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市場調查報告書
商品編碼
1722448
2025 年至 2033 年物聯網貨幣化市場報告(按組件、業務功能、部署模式、組織規模、產業垂直和地區分類)IoT Monetization Market Report by Component, Business Function, Deployment Mode, Organization Size, Industry Vertical, and Region 2025-2033 |
2024 年全球物聯網貨幣化市場規模達 5,180 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 6,7123 億美元,2025-2033 年期間的成長率 (CAGR) 為 32.93%。個人對智慧型手機和其他連網裝置的使用率不斷提高、第五代 (5G) 網路的引入改善了網際網路連接,以及快速城市化導致對連網汽車的需求不斷增加,是推動全球市場成長的主要因素。
主要市場促進因素:關鍵市場促進因素之一是對提高效率和降低成本的日益關注。此外,對增強個人化的需求不斷成長,成為推動成長的因素。
主要市場趨勢:市場需求因眾多主要趨勢而不斷成長,其中包括智慧型手機和其他連接設備的使用率不斷提高以及網路連接性的改善。
地理趨勢:根據報告,北美佔據明顯的主導地位,佔據市場佔有率。這是由於先進技術的採用日益增加。
競爭格局:物聯網貨幣化產業的主要市場參與者包括 Amdocs、思科系統公司、CSG 系統國際公司、通用電氣公司、印孚瑟斯有限公司、國際商業機器公司、微軟公司、諾基亞公司、甲骨文公司、PTC 公司、三星電子有限公司、塔塔諮詢服務有限公司、愛立信電信公司、泰雷茲集團等。
挑戰與機會:阻礙市場成長的關鍵挑戰之一是資料管理和隱私問題。儘管如此,組織對數據驅動決策的需求不斷成長代表著物聯網貨幣化市場最近的機會。
智慧型手機和其他連網裝置的使用率不斷上升
智慧型手機和其他連網設備的使用率不斷提高,支持了物聯網貨幣化市場的成長。人們正在採用智慧型手機、筆記型電腦、電腦和穿戴式設備,因為它們的功能增強了。第五代 (5G) 網路的部署和行動連線的其他持續進步帶來了速度更快、延遲更低和容量更大等好處。根據IMARC Group預測,到 2032 年,全球智慧型手機銷售量預計將達到 19.687 億支。
改善網路連線
網際網路連接的改善正在催化全球物聯網貨幣化需求。與先前的網路相比,5G 網路可以利用更廣泛的頻寬。 5G 具有低延遲,使得下載檔案或與雲端互動等活動的速度比第四代 (4G) 或第三代 (3G) 網路快 10 倍。除此之外,各公司正在達成有助於增強 5G 網路的協議。例如,2022 年 5 月 9 日,法國 Orange 公司和愛立信簽署了一項為期五年的 5G 貨幣化平台協議,以實現營運改進、先進的產品敏捷性和靈活性。此外,愛立信充電技術將使 Orange France 能夠透過獨特的 5G 服務為其用戶提供全新水準的數位互動和體驗。
快速都市化推動連網汽車需求成長
由於全球城市化進程的快速推進,對連網汽車的需求不斷增加。人們喜歡具有增強功能並能提高滿意度的車輛。連網汽車提供自動煞車、行人偵測和即時交通警報等先進的安全功能,有助於吸引更廣泛的消費者群體。它們配備了物聯網技術,可以相互通訊並與交通管理系統通訊,以最佳化交通流量、減少擁塞並提高安全性。根據德勤預測,到 2025 年,全球連網汽車數量將達到約 4.7 億輛。
解決方案佔據大部分市場佔有率
物聯網解決方案涉及旨在解決特定業務或消費者需求的軟體、硬體和服務。這種整體方法之所以受到青睞,是因為它提供了完整的、可立即實施的軟體包,從而更容易採用和整合到現有系統中。許多公司正在採用易於部署和管理的解決方案,並盡量減少對大量內部專業知識的需求。 2022 年 1 月 11 日,Oracle 擴大融合計費規模,為 1 億用戶提供服務。雲端規模收費是 Oracle 雲端規模貨幣化產品組合中的線上和離線收費解決方案。
行銷和銷售佔行業最大佔有率
行銷和銷售中的物聯網貨幣化利用連接的設備來增強用戶體驗、簡化操作並增加收入。物聯網設備收集大量有關個人行為和偏好的資料,這使得行銷和銷售公司能夠追蹤用戶在實體店中與哪些產品互動最多,或網站分析如何在線上運作。這些資料可幫助行銷人員更有效地客製化他們的行銷活動和產品展示,從而提高轉換率。除此之外,公司還可以向個人傳遞個人化的行銷訊息。
基於雲端的代表領先的細分市場
基於雲端的物聯網貨幣化利用雲端運算技術來提高物聯網系統的功能,並提供更具可擴展性、靈活性和強大的解決方案,組織可以使用這些解決方案從其物聯網部署中獲取收入。此外,由於雲端模型具有成本效益,公司正在採用雲端模型。 2024年2月1日,數位通電訊Group Limited選擇Oracle轉型其業務支援系統(BSS)。透過升級其傳統解決方案,將預付費收費和後付費計費納入統一的雲端原生平台,Oracle Cloud Scale Charging and Billing 將使 SmarTone 能夠有效地推出和擴展差異化產品。
大型企業市場主導地位明顯
大型企業通常在營運規模、收入、資產和員工數量方面超過其他企業的組織。這些企業經營規模龐大,通常地域覆蓋範圍廣泛,涉及多個國內或國際市場。大型企業擴大採用物聯網貨幣化來提高營運效率和生產力,從而促進了市場的成長。借助物聯網,大型企業可以從各種來源收集大量資料,並對其進行分析以獲得有關市場趨勢、用戶行為和營運效率低下的見解。
在銀行、金融服務和保險 (BFSI) 行業,物聯網貨幣化代表著增強用戶服務、提高營運效率和開發新商業模式的蓬勃發展的機會。銀行和金融機構正在利用物聯網提供個人化的使用者體驗。
零售業對物聯網的利用率正在上升,用於即時追蹤和自動補貨資訊。它有助於在降低成本的同時維持最佳庫存水準。此外,物聯網設備可以管理能源使用並預測維護需求,從而節省成本並防止故障。
資訊科技 (IT) 和電信領域的物聯網貨幣化使公司能夠透過引入超越傳統網路連接的措施和服務將其資料貨幣化並擴展到各個行業。它有利於增強服務產品、改善網路管理和創造新的收入來源。
製造業的物聯網貨幣化包括使用物聯網技術來增強製造流程、提高生產力、降低成本並開啟新的收入來源。物聯網設備可以即時監控制造設備的狀況並預測故障發生。
在運輸和物流領域,物聯網貨幣化使組織能夠最佳化其維護計劃並提高其車隊車輛的品質和使用壽命。物聯網技術實現了透過追蹤設備和電腦系統進行無縫資料交換。它還允許管理人員輕鬆追蹤運輸途中的貨物的位置,並在貨物到達目的地後立即驗證產品詳細資訊。
北美引領市場,佔據最大的物聯網貨幣化市場佔有率
該報告還對所有主要區域市場進行了全面的分析,包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。根據報告,北美是物聯網貨幣化最大的區域市場。
先進技術的日益普及以及北美地區網際網路設施的改善正在推動市場成長。該地區的主要製造商正在進行併購以擴大其產品組合。 2021年5月26日,美國CSG公司收購了領先的整合策略控制和訊息解決方案供應商Tango Telecom。此次收購是我們長期合作關係的頂峰,為世界上一些最大、最成功的通訊服務提供商 (CSP) 提供端到端數位貨幣化解決方案。此外,收購 Tango Telecom 為 CSG 提供了即時、動態策略和呼叫控制管理。
市場研究報告也對市場競爭格局進行了全面的分析。也提供了所有主要公司的詳細資料。物聯網貨幣化產業的主要市場參與者包括 Amdocs、思科系統公司、CSG 系統國際公司、通用電氣公司、印孚瑟斯有限公司、國際商業機器公司、微軟公司、諾基亞公司、甲骨文公司、PTC 公司、三星電子有限公司、塔塔諮詢服務有限公司、愛立信電信公司和泰雷茲集團。
The global IoT monetization market size reached USD 518.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6,712.3 Billion by 2033, exhibiting a growth rate (CAGR) of 32.93% during 2025-2033. The rising utilization of smartphones and other connected devices among individuals, improved internet connectivity due to the introduction of fifth-generation (5G) networks, along with increasing demand for connected cars due to rapid urbanization are primarily driving the global market growth.
Major Market Drivers: One of the key market drivers are the rising focus on improved efficiency and cost reduction. Moreover, the increasing need for enhanced personalization is acting as a growth-inducing factor.
Key Market Trends: The market demand is propelling owing to numerous primary trends, which include the rising utilization of smartphones and other connected devices and improved internet connectivity.
Geographical Trends: According to the report, North America exhibits a clear dominance, accounting for the market share. This is due to the rising adoption of advanced technologies.
Competitive Landscape: Some of the major market players in the IoT monetization industry include Amdocs, Cisco Systems Inc., CSG Systems International Inc., General Electric Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Nokia Corporation, Oracle Corporation, PTC Inc., Samsung Electronics Co. Ltd., Tata Consultancy Services Limited, Telefonaktiebolaget LM Ericsson, Thales Group., among many others.
Challenges and Opportunities: One of the key challenges hindering the market growth are data management and privacy concerns. Nonetheless, the escalating demand for data-driven decision-making in organizations represents IoT monetization market recent opportunities.
Rising Utilization of Smartphones and Other Connected Devices
The increasing utilization of smartphones and other connected devices is supporting the IoT monetization market growth. People are adopting smartphones, laptops, computers, and wearable devices because of their enhanced functionality. The deployment of fifth-generation (5G) networks and other ongoing advancements in mobile connection provide benefits like faster speeds, lower latency, and increased capacity. According to the IMARC Group, 1,968.7 Million smartphones are expected to be sold globally by 2032.
Improved Internet Connectivity
The improved internet connectivity is catalyzing IoT monetization demand across the globe. 5G networks can utilize a much broader range of bandwidths as compared to previous networks. 5G has low latency that enables the speeds that make activities like downloading a file or interacting with the cloud 10x faster than on a fourth-generation (4G) or three-generation (3G) network. Besides this, various companies are engaging in agreements that aid in enhancing 5G networks. For instance, on 9 May 2022, Orange France and Ericsson signed a five-year 5G monetization platform agreement to deliver operational improvement, advanced product agility and flexibility. In addition, Ericsson charging will enable Orange France to provide new levels of digital interaction and experience to its users with unique 5G offers.
Growing Demand for Connected Cars Due to Rapid Urbanization
There is an increase in the demand for connected cars due to rapid urbanization around the world. People are preferring vehicles that offer enhanced features and increase their satisfaction. Connected cars offer advanced safety features like automatic braking, pedestrian detection, and real time traffic alerts that assist in attracting a broader consumer base. They are equipped with IoT technologies and can communicate with each other and with traffic management systems to optimize traffic flow, reduce congestion, and enhance safety. According to Deloitte, it will be approximately 470 million connected vehicles across the globe by 2025.
Solution accounts for the majority of the market share
Solution in IoT involves software, hardware, and services that are designed to solve specific business or consumer needs. This holistic approach is favored because it delivers complete, ready-to-implement packages that facilitate easier adoption and integration into existing systems. Various companies are adopting solutions that are easy to deploy and manage and minimize the need for extensive in-house expertise. On 11 January 2022, Oracle scaled up converged charging to serve 100 million subscribers. Cloud scale charging is an online and offline charging solution within Oracle's Cloud Scale Monetization portfolio.
Marketing and sales hold the largest share of the industry
IoT monetization in marketing and sales leverages connected devices to enhance user experiences, streamline operations, and drive revenue. IoT devices collect a vast range of data on the behavior and preferences of individuals, which enables marketing and sales companies to track which products users interact with the most in a physical store or how website analytics work online. This data helps marketers tailor their campaigns and product placements more effectively, leading to higher conversion rates. Apart from this, companies can deliver personalized marketing messages to individuals.
Cloud-based represents the leading market segment
Cloud-based IoT monetization uses of cloud computing technology to improve the capabilities of IoT systems and provide more scalable, flexible, and powerful solutions that organizations can use to generate revenue from their IoT deployments. Moreover, companies are adopting cloud-based models due to their cost-effective nature. On 1 February 2024, SmarTone Telecommunications Holdings Limited chosen Oracle to transform its business support systems (BSS). By upgrading its legacy solutions to bring prepaid charging and postpaid billing onto one unified, cloud native platform, Oracle Cloud Scale Charging and Billing will enable SmarTone to efficiently launch as wells as scale differentiated offerings.
Large enterprises exhibit a clear dominance in the market
Large enterprises are organizations that usually exceed other businesses in terms of operational scale, revenue, assets, and employee count. These enterprises operate on a large scale and often have a broad geographic reach with multiple national or international markets. The rising adoption of IoT monetization in large enterprises for enhanced operational efficiency and productivity is contributing to the market growth. With IoT, large enterprises can collect vast amounts of data from various sources, which can be analyzed to derive insights about market trends, user behavior, and operational inefficiencies.
In the banking, financial services, and insurance (BFSI) industry, IoT monetization represents a burgeoning opportunity to enhance user service, improve operational efficiencies, and develop new business models. Banks and financial institutions are using IoT to offer personalized user experiences.
There is a rise in the utilization of IoT in the retail sector for real time tracking and automated restocking information. It helps in maintaining optimal inventory levels while reducing costs. In addition, IoT devices manage energy use and predict maintenance needs, thereby saving costs and preventing breakdowns.
IoT monetization in information technology (IT) and telecom allows companies to monetize their data and expand into diverse industries by introducing initiatives and services beyond conventional network connectivity. It benefits in enhancing service offerings, improving network management, and creating new revenue streams.
IoT monetization in the manufacturing industry encompasses the use of IoT technologies to enhance manufacturing processes, improve productivity, reduce costs, and open up new revenue streams. IoT devices can monitor the condition of manufacturing equipment in real time and predict failures before they occur.
In transportation and logistics, IoT monetization allows organizations to optimize their maintenance schedules and improve the quality and service life of their fleet vehicles. IoT technology enables seamless data exchange via tracking devices and computer systems. It also allows managers to easily track the location of goods in transit and immediately verify product details as soon as they arrive at the destination.
North America leads the market, accounting for the largest IoT monetization market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for IoT monetization.
The rising adoption of advanced technologies, along with improved internet facilities in the North America region, is propelling the market growth. Key manufacturers in the region are engaging in mergers and acquisitions (M&As) to expand their product portfolio. On 26 May 2021, CSG, a company in the US, acquired Tango Telecom, a leading supplier of convergent policy control and messaging solutions. The acquisition is the culmination of a long-standing relationship that delivers end-to-end digital monetization solutions to some of the world's largest and most successful communications service providers (CSPs). Additionally, the acquisition of Tango Telecom arms CSG with real time, dynamic policy, and call control management.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the IoT monetization industry include Amdocs, Cisco Systems Inc., CSG Systems International Inc., General Electric Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Nokia Corporation, Oracle Corporation, PTC Inc., Samsung Electronics Co. Ltd., Tata Consultancy Services Limited, Telefonaktiebolaget LM Ericsson, and Thales Group.