體育分析 -市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Sports Analytics - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年體育分析市場規模為 37.3 億美元，到 2030 年將達到 138.8 億美元，預測期內（2025-2030 年）的複合年成長率為 30.04%。

關鍵亮點

分析已經改變了職業運動專利權評估和管理運動員日常業務的方式。公司正在尋求利用日益增多的資料，開發技術來幫助團隊在與對手的競爭中取得優勢。
由於對監測和追蹤運動員資料的需求不斷成長，體育產業中運動穿戴裝置的數量正在增加。這會產生大量有關球員及其球隊的資料，這些數據可用於深入了解球員的表現和健身變量，如心率、速度和加速度。
此外，人們對人工智慧及其自動行為分析能力的認知不斷提高，這也擴大了體育分析市場。人工智慧擴大被用來提高球員的表現。
在健身帶和其他穿戴式裝置的推動下，健康評估解決方案的成長大大增加了需要檢查的資料量。此外，低成本和高階計算解決方案的可用性以及對複雜流分析的不斷成長的需求預計將推動市場擴張。
由於大量的研發工作以及透過嵌入式設備分析資料所帶來的挑戰，體育分析解決方案和設備的初始成本很高。維護和資料成本也很重要。此外，聘請技術專家和培訓人員分析體育資料的成本過高也阻礙了市場的成長。由於預防工作和設備維護，體育分析解決方案的價格正在上漲。這限制了各種終端用戶投資這些體育技術系統的能力，限制了它們的採用和體育分析市場的成長。
全球運動領域受到了新冠肺炎疫情的影響。冠狀病毒疫情導致 2020 年歐洲盃、奧運、國際板球理事會男子 T20 板球世界盃等大型體育賽事推遲，擾亂了體育分析市場。體育部門遭受重創，導致球員薪資和技術支出預算被削減。不過，隨著體育賽事的恢復，2021年市場出現了復甦的跡象。

體育分析市場趨勢

足球運動可望佔據主要市場佔有率

體育分析市場涵蓋廣泛的體育項目，包括足球。足球是全球最受歡迎的運動之一，吸引了數十億球迷並產生了大量資料。足球隊使用分析方法來分析球員的個人和集體表現。收集和分析各種指標，包括完成的傳球、覆蓋的距離、有針對性的射門和防守動作，以評估球員的效率並找出需要改進的地方。
該分析提供了對球隊戰術、陣型和策略的深入了解。透過分析比賽和訓練季的資料，教練和分析師可以評估不同方法的有效性，制定資料驅動的比賽計劃決策，並根據對手的優勢和劣勢調整策略。
分析在球員招募和球探過程中也扮演關鍵角色。俱樂部透過分析球員的資料（例如進球、助攻、傳球成功率和其他表現指標）來確定潛在的轉會目標並評估他們是否適合球隊的比賽風格。
人工智慧融入體育分析市場中的足球運動領域，為資料分析、決策流程和球迷參與度帶來了重大進步。處理大量資料並增加有意義的見解的能力徹底改變了球隊、球員和球迷理解和參與足球比賽的方式。
世界各地的足球俱樂部都在使用人工智慧演算法來分析球員表現、追蹤見解並最佳化比賽策略。 IBM 預計，到 2022 年，中國將成為全球探索和應用人工智慧（AI）最先進的國家。印度和新加坡緊隨其後。當僅考慮中國組織中人工智慧的部署時，這種領先優勢也很明顯，其次是印度。兩國的採用率均在60%左右。但如果僅從探勘來看，加拿大和美國處於領先地位。

亞太地區可望成為成長最快的市場

亞太地區的聯賽數量以及公共和私人對體育的投資正在增加。由於每年都有如此多的球迷參加和舉辦各種大型體育賽事，大多數運動員都在投資電子設備和先進的分析解決方案，以獲得超越競爭對手的優勢。
在該地區的大部分地區，採用體育分析服務也正在成為常態，可能需要更好的體育電子產品來增強功能。由於穿戴式裝置和社群媒體等技術數位化促進因素的興起，預計受調查市場的成長將加速。
目前，澳洲、印度、中國和日本等國家舉辦大量體育賽事和相關賽事的趨勢預計將推動體育電子產品的採用率。
該地區的各類參與企業正在與研究機構合作，為多項運動提供先進的分析工具。例如，今年 8 月，印度理工學院馬德拉斯分校的研究人員與 Inspire 體育學院合作開發了先進的拳擊分析軟體，幫助印度在 2024 年奧運會上贏得更多獎牌。
中國籃球協會 (CBA) 和中國超級聯賽等國內聯賽正在尋求提高參加 2022 年冬季奧運會等重大賽事的資格。同時，國際球隊和聯盟正競相在中國建立基金會，這可能間接影響未來幾年體育分析市場的成長。

體育分析產業概覽

體育分析市場高度細分，主要參與者包括 IBM Corporation、SAP SE、SAS Institute Inc.、Opta Sports 和 Trumedia Networks。市場參與企業正在採取聯盟和收購等策略來增強其產品供應並獲得永續的競爭優勢。

2023 年 10 月 Zelus Analytics 是一家著名的體育分析公司，致力於徹底改變球員評估和遊戲內決策，今天該公司宣布已積極完成 A 輪融資的第一部分。這一階段包括來自 Team-worthy Undertakings、Gametime Capital、Billy Beane、Kevin Durant、Rich Kleiman 的 35V 以及其他幾家加入現有股東 RedBird Capital 的投資。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Analytics have transformed the way professional sports franchises assess and manage the daily operations of their athletes. Companies are seeking to take advantage of the increasing use of data and are developing technology to help give teams a competitive advantage over their opponents.
Due to the growing demand for monitoring and tracking player data, the number of sport wearable devices in the sports industry is increasing. Consequently, a massive amount of data on the players and their teams is generated, which can be utilized to gain insights into a player's performance and fitness variables, such as heartbeat, speed, and acceleration.
Further, the growing awareness regarding AI and its capabilities to analyze actions automatically has increased the market for sports analytics. AI is increasingly being used to improve the performance of players.
The growth of health assessment solutions, driven by fitness bands and other wearable devices, has resulted in a massive rise in the volume of data to be examined. Furthermore, the availability of low-cost and high-end computing solutions and the rising demand for complex streaming analytics are expected to expand the market.
The initial expenditures for sports analytics solutions and device expenses are significant due to intensive R&D activity and challenges associated with data analysis via an embedded device. The cost of maintenance and data is also essential. Furthermore, the expensive cost of hiring a technical expert to analyze sports data and educate staff hampers market growth. The prices of sports analytics solutions are rising due to preventive efforts and equipment maintenance. This, in turn, limits the ability of various end users to invest in these sports technology systems, limiting their use and the growth of the sports analytics market.
The global sports sector was affected by the COVID-19 pandemic. The spread of the coronavirus led to the postponement of major sports events such as the UEFA Euro 2020, the Olympic Games, the ICC Men's T20 Cricket World Cup, and many more, which hampered the sports analytics market. The sports sector experienced significant losses, resulting in budget cuts for player remuneration and technological expenditures. However, the market showed indications of recovery in 2021 due to the restart of sporting events.

Sports Analytics Market Trends

Football Sport is Expected to Hold Significant Market Share

The sports analytics market encompasses a wide range of sports, including football. Football is one of the most popular sports globally, attracting billions of fans and generating massive amounts of data. Football teams use analytics to analyze players' performance individually and collectively. Various metrics, such as passes completed, distance covered, shots on target, and defensive actions, are attracted and analyzed to evaluate players' effectiveness and identify areas for improvement.
Analytics provides insights into team tactics, formations, and strategies. By analyzing data from matches and training seasons, coaches and analysts can assess the effectiveness of different approaches, make data-driven decisions on game plans, and adapt strategies based on the strengths and weaknesses of the opposition.
Analytics plays a vital role in player recruitment and scouting processes. Clubs analyze player statistics, such as goals, assists, pass completion rates, and other performance indicators, to identify potential transfer targets and assess their suitability for the team's playing style.
The integration of AI into the football sports segment of the sports analytics market has brought about significant advancements in data analysis, decision-making processes, and fan engagement. The ability to process a vast amount of data and extra meaningful insights has revolutionized how teams, players, and fans understand and interact with the game of football.
Football clubs in various countries utilize AI algorithms to analyze player performance, track insights, and optimize game strategies. According to IBM, China had the highest rate of exploring and deploying artificial intelligence (AI) globally in 2022. It was followed closely by India and Singapore. This lead was also marked when accounting only for deploying AI in organizations in China, with India following. Both nations had a nearly 60 percent deployment rate. However, when accounting only for exploration, Canada and the United States were the leading countries.

Asia-Pacific is Expected to be the Fastest Growing Market

Asia-Pacific witnessed a rise in the number of leagues and investments in sports by public and private entities. With a large number of fans and a wide range of big sporting events every year, most athletes are investing in electronic devices and advanced analytics solutions to get an edge over their competition.
The adoption of sports analytics services is also becoming standard in most parts of the region, and better sports electronic devices may be needed for enhanced functioning. The growth of the studied market is expected to be sped up by the widespread use of technology and the rise of digitalization factors like wearables and social media.
The current trend of a considerable number of sports being played and related events being organized in countries such as Australia, India, China, and Japan, is expected to increase the adoption rate of sports electronic devices.
Various players in the region are collaborating with research institutes to offer advanced analytics tools in many sports. For instance, in August this year, IIT Madras researchers collaborated with the Inspire Institute of Sports to create advanced boxing analytics software to assist India in winning more medals at the 2024 Olympics.
Domestic leagues like the Chinese Basketball Association (CBA) and the Chinese Super League are trying to raise the required qualifications for major events like the 2022 Winter Olympics. On the other hand, international teams and leagues are busy setting up foundations in China, which could affect the growth of the sports analytics market in a roundabout way over the next few years.

Sports Analytics Industry Overview

The sports analytics market is highly fragmented, with the presence of major players like IBM Corporation, SAP SE, SAS Institute Inc., Opta Sports, and Trumedia Networks. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

In October 2023, Zelus Analytics, one of the prominent sports analytics companies renovating player evaluation and in-game decision-making, proclaimed today that it has positively accomplished the first tranche of its Series A. The phase includes contributions from Team-worthy Undertakings, Gametime Capital, Billy Beane, Kevin Durant, Rich Kleiman's 35V, and a few others who join present stockholder RedBird Capital.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Consumers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Impact of COVID-19 on the Market
4.4 Technology Snapshot

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rising Adoption of Big Data Analytics, AI and ML Technologies
- 5.1.2 Increase in Investments in the Newer Technologies
5.2 Market Restraints
- 5.2.1 Lack of Awareness About the Benefits of Sports Analytics Solutions

6 MARKET SEGMENTATION

6.1 Sport
- 6.1.1 Football
- 6.1.2 Cricket
- 6.1.3 Hockey
- 6.1.4 Basketball
- 6.1.5 American Football
- 6.1.6 Other Sports
6.2 By Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia Pacific
- 6.2.4 Latin America
- 6.2.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 IBM Corporation
- 7.1.2 SAP SE
- 7.1.3 SAS Institute Inc.
- 7.1.4 Opta Sports
- 7.1.5 Trumedia Networks
- 7.1.6 Oracle Corporation
- 7.1.7 Tableau Software Inc.
- 7.1.8 Stats LLC
- 7.1.9 Catapult Group International Ltd
- 7.1.10 Sportsradar AG
- 7.1.11 Emerging Companies