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二輪車電動自行車

市場調查報告書

商品編碼

1729496

日本電動自行車市場報告，按推進類型（踏板輔助、高速電動自行車、油門輔助）、應用類型（貨運/多用途、城市/都市、健行）、電池類型（鉛酸電池、鋰離子電池等）和地區分類，2025 年至 2033 年

Japan E-Bike Market Report by Propulsion Type (Pedal Assisted, Speed Pedelec, Throttle Assisted), Application Type (Cargo/Utility, City/Urban, Trekking), Battery Type (Lead Acid Battery, Lithium-ion Battery, and Others), and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

價格

簡介目錄

2024 年，日本電動自行車市場規模達 29.65 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 46.54 億美元，2025-2033 年期間的成長率 (CAGR) 為 5.1%。消費者對環境問題的日益關注以及電動自行車生產技術的許多進步是推動市場成長的主要因素。

電動自行車是一種多功能的交通方式，融合了傳統自行車的特點和電動馬達的優勢。它配備了可充電電池，並為騎乘者提供不同程度的踩踏輔助，從而大大簡化了爬坡或長途騎行等動作。許多電動自行車還配有油門，使騎士無需踩踏板即可前進，就像摩托車一樣。它們的設計注重環保，不會排放溫室氣體，是永續的通勤選擇。電動自行車的便利性、經濟的價格和方便用戶使用性為其贏得了廣泛的歡迎。它們適合廣泛的用戶群體，從那些希望獲得更輕鬆、更不費力的騎行體驗的用戶，到那些將其視為短途旅行中汽車可行替代品的個人。電池技術的進步意味著現代電動自行車能夠提供更大的行駛距離並縮短充電時間，從而增強其在休閒和城市用途方面的吸引力。

日本電動自行車市場趨勢：

日益成長的環境問題和永續發展目標

人們對污染和氣候變遷的認知日益增強，促使人們對環保型交通方式的需求增加，而電動自行車作為一種低排放替代品，預計將推動日本各地市場的成長。因此，自行車共享服務在日本迅速擴張，數百個地方政府已全面實施或試行服務。截至 2022 年，已有 305 個地方政府全面採用這些服務，另有 61 個地方政府處於試驗階段。另外有 397 人正在考慮收養。費用一般為30分鐘100至200日圓。該服務的受歡迎程度得益於技術進步和脫碳努力，導致共享單車站點數量從 2014 年的 828 個增加到 2022 年的 15,000 多個。 Docomo Bikeshare、Hello Cycling 和 Luup 等私人營運商也為共享單車的擴張做出了貢獻，並在不同地點提供服務。這些措施對於促進電動自行車的廣泛應用至關重要，從而促進市場成長。

城市交通和空間限制日益增加

電動自行車為擁擠的城市提供了實用的解決方案，使騎車人可以避開交通堵塞、穿越狹窄的街道並減少通勤時間。根據國土交通省報告，2023年日本三大都市圈東京、大阪、名古屋的鐵路堵塞率持續上升，三大都市圈早高峰平均擁擠率分別為東京136%（年比上升13個百分點）、大阪115%（上升6個百分點）、名古屋123%（上升5個百分點）。電動自行車比傳統自行車行駛速度更快，是節省時間的通勤選擇，鼓勵更多人選擇騎自行車而不是開車。預計這將大幅提升日本電動自行車的整體市場佔有率。電動自行車為短途和中途旅行提供了汽車的替代方案，減少了道路上的車輛數量，有助於緩解交通堵塞。

重大技術進步

電池壽命、馬達效率和輕質材料的改進使電動自行車更加方便用戶使用，擴大了其行駛範圍和性能，從而推動了消費者的興趣和隨後的產品採用。同時，日本自行車零件製造商禧瑪諾（Shimano）於2024年9月宣布，計劃於2025年推出利用人工智慧輔助騎乘者的新型變速系統。同樣，雅馬哈於2023年10月在日本移動展覽會之前推出了兩款電動自行車和Booster，這是一款具有未來派踏板車造型的電動輕便摩托車。此類產品的發布反映了製造商在其產品變體中擴大融入先進技術，從而推出了功能更好、更高效的電動自行車型號。

日本電動自行車市場細分：

推進類型洞察：

踏板輔助
高速電動自行車
油門輔助

應用程式類型洞察：

貨運/多用途
城市/城區
健行

電池類型洞察：

鉛酸電池
鋰離子電池
其他

競爭格局：

市場研究報告也對市場競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外，也提供了所有主要公司的詳細資料。

日本電動自行車市場新聞：

2023 年 11 月，本田效仿幾乎所有其他主要汽車製造商，宣布推出首款電動自行車 Honda e-MTB Concept。 Honda e-MTB 概念車保留了相當逼真的設計，同時具有更適合下坡的外觀。
2024 年 6 月，雅馬哈在橫濱推出了一個新的 E-Ride Base，這是一個專門的展示廳，讓遊客可以體驗雅馬哈的電動輔助自行車，並提供 30 分鐘的免費租賃和城市導覽。該設施設有 180° 影院螢幕和供應靜岡縣綠茶的休息室，提升了遊客體驗。
2024 年 9 月，加特可有限公司和 HODAKA CORPORATION 推出了一款配備加特可驅動裝置的電動輔助自行車原型。該原型車將進行量產，預計於2025年上市。在發表會前，加特可與HODAKA就搭載加特可驅動裝置的電動輔助自行車的量產簽署了合作備忘錄（MOU）。

本報告回答的關鍵問題：

日本電動自行車市場目前表現如何？未來幾年將會如何？
新冠疫情對日本電動自行車市場有何影響？
根據推進類型，日本電動自行車市場是如何分類的？
根據應用類型，日本電動自行車市場是如何分類的？
根據電池類型，日本電動自行車市場是如何分類的？
日本電動自行車市場的價值鏈分為哪些階段？
日本電動自行車的主要促進因素和挑戰是什麼？
日本電動自行車市場的結構是怎麼樣的？主要參與者是誰？
日本電動自行車市場的競爭程度如何？

本報告回答的關鍵問題：

日本電動自行車市場目前表現如何？未來幾年將會如何？
新冠疫情對日本電動自行車市場有何影響？
根據推進類型，日本電動自行車市場是如何分類的？
根據應用類型，日本電動自行車市場是如何分類的？
根據電池類型，日本電動自行車市場是如何分類的？
日本電動自行車市場的價值鏈分為哪些階段？
日本電動自行車的主要促進因素和挑戰是什麼？
日本電動自行車市場的結構是怎麼樣的？主要參與者是誰？
日本電動自行車市場的競爭程度如何？

Japan e-bike market size reached USD 2,965.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,654.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The rising consumer environmental concerns and numerous technological advancements in the production techniques of e-bikes are primarily driving the market growth.

An electric bicycle, or e-bike, represents a multifunctional transportation method, integrating the characteristics of conventional bicycles with the advantages of an electric motor. It comes fitted with a battery that can be charged, and it provides different levels of assistance with pedaling to the cyclist, thus significantly simplifying actions like ascending hills or traveling extended distances. Numerous e-bikes also feature a throttle, enabling riders to progress without the need to pedal, resembling a motorcycle. They are crafted to be environmentally friendly, with no emissions of greenhouse gases, positioning them as a sustainable commuting option. The convenience, economical price, and user-friendliness of e-bikes have earned them substantial popularity. They accommodate a broad spectrum of users, from those desiring a more effortless, less strenuous cycling experience, to individuals considering them as a viable substitute for automobiles for short journeys. Progressions in battery technologies mean contemporary e-bikes provide greater distance coverage and reduced charging durations, amplifying their attractiveness for recreational and urban purposes.

Japan E-Bike Market Trends:

Increasing Environmental Concerns and Sustainability Goals

The growing awareness regarding pollution and climate change is prompting demand for eco-friendly transportation options, with e-bikes serving as a low-emission alternative which is expected to drive the market growth across Japan. As a result, bicycle sharing services have expanded rapidly across Japan, with hundreds of local governments either fully implementing or trialing the service. As of 2022, 305 local governments had fully adopted these services, while 61 were in trial phases. Another 397 are considering adoption. Fees generally range from 100 to 200 yen for 30 minutes. The service's popularity has been driven by advances in technology and decarbonization efforts, leading to a rise in bike-sharing stations from 828 in 2014 to over 15,000 in 2022. Private operators, such as Docomo Bikeshare, Hello Cycling, and Luup, have contributed to the expansion, with services varying by location. These initiatives are pivotal in promoting the widespread adoption of e-bikes, thereby contributing to the market growth.

Rising Urban Traffic and Space Constraints

E-bikes provide a practical solution in crowded cities, allowing riders to avoid traffic, navigate narrow streets, and reduce commute times. As per a report from the Ministry of Land, Infrastructure, Transport, and Tourism, rail congestion rates in Japan's three major metropolitan areas, Tokyo, Osaka, and Nagoya, continued to increase in 2023. The average rate of congestion during peak morning hours for the metropolitan areas, respectively, was 136% in Tokyo (up 13 points year on year), 115% in Osaka (up 6 points), and 123% in Nagoya (up 5 points). E-bikes can travel at higher speeds than traditional bicycles, making them a time-efficient choice for commuting, which encourages more people to choose biking over driving. This is expected to boost the overall Japan e-bike market share significantly. By providing an alternative to cars for short to medium-distance trips, e-bikes decrease the number of vehicles on the road, contributing to less traffic congestion.

Significant Technological Advancements

Improvements in battery life, motor efficiency, and lightweight materials make e-bikes more user-friendly, extending their range and performance, which drives consumer interest and subsequent product adoption. In line with this, a novel gear-shifting system that taps artificial intelligence to assist cyclists is scheduled to be launched by the Japanese bicycle parts maker Shimano by 2025, as announced by the company in September 2024. Similarly, in October 2023, Yamaha launched two electric bicycles ahead of the Japan Mobility Show and the Booster, which is an electric moped with futuristic scooter-like styling. Such product launches are reflective of the advanced technologies that manufacturers are increasingly integrating in their product variants, which is resulting in the launch of better and more efficiently functional models of e-bikes.

Japan E-Bike Market Segmentation:

Propulsion Type Insights:

Pedal Assisted
Speed Pedelec
Throttle Assisted

Application Type Insights:

Cargo/Utility
City/Urban
Trekking

Battery Type Insights:

Lead Acid Battery
Lithium-ion Battery
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan E-Bike Market News:

In November 2023, Honda announced the launch of the Honda e-MTB Concept, its first electric bicycle, by drawing a cue from almost all other major automotive manufacturers. The Honda e-MTB Concept retains a reasonably realistic design while having a more downhill-oriented appearance.
In June 2024, Yamaha launched a new E-Ride Base in Yokohama, a dedicated showroom that will allow visitors to experience Yamaha's electric-assist bicycles, offering free 30-minute rentals and guided tours of the city. The facility features a 180° theater screen and a lounge serving green tea from Shizuoka Prefecture, enhancing the visitor experience.
In September 2024, JATCO Ltd and HODAKA CORPORATION unveiled a prototype electric-assist bicycle equipped with a JATCO drive unit. This prototype model is intended for mass production and is scheduled to be launched in the market by 2025. Prior to the unveiling, JATCO and HODAKA signed a Memorandum of Understanding (MOU) for the mass production of the electric-assist bicycles equipped with the JATCO drive unit.

Key Questions Answered in This Report:

How has the Japan e-bike market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan e-bike market?
What is the breakup of the Japan e-bike market on the basis of propulsion type?
What is the breakup of the Japan e-bike market on the basis of application type?
What is the breakup of the Japan e-bike market on the basis of battery type?
What are the various stages in the value chain of the Japan e-bike market?
What are the key driving factors and challenges in the Japan e-bike?
What is the structure of the Japan e-bike market and who are the key players?
What is the degree of competition in the Japan e-bike market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan E-Bike Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan E-Bike Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan E-Bike Market - Breakup by Propulsion Type

6.1 Pedal Assisted
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Speed Pedelec
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Throttle Assisted
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan E-Bike Market - Breakup by Application Type

7.1 Cargo/Utility
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 City/Urban
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Trekking
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan E-Bike Market - Breakup by Battery Type

8.1 Lead Acid Battery
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Lithium-ion Battery
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Others
- 8.3.1 Historical and Current Market Trends (2019-2024)
- 8.3.2 Market Forecast (2025-2033)

9 Japan E-Bike Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan E-Bike Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis