奢侈手錶市場規模、佔有率及成長分析（按產品、分銷通路、性別和地區）－2025-2032 年產業預測

預計到 2023 年全球奢侈手錶市場規模將達到 445.6 億美元，從 2024 年的 472.3 億美元成長到 2032 年的 752.8 億美元，預測期內（2025-2032 年）的複合年成長率為 6.0%。

隨著越來越多的成年人將昂貴的手錶視為身份的象徵，奢侈手錶市場正在發生重大轉變。預計 Titan、Sonata 和 Rolex 等領先品牌將透過推出創新產品和發布限量版產品來滿足不同消費者的偏好，從而推動行業成長。透過針對富裕階層和中產階級市場制定策略性產品定價，這些公司正在擴大其影響力。奢侈品牌非常重視產品品質和客戶回饋，確保其產品與時俱進。此外，口碑行銷以及藍牙和 NFC 連接等技術整合的正面影響正在推動消費者參與度的提高。隨著新興國家可支配收入的提高以及女性用奢侈手錶需求的顯著成長，品牌正在適應不斷變化的趨勢，並在競爭格局中佔據有利地位。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

奢侈手錶市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 機器
• 電子的

奢侈手錶市場規模（按分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 線上
• 離線

奢侈手錶市場規模（按性別及複合年成長率） (2025-2032)

• 市場概覽
• 男性
• 女士
• 男女通用的
• 孩子

奢侈手錶市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Rolex SA（Switzerland）
• Patek Philippe SA（Switzerland）
• Audemars Piguet Holding SA（Switzerland）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Richemont SA（Switzerland）
• The Swatch Group Ltd.（Switzerland）
• Jaeger-LeCoultre（Switzerland）
• Vacheron Constantin SA（Switzerland）
• Breguet SA（Switzerland）
• Omega SA（Switzerland）
• IWC Schaffhausen（Switzerland）
• Breitling SA（Switzerland）
• TAG Heuer SA（Switzerland）
• Lange & Sohne (Germany)
• Richard Mille SA (Switzerland)
• Girard-Perregaux SA (Switzerland)
• Parmigiani Fleurier SA (Switzerland)
• Bovet Fleurier SA (Switzerland)

結論和建議

Global Luxury Watch Market size was valued at USD 44.56 billion in 2023 and is poised to grow from USD 47.23 billion in 2024 to USD 75.28 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The luxury watch market is witnessing a significant shift as adults increasingly view expensive timepieces as status symbols. Leading brands such as Titan, Sonata, and Rolex are expected to drive industry growth through innovative product launches and limited edition releases that cater to diverse consumer preferences. By strategically pricing products for both affluent and middle-class markets, these companies are expanding their reach. Luxury brands maintain a strong focus on product quality and customer feedback, ensuring their offerings evolve over time. Additionally, the positive influence of word-of-mouth marketing and technological integration, like Bluetooth and NFC connectivity, is enhancing consumer engagement. With rising disposable incomes in emerging economies and a notable increase in demand for women's luxury watches, brands are adapting to shifting trends, positioning themselves well within the competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Luxury Watch market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Luxury Watch Market Segments Analysis

Global Luxury Watch Market is segmented by Product, Distribution Channel, Gender and region. Based on Product, the market is segmented into Mechanical and Electronic. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Gender, the market is segmented into Men, Women, Unisex and Kids. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Luxury Watch Market

The Global Luxury Watch market is significantly driven by the persistent efforts of luxury watch brands to innovate and differentiate their offerings. By embracing cutting-edge materials like ceramic, carbon fiber, and titanium, companies are enhancing the durability and lightness of their timepieces. Additionally, the integration of smartwatch technology caters to a growing demographic of tech-savvy consumers. Luxury brands also prioritize unique design elements by producing limited-edition pieces with intricate craftsmanship and rare materials, appealing directly to collectors. Collaborations with renowned artists and designers further amplify their market appeal, attracting a diverse audience and establishing a strong competitive edge.

Restraints in the Global Luxury Watch Market

The global luxury watch market faces a significant challenge from counterfeit products, which are deceptive imitations of high-end timepieces intended to mislead consumers into believing they are purchasing authentic luxury items. This widespread counterfeiting issue not only threatens the sales figures of legitimate brands but also tarnishes their reputations. Counterfeit watches, typically offered at reduced prices, attract budget-conscious buyers; however, these imitations often lack quality, functionality, and in certain instances, pose safety risks. The luxury watch industry is actively combating this issue through various measures, including the introduction of advanced security features, legal action against counterfeiters, and collaboration with law enforcement to dismantle illegal operations.

Market Trends of the Global Luxury Watch Market

The Global Luxury Watch market is experiencing a notable trend toward increased interest in vintage and pre-owned timepieces, driven by a burgeoning appreciation for heritage and craftsmanship among consumers. As millennials and Gen Z navigate their purchasing preferences, they are gravitating towards unique, environmentally sustainable options that offer both style and investment potential. The pre-owned market is being further fueled by auction houses and online platforms that facilitate trust and transparency for buyers. This trend not only revitalizes classic designs but also democratizes luxury shopping, making high-end brands more accessible while preserving their allure as symbols of status and individuality.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Luxury Watch Market Size by Product & CAGR (2025-2032)

• Market Overview
• Mechanical
• Electronic

Global Luxury Watch Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Luxury Watch Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex
• Kids

Global Luxury Watch Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Gender)
  • US
  • Canada
• Europe (Product, Distribution Channel, Gender)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Gender)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Gender)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Gender)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Rolex SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patek Philippe SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Audemars Piguet Holding SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richemont SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Swatch Group Ltd. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jaeger-LeCoultre (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vacheron Constantin SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breguet SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omega SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IWC Schaffhausen (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breitling SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TAG Heuer SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Lange & Sohne (Germany)

• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Richard Mille SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Girard-Perregaux SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parmigiani Fleurier SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bovet Fleurier SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations