日本口腔衛生市場報告（按產品、配銷通路、應用和地區）2025-2033

2024 年，日本口腔衛生市場規模達 32.66 億美元。展望未來， IMARC Group預計到 2033 年市場規模將達到 47.6 億美元，2025-2033 年期間的成長率 (CAGR) 為 4.2%。

口腔衛生是保持口腔、牙齦和牙齒健康的過程。一些常見的口腔護理產品包括牙刷、牙膏、口氣清新劑、漱口水和牙線。養成健康的口腔衛生習慣可以減少口臭和牙齒敏感，降低醫療成本，並防止嚴重牙齒疾病的發展。除了這些實踐之外，牙醫和牙齒矯正師還提供各種服務，幫助維護口腔衛生並治療多種疾病，如牙痛、牙周病、牙齦炎、蛀牙、口腔癌、牙菌斑和口臭。

日本口腔衛生市場主要受到齲齒、牙周病和口腔癌盛行率上升的推動。這可以歸因於該國飲食習慣的改變、吸煙率高以及加工食品消費的增加。除此之外，對預防性口腔護理重要性的認知不斷提高也起到了促進成長的作用。此外，消費者擴大轉向採用天然成分和美白成分配製的優質口腔護理產品。這種轉變促使主要參與者推出整合智慧技術的多功能產品，從而催化了市場成長。其他因素，包括供應商採取積極的促銷活動、蓬勃發展的電子商務行業以及根據消費者特定需求不斷增加的客製化，正在對全國市場的成長產生積極影響。

本報告回答的關鍵問題

• 日本口腔衛生市場有多大？ 2025-2033年日本口腔衛生市場的預期成長率是多少？
• 推動日本口腔衛生市場發展的關鍵因素有哪些？
• COVID-19 對日本口腔衛生市場有何影響？
• 日本口腔衛生市場依產品分類是怎樣的？
• 根據配銷通路，日本口腔衛生市場是如何分類的？
• 日本口腔衛生市場依用途分為哪些類型？
• 日本口腔衛生市場的重點地區有哪些？

目錄

第1章：前言

第2章：範圍與方法

• 研究目標
• 利害關係人
• 資料來源
  • 主要來源
  • 次要來源
• 市場評估
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第3章：執行摘要

第4章：簡介

• 概述
• 主要行業趨勢

第5章：日本口腔衛生市場

• 市場概覽
• 市場表現
• COVID-19的影響
• 市場預測

第6章：市場區隔：依產品

• 牙膏
• 牙刷及配件
• 漱口水/漱口水
• 牙科配件/輔助設備
• 假牙產品
• 假牙清潔解決方案
• 其他

第7章：市場區隔：按配銷通路

• 超市和大賣場
• 便利商店
• 藥局
• 網路商店
• 其他

第 8 章：市場區隔：按應用

• 成年人
• 孩子們
• 嬰兒

第9章：SWOT分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第 12 章：價格分析

第13章：政策與監理格局

第 14 章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介

The Japan oral hygiene market size reached USD 3,266 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,760 Million by 2033, exhibiting a growth rate (CAGR) of 4.2% during 2025-2033.

Oral hygiene is the process of keeping the mouth, gums, and teeth healthy. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Practicing a healthy oral hygiene regime reduces bad breath and tooth sensitivity, lowers healthcare costs, and prevents the development of serious dental ailments. Along with these practices, dentists and orthodontists offer various services that help in maintaining dental hygiene and treat several diseases, such as toothache, periodontal disease, gingivitis, tooth decay, oral cancer, plaque, and halitosis.

The Japan oral hygiene market is majorly being driven by the rising prevalence of dental caries, periodontal diseases, and oral cancer. This can be attributed to changing dietary practices, high smoking rates, and the increasing consumption of processed food products in the country. In addition to this, rising awareness regarding the importance of preventive oral care is acting as a growth-inducing factor. Furthermore, consumers are increasingly shifting toward premium oral care products formulated with natural ingredients and whitening properties. This shift has prompted key players to launch multifunctional products integrated with smart technologies, which is catalyzing the market growth. Other factors, including the adoption of aggressive promotional activities by vendors, the thriving e-commerce industry, and increasing customizations depending on particular needs of consumers, are positively influencing the market growth across the country.

Key Market Segmentation:

Breakup by Product:

• Toothpaste
• Toothbrushes & Accessories
• Mouthwash/Rinses
• Dental Accessories/Ancillaries
• Denture Products
• Dental Prosthesis Cleaning Solutions
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacies
• Online Stores
• Others

Breakup by Application:

• Adults
• Kids
• Infants

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report

• 1.How big is the Japan oral hygiene market?
• 2.What is the expected growth rate of the Japan oral hygiene market during 2025-2033?
• 3.What are the key factors driving the Japan oral hygiene market?
• 4.What has been the impact of COVID-19 on the Japan oral hygiene market?
• 5.What is the breakup of the Japan oral hygiene market based on the product?
• 6.What is the breakup of the Japan oral hygiene market based on the distribution channel?
• 7.What is the breakup of the Japan oral hygiene market based on the application?
• 8.What are the key regions in the Japan oral hygiene market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Japan Oral Hygiene Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrushes & Accessories
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Mouthwash/Rinses
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Dental Accessories/Ancillaries
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Denture Products
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast
• 6.6 Dental Prosthesis Cleaning Solutions
  • 6.6.1 Market Trends
  • 6.6.2 Market Forecast
• 6.7 Others
  • 6.7.1 Market Trends
  • 6.7.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Pharmacies
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Application

• 8.1 Adults
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Kids
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Infants
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Policy and Regulatory Landscape

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players

List of Figures

• Figure 1: Japan: Oral Hygiene Market: Major Drivers and Challenges
• Figure 2: Japan: Oral Hygiene Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Japan: Oral Hygiene Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Japan: Oral Hygiene Market: Breakup by Product (in %), 2024
• Figure 5: Japan: Oral Hygiene Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Japan: Oral Hygiene Market: Breakup by Application (in %), 2024
• Figure 7: Japan: Oral Hygiene Market: Breakup by Region (in %), 2024
• Figure 8: Japan: Oral Hygiene (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Japan: Oral Hygiene (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Japan: Oral Hygiene (Toothbrushes & Accessories) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Japan: Oral Hygiene (Toothbrushes & Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Japan: Oral Hygiene (Mouthwash/Rinses) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Japan: Oral Hygiene (Mouthwash/Rinses) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Japan: Oral Hygiene (Dental Accessories/Ancillaries) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Japan: Oral Hygiene (Denture Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Japan: Oral Hygiene (Denture Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Japan: Oral Hygiene (Dental Prosthesis Cleaning Solutions) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Japan: Oral Hygiene (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Japan: Oral Hygiene (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Japan: Oral Hygiene (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Japan: Oral Hygiene (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Japan: Oral Hygiene (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Japan: Oral Hygiene (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Japan: Oral Hygiene (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Japan: Oral Hygiene (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Japan: Oral Hygiene (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Japan: Oral Hygiene (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Japan: Oral Hygiene (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Japan: Oral Hygiene (Adults) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Japan: Oral Hygiene (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Japan: Oral Hygiene (Kids) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Japan: Oral Hygiene (Kids) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Japan: Oral Hygiene (Infants) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Japan: Oral Hygiene (Infants) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Japan: Oral Hygiene Industry: SWOT Analysis
• Figure 39: Japan: Oral Hygiene Industry: Value Chain Analysis
• Figure 40: Japan: Oral Hygiene Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Japan: Oral Hygiene Market: Key Industry Highlights, 2024 and 2033
• Table 2: Japan: Oral Hygiene Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Japan: Oral Hygiene Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Japan: Oral Hygiene Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 5: Japan: Oral Hygiene Market: Competitive Structure
• Table 6: Japan: Oral Hygiene Market: Key Players