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商品編碼

1729629

日本體育分析市場規模、佔有率、趨勢及預測（按組成部分、分析類型、運動項目和地區），2025 年至 2033 年

Japan Sports Analytics Market Size, Share, Trends and Forecast by Component, Analysis Type, Sport, and Region, 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年，日本體育分析市場規模價值 8,850 萬美元。展望未來， IMARC Group估計到 2033 年該市場規模將達到 7.35 億美元，2025 年至 2033 年的複合年成長率為 26.5%。由於職業運動擴大採用數據驅動的決策以及體育技術和數位基礎設施的擴展，市場正在經歷顯著成長。此外，人工智慧和機器學習在性能分析中的整合、球迷參與度分析和個人化體育內容的擴展以及穿戴式技術在球員監控中的日益普及正在擴大市場。

對運動分析的需求主要是因為日本職業運動隊伍越來越重視表現最佳化和策略規劃。棒球、足球、籃球和橄欖球職業俱樂部和組織擴大使用複雜的資料分析來最佳化球隊策略，同時提高球員的表現並降低受傷風險。將人工智慧和機器學習融入體育分析平台可以實現即時資料收集和預測，讓教練和分析師能夠根據預測性和有效分析做出更好的決策。隨著日本準備參加奧運和國際足總世界盃等世界重大體育賽事，各支球隊擴大採用最先進的分析解決方案，以保持競爭優勢。例如，2024年，日本派出744名運動員參加巴黎奧運會，參加31個項目的比賽，在世界最大的運動舞台上展示日本在各個項目的實力。

日本發達的數位基礎設施和體育技術的進步正在進一步加速市場成長。穿戴式裝置、高速 5G 網路和雲端運算解決方案的普及促進了無縫資料收集和分析。例如，2024 年 11 月，美巡賽將在日本的 ZOZO 錦標賽上首次推出 TOURCast，使用 CDW 提供支援的 AWS Cloud 和 ShotLink 來增強亞洲的統計資料、球迷參與度和即時比賽洞察。透過支援物聯網的設備即時追蹤球員的生物特徵和比賽統計數據，可以提高訓練效率並預防傷害。此外，體育組織、大學和科技公司之間日益加強的合作正在促進分析工具的創新，進一步加強市場。在政府對體育數位轉型的支持下，日本正在見證運動表現和體育管理各層面的分析驅動解決方案的快速整合。

日本體育分析市場趨勢：

人工智慧和機器學習在績效分析中的整合

日本運動隊和組織擴大利用人工智慧 (AI) 和機器學習 (ML) 來增強效能分析。人工智慧驅動的工具可以即時追蹤球員的動作、進行生物特徵資料分析和預測建模，以最佳化比賽策略和預防傷害。例如，2025年1月，日本體育廳修改了運動員訓練策略，融入人工智慧以提高成績，同時警告不要過度依賴，確保透過高性能體育理事會和體育組織均衡發展奧運會和殘奧會的準備工作。先進的演算法可以處理來自穿戴式裝置、視訊片段和物聯網設備的大量資料，提供可操作的見解，從而改善球員的狀態和戰術決策。人工智慧分析在棒球和足球運動中的應用尤為明顯，其中數據驅動策略正在成為訓練方法和比賽決策不可或缺的一部分。

擴展粉絲參與度分析與個人化運動內容

日本的運動組織和聯盟正在投資分析驅動的球迷參與策略，以增強觀眾體驗並最大限度地提高收入。隨著數位平台影響力的不斷擴大，各團隊正在利用巨量資料分析來提供個人化內容、有針對性的行銷活動和沈浸式觀看體驗。人工智慧聊天機器人、即時比賽洞察和互動粉絲應用程式正在獲得越來越多的關注，使體育特許經營能夠加深與粉絲的互動。例如，2024 年 7 月，KAATSU Global 在巴黎奧運會期間在 OLY House 展示了其訓練和恢復技術，讓運動員在交流和觀看奧運會賽事直播的同時親身體驗 KAATSU 設備。電子競技和線上串流平台的興起進一步擴大了對高級粉絲分析的需求，因為組織尋求透過客製化內容和行為分析來最佳化數位參與度。

擴大採用穿戴式技術來監控球員

日本體育產業日益廣泛地採用穿戴式技術，這正在改變運動員的表現追蹤和傷害預防策略。配備 GPS、心率監測器和運動感測器的穿戴式設備正在專業和業餘運動中廣泛應用，以收集即時生理和生物力學資料。例如，2025 年 1 月，ams OSRAM 在穿戴式裝置博覽會上展示了運動分析創新，包括具有 TMF882x dToF 感測器的智慧戒指、智慧眼鏡和智慧手錶，透過 3D 場景重建和超低功耗感應實現即時運動員監控、運動追蹤和效能最佳化。這些見解可幫助教練、訓練員和醫護人員評估球員的工作量、確定疲勞程度並最大限度地降低受傷風險。運動分析軟體與穿戴式資料的結合使團隊能夠制定基於證據的訓練方案，確保最佳的身體狀況。這種趨勢在耐力運動中尤其明顯，包括馬拉松和自行車運動，在這些運動中，持續的表現監控對於比賽的成功至關重要。

The Japan sports analytics market size was valued at USD 88.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 735.0 Million by 2033, exhibiting a CAGR of 26.5% from 2025-2033. The market is witnessing significant growth due to the rising adoption of data-driven decision-making in professional sports and the expansion of sports technology and digital infrastructure. Moreover, the integration of artificial intelligence and machine learning in performance analytics, expansion of fan engagement analytics and personalized sports content, and increasing adoption of wearable technology for player monitoring are expanding the market.

This demand for sports analytical purposes would be mostly because of the increasing emphasis on performance optimization and strategic planning among professional sports teams in Japan. Baseball, soccer, basketball, and rugby professional clubs and organizations increasingly use sophisticated data analytics for optimizing team strategies while improving player performance and lowering injury risks. The integration of AI and ML into sport analytics platforms can empower real-time data collection and predictions, allowing coaches and analysts to make better decisions based on predictive and effective analysis. With Japan poised to participate in the world stage for major sporting events such as the Olympics and FIFA World Cup, teams are increasingly adopting the state-of-the-art analytics solution to remain ahead of the competition. For instance, in 2024, Japan sent 744 athletes to the Paris Olympics, competing in 31 sports, showcasing the nation's strength across diverse disciplines on the world's biggest sporting stage.

Japan's well-developed digital infrastructure and advancements in sports technology are further accelerating market growth. The proliferation of wearable devices, high-speed 5G networks, and cloud computing solutions is facilitating seamless data collection and analysis. For instance, in November 2024, the PGA TOUR debuts TOURCast in Japan at the ZOZO Championship, using AWS Cloud and ShotLink powered by CDW to enhance statistical data, fan engagement, and real-time game insights in Asia. Real-time tracking of player biometrics and game statistics through IoT-enabled devices is enhancing training efficiency and injury prevention. Additionally, the increasing collaboration between sports organizations, universities, and technology firms is fostering innovation in analytics tools, further strengthening the market. With government support for digital transformation in sports, Japan is witnessing rapid integration of analytics-driven solutions across various levels of athletic performance and sports management.

Japan Sports Analytics Market Trends:

Integration of Artificial Intelligence and Machine Learning in Performance Analytics

Japanese sports teams and organizations are increasingly leveraging artificial intelligence (AI) and machine learning (ML) to enhance performance analytics. AI-driven tools enable real-time tracking of player movements, biometric data analysis, and predictive modeling to optimize game strategies and injury prevention. For instance, in January 2025, the Japan Sports Agency revises its athlete training strategy, integrating AI for performance enhancement while cautioning against overdependence, ensuring balanced development for Olympic and Paralympic preparation through HPSC and sports organizations. Advanced algorithms process vast amounts of data from wearables, video footage, and IoT-enabled devices, providing actionable insights that improve player conditioning and tactical decision-making. The adoption of AI-powered analytics is particularly evident in baseball and soccer, where data-driven strategies are becoming integral to training methodologies and in-game decision-making.

Expansion of Fan Engagement Analytics and Personalized Sports Content

Sports organizations and leagues in Japan are investing in analytics-driven fan engagement strategies to enhance audience experience and maximize revenue generation. With the growing influence of digital platforms, teams are utilizing big data analytics to deliver personalized content, targeted marketing campaigns, and immersive viewing experiences. AI-powered chatbots, real-time game insights, and interactive fan applications are gaining traction, enabling sports franchises to deepen fan interactions. For instance, in July 2024, KAATSU Global showcased its training and recovery technology at OLY House in Paris during the Olympics, offering athletes hands-on experience with KAATSU equipment while networking and watching live Olympic events. The rise of esports and online streaming platforms has further amplified the demand for advanced fan analytics, as organizations seek to optimize digital engagement through tailored content and behavioral analysis.

Increasing Adoption of Wearable Technology for Player Monitoring

The growing adoption of wearable technology in Japan's sports industry is transforming athlete performance tracking and injury prevention strategies. Wearable devices equipped with GPS, heart rate monitors, and motion sensors are being widely implemented across professional and amateur sports to collect real-time physiological and biomechanical data. For instance, in January 2025, ams OSRAM showcases sports analytics innovations at Wearable Expo, featuring Smart Rings, Glasses, and Watches with TMF882x dToF sensors, enabling real-time athlete monitoring, motion tracking, and performance optimization through 3D scene reconstruction and ultra-low power sensing. These insights assist coaches, trainers, and medical staff in assessing player workload, identifying fatigue levels, and minimizing injury risks. The integration of sports analytics software with wearable data is enabling teams to develop evidence-based training regimens, ensuring optimal physical conditioning. The trend is particularly strong in endurance sports, including marathon running and cycling, where continuous performance monitoring is essential for competitive success.

Japan Sports Analytics Industry Segmentation:

Analysis by Component:

Software
Service

With the assistance of sports analytics software, various aspects like performance analysis, injury prevention, and fan engagement are catered to in Japan. AI enigmas analyze enormous amounts of data to provide teams and coaches with real-time analysis, predictive modeling, and tactical assessments. Apart from these two, other avenues are provided by platforms and applications to improve all decision-making, which aids the optimization of player strategies and the game performance of different sports leagues and organizations.

Japan's analytics services assist sports teams, leagues, and broadcasters with bespoke data analytic services, player tracking, and strategic insights. Consulting firms condition performance optimization, injury risk assessment, and fan engagement strategies via big data solutions. They also implement AI-driven scouting and recruitment analytics, therefore helping teams identify talent and make competitive advantages maximization.

Analysis by Analysis Type:

On-Field
- Player and Team Analysis
- Video Analysis
- Health Assessment
Off-Field
- Fan Engagement
- Ticket Pricing

In Japan, sports analytics enhances on-field performance through player and team analysis, video breakdowns, and health assessments. By leveraging data, teams can optimize training, improve strategies, and monitor athletes' well-being. This integration of analytics drives more precise decision-making and enhances competitive performance in Japanese sports.

Off-field, Japan's sports analytics market focuses on fan engagement and dynamic ticket pricing. Advanced data enables personalized content and real-time interactions with fans, fostering loyalty. Furthermore, analytics-driven ticket pricing strategies help maximize revenue by adjusting prices based on demand, creating a more responsive and profitable sports experience for both fans and organizations.

Analysis by Sport:

Football
Cricket
Hockey
Basketball
American Football
Others

Japan's J. League integrates AI-driven player tracking, tactical analysis, and predictive modeling to optimize team performance. Clubs use wearable GPS sensors and video analytics for player conditioning, passing accuracy, and formation adjustments. Fan engagement is enhanced through real-time match data, interactive platforms, and dynamic ticket pricing, boosting overall audience experience and revenue.

Cricket analytics in Japan supports batting and bowling performance tracking, biomechanics analysis, and strategic match simulations. AI-driven Hawk-Eye and motion capture systems help optimize player techniques and injury prevention. As cricket gains traction in Japan, data analytics aids in talent identification, enabling grassroots development and international competitiveness through structured performance assessments.

Ice and field hockey teams in Japan utilize video analysis, wearable sensors, and AI-based tactical assessments to refine puck movement, passing efficiency, and defensive strategies. Biomechanical monitoring helps improve skating dynamics and prevent injuries. Off-field, fan engagement benefits from real-time game analytics and interactive digital content, increasing viewership for local and international events.

Japan's basketball league uses AI-powered shot tracking, real-time player statistics, and game simulations to improve performance and coaching strategies. Motion tracking cameras analyze shooting accuracy, defensive positioning, and fatigue management. Fan engagement tools like interactive apps, AR/VR experiences, and personalized content recommendations enhance audience participation and viewership, driving league growth.

Japan's X-League leverages AI-based play recognition, real-time performance analytics, and predictive scouting models to optimize team tactics. Wearable tech monitors player speed, impact intensity, and recovery metrics, reducing injuries. Off-field, dynamic ticket pricing, social media analytics, and AI-driven fan interactions enhance engagement and commercial success in Japan's growing American football scene.

Competitive Landscape:

Japan sports analytics market is characterized by the presence of global and domestic technology providers offering advanced data-driven solutions. Key players alongside Japanese technology companies specializing in AI-driven analytics. For instance, in 2024, Catapult, a major international firm providing sports analytics in Japan, released a prediction that 79% of sports industry professionals see AI and prescriptive analytics as crucial, with real-time training adjustments using multiple data sets expected to transform athlete performance and sports technology. Partnerships between sports organizations and tech firms are increasing, driving innovation in performance analysis and fan engagement solutions. The market is witnessing growing investment in wearable technology, real-time data tracking, and cloud-based analytics platforms. Competition is intensifying as companies enhance AI capabilities and expand offerings to cater to professional teams, leagues, and training academies.

The report provides a comprehensive analysis of the competitive landscape in the Japan sports analytics market with detailed profiles of all major companies.

Latest News and Developments:

In March 2024, the Sports Agency recognized Hayashibara as a "Sports Yell Company 2024" for promoting employee health through initiatives like live web seminars on exercises and supporting club activities. This aligns with Japan's growing focus on sports analytics, enhancing engagement and performance through data-driven health and wellness strategies.
In August 2023, an NPB team adopts the Trajekt Arc(TM) pitching robot for batting practice, leveraging advanced technology to replicate any pitcher's throws, following its widespread use in Major League Baseball (MLB).

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports Analytics Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Sports Analytics Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Sports Analytics Market - Breakup by Component

6.1 Software
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Service
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Sports Analytics Market - Breakup by Analysis Type

7.1 On-Field
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Segmentation
  - 7.1.3.1 Player and Team Analysis
  - 7.1.3.2 Video Analysis
  - 7.1.3.3 Health Assessment
- 7.1.4 Market Forecast (2025-2033)
7.2 Off-Field
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Segmentation
  - 7.2.3.1 Fan Engagement
  - 7.2.3.2 Ticket Pricing
- 7.2.4 Market Forecast (2025-2033)

8 Japan Sports Analytics Market - Breakup by Sport

8.1 Football
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Cricket
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Hockey
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Basketball
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 American Football
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)
8.6 Others
- 8.6.1 Historical and Current Market Trends (2019-2024)
- 8.6.2 Market Forecast (2025-2033)

9 Japan Sports Analytics Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Sports Analytics Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis