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1746521

日本虛擬活動市場報告（按類型、解決方案類型、應用、最終用途和地區）2025 年至 2033 年

Japan Virtual Events Market Report by Type, Solution Type, Application, End Use, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 122 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本虛擬活動市場規模達121.12億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到336.14億美元，2025-2033年期間的複合年成長率（CAGR）為12.0%。推動市場發展的部分因素包括：人們對環境永續性的認知和關注日益加深；這些活動提供的資料和分析能力不斷增強；高速網路的發展；與其他數位工具和平台的快速融合；混合活動模式的興起；以及這些活動提供的創新贊助機會。

虛擬活動是指在數位領域而非實體場所舉辦的聚會、會議或活動。這些活動利用科技手段，為參與者創造沉浸式的線上體驗，突破地理限制，實現全球連結。虛擬活動通常基於虛擬平台或專業活動軟體舉辦，涵蓋多種形式，包括網路研討會、虛擬會議、貿易展覽和社交活動。與會者可以透過即時聊天、視訊會議和虛擬展位進行即時互動。虛擬環境提供了一個動態靈活的環境，可以整合簡報、影片和互動投票等多媒體元素。隨著虛擬實境 (VR) 和擴增實境 (AR) 技術的進步，參與者甚至可以體驗到更強烈的臨場感和參與感。虛擬活動日益受到關注，尤其是在新冠疫情等全球挑戰之後，它為組織和社區在日益數位化的世界中建立聯繫、分享知識和促進合作提供了一種替代且有效的途徑。

日本虛擬活動市場趨勢：

日本市場主要受各行各業數位轉型措施的推動。同時，隨著企業認知到虛擬平台的效率和成本效益，越來越傾向於在線上舉辦會議、研討會和貿易展覽。新冠疫情是關鍵的催化劑，加速了虛擬活動的採用，以應對實體聚會的限制，並促使企業重新評估其活動策略。此外，虛擬活動的可近性和包容性也大大提升了其受歡迎程度。與會者不再受地域限制，這使得來自世界各地的多元化受眾能夠參與其中。這種訪問的民主化擴大了活動的覆蓋範圍，增強了多樣性和協作性。此外，虛擬活動在時間和參與方式方面的靈活性，吸引了日程繁忙、難以參與實體活動的人士。此外，技術進步在市場成長中發揮著至關重要的作用。虛擬實境 (VR) 和擴增實境 (AR) 技術的創新增強了沉浸式體驗，使虛擬活動更具吸引力和互動性。 3D虛擬環境、可自訂虛擬形象和虛擬社交空間等功能有助於營造更真實的活動氛圍。隨著這些技術日益成熟和普及，市場規模也進一步擴大。此外，虛擬活動的成本效益也推動了其需求。組織可以節省場地租賃、差旅、住宿和物流相關的開支，這使得虛擬活動從預算角度來看成為一個相當吸引人的選擇。這種財務上的審慎在經濟不確定時期尤其重要，這進一步增強了虛擬活動作為策略性和經濟性選擇的吸引力。

日本虛擬活動市場區隔：

類型洞察：

視訊會議與統一通訊與協作
網路會議

解決方案類型洞察：

網路研討會與企業串流媒體
網路與合作
內容分享與媒體開發
活動行銷
其他

應用程式洞察：

虛擬會議
虛擬展會
線上教育項目
虛擬實境展覽
其他

最終用途洞察：

公司的
教育
衛生保健
金融與銀行
政府
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本虛擬活動市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本虛擬活動市場有何影響？
日本虛擬活動市場依類型分為哪些類型？
根據解決方案類型，日本虛擬活動市場是如何分類的？
日本虛擬活動市場根據應用如何分類？
根據最終用途，日本虛擬活動市場是如何分類的？
日本虛擬活動市場的價值鏈分為哪些階段？
日本虛擬活動的主要促進因素和挑戰是什麼？
日本虛擬活動市場的結構是怎麼樣的？主要參與者是誰？
日本虛擬活動市場的競爭程度如何？

本報告回答的關鍵問題：

日本虛擬活動市場迄今表現如何？未來幾年將如何表現？
COVID-19 對日本虛擬活動市場有何影響？
日本虛擬活動市場依類型分為哪些類型？
根據解決方案類型，日本虛擬活動市場是如何分類的？
日本虛擬活動市場根據應用如何分類？
根據最終用途，日本虛擬活動市場是如何分類的？
日本虛擬活動市場的價值鏈分為哪些階段？
日本虛擬活動的主要促進因素和挑戰是什麼？
日本虛擬活動市場的結構是怎麼樣的？主要參與者是誰？
日本虛擬活動市場的競爭程度如何？

Japan virtual events market size reached USD 12,112 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 33,614 Million by 2033, exhibiting a growth rate (CAGR) of 12.0% during 2025-2033. The increasing awareness and concern for environmental sustainability, the rising number of data and analytics capabilities offered by these events, the growth of high-speed internet, the rapid integration with other digital tools and platforms, the rise of hybrid event models, and the innovative sponsorship opportunities offered by these events are some of the factors propelling the market.

Virtual events refer to gatherings, conferences, or occasions in the digital realm rather than in a physical location. Leveraging technology, these events create an immersive online experience for participants, transcending geographical constraints and enabling global connectivity. Typically hosted on virtual platforms or specialized event software, virtual events encompass various formats, including webinars, virtual conferences, trade shows, and networking sessions. Attendees can interact in real-time through live chats, video conferencing, and virtual booths. The virtual landscape offers a dynamic and flexible environment, allowing for the integration of multimedia elements like presentations, videos, and interactive polls. With the advancement of virtual reality (VR) and augmented reality (AR) technologies, participants can even experience a heightened sense of presence and engagement. Virtual events have gained prominence, especially after global challenges such as the COVID-19 pandemic, providing an alternative and effective means for organizations and communities to connect, share knowledge, and foster collaboration in an increasingly digitized world.

Japan Virtual Events Market Trends:

The market in Japan is majorly driven by the rise in digital transformation initiatives across industries. In line with this, as businesses recognize the efficiency and cost-effectiveness of virtual platforms, there is a growing inclination to host conferences, seminars, and trade shows online. The COVID-19 pandemic has been a pivotal catalyst, accelerating the adoption of virtual events as a response to restrictions on physical gatherings and prompting businesses to reassess their event strategies. Furthermore, the accessibility and inclusivity afforded by virtual events contribute significantly to their popularity. Attendees no longer face geographical barriers, enabling a diverse and global audience to participate. This democratization of access broadens the reach of events and enhances diversity and collaboration. Additionally, the flexibility of virtual events in terms of timing and participation options appeals to individuals with busy schedules who may find it challenging to attend physical events. Moreover, technological advancements play a crucial role in the market's growth. Innovations in virtual reality (VR) and augmented reality (AR) technologies enhance the immersive experience, making virtual events more engaging and interactive. Features such as 3D virtual environments, customizable avatars, and virtual networking spaces contribute to creating a more authentic event atmosphere. As these technologies become more sophisticated and accessible, they further expand the market. Besides, the cost-effectiveness of virtual events is propelling its demand. Organizations can save on expenses related to venue rentals, travel, accommodation, and logistics, making virtual events an attractive option from a budgetary perspective. This financial prudence becomes especially relevant in times of economic uncertainty, reinforcing the appeal of virtual events as a strategic and economical choice.

Japan Virtual Events Market Segmentation:

Type Insights:

Video Conferencing and Unified Communications and Collaborations
Web Conferencing

Solution Type Insights:

Webinars and Enterprise Streaming
Networking and Collaborations
Content Sharing and Media Development
Event Marketing
Others

Application Insights:

Virtual Conferences
Virtual Tradeshows
Online Education Programs
Virtual Reality Exhibitions
Others

End Use Insights:

Corporate
Education
Healthcare
Finance and Banking
Government
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan virtual events market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan virtual events market?
What is the breakup of the Japan virtual events market on the basis of type?
What is the breakup of the Japan virtual events market on the basis of solution type?
What is the breakup of the Japan virtual events market on the basis of application?
What is the breakup of the Japan virtual events market on the basis of end use?
What are the various stages in the value chain of the Japan virtual events market?
What are the key driving factors and challenges in the Japan virtual events?
What is the structure of the Japan virtual events market and who are the key players?
What is the degree of competition in the Japan virtual events market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Virtual Events Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Virtual Events Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Virtual Events Market - Breakup by Type

6.1 Video Conferencing and Unified Communications and Collaborations
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Web Conferencing
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Virtual Events Market - Breakup by Solution Type

7.1 Webinars and Enterprise Streaming
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Networking and Collaborations
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Content Sharing and Media Development
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Event Marketing
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
7.5 Others
- 7.5.1 Historical and Current Market Trends (2019-2024)
- 7.5.2 Market Forecast (2025-2033)

8 Japan Virtual Events Market - Breakup by Application

8.1 Virtual Conferences
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Virtual Tradeshows
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Online Education Programs
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Virtual Reality Exhibitions
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)

9 Japan Virtual Events Market - Breakup by End Use

9.1 Corporate
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
9.2 Education
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
9.3 Healthcare
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
9.4 Finance and Banking
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
9.5 Government
- 9.5.1 Overview
- 9.5.2 Historical and Current Market Trends (2019-2024)
- 9.5.3 Market Forecast (2025-2033)
9.6 Others
- 9.6.1 Historical and Current Market Trends (2019-2024)
- 9.6.2 Market Forecast (2025-2033)

10 Japan Virtual Events Market - Competitive Landscape

10.1 Overview
10.2 Market Structure
10.3 Market Player Positioning
10.4 Top Winning Strategies
10.5 Competitive Dashboard
10.6 Company Evaluation Quadrant

11 Profiles of Key Players

11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Product Portfolio
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Product Portfolio
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Product Portfolio
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Product Portfolio
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Product Portfolio
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events

12 Japan Virtual Events Market - Industry Analysis

12.1 Drivers, Restraints, and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
12.3 Value Chain Analysis