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1729362

日本玩具市場報告（按產品類型、年齡層、銷售管道和地區）2025-2033

Japan Toys Market Report by Product Type, Age Group, Sales Channel, and Region 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 119 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024 年，日本玩具市場規模達 67.385 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 87.923 億美元，2025-2033 年期間的成長率 (CAGR) 為 3%。大眾對益智玩具和基於遊戲的學習工具的需求不斷成長、各種互動產品的推出以及產品中尖端技術的融合是推動市場發展的一些關鍵因素。

玩具是為兒童（在某些情況下甚至為成人）提供娛樂、消遣和參與而設計的玩物或物品。它們通常具有各種形狀、大小和形式，以滿足廣泛的興趣和年齡層。玩具的主要目的是激發孩子的想像、創造力和認知能力，促進他們的全面發展。隨著時間的推移，玩具不僅在設計和功能上發生了顯著的變化，而且在製造玩具所使用的材料上也發生了變化。過去，玩具通常由天然材料手工製作，例如木材、黏土或織物。這些傳統玩具展現了工匠的手工技藝，因其獨特性和文化意義而備受珍視。在日本和許多其他國家一樣，玩具的意義不僅僅是休閒；它們在教育和社會發展中發揮著至關重要的作用。傳統的日本玩具往往體現了該國豐富的文化遺產和價值觀，而現代玩具則融入了尖端技術來增強遊戲體驗。隨著市場的不斷發展，日本的玩具製造商和零售商試圖提供創新、安全和有趣的產品，以吸引年輕消費者的注意。

日本玩具市場趨勢：

日本玩具市場正在經歷強勁成長，這得益於大眾對益智玩具和基於遊戲的學習工具的需求不斷成長。隨著對早期兒童教育的日益重視，家長和教育工作者都認知到玩具在兒童成長過程中培養認知、運動和社交技能的重要作用。因此，人們越來越喜歡將娛樂與教育元素結合的玩具，以激發孩子的好奇心並促進他們在玩耍中學習。為了滿足這項需求，製造商推出了各種符合國家教育課程的互動式教育玩具，確保其在培養年輕人心智方面的相關性和有效性。此外，科技與玩具的融合已成為日本市場的主要驅動力。隨著數位設備的普及和技術驅動的生活方式的盛行，科技玩具在精通科技的消費者中獲得了極大的歡迎。智慧玩具、互動遊戲和擴增實境（AR）體驗吸引了孩子們，為他們提供了新的遊戲維度。為了保持競爭力，玩具公司正在投資研發，將尖端技術無縫融入他們的產品中。此外，實現玩具與數位平台互動的連結功能正變得越來越普遍，為孩子們提供了全面而身臨其境的遊戲體驗。

日本玩具市場區隔：

產品類型洞察：

動作人物
建築套裝
娃娃
遊戲和謎題
運動和戶外玩具
豪華的
其他

年齡層別洞察：

最長 5 年
5至10年
10年以上

銷售通路洞察：

超市和大賣場
專賣店
百貨公司
網路商店
其他

本報告回答的關鍵問題：

日本玩具市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本玩具市場有何影響？
日本玩具市場依產品類型分為哪些類型？
日本玩具市場依年齡層的分佈是怎樣的？
日本玩具市場依銷售管道分類是怎樣的？
日本玩具市場的價值鏈分為哪些階段？
日本玩具市場的主要促進因素和挑戰是什麼？
日本玩具市場的結構是怎麼樣的？主要參與者是誰？
日本玩具市場的競爭程度如何？

本報告回答的關鍵問題：

日本玩具市場目前表現如何？未來幾年又將如何表現？
新冠疫情對日本玩具市場有何影響？
日本玩具市場依產品類型分為哪些類型？
日本玩具市場依年齡層的分佈是怎樣的？
日本玩具市場依銷售管道分類是怎樣的？
日本玩具市場的價值鏈分為哪些階段？
日本玩具市場的主要促進因素和挑戰是什麼？
日本玩具市場的結構是怎麼樣的？主要參與者是誰？
日本玩具市場的競爭程度如何？

The Japan toys market size reached USD 6,738.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 8,792.3 Million by 2033, exhibiting a growth rate (CAGR) of 3% during 2025-2033. The growing demand for educational toys and play-based learning tools among the masses, the introduction of a diverse array of interactive product variants and the integration of cutting-edge technologies in the products represent some of the key factors driving the market.

Toys are playthings or objects designed to provide entertainment, amusement, and engagement for children and, in some cases, even for adults. They generally come in various shapes, sizes, and forms, catering to a wide range of interests and age groups. The primary purpose of toys is to stimulate a child's imagination, creativity, and cognitive abilities, contributing to their overall development. Toys have evolved significantly over time, not only in their design and features but also in the materials used to create them. In the past, toys were often handcrafted from natural materials, such as wood, clay, or fabric. These traditional toys showcased the artisanal skills of craftsmen and were treasured for their uniqueness and cultural significance. In Japan, as in many other countries, the significance of toys extends beyond mere leisure; they play a crucial role in educational and social development. Traditional Japanese toys often reflect the country's rich cultural heritage and values, while modern toys incorporate cutting-edge technology to enhance the play experience. As the market continues to evolve, toy manufacturers and retailers in Japan attempt to deliver innovative, safe, and entertaining products that capture the minds of their young consumers.

Japan Toys Market Trends:

The Japan toys market is experiencing robust growth, driven by the growing demand for educational toys and play-based learning tools among the masses. With an increasing emphasis on early childhood education, parents and educators alike recognize the vital role of toys in fostering cognitive, motor, and social skills during a child's formative years. As a result, there is a rising preference for toys that combine entertainment with educational elements, stimulating children's curiosity and facilitating learning through play. Manufacturers are responding to this demand by introducing a diverse array of interactive and educational toys that align with the country's educational curriculum, ensuring their relevance and effectiveness in nurturing young minds. Moreover, the integration of technology into toys has emerged as a major driving force in the Japan market. With the proliferation of digital devices and the prevalence of technology-driven lifestyles, tech-enabled toys have gained immense popularity among tech-savvy consumers. Smart toys, interactive games, and augmented reality (AR) experiences have captivated children, providing them with a new dimension of play. To stay competitive, toy companies are investing in research and development to incorporate cutting-edge technologies seamlessly into their products. Furthermore, connectivity features that enable interaction between toys and digital platforms are becoming increasingly common, providing children with a holistic and immersive play experience.

Japan Toys Market Segmentation:

Product Type Insights:

Action Figures
Building Sets
Dolls
Games and Puzzles
Sports and Outdoor Toys
Plush
Others

Age Group Insights:

Up to 5 Years
5 to 10 Years
Above 10 Years

Sales Channel Insights:

Supermarket and Hypermarket
Specialty Stores
Department Stores
Online Stores
Others

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Japan toys market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan toys market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan toys market?
What is the breakup of the Japan toys market on the basis of product type?
What is the breakup of the Japan toys market on the basis of age group?
What is the breakup of the Japan toys market on the basis of sales channel?
What are the various stages in the value chain of the Japan toys market?
What are the key driving factors and challenges in the Japan toys market?
What is the structure of the Japan toys market and who are the key players?
What is the degree of competition in the Japan toys market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Toys Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Toys Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Toys Market - Breakup by Product Type

6.1 Action Figures
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Building Sets
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Dolls
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Games and Puzzles
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Sports and Outdoor Toys
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Plush
- 6.6.1 Overview
- 6.6.2 Historical and Current Market Trends (2019-2024)
- 6.6.3 Market Forecast (2025-2033)
6.7 Others
- 6.7.1 Historical and Current Market Trends (2019-2024)
- 6.7.2 Market Forecast (2025-2033)

7 Japan Toys Market - Breakup by Age Group

7.1 Up to 5 Years
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 5 to 10 Years
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Above 10 Years
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)

8 Japan Toys Market - Breakup by Sales Channel

8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Department Stores
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
8.5 Others
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2019-2024)
- 8.5.3 Market Forecast (2025-2033)

9 Japan Toys Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Toys Market - Industry Analysis

11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis