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.3.4. France
      • 8.3.4.1. France Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.2. China
      • 8.4.2.1. China Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.4. India
      • 8.4.4.1. India Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.5. Latin America
    • 8.5.1. Latin America Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.5.3. Mexico
      • 8.5.3.1. Mexico Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.6.2. K.S.A.
      • 8.6.2.1. K.S.A. Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.6.3. UAE
      • 8.6.3.1. UAE Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Online Advertising Market Estimates and Forecasts, 2018 - 2030 (USD billion)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Company Market Positioning
  • 9.3. Company Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Google LLC (Alphabet)
      • 9.4.1.1. Participant's Overview
      • 9.4.1.2. Financial Performance
      • 9.4.1.3. Service Benchmarking
      • 9.4.1.4. Strategic Initiatives
    • 9.4.2. Facebook, Inc. (Meta Platforms)
      • 9.4.2.1. Participant's Overview
      • 9.4.2.2. Financial Performance
      • 9.4.2.3. Service Benchmarking
      • 9.4.2.4. Strategic Initiatives
    • 9.4.3. Microsoft Corporation
      • 9.4.3.1. Participant's Overview
      • 9.4.3.2. Financial Performance
      • 9.4.3.3. Service Benchmarking
      • 9.4.3.4. Strategic Initiatives
    • 9.4.4. Amazon.com, Inc.
      • 9.4.4.1. Participant's Overview
      • 9.4.4.2. Financial Performance
      • 9.4.4.3. Service Benchmarking
      • 9.4.4.4. Strategic Initiatives
    • 9.4.5. Twitter, Inc.
      • 9.4.5.1. Participant's Overview
      • 9.4.5.2. Financial Performance
      • 9.4.5.3. Service Benchmarking
      • 9.4.5.4. Strategic Initiatives
    • 9.4.6. Pinterest
      • 9.4.6.1. Participant's Overview
      • 9.4.6.2. Financial Performance
      • 9.4.6.3. Service Benchmarking
      • 9.4.6.4. Strategic Initiatives
    • 9.4.7. Tencent.
      • 9.4.7.1. Participant's Overview
      • 9.4.7.2. Financial Performance
      • 9.4.7.3. Service Benchmarking
      • 9.4.7.4. Strategic Initiatives
    • 9.4.8. ByteDance Ltd.
      • 9.4.8.1. Participant's Overview
      • 9.4.8.2. Financial Performance
      • 9.4.8.3. Service Benchmarking
      • 9.4.8.4. Strategic Initiatives
    • 9.4.9. Adobe Systems, Inc.
      • 9.4.9.1. Participant's Overview
      • 9.4.9.2. Financial Performance
      • 9.4.9.3. Service Benchmarking
      • 9.4.9.4. Strategic Initiatives
    • 9.4.10. Snap Inc.
      • 9.4.10.1. Participant's Overview
      • 9.4.10.2. Financial Performance
      • 9.4.10.3. Service Benchmarking
      • 9.4.10.4. Strategic Initiatives
    • 9.4.11. The Trade Desk.
      • 9.4.11.1. Participant's Overview
      • 9.4.11.2. Financial Performance
      • 9.4.11.3. Service Benchmarking
      • 9.4.11.4. Strategic Initiatives
    • 9.4.12. Innovid.
      • 9.4.12.1. Participant's Overview
      • 9.4.12.2. Financial Performance
      • 9.4.12.3. Service Benchmarking
      • 9.4.12.4. Strategic Initiatives

List of Tables

  • Table 1 Online Advertising Market Size Estimates & Forecasts 2018 - 2030 (USD Billion)
  • Table 2 Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 3 Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 4 Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 5 Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 6 Native Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 7 Video Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 8 Display Advertising Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 9 Full-Screen Interstitials Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 10 Mobiles Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 11 Laptops, Desktops & Tablets Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 12 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 13 Flat Rate Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 14 Cost Per Mille Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 15 Cost Per Click Pricing Model Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 16 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 17 BFSI Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 18 Education Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 19 Retail & Consumer Goods Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 20 IT & Telecom Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 21 Healthcare Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 22 Others Market Estimates & Forecasts, 2018 - 2030 (USD Billion)
  • Table 23 North America Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 24 North America Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 25 North America Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 26 North America Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 27 U.S. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 28 U.S. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 29 U.S. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 30 U.S. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 31 Canada Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 32 Canada Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 33 Canada Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 34 Canada Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 35 Europe Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 36 Europe Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 37 Europe Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 38 Europe Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 39 U.K. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 40 U.K. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 41 U.K. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 42 U.K. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 43 Germany Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 44 Germany Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 45 Germany Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 46 Germany Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 47 France Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 48 France Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 49 France Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 50 France Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 51 Asia Pacific Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 52 Asia Pacific Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 53 Asia Pacific Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 55 China Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 56 China Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 57 China Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 58 China Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 59 Japan Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 60 Japan Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 61 Japan Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 62 Japan Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 63 India Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 64 India Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 65 India Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 66 India Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 67 South Korea Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 68 South Korea Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 69 South Korea Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 70 South Korea Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 71 Australia Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 72 Australia Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 73 Australia Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 74 Australia Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 75 Latin America Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 76 Latin America Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 77 Latin America Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 78 Latin America Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 79 Brazil Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 80 Brazil Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 81 Brazil Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 82 Brazil Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 83 Mexico Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 84 Mexico Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 85 Mexico Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 86 Mexico Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 87 Middle East & Africa Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 88 Middle East & Africa Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 89 Middle East & Africa Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 90 Middle East & Africa Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 91 K.S.A. Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 92 K.S.A. Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 93 K.S.A. Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 94 K.S.A. Online Advertising Market, By End User 2018 - 2030 (USD Billion)
  • Table 95 UAE Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 96 UAE Online Advertising Market, By Platform 2018 - 2030 (USD Billion)
  • Table 97 UAE Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 98 UAE Online Advertising Market, By End User 2018 - 2030 (USD Billion
  • Table 99 South Africa Online Advertising Market, By Type 2018 - 2030 (USD Billion)
  • Table 100 South Africa Online Advertising Market, By Platform, 2018 - 2030 (USD Billion)
  • Table 101 South Africa Online Advertising Market, By Pricing Model 2018 - 2030 (USD Billion)
  • Table 102 South Africa Online Advertising Market, By End User 2018 - 2030 (USD Billion)

List of Figures

  • Fig. 1 Online advertising market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Online advertising market snapshot
  • Fig. 7 Online advertising market segment snapshot
  • Fig. 8 Online advertising market competitive landscape snapshot
  • Fig. 9 Market research process
  • Fig. 10 Market driver relevance analysis (current & future impact)
  • Fig. 11 Market restraint relevance analysis (current & future impact)
  • Fig. 12 Online advertising market, by type, key takeaways
  • Fig. 13 Online advertising market, by type, market share, 2024 & 2030
  • Fig. 14 Native advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 15 Video advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 16 Display advertising market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 17 Full-screen interstitials market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 18 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 19 Online advertising market, by platform, key takeaways
  • Fig. 20 Online advertising market, by platform, market share, 2024 & 2030
  • Fig. 21 Mobiles market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 22 Laptops, desktops & tablets market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 23 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 24 Online advertising market, by pricing model, key takeaways
  • Fig. 25 Online advertising market, by pricing model, market share, 2024 & 2030
  • Fig. 26 Flat rate pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 27 Cost per mille pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 28 Cost per click pricing model market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 29 Online advertising market, by End User, key takeaways
  • Fig. 30 Online advertising market, by End User, market share, 2024 & 2030
  • Fig. 31 Media & entertainment market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 32 BFSI market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 33 Education market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 34 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 35 It & telecom market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 36 Healthcare market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 37 Others market estimates & forecasts, 2018 - 2030 (USD Billion)
  • Fig. 38 Regional marketplace: key takeaways
  • Fig. 39 North America online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 U.S. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Canada online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Europe online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 U.K. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 Germany online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 France online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Asia Pacific online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 Japan online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 China online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 South Korea online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 50 India online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 51 Australia online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 52 Latin America online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 53 Brazil online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 54 Mexico online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 55 Middle East & Africa online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 56 K.S.A. online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 57 UAE online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 58 South Africa online advertising market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 59 Key company categorization
  • Fig. 60 Strategy framework