口腔衛生市場規模、佔有率、按產品、年齡層、分銷管道和地區分類的成長分析 - 2025-2032 年行業預測

預計到 2023 年全球口腔衛生市場規模將達到 232 億美元，從 2024 年的 242 億美元成長到 2032 年的 364 億美元，預測期內（2025-2032 年）的複合年成長率為 4.2%。

由於消費者意識的增強、技術進步和人口結構的變化，全球口腔衛生市場正在迅速發展。傳統上，市場主要集中在牙膏和牙刷等基本產品上，現在隨著電動牙刷、水牙線、牙齒美白解決方案和有機口腔清潔用品產品的普及，市場正在多樣化。人們對牙齒美學的興趣日益濃厚，尤其是 Z 世代和千禧世代，加上社群媒體和有影響力的行銷推崇完美的笑容，推動了對美容牙科產品的需求。此外，具有即時回饋功能的人工智慧智慧牙刷正在推動現有市場的優質化。同時，開發中地區，特別是印度和東南亞，正受益於可支配收入的增加和政府的舉措，這些舉措鼓勵跨國公司透過有針對性的產品開發和擴大分銷在當地擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 監管分析
• 定價分析
• 顧客購買標準

口腔衛生市場規模：依產品及複合年成長率（2025-2032）

• 市場概覽
• 牙膏
  • 貼上
  • 凝膠
  • 粉末
  • 其他
• 牙刷及配件
  • 手動牙刷
  • 電動牙刷
  • 其他
• 牙科配件
  • 牙線
  • 牙科水刀
  • 其他
• 漱口水/漱口水
  • 非藥物漱口水
  • 藥用漱口水
• 牙科產品
  • 穩定劑
  • 其他假牙產品
• 其他

口腔衛生市場規模（依年齡層分類）及複合年成長率（2025-2032）

• 市場概覽
• 嬰兒（0-4歲）
• 兒童（5-14歲）
• 成人（15-64歲）
• 老年人（65歲或以上）

口腔衛生市場規模（依分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 線上
• 離線
  • 消費商店
  • 零售藥局
  • 其他

口腔衛生市場規模：依地區及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Colgate-Palmolive
• Procter & Gamble（P&G）
• Unilever
• GlaxoSmithKline（GSK）-Haleon
• Johnson & Johnson
• Henkel AG
• Lion Corporation
• Church & Dwight Co., Inc.
• Sunstar Group
• Dr. Fresh LLC
• Tom's of Maine
• Hello Products

結論和建議

Global Oral Hygiene Market size was valued at USD 23.2 Billion in 2023 and is poised to grow from USD 24.2 Billion in 2024 to USD 36.4 Billion by 2032, growing at a CAGR of 4.2% during the forecast period (2025-2032).

The global oral hygiene landscape is rapidly evolving, shaped by rising consumer consciousness, technological advancements, and demographic shifts. Traditionally centered on basic products like toothpaste and toothbrushes, the market is now embracing diversification with the popularity of electric toothbrushes, water flossers, teeth-whitening solutions, and organic oral care options. A heightened focus on dental aesthetics, especially among Gen Z and millennials, is driving demand for cosmetic dental products, bolstered by social media and influencer marketing promoting ideal smiles. Additionally, AI-infused smart toothbrushes offering real-time feedback are driving premiumization in established markets. Meanwhile, developing regions, particularly India and Southeast Asia, benefit from increased disposable incomes and government initiatives, prompting multinational corporations to expand locally through targeted product development and distribution growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Hygiene market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Hygiene Market Segments Analysis

The global Oral Hygiene market is segmented on the basis of Product, Age Group, and Distribution Channel and region. By Product, the market is segmented into Toothpastes (Pastes, Gels, Powders, Others), Toothbrushes & Accessories (Manual Toothbrushes, Electric Toothbrushes, Others), Dental Accessories/Ancillaries (Dental Flosses, Dental Water Jets, Others), Mouthwashes/Rinses (Non-medicated Mouthwashes, Medicated Mouthwashes), Dental Products (Fixatives, Other Denture Products), and Others. By Age Group, the market is segmented into Infants & Toddlers (0-4 years), Children (5-14 years), Adults (15-64 years), and Geriatric Population (65+ years). Based on Distribution Channel, the market is segmented into Online, and Offline (Consumer Stores, Retail Pharmacies, and Others). By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Oral Hygiene Market

One of the key drivers of the global oral hygiene market is the heightened awareness regarding the importance of oral health. As consumers increasingly recognize the strong link between oral health and overall well-being, there is a growing trend toward the consistent practice of oral care routines. Activities such as regular brushing, flossing, and seeking professional dental check-ups are being emphasized worldwide as essential components of general health maintenance. This surge in awareness is significantly fueled by public health campaigns and educational initiatives, which are implemented at both grassroots levels and corporate wellness programs, encouraging individuals to prioritize their oral hygiene.

Restraints in the Global Oral Hygiene Market

One of the primary obstacles facing the global oral hygiene market is the increasing regulatory pressure pertaining to product safety, ingredient transparency, and environmental considerations. As consumers become more informed about ingredient safety-particularly concerning substances like fluoride, microbeads, and preservatives-companies must navigate stricter regulatory landscapes. Regulatory bodies in key markets, including the United States, European Union, and Australia, are implementing more rigorous standards for oral care products, mandating comprehensive labeling of ingredients and conducting tests for toxicity and allergens. This trend is particularly evident with fluoride, as concerns over its potential toxicity at elevated levels and environmental impact lead some countries to reassess its use in toothpaste and other products.

Market Trends of the Global Oral Hygiene Market

The Global Oral Hygiene market is witnessing a transformative trend fuelled by the rise of smart oral care products, particularly AI-driven toothbrushes like the Oral-B iO series. These advanced toothbrushes leverage artificial intelligence to monitor brushing habits, identify overlooked areas, and provide instant feedback via mobile applications. With features such as Bluetooth connectivity, pressure sensors, and interactive interfaces, these devices enhance user engagement and promote better brushing practices. This shift towards technology not only elevates the consumer experience but also heightens dental health awareness, especially among tech-savvy individuals and children, thereby revolutionizing personal dental care habits for the future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Regulatory Analysis
• Pricing Analysis
• Customer Buying Criteria

Global Oral Hygiene Market Size by Product & CAGR (2025-2032)

• Market Overview
• Toothpastes
  • Pastes
  • Gels
  • Powders
  • Others
• Toothbrushes & Accessories
  • Manual Toothbrushes
  • Electric Toothbrushes
  • Others
• Dental Accessories/ Ancillaries
  • Dental Flosses
  • Dental Water Jets
  • Others
• Mouthwashes/ Rinses
  • Non-medicated Mouthwashes
  • Medicated Mouthwashes
• Dental Products
  • Fixatives
  • Other Denture Products
• Others

Global Oral Hygiene Market Size by Age group & CAGR (2025-2032)

• Market Overview
• Infants & Toddlers (0-4 years)
• Children (5-14 years)
• Adults (15-64 years)
• Geriatric Population (65+ years)

Global Oral Hygiene Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Consumer Stores
  • Retail Pharmacies
  • Others

Global Oral Hygiene Market Size & CAGR (2025-2032)

• North America (By Product, By Age group, By Distribution Channel)
  • US
  • Canada
• Europe (By Product, By Age group, By Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (By Product, By Age group, By Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (By Product, By Age group, By Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (By Product, By Age group, By Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (P&G)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline (GSK) - Haleon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tom's of Maine
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hello Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations