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市場調查報告書
商品編碼
1722551
2025 年至 2033 年電鍋市場報告(按產品、容量、配銷通路、最終用戶和地區)Electric Rice Cooker Market Report by Product, Capacity, Distribution Channel, End User, and Region 2025-2033 |
2024年全球電鍋市場規模達44億美元。展望未來, IMARC Group預計到2033年市場規模將達到68億美元,2025-2033年期間的成長率(CAGR)為5.1%。人們對健康家常飯菜的偏好日益成長、電鍋簡化烹飪過程的便利性、產品的多功能性以及包括米飯在內的亞洲美食的日益普及是推動市場發展的主要因素。
電鍋是一種旨在簡化煮飯過程的廚房用具。它由金屬或不沾內鍋、外殼和加熱元件組成。使用者在內鍋中添加所需量的米和水,電鍋就會自動調節烹調過程。加熱元件加熱鍋,使水沸騰,然後降低火力,使米飯均勻煮熟。米飯煮熟後,電鍋將切換到保溫模式,將米飯保持在最佳溫度,直到可以食用為止。電鍋無需持續監控,只需很少的努力就能煮出均勻蓬鬆的米飯。
推動市場發展的主要因素之一是人們對健康家常菜的偏好日益成長。電鍋提供了一種輕鬆的煮飯方式,鼓勵人們將電鍋作為家常飯菜的主食。此外,電鍋通常具有針對不同類型米的設定功能,讓使用者可以自訂自己的烹飪體驗。此外,電鍋簡化了煮飯過程,為人們帶來了便利。它們消除了持續監控和攪拌的需要,允許使用者設定計時器。這種節省時間的特徵引起了忙碌的個人和家庭的共鳴,使電鍋成為一種有吸引力的廚房用具。除此之外,以米飯為主的亞洲美食也日益受到歡迎,並在全球廣受歡迎。隨著人們探索多樣化的烹飪體驗,對電鍋的需求激增。
越來越青睞健康的家常菜
人們對健康家常飯菜的偏好日益成長,鼓勵人們將米飯納入飲食,從而推動了電鍋市場的發展。這些電鍋提供了一種方便、輕鬆的煮飯方式,讓注重健康的人更容易在家烹調營養餐。電鍋具有可編程設定和煮不同類型米飯的能力等功能,可滿足注重健康、希望控制食材和烹飪方法的人士的特定需求。
方便省時
電鍋提供了一種輕鬆而有效的方法,可以簡化烹飪過程並節省個人的時間。透過可程式設定和自動化功能,使用者可以設定所需的烹飪時間,並允許使用者在米飯煮熟的同時從事其他任務。節省時間的特點對於忙碌的個人、工作專業人士和尋求快速輕鬆地準備飯菜的家庭特別有吸引力。
亞洲美食日益流行
電鍋專門用於烹飪亞洲美食中常用的不同類型的米飯,確保最佳的質地和風味。隨著越來越多的人探索和接受多樣化的烹飪體驗,在家中複製正宗亞洲菜餚的願望也越來越強烈。電鍋已成為實現穩定美味烹飪效果的必備工具,推動了那些想要在自家廚房享用亞洲風味美食的人們採用電鍋,從而促進了市場的成長。
The global electric rice cooker market size reached USD 4.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.1% during 2025-2033. The rising preference for healthy home-cooked meals, convenience offered by electric cookers in simplifying the cooking process, versatility of the product, and increasing popularity of Asian cuisines that includes rice dishes are some of the major factors propelling the market.
An electric rice cooker is a kitchen appliance designed to simplify the process of cooking rice. It consists of a metal or non-stick inner pot, an outer shell, and a heating element. The user adds the desired amount of rice and water to the inner pot, and the cooker automatically regulates the cooking process. The heating element heats the pot, bringing the water to a boil and then reducing the heat to a simmer to cook the rice evenly. Once the rice is cooked, the cooker switches to a keep warm mode, maintaining the rice at an optimal temperature until it is ready to be served. Electric rice cookers eliminate the need for constant monitoring and provide consistent and fluffy rice with minimal effort.
One of the primary factors driving the market is the rising preference for healthy-home cooked meals. Electric rice cookers provide a hassle-free way to cook rice, encouraging individuals to include this as a staple food in their homemade meals. Moreover, rice cookers often feature settings for different types of rice, allowing users to customize their cooking experience. Additionally, electric rice cookers offer convenience by simplifying the rice cooking process. They eliminate the need for constant monitoring and stirring, allowing users to set the timer. This time-saving aspect resonates with busy individuals and households, making electric rice cookers an attractive kitchen appliance. Other than this, the increasing popularity of Asian cuisines, which prominently includes rice dishes, has gained widespread popularity globally. As people explore diverse culinary experiences, the demand for electric rice cookers has surged.
Rising Preference for Healthy Home-Cooked Meals
The rising preference for healthy home-cooked meals propels the electric rice cooker market by encouraging individuals to incorporate rice dishes into their diet. These cookers offer a convenient and hassle-free way to prepare rice, making it easier for health-conscious individuals to cook nutritious meals at home. With features, such as programmable settings and the ability to cook different types of rice, electric rice cookers cater to the specific needs of health-conscious individuals who seek control over their ingredients and cooking methods.
Convenience and Time Saving
Electric rice cookers offer a hassle-free and efficient way that simplify the cooking process and save time of individuals. With programmable settings and automated functions, users can set the desired cooking time and allows users to engage in other tasks while the rice cooks perfectly. The time-saving aspect is particularly appealing to busy individuals, working professionals, and families seeking quick and effortless meal preparation.
Increasing Popularity of Asian Cuisines
Electric rice cookers are designed to cook different types of rice commonly used in Asian cuisine, ensuring optimal texture and flavor. As more people explore and embrace diverse culinary experiences, the desire to replicate authentic Asian dishes at home is growing. The electric rice cooker becomes an essential tool to achieve consistent and delicious results, driving its adoption among individuals who want to enjoy Asian-inspired meals in their own kitchens, thereby contributing to the growth of the market.
Standard electric rice cookers represent the most popular product
Standard electric rice cookers provide a simple and affordable solution for cooking rice. These basic models provide essential features such as automatic cooking and keep-warm functions, making them accessible to a wide range of consumers. They appeal to individuals seeking a no-frills option for cooking rice without any additional complexities. The affordability and ease-of-use of standard electric rice cookers make them a popular choice for those looking for a straightforward and reliable cooking appliance.
Small volume cookers dominate the market
Small volume electric rice cookers drive the market by catering to individuals or small households with lower rice consumption. These compact and portable models typically have a capacity of 1 to 3 cups of uncooked rice. They offer convenience for those who need to cook smaller portions, ensuring efficient rice preparation without wastage. Small volume electric rice cookers are popular among students, singles, or small families who value space-saving appliances and the ability to cook just the right amount of rice for their needs.
The majority of the electric rice cookers are distributed though supermarkets and hypermarkets
Supermarkets and hypermarkets are large-scale retail stores that offer a wide range of products, including various models and brands of electric rice cookers. The convenience of one-stop shopping and the ability to compare different options side by side attract consumers seeking an electric rice cooker. Supermarkets and hypermarkets often provide competitive pricing, promotional offers, and discounts, making them an accessible and cost-effective avenue for consumers to purchase electric rice cookers, thus driving the market through increased visibility and availability.
Household is the largest end user segment
Electric rice cookers are mostly used in households, providing a convenient and efficient way to cook rice. With various sizes, capacities, and features available, electric rice cookers cater to the needs of individual households, small families, and large families alike. The desire for quick, hassle-free rice preparation, along with the growing popularity of diverse rice dishes in home cooking, contributes to the sustained demand for electric rice cookers among households, driving the market forward.
Asia Pacific exhibits a clear dominance in the market, accounting for the largest electric rice cooker market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for electric rice cookers.
Asia Pacific is a significant driver of the electric rice cooker market due to its rich culinary heritage and large population. The region's preference for rice-based dishes and the rising disposable incomes contribute to the growing demand for electric rice cookers. The convenience, time-saving features, and versatility of electric rice cookers align with the busy lifestyles of individuals in Asia Pacific. The expanding middle-class population and urbanization drive the market's growth as numerous households adopt electric rice cookers for their everyday cooking needs. Moreover, the strong cultural connection to rice consumption ensures the sustained demand for electric rice cookers in the region.
The key players invest in research and development (R&D) to innovate and introduce advanced features in their electric rice cooker models. This includes technologies like smart controls, programmable settings, and enhanced safety mechanisms. Additionally, key players focus on product differentiation by providing a diverse range of electric rice cooker models with varying capacities, sizes, and design aesthetics to cater to different consumer preferences. Marketing and promotional activities play a crucial role in driving the electric rice cooker market. Key players invest in advertising campaigns, digital marketing strategies, and partnerships with influencers to create brand awareness and reach a wider audience. They also engage in promotional offers, discounts, and attractive pricing strategies to attract customers and gain a competitive edge. Key players also prioritize distribution and retail partnerships to ensure wider availability of their products. They collaborate with supermarkets, specialty stores, and online platforms to reach consumers in various geographical locations. Strategic partnerships with retailers and e-commerce platforms help in expanding market reach and ensuring product visibility.
Koninklijke Philips N.V. launched a 5-layer Bakuhanseki coating rice cooker, which is six times harder than normal coatings. It ensures that the product lasts longer, and the 3D heating system delivers 360 degrees heat circulation.
TTK Prestige Ltd. launched India's first IoT-enabled rice cooker that can be controlled remotely by consumers through the prestige smart app in their mobile phones.
Zojirushi Corporation launched Zojirushi NS-TSC10 micom rice cooker and warmer with easy-to-clean clear coated stainless-steel exterior and micro computerized fuzzy logic technology.