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衣服手錶/貴金屬

市場調查報告書

商品編碼

1729582

日本奢侈手錶市場報告（按類型（類比手錶、數位手錶）、最終用戶（女性、男性、中性）、配銷通路（線上商店、實體門市）和地區）2025 年至 2033 年

Japan Luxury Watch Market Report by Type (Analog Watch, Digital Watch), End User (Women, Men, Unisex), Distribution Channel (Online Store, Offline Stores), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年，日本奢侈手錶市場規模達 33 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 61 億美元，2025-2033 年期間的成長率 (CAGR) 為 4.4%。由於富裕程度的提高和高淨值個人（HNWI）的存在、強大的零售基礎設施的出現、技術的快速進步、對工藝的深刻文化欣賞以及全球奢侈品牌的影響力日益增強，市場正在蓬勃發展。

日本奢侈手錶市場分析：

主要市場促進因素：根據日本奢侈手錶市場洞察，可支配收入的提高和高淨值個人數量的增加正在推動對奢侈手錶的需求。此外，顧客對精湛工藝和傳統藝術的強烈欣賞，加上豪華鐘錶融入了先進的技術和新穎的功能，推動了市場擴張。
主要市場趨勢：隨著奢侈品企業提升其線上形象，對電子商務平台的重視程度不斷提高，這是一個重要的市場趨勢。此外，人們越來越注重將經典機械藝術與新技術能力相結合，以及中性鐘錶的日益普及，推動了該行業的擴張。
地理趨勢：由於消費者可支配收入較高以及奢侈品零售店高度集中，關東地區正在不斷發展。受零售基礎設施不斷擴大和全球品牌影響力增強的推動，其他地區對奢侈手錶的需求也在成長。
競爭格局：報告研究了市場的競爭格局，以及行業主要參與者的詳細資料。
挑戰與機會：假奢侈手錶的盛行是阻礙市場成長的一個主要問題。然而，不斷變化的客戶品味和個人化服務的需求為企業創新和迎合利基市場提供了機會。

日本奢侈手錶市場趨勢：

日益富裕且高淨值人士（HNWI）

近幾十年來，日本經歷了巨大的經濟擴張，富裕消費者和高淨值人士（HNWI）的數量不斷增加。預計到 2027 年，中國的超高淨值人士（淨資產達 3,000 萬美元或以上）將達到 21,859 人。這種人口結構變化大大增加了對奢侈品的需求。此外，日本消費者可支配收入的增加使得更多人可以購買高檔和奢侈品，加速了市場的成長。日本 6 月個人可支配所得從 2024 年 5 月的 376.08 千日圓攀升至 813.62 千日圓。此外，日本根深蒂固的送禮和個人成就文化習俗正在推動市場成長。

零售和分銷通路的出現

完善的零售和分銷基礎設施對日本奢侈手錶市場的佔有率貢獻巨大。該國擁有發達的零售環境，包括許多高階精品店、百貨公司和提供奢華手錶的專賣店。日本零售市場每年以1.40%的速度快速擴張。此外，電子商務零售也促進了奢侈手錶市場的成長。根據經濟產業省（METI）的企業對消費者（B2C）電子商務調查，2021年日本線上零售市場規模為20.7兆日圓，其中商品零售市場規模為13.3兆日圓。預計網路零售額仍將以社會消費品零售總額7至10倍的速度成長。網上購物的激增對市場成長產生了正面影響。

快速的技術進步和創新

不斷成長的技術發展和製錶業的創新正在極大地推動日本奢侈手錶市場的價值。智慧手錶將傳統製錶工藝與數位功能相結合，其推出正在推動該行業的發展。此外，奢侈品牌正在將複雜的技術融入其鐘錶之中，例如先進的計時功能、全球定位系統 (GPS) 和連接功能，以迎合欣賞奢華和技術精緻的新一代消費者。此外，高級陶瓷、鈦和人造鑽石的使用等重大材料突破提高了產品的耐用性和獨特性，促進了市場擴張。

日本奢華手錶市場細分：

按類型分列：

類比手錶
數位手錶

類比手錶的特點是其經典的時針、分針和複雜的機械機芯。他們迎合了那些重視高階鐘錶的藝術性和傳統的消費者。除此之外，類比手錶被視為地位和精緻的象徵，奢侈品牌強調精緻的設計、優良的材料和精密的工程。

數位手錶提供智慧功能等創新功能，包括連結、健身追蹤和可自訂介面，吸引了科技愛好者消費者。這一領域吸引了那些有興趣將高階設計與實用功能相結合的買家。此外，由於傳統奢侈品與現代科技相結合的趨勢不斷興起，數位手錶的日益普及也推動了日本奢侈手錶市場的成長。

按最終用戶分類：

女性
男士
男女通用的

日本奢侈手錶市場的趨勢表明，女性市場的特點是擁有各種優雅時尚的鐘錶，旨在滿足各種時尚偏好和個人風格。此外，女士奢華手錶強調美學吸引力，其設計包括精緻的功能、複雜的細節以及鑽石和黃金等珍貴材料的使用。

男士奢華手錶以其堅固的設計、精密的功能和對機械精度的重視而聞名。這部分涵蓋多種風格，例如經典和正式的鐘錶以及運動和冒險風格的錶款。此外，高階男士手錶具有先進的複雜功能，例如計時碼錶和月相，以及不銹鋼和陶瓷等耐用材料。

男女通用的奢華手錶旨在透過融合超越傳統性別界限的功能和風格來吸引廣大受眾。這部分的特點是設計多樣，融合了男裝和女裝系列的元素，提供均衡的美感，適合各種個人喜好。此外，男女通用手錶採用創新材料和現代設計，成為重視鐘錶包容性和適應性的人士的熱門選擇。

依配銷通路分類：

網路商店
線下門市

預計日本奢侈手錶市場將透過網路商店實現顯著成長，這得益於網路商店為消費者提供的便利性和可近性。電子商務平台和奢侈品牌網站提供各種高階鐘錶，包括獨家線上系列和限量版。此外，線上購物市場吸引了科技愛好者購物者，他們重視比較價格、閱讀評論以及舒適地在家中購物的能力。

實體門市包括高階精品店、百貨公司和授權零售商。它們提供觸覺和個性化的購物體驗。這些零售店允許顧客親自查看和試戴鐘錶，從知識淵博的員工那裡獲得專業建議，並享受購買後的即時滿足感。此外，獨家活動、個人化服務以及探索品牌全系列產品的機會也增強了店內體驗。

日本奢侈手錶市場新聞：

2024年4月，Credor為慶祝品牌成立50週年推出了Eichi II特別版。新款 Eichi II 首次亮相，錶盤上有手繪標誌，並配有 18K 黃金錶殼。這是一款 39 毫米的手錶，配有美觀的深藍色瓷質錶盤，其靈感來自日文中「Ruri」（青金石的意思）。由於使用了瓷釉，錶盤略呈圓頂狀，這也使得錶盤根據光線強度和照射錶盤的不同角度反射不同的顏色。
2024 年 6 月，卡西歐推出了 G-SHOCK 2100 系列的新品，將該系列提升至備受推崇的 MR-G 系列。最新的 MRG-B2100B 型號採用閃亮的黑色金屬製成，結合了 2100 系列的標誌性風格和舒適貼合度以及 MR-G 品牌的精緻和耐用性。

本報告回答的關鍵問題：

日本奢侈手錶市場迄今表現如何？未來幾年又將如何表現？
日本奢侈手錶市場的促進因素、限制因素和機會是什麼？
每個促進因素、限制因素和機會對日本奢侈手錶市場有何影響？
根據類型，市場區隔是怎樣的？
日本奢侈手錶市場中哪種類型最有吸引力？
根據最終用戶，市場是如何分類的？
日本奢侈手錶市場中最具吸引力的終端用戶是誰？
根據配銷通路，市場如何分類？
日本奢侈手錶市場最具吸引力的配銷通路是哪一個？
市場的競爭結構是怎麼樣的？
日本奢侈手錶市場的主要參與者/公司有哪些？

本報告回答的關鍵問題：

日本奢侈手錶市場迄今表現如何？未來幾年又將如何表現？
日本奢侈手錶市場的促進因素、限制因素和機會是什麼？
每個促進因素、限制因素和機會對日本奢侈手錶市場有何影響？
根據類型，市場區隔是怎樣的？
日本奢侈手錶市場中哪種類型最有吸引力？
根據最終用戶，市場是如何分類的？
日本奢侈手錶市場中最具吸引力的終端用戶是誰？
根據配銷通路，市場如何分類？
日本奢侈手錶市場最具吸引力的配銷通路是哪一個？
市場的競爭結構是怎麼樣的？
日本奢侈手錶市場的主要參與者/公司有哪些？

The Japan luxury watch market size reached USD 3.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.4% during 2025-2033. The market is thriving due to the rising affluence and the presence of high net-worth Individuals (HNWIs), emergence of a robust retail infrastructure, rapid advancements in technology, deep cultural appreciation for craftsmanship, and the increasing influence of global luxury brands.

Japan Luxury Watch Market Analysis:

Major Market Drivers: According to the Japan luxury watch market insight, higher discretionary income and a growing number of high-net-worth individuals are driving the demand for luxury watches. Furthermore, the strong customer appreciation for excellent craftsmanship and traditional artistry, combined with the incorporation of sophisticated technology and novel features into luxury timepieces, is driving the market expansion.
Key Market Trends: The increasing emphasis on e-commerce platforms as luxury businesses improve their online presence is a significant market trend. Furthermore, the rising focus on combining classic mechanical artistry with new technology capabilities, as well as the growing popularity of gender-neutral timepieces, is fueling the expansion of the industry.
Geographical Trends: The Kanto region is growing as a result of the high disposable income of consumers and a strong concentration of luxury retail outlets. Other regions are also experiencing growth in luxury watch demand, driven by the expanding retail infrastructure and increased influence of global brands.
Competitive Landscape: The competitive landscape of the market has been examined in the report, along with the detailed profiles of the major players operating in the industry.
Challenges and Opportunities: The prevalence of counterfeit luxury timepieces is a major problem impeding the market growth. However, changing customer tastes and the demand for personalized services are providing opportunities for firms to innovate and cater to niche markets.

Japan Luxury Watch Market Trends:

Growing Affluence and High Net-Worth Individuals (HNWIs)

Japan has been experiencing tremendous economic expansion in recent decades, resulting in an increase in the number of affluent consumers and high-net-worth individuals (HNWIs). The country's ultra-high-net-worth individuals, those with a net worth of $30 million or more, are expected to reach 21,859 by 2027. This demographic change has significantly increased the demand for luxury products. Furthermore, the rising disposable income among Japanese consumers, which allows more people to indulge in premium and luxury goods, is accelerating the market growth. Japan's disposable personal income climbed to 813.62 JPY thousand in June, up from 376.08 JPY thousand in May 2024. Additionally, Japan's well-established and culturally ingrained practices of gift-giving and personal achievements are driving the market growth.

Emergence of Retail and Distribution Channels

The well-established retail and distribution infrastructure is contributing majorly to the Japan luxury watch market share. The country has a well-developed retail environment, including many high-end boutiques, department stores, and specialist shops that offer luxury watches. Japan's retail market is expanding at a rapid pace of 1.40% each year. In addition, e-commerce retail sales are contributing to the growth of the luxury watch market. According to the Ministry of Economy, Trade, and Industry's (METI) business-to-consumer (B2C) e-commerce survey, the market size for online retail in Japan was ¥20.7 trillion in 2021, including ¥13.3 trillion in merchandise. It is expected that online sales will continue to grow at a 7-10 times higher rate than that of total retail sales. This surge in online shopping is positively impacting the market growth.

Rapid Technological Advancements and Innovation

The rising technological developments and watchmaking innovation are considerably driving the Japan luxury watch market value. The introduction of smartwatches, which combine traditional watchmaking with digital functions, is driving the industry growth. Furthermore, luxury brands are incorporating complex technology into their timepieces, such as advanced chronograph functions, global positioning system (GPS), and connection capabilities, to cater to a new generation of consumers who appreciate luxury and technological sophistication. Furthermore, significant material breakthroughs, such as the usage of high-grade ceramics, titanium, and synthetic diamonds, which improve product durability and exclusivity, are contributing to the market expansion.

Japan Luxury Watch Market Segmentation:

Breakup by Type:

Analog Watch
Digital Watch

Analog watches are characterized by their classic hour, minute hands and intricate mechanical movements. They cater to consumers who value the artistry and heritage associated with high-end timepieces. Along with this, analog watches are seen as symbols of status and sophistication, with luxury brands emphasizing meticulous design, fine materials, and precision engineering.

Digital watches offer innovative features such as smart capabilities, including connectivity, fitness tracking, and customizable interfaces, appealing to tech enthusiast consumers. This segment attracts buyers who are interested in integrating high-end design with practical functionality. Moreover, the growing popularity of digital watches due to the ongoing trends of combining traditional luxury with contemporary technology is boosting the Japan luxury watch market growth.

Breakup by End User:

Women
Men
Unisex

The Japan luxury watch market trends indicate that the women segment is characterized by a diverse range of elegant and stylish timepieces that are designed to complement various fashion preferences and personal styles. Moreover, women's luxury watches emphasize aesthetic appeal, with designs that include delicate features, intricate detailing, and the use of precious materials such as diamonds and gold.

Men's luxury watches are distinguished by their robust designs, sophisticated functionalities, and emphasis on mechanical precision. This segment includes a wide array of styles, such as classic and formal timepieces and sporty and adventurous models. Moreover, high-end men's watches feature advanced complications, such as chronographs and moon phases, as well as durable materials like stainless steel and ceramic.

Unisex luxury watches are designed to appeal to a broad audience by blending features and styles that transcend traditional gender boundaries. This segment is characterized by versatile designs that combine elements from men's and women's collections, offering a balanced aesthetic that suits a wide range of personal preferences. Additionally, unisex watches incorporate innovative materials and contemporary designs, making them a popular choice for individuals who value inclusivity and adaptability in their timepieces.

Breakup by Distribution Channel:

Online Store
Offline Stores

The Japan luxury watch market forecast witnessed significant growth through online stores, driven by the convenience and accessibility they offer to consumers. E-commerce platforms and luxury brand websites provide a wide range of high-end timepieces featuring exclusive online collections and limited-edition releases. Moreover, the online segment appeals to tech-enthusiast shoppers who value the ability to compare prices, read reviews, and make purchases from the comfort of their homes.

Offline stores include high-end boutiques, department stores, and authorized retailers. They offer a tactile and personalized shopping experience. These retail locations allow customers to view and try on timepieces in person, receive expert advice from knowledgeable staff, and enjoy immediate gratification with their purchases. Moreover, the in-store experience is enhanced by exclusive events, personalized services, and the opportunity to explore a brand's full range of products.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
Top brands in the Japan luxury watch market are enhancing their market presence through a combination of strategic initiatives. They are focusing on expanding their retail footprints with exclusive boutiques and flagship stores in major cities. Moreover, leading players are investing in digital transformation that improves their online platforms to offer a seamless shopping experience and reach tech-enthusiast consumers. Additionally, these brands are leveraging limited-edition releases and collaborations with high-profile personalities to generate buzz and attract discerning buyers. Furthermore, they are incorporating advanced technologies and innovative designs into their timepieces, blending traditional craftsmanship with modern features.

Japan Luxury Watch Market News:

In April 2024, Credor launched a special edition of the Eichi II for the brand's 50th anniversary. The new Eichi II debuted with a hand-painted logo on the dial and an 18K yellow-gold case. It is a 39mm timepiece that comes with an aesthetically pleasing deep blue porcelain dial inspired by Ruri, a Japanese word for lapis lazuli. It is slightly domed due to the applied porcelain glaze which also makes the dial reflect different colors depending on the intensity of light and the different angles at which it hits the dial.
In June 2024, Casio unveiled a new addition to its G-SHOCK 2100 line, elevating the collection to the esteemed MR-G series. The latest MRG-B2100B model is outfitted in glistening black metal and combines the iconic style and comfortable fit of the 2100 line with the sophistication and durability characteristic of the MR-G name.

Key Questions Answered in This Report:

How has the Japan luxury watch market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the Japan luxury watch market?
What is the impact of each driver, restraint, and opportunity on the Japan luxury watch market?
What is the breakup of the market based on the type?
Which is the most attractive type in the Japan luxury watch market?
What is the breakup of the market based on the end user?
Which is the most attractive end user in the Japan luxury watch market?
What is the breakup of the market based on the distribution channel?
Which is the most attractive distribution channel in the Japan luxury watch market?
What is the competitive structure of the market?
Who are the key players/companies in the Japan luxury watch market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Luxury Watch Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Luxury Watch Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Luxury Watch Market - Breakup by Type

6.1 Analog Watch
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Digital Watch
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)

7 Japan Luxury Watch Market - Breakup by End User

7.1 Women
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Men
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Unisex
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Luxury Watch Market - Breakup by Distribution Channel

8.1 Online Store
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Offline Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Luxury Watch Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Luxury Watch Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis