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市場調查報告書

商品編碼

1729586

日本線上住宿市場報告（按平台（行動應用程式、網站）、預訂模式（第三方線上入口網站、直接/強制入口網站）和地區）2025-2033

Japan Online Accommodation Market Report by Platform (Mobile Application, Website), Mode of Booking (Third-party Online Portals, Direct/Captive Portals), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本線上住宿市場規模達204億美元。展望未來， IMARC Group預計到2033年市場規模將達到398億美元，2025-2033年期間的成長率（CAGR）為7.1%。數位平台日益普及，滿足了尋求各種住宿類型的各種旅客的需求，從擁有數百年歷史的日式旅館到現代城市飯店，這是推動市場成長的主要動力。

線上住宿代表著旅客搜尋、比較和預訂住宿方式的變革。近年來，數位領域不斷發展，為用戶提供各種住宿選擇的平台，從別緻的城市公寓到僻靜的鄉村度假村。這些平台不僅提供了一種在世界任何地方尋找和獲得住宿的便捷方式，而且還提供了更個人化和身臨其境的體驗。對於業主來說，線上平台的興起為他們向全球觀眾展示自己的空間提供了機會，從而最大限度地提高入住率並增加收入來源。

日本線上住宿市場趨勢：

近年來，在技術進步和消費者偏好轉變的推動下，日本線上住宿市場發生了重大變化。日本傳統上以好客為中心，長期以來一直擁有各種類型的住宿設施，從永恆的日式旅館到現代化的酒店。此外，Airbnb、Booking.com 等平台以及樂天旅遊和 Jalan 等國內公司在國內外旅行者中越來越受歡迎，這是另一個重要的成長誘因。市場的主要趨勢之一是對獨特和在地化體驗的偏好日益成長。這導致傳統日式旅館、精品賓館甚至寺廟住宿的線上列出和預訂量增加。此外，隨著日本舉辦重大活動，線上預訂量激增，促使平台增強其使用者介面和體驗，以滿足更廣泛的人群的需求，包括非日語人士。此外，人工智慧和聊天機器人服務的不斷整合以提供即時支持，以及使用虛擬實境進行住宿虛擬遊覽也在塑造區域市場。除此之外，隨著永續性成為人們關注的焦點，生態友善住宿或促進永續旅遊的住宿越來越受到關注。持續的健康危機也加速了非接觸式服務的趨勢，許多線上平台現在提供無縫的數位簽到和支付，減少了人際互動。預計所有這些促進因素都將在預測期內推動日本線上住宿市場的發展。

日本線上住宿市場區隔：

平台洞察：

行動應用程式
網站

預訂洞察模式：

第三方線上入口網站
直接/強制門戶

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本線上住宿市集目前表現如何？未來幾年將如何表現？
新冠疫情對日本線上住宿市場有何影響？
日本線上住宿市集按平台分類的狀況如何？
根據預訂模式，日本線上住宿市集是如何分類的？
日本線上住宿市場的價值鏈分為哪些階段？
日本線上住宿的主要促進因素和挑戰是什麼？
日本線上住宿市場的結構是怎麼樣的？主要參與者是誰？
日本線上住宿市場的競爭程度如何？

本報告回答的關鍵問題：

日本線上住宿市集目前表現如何？未來幾年將如何表現？
新冠疫情對日本線上住宿市場有何影響？
日本線上住宿市集按平台分類的狀況如何？
根據預訂模式，日本線上住宿市集是如何分類的？
日本線上住宿市場的價值鏈分為哪些階段？
日本線上住宿的主要促進因素和挑戰是什麼？
日本線上住宿市場的結構是怎麼樣的？主要參與者是誰？
日本線上住宿市場的競爭程度如何？

Japan online accommodation market size reached USD 20.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 39.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033. The inflating popularity of digital platforms that cater to a diverse range of travelers seeking various accommodation types, from centuries-old ryokans to contemporary urban hotels, is primarily driving the market growth.

Online accommodation represents a transformative shift in how travelers search for, compare, and book places to stay. In recent times, the digital landscape has evolved to offer platforms that provide users with a myriad of lodging options, from chic city apartments to secluded countryside retreats. These platforms not only offer a convenient way to find and secure accommodation from anywhere in the world but also provide a more personalized and immersive experience. For property owners, the rise of online platforms presents an opportunity to showcase their spaces to a global audience, maximizing occupancy rates and enhancing revenue streams.

Japan Online Accommodation Market Trends:

The Japan online accommodation market has witnessed significant evolution over recent years, driven by both technological advancements and shifts in consumer preferences. A traditionally hospitality-centric culture, Japan has long been home to various types of accommodations, from timeless ryokans to modern hotels. Additionally, platforms like Airbnb, Booking.com, and domestic players like Rakuten Travel and Jalan have become increasingly popular among both domestic and international travelers, which is acting as another significant growth-inducing factor. One of the key trends in the market is the rising preference for unique and localized experiences. This has led to an increase in the listing and booking of traditional ryokans, boutique guesthouses, and even temple lodgings online. Moreover, with Japan hosting major events, there has been a surge in online bookings, driving platforms to enhance their user interface and experience to cater to a broader demographic, including non-Japanese speaking individuals. Furthermore, the elevating integration of AI and chatbot services to provide instantaneous support and the use of virtual reality for virtual tours of accommodations are also shaping the regional market. Besides this, as sustainability becomes a concern, eco-friendly accommodations or those promoting sustainable tourism are gaining traction. The ongoing health crisis has also accelerated the trend towards contactless services, with many online platforms now offering seamless digital check-ins and payments, reducing human interaction. All these drivers are expected to propel the Japan online accommodation market over the forecasted period.

Japan Online Accommodation Market Segmentation:

Platform Insights:

Mobile Application
Website

Mode of Booking Insights:

Third-party Online Portals
Direct/Captive Portals

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan online accommodation market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan online accommodation market?
What is the breakup of the Japan online accommodation market on the basis of platform?
What is the breakup of the Japan online accommodation market on the basis of mode of booking?
What are the various stages in the value chain of the Japan online accommodation market?
What are the key driving factors and challenges in the Japan online accommodation?
What is the structure of the Japan online accommodation market and who are the key players?
What is the degree of competition in the Japan online accommodation market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Accommodation Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Online Accommodation Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Online Accommodation Market - Breakup by Platform

6.1 Mobile Application
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Website
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Online Accommodation Market - Breakup by Mode of Booking

7.1 Third-party Online Portals
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Direct/Captive Portals
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Online Accommodation Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Company A
- 9.1.1 Business Overview
- 9.1.2 Services Offered
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Company B
- 9.2.1 Business Overview
- 9.2.2 Services Offered
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 Company C
- 9.3.1 Business Overview
- 9.3.2 Services Offered
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Company D
- 9.4.1 Business Overview
- 9.4.2 Services Offered
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events
9.5 Company E
- 9.5.1 Business Overview
- 9.5.2 Services Offered
- 9.5.3 Business Strategies
- 9.5.4 SWOT Analysis
- 9.5.5 Major News and Events

10 Japan Online Accommodation Market - Industry Analysis

10.1 Drivers, Restraints and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis