查看購物車
  • Simplified Chinese
  • English
  • Japanese
封面
市場調查報告書
商品編碼
1722978

2025 年至 2033 年玩具市場規模、佔有率、趨勢及預測（依產品類型、年齡層、銷售通路及地區）

Toys Market Size, Share, Trends and Forecast by Product Type, Age Group, Sales Channel, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 142 Pages | 商品交期: 2-3個工作天內

價格

2024 年全球玩具市場規模為 1,139.4 億美元，預計到 2033 年將達到 1,963 億美元，2025-2033 年期間的複合年成長率為 6.2%。 2024年，北美將成為該產業的領先地區，佔全球玩具市場佔有率的39.9%以上。消費者偏好的改變、對優質和益智玩具的投資不斷增加、以及父母對玩具產業重要性的認知不斷提高。

玩具是專為玩耍、娛樂和教育而設計的物品，通常供兒童使用。這些物品有各種用途，包括激發創造力、促進認知發展和促進社會互動。玩具的形式多種多樣，例如動作人物、玩偶、拼圖、棋盤遊戲、積木和電子設備。它們在孩子的身體、情緒和智力成長中發揮著至關重要的作用。透過玩玩具，孩子們可以提高他們的運動技能、手眼協調和解決問題的能力。透過富有想像的玩具遊戲，他們可以探索不同的場景，鼓勵情感表達和同理心。益智玩具專門設計用於教授字母、數字和形狀等概念，使學習成為一種互動且愉快的體驗。玩具也具有文化意義，反映社會價值和趨勢。當孩子與玩具互動時，他們會透過與他人分享、合作和協商來發展社交技能。此外，玩具隨著技術的進步而不斷發展，融合了互動功能和數位介面，以適應現代學習方法。

隨著不同地區可支配所得水準的提高，家長更傾向於為孩子投資優質玩具。更高的收入使他們能夠優先考慮益智和創新玩具，促進兒童的學習和發展。此外，玩具市場的消費者偏好也不斷在改變。當今的父母尋求在娛樂和教育之間取得平衡的玩具，重點是增強批判性思考能力的 STEM（科學、技術、工程和數學）玩具。除此之外，基於流行電影、電視節目和電玩遊戲的玩具在市場上佔有重要地位。這些搭配利用現有的粉絲群來促進玩具銷售，在媒體和商品之間建立一種共生關係。除此之外，電子商務平台的興起擴大了玩具製造商的覆蓋範圍，使他們能夠滿足全球受眾的需求。全球化促進了跨境貿易和各種玩具的普及。與此相符的是，如今的父母更加意識到玩具在培養認知和運動技能發展方面的重要性。能夠吸引兒童並傳授知識的益智玩具備受追捧，推動了市場成長。除了這些因素之外，玩具製造商也持續投資研發，以創造吸引兒童注意力的創新產品。玩具的多樣化，從傳統的選擇到尖端技術驅動的選擇，支撐了市場的擴張。此外，都市化導致居住空間變小，兒童的戶外遊樂區受到限制。因此，鼓勵想像力遊戲和技能發展的室內玩具變得越來越受歡迎。此外，科技與玩具的融合徹底改變了這個產業。擴增實境 (AR) 和虛擬實境 (VR) 設備等互動電子玩具因其能夠以創新的方式吸引和教育兒童而廣受歡迎。

玩具市場趨勢/促進因素：

增加可支配收入

隨著經濟的發展和生活水準的提高，父母將把更多的收入用於為孩子提供豐富的體驗和發展工具。更高的可支配收入使父母可以優先購買符合他們對孩子教育和娛樂期望的高品質、技術先進的玩具。這一趨勢在新興經濟體中尤其明顯，這些國家不斷壯大的中產階級希望為孩子提供各種各樣的玩具，以促進學習、創造力和技能發展。

不斷變化的消費者偏好

家長們越來越希望玩具能提供不只是娛樂的功能；他們優先考慮有助於孩子認知成長和教育進步的產品。出於讓孩子為快速變化的世界做好準備的願望，父母選擇了以 STEM 為重點的玩具，以促進批判性思維、解決問題和技術素養。這種偏好的轉變導致對以創新和引人入勝的方式融合科學、技術、工程和數學概念的玩具的需求激增，符合現代教育趨勢。

重大技術進步

互動性和科技驅動性的玩具，包括具有擴增實境（AR）和虛擬實境（VR）元素的玩具，吸引了兒童和家長的注意。這些玩具提供了身臨其境的體驗，彌合了數位遊戲和實體遊戲之間的差距。它們不僅激發了孩子的想像力，也有助於他們理解現代科技。將科技元素融入玩具符合當代兒童的數位化本質，並為孩子們迎接科技驅動的未來做好準備。因此，科技驅動型玩具成為全球玩具市場成長的重要動力，反映了該產業對時代變化的適應能力。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球玩具市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依產品類型

  • 動作人物
  • 建築套裝
  • 娃娃
  • 遊戲和謎題
  • 運動和戶外玩具
  • 豪華的
  • 其他

第7章：市場區隔：依年齡段

  • 最長 5 年
  • 5至10年
  • 10年以上

第8章：市場區隔：依銷售管道

  • 超市和大賣場
  • 專賣店
  • 百貨公司
  • 網路商店
  • 其他

第9章：市場細分：依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔：依國家

第10章：SWOT分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第13章：價格分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Clementoni Spa
    • Funskool Ltd.
    • Hasbro Inc.
    • Lego A/S (Kirkbi A/S)
    • Mattel Inc.
    • Playmobil (Brandstatter Group)
    • Pressman Toy Corporation (Goliath BV)
    • Simba Dickie Group
    • Spin Master
    • Talicor Inc.
    • Thinkfun Inc. (Ravensburger North America Inc.)
    • Tomy Company Ltd.
Product Code: SR112025A4999

The global toys market size was valued at USD 113.94 billion in 2024 and is projected to reach USD 196.3 billion by 2033, growing at a CAGR of 6.2% during 2025-2033. In 2024, North America emerged as the leading region in the industry, accounting for over 39.9% of the global toys market share. The changing consumer preferences, increasing investment on quality and educational toys, and growing parental awareness about the importance of the toys industry share.

Toys are objects designed for play, entertainment, and education, typically intended for children. These items serve various purposes, including stimulating creativity, promoting cognitive development, and fostering social interaction. Toys come in a wide range of forms, such as action figures, dolls, puzzles, board games, building blocks, and electronic devices. They play a crucial role in a child's physical, emotional, and intellectual growth. By engaging with toys, children can enhance their motor skills, hand-eye coordination, and problem-solving abilities. Imaginative play with toys allows them to explore different scenarios, encouraging emotional expression and empathy. Educational toys are specifically designed to teach concepts like letters, numbers, and shapes, making learning an interactive and enjoyable experience. Toys also have cultural significance, reflecting societal values and trends. As children interact with toys, they develop social skills by sharing, cooperating, and negotiating with others. Additionally, toys have evolved with technological advancements, incorporating interactive features and digital interfaces to adapt to modern learning methods.

As disposable income levels rise across different regions, parents are more inclined to invest in quality toys for their children. Higher income enables them to prioritize educational and innovative toys, fostering children's learning and development. Additionally, consumer preferences within the toys market are continuously evolving. Today's parents seek toys that offer a balance between entertainment and education, with a focus on STEM (science, technology, engineering, and mathematics) toys that enhance critical thinking skills. Other than this, toys based on popular movies, TV shows, and video games have a strong presence in the market. These tie-ins leverage existing fan bases to boost toy sales, creating a symbiotic relationship between media and merchandise. Besides this, the rise of e-commerce platforms has expanded the reach of toy manufacturers, enabling them to cater to a global audience. This globalization has facilitated cross-border trade and accessibility to a wide variety of toys. In line with this, parents these days are more aware of the importance of toys in fostering cognitive and motor skills development. Educational toys that engage children while imparting knowledge are highly sought after, driving market growth. Besides these factors, toy manufacturers continually invest in research and development to create innovative products that captivate children's attention. The diversification of toys, ranging from traditional options to cutting-edge technology-driven choices, sustains market expansion. Furthermore, urbanization has led to smaller living spaces and limited outdoor play areas for children. As a result, indoor toys that encourage imaginative play and skill development have gained prominence. Moreover, the integration of technology into toys has revolutionized the industry. Interactive and electronic toys, such as augmented reality (AR) and virtual reality (VR) devices, have gained popularity due to their ability to engage and educate children in innovative ways.

Toys Market Trends/Drivers:

Increasing Disposable Income

As economies expand and living standards improve, parents are allocating a larger portion of their income to provide their children with enriching experiences and developmental tools. Higher disposable income allows parents to prioritize the purchase of high-quality and technologically advanced toys that align with their aspirations for their children's education and entertainment. This trend is particularly evident in emerging economies, where a growing middle class seeks to provide their children with access to a diverse range of toys that enhance learning, creativity, and skill development.

Evolving Consumer Preferences

Parents are increasingly seeking toys that offer more than mere entertainment; they prioritize products that contribute to their child's cognitive growth and educational advancement. Stemming from a desire to prepare their children for a rapidly changing world, parents opt for STEM-focused toys that promote critical thinking, problem-solving, and technological literacy. This shift in preference has led to a surge in demand for toys that integrate science, technology, engineering, and mathematics concepts in innovative and engaging ways, aligning with modern educational trends.

Significant Technological Advancements

Interactive and tech-driven toys, including those featuring augmented reality (AR) and virtual reality (VR) elements, have captured the attention of both children and parents. These toys provide immersive experiences that bridge the gap between digital and physical play. They not only captivate children's imaginations but also contribute to their understanding of modern technologies. The incorporation of tech components into toys aligns with the digital nature of contemporary childhoods and prepares children for a tech-driven future. As a result, technology-driven toys stand as a prominent driver of growth within the global toys market, reflecting the industry's adaptability to changing times.

Toys Industry Segmentation:

Breakup by Product Type:

  • Action Figures
  • Building Sets
  • Dolls
  • Games and Puzzles
  • Sports and Outdoor Toys
  • Plush
  • Others

Outdoor and sports dominate the market

The emphasis on physical activity and a healthy lifestyle among parents and caregivers drives the demand for outdoor and sports-related toys. These toys encourage children to engage in active play, fostering physical development and well-being. Additionally, the allure of outdoor and sports toys lies in their ability to provide a diverse range of experiences. From traditional sports equipment like bicycles, soccer balls, and basketball hoops to innovative products such as water play sets and adventure gear, this segment caters to a broad spectrum of preferences and age groups. Moreover, the enduring appeal of outdoor play transcends generational shifts, making these toys timeless investments for families. The segment's offerings promote social interaction, cooperation, and motor skill development, aligning with parents' desires for their children's holistic growth. Furthermore, outdoor and sports toys often offer an escape from screen-based activities, aligning with growing concerns about sedentary behavior and screen time management. As parents seek to strike a balance between digital engagement and physical play, the outdoor and sports segment remains a compelling choice, solidifying its position as the largest and enduringly popular category within the toys market.

Breakup by Age Group:

  • Up to 5 Years
  • 5 to 10 Years
  • Above 10 Years

5 to 10 years hold the largest share in the market

This age range is characterized by a crucial phase of cognitive and physical development, during which children are highly receptive to learning through play. As children transition from early childhood to pre-adolescence, they actively engage in exploring their surroundings, honing their motor skills, and developing their social abilities. Within this age bracket, children are more capable of comprehending complex concepts and engaging in imaginative play scenarios, making them a prime audience for a wide variety of toys. Educational toys that stimulate creativity, critical thinking, and problem-solving are particularly sought after by parents aiming to enhance their child's cognitive growth. Furthermore, children aged 5 to 10 are typically at school age, and the toys designed for this group often complement educational curricula, aligning playtime with learning objectives. This makes the 5 to 10 years segment a pivotal target for educational and skill-enhancing toys, propelling its status as the largest category in the market breakup by age group.

Breakup by Sales Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Department Stores
  • Online Stores
  • Others

Specialty stores dominate the market

Specialty stores are dedicated to offering a curated selection of toys, often focusing on specific categories or niches that cater to diverse customer demands. This specialization allows them to provide in-depth product knowledge, personalized recommendations, and an immersive shopping experience. Customers seeking a wide variety of toys, from educational and innovative options to niche collectibles, are drawn to specialty stores for their comprehensive offerings. The hands-on interaction with products and the expertise of store staff contribute to informed purchasing decisions, fostering customer loyalty. Moreover, specialty stores often foster a sense of community among enthusiasts and collectors, enhancing the overall shopping experience. This personalized approach and ability to cater to unique interests set specialty stores apart from other sales channels, making them a preferred destination for discerning consumers seeking quality, variety, and expertise in their toy purchases.

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for toys.

North America's relatively high disposable income levels and consumer spending power enable parents to invest significantly in toys that cater to their children's entertainment and educational needs. Furthermore, North American parents prioritize quality, safety, and innovation when selecting toys for their children, driving demand for a diverse range of products. The region's cultural emphasis on early childhood development and education has led to a strong demand for educational and STEM-focused toys, which align with modern learning trends. Additionally, the presence of established toy manufacturers, licensing agreements with popular media franchises, and a robust retail infrastructure contribute to the market's growth. Furthermore, North America's multicultural population contributes to a diverse range of preferences, driving demand for various types of toys that cater to different tastes and backgrounds. These factors collectively establish North America as a thriving market for toys, attracting manufacturers and retailers aiming to tap into the region's economic stability and consumer-driven demand.

Competitive Landscape:

Leading toy manufacturers consistently invest in research and development to create innovative and engaging products. They focus on incorporating cutting-edge technology, interactive features, and educational components into their toys to captivate children's interest and align with modern learning methods. Additionally, numerous key players form strategic partnerships with popular media franchises, including movies, TV shows, and video games. This allows them to produce toys based on beloved characters, expanding their customer base and capitalizing on existing fan followings. Other than this, recognizing the growing importance of eco-friendly practices, several companies have embraced sustainability in toy production. They emphasize the use of recycled materials, reduce packaging waste, and adopt environmentally friendly manufacturing processes, appealing to environmentally conscious consumers. Besides this, key players often expand their presence beyond their home markets to tap into new regions with emerging economies and growing middle-class populations. This global expansion broadens their consumer base and revenue streams. In line with this, leading toy companies invest in building strong online platforms and e-commerce capabilities. They enhance their digital presence to reach consumers directly, offer a wider range of products, and create seamless shopping experiences. Furthermore, effective marketing campaigns that highlight the educational benefits, safety features, and entertainment value of their products resonate with parents and caregivers, influencing purchasing decisions.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Clementoni Spa
  • Funskool Ltd.
  • Hasbro Inc.
  • Lego A/S (Kirkbi A/S)
  • Mattel Inc.
  • Playmobil (Brandstatter Group)
  • Pressman Toy Corporation (Goliath B.V.)
  • Simba Dickie Group
  • Spin Master
  • Talicor Inc.
  • Thinkfun Inc. (Ravensburger North America Inc.)
  • Tomy Company Ltd.

Recent Developments:

Mattel, Inc. has introduced a fresh lineup of Barbie dolls, drawing inspiration from the much-anticipated movie ""Barbie."" The Barbie the Movie doll collection showcases the iconic styles of Barbie, Ken, and newly introduced characters as seen in the film. The assortment accurately captures the outfits unveiled in the movie, ranging from the initial costumes to the coordinated ensembles donned by the characters. This collection masterfully embodies the distinctive Barbiecore and Ken-ergy personas depicted in the film.

Lego A/S (Kirkbi A/S) unveiled its latest offering, the Lego Marvel Studios Release known as ""The Iron Man Hulkbuster"" set. This set showcases the depiction of Iron Man as he was portrayed in the highly successful movie ""Infinity Saga - Age of Ultron.""

Spin Master Corp. has successfully acquired Rubik's Brands Ltd., a prominent company known for cube games. This strategic acquisition positions Spin Master to engage in direct competition with key industry players, including Mattel Inc. and Hasbro Inc. Furthermore, this move marks Spin Master's entry into the cube games market, opening up new avenues for growth and innovation.

Key Questions Answered in This Report

  • 1.How big is the toys market?
  • 2.What is the future outlook of the toys market?
  • 3.What are the key factors driving the toys market?
  • 4.Which region accounts for the largest toys market share?
  • 5.Which are the leading companies in the global toys market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Toys Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Action Figures
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Building Sets
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Dolls
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Games and Puzzles
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Sports and Outdoor Toys
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Plush
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Age Group

  • 7.1 Up to 5 Years
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 5 to 10 Years
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Above 10 Years
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Sales Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Specialty Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Department Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Stores
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Clementoni Spa
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Funskool Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Hasbro Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Lego A/S (Kirkbi A/S)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 SWOT Analysis
    • 14.3.5 Mattel Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Playmobil (Brandstatter Group)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Pressman Toy Corporation (Goliath B.V.)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Simba Dickie Group
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Spin Master
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
    • 14.3.10 Talicor Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Thinkfun Inc. (Ravensburger North America Inc.)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Tomy Company Ltd.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials

List of Figures

  • Figure 1: Global: Toys Market: Major Drivers and Challenges
  • Figure 2: Global: Toys Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Toys Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Toys Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Toys Market: Breakup by Age Group (in %), 2024
  • Figure 6: Global: Toys Market: Breakup by Sales Channel (in %), 2024
  • Figure 7: Global: Toys Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Toys (Action Figures) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Toys (Action Figures) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Toys (Building Sets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Toys (Building Sets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Toys (Dolls) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Toys (Dolls) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Toys (Games and Puzzles) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Toys (Games and Puzzles) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Toys (Sports and Outdoor Toys) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Toys (Sports and Outdoor Toys) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Toys (Plush) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Toys (Plush) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Toys (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Toys (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Toys (Up to 5 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Toys (Up to 5 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Toys (5 to 10 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Toys (5 to 10 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Toys (Above 10 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Toys (Above 10 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Toys (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Toys (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Toys (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Toys (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Toys (Department Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Toys (Department Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Toys (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Toys (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Toys (Other Sales Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Toys (Other Sales Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: North America: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: North America: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: United States: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: United States: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Canada: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Canada: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Asia-Pacific: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Asia-Pacific: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: China: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: China: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Japan: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Japan: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: India: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: India: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: South Korea: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: South Korea: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Australia: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Australia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Indonesia: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Indonesia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Europe: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Europe: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Germany: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Germany: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: France: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: France: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: United Kingdom: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: United Kingdom: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Italy: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Italy: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Spain: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Spain: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Russia: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Russia: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Latin America: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Latin America: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Brazil: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Brazil: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Mexico: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Mexico: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Others: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Others: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Middle East and Africa: Toys Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: Middle East and Africa: Toys Market: Breakup by Country (in %), 2024
  • Figure 86: Middle East and Africa: Toys Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 87: Global: Toys Industry: SWOT Analysis
  • Figure 88: Global: Toys Industry: Value Chain Analysis
  • Figure 89: Global: Toys Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Toys Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Toys Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Toys Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
  • Table 4: Global: Toys Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
  • Table 5: Global: Toys Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Toys Market: Competitive Structure
  • Table 7: Global: Toys Market: Key Players