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市場調查報告書
商品編碼
1722428
2025 年至 2033 年印刷標籤市場報告(按原料、印刷過程、標籤格式、最終用途行業和地區分類)Print Label Market Report by Raw Material, Print Process, Label Format, End Use Industry, and Region 2025-2033 |
2024 年全球印刷標籤市場規模達 489 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 673 億美元,2025-2033 年期間的成長率 (CAGR) 為 3.6%。推動市場發展的主要因素包括:為了方便和衛生,人們越來越依賴包裝商品;庫存管理、追蹤和行銷中擴大採用條碼和2D碼;電子商務行業蓬勃發展。
印刷標籤是貼在產品或容器上的一張紙、聚合物、布、金屬或其他材料,用於提供有關產品的資訊。它由紙、各種塑膠、織物和箔製成。它耐用、耐環境條件、能很好地黏附在產品和包裝上,且資訊清晰易讀。它有助於透過設計和品牌元素來提高品牌認知度和吸引力。它提供了防偽措施、追蹤和互動式消費者參與等附加功能,尤其是與先進技術相結合時。因此,印刷標籤在世界各地的各個行業中得到應用。
消費者對產品成分、製造細節和有效期限的認知不斷提高,推動了對全面、清晰標籤的需求。此外,個人化和客製化產品的趨勢正在增加可客製化標籤的使用,以滿足個人客戶偏好或限量版產品運作。除此之外,條碼和2D碼在庫存管理、追蹤和行銷方面的應用日益廣泛,這為市場前景提供了良好的前景。此外,消費者對線上購物的依賴不斷增強以及電子商務的快速崛起,對產品識別、物流和交付的更廣泛、更高效的標籤系統的需求也日益增加。
在各行各業的使用日益增多
食品和飲料(F&B)產業對印刷標籤的需求不斷增加是有利於市場成長的關鍵因素之一。此外,快速的城市化、忙碌的生活方式以及對包裝商品的便利性和衛生性的依賴正在催化對印刷標籤的需求。除此之外,製藥業擴大採用印刷標籤,這為其市場前景提供了良好的前景。列印標籤向患者提供有關成分、副作用、儲存說明和注意事項的必要資訊,以確保正確使用並防止事故。此外,這些標籤有助於藥品的追蹤和認證。它們有助於防止假冒並確保產品在整個供應鏈中的可追溯性。
提高先進技術的利用率
標籤印刷領域的技術進步極大地推動了市場的成長。這些進步促進了營運效率的提高、品質的提升和標籤生產的多功能性的增強,滿足了各行業不斷變化的需求。此外,數位印刷的出現促進了可根據特定需求量身定做的高品質標籤的生產。此外,與傳統印刷方法相比,數位印刷通常具有較低的設定成本,且週轉時間更快,使企業能夠快速回應市場變化和需求。
環保意識日益增強
消費者越來越尋求對環境影響最小的產品,這種偏好也延伸到了產品標籤。他們更有可能選擇具有由可再生、可回收或可堆肥材料製成的標籤的產品。此外,各大領先公司正在創新開發環保標籤,以吸引具有環保意識的消費者群體。除此之外,世界各國政府正在製定更嚴格的環境標準和法規,以應對污染和氣候變遷。這種監管壓力促使企業採用減少浪費、降低能源消耗和限制使用不可再生資源的生產流程。
The global print label market size reached USD 48.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 67.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.6% during 2025-2033. The growing reliance on packaged goods for convenience and hygiene, increasing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes, and the burgeoning e-commerce industry are some of the major factors propelling the market.
A print label is a piece of paper, polymer, cloth, metal, or other material affixed to a product or container, which provides information about a product. It is made from paper, various types of plastic, fabric, and foil. It is durable, resistant to environmental conditions, adheres well to the product and packaging, and carries clear and legible information. It helps enhance brand recognition and appeal through their design and branding elements. It provides added functionalities like anti-counterfeit measures, tracking, and interactive consumer engagement, especially when integrated with advanced technologies. As a result, print label is used in various industries worldwide.
The rising consumer awareness about product ingredients, manufacturing details, and expiry dates is driving the demand for comprehensive and clear labels. Additionally, the trend towards personalized and bespoke products is increasing the use of labels that can be customized to match individual customer preferences or for limited-edition product runs. Apart from this, the growing adoption of barcodes and QR codes for inventory management, tracking, and marketing purposes is offering a favorable market outlook. Moreover, the increasing consumer reliance on online shopping and rapid rise of e-commerce are increasing the need for more extensive and efficient labeling systems for product identification, logistics, and delivery.
Rising use in various industries
The escalating need for print labels in the food and beverage (F&B) industry represents one of the key factors favoring market growth. Additionally, rapid urbanization, hectic lifestyles, and reliance on packaged goods for convenience and hygiene is catalyzing the demand for print labels. Apart from this, the increasing adoption of print labels in the pharmaceutical industry is offering a favorable market outlook. Print labels provide necessary information to patients about the composition, side effects, storage instructions, and precautions to ensure proper usage and prevent mishaps. Furthermore, these labels aid in the tracking and authentication of pharmaceutical products. They help prevent counterfeiting and ensure the traceability of the product throughout the supply chain.
Increasing utilization of advanced technologies
Technological advancements in the field of label printing are significantly propelling the growth of the market. These advances have facilitated improved operational efficiency, enhanced quality, and increased versatility in the production of labels, catering to the evolving needs of various industries. Furthermore, the advent of digital printing facilitates the production of high-quality labels that are customizable according to specific needs. Moreover, digital printing typically has lower setup costs compared to traditional printing methods and allows for faster turnaround times, thus enabling businesses to respond quickly to market changes and demands.
The growing environmental consciousness
Consumers are increasingly seeking products that minimize environmental impact, and this preference extends to product labeling. They are more likely to choose products with labels made from renewable, recyclable, or compostable materials. Additionally, various leading companies are innovating to develop eco-friendly labels that appeal to this environmentally conscious consumer base. Apart from this, governments worldwide are enacting stricter environmental standards and regulations to combat pollution and climate change. This regulatory pressure is prompting businesses to adopt production processes that minimize waste, reduce energy consumption, and limit the use of non-renewable resources.
Plastic/polymer labels account for the largest market share
Plastic/polymer labels are highly durable and resistant to various environmental conditions such as heat, moisture, and abrasion. This makes them ideal for products that need to withstand rough handling or harsh conditions. For instance, they are used extensively in the food and beverage (F&B) industry wherein a product might be exposed to moisture and temperature variations. Additionally, plastic/polymer labels can be molded into various shapes and sizes, allowing them to fit a wide range of product packaging types. Their flexibility extends to printing methods as they can easily be printed using various techniques, such as flexography, screen printing, and digital printing, allowing for vibrant, high-quality graphics.
The increasing utilization of flexography in the print process for labels, especially in the packaging industry, due to its versatility and ability to print on a wide range of substrate materials is driving its demand globally.
There is a rise in the adoption of offset lithography in high-quality commercial and publication printing. It is extensively used in book printing due to its capacity to produce sharp, clean, and high-quality images. The technique can accommodate high-volume production, making it cost-effective for mass-produced books.
The increasing use of gravure in high volume and high-quality prints such as magazines, catalogs, and packaging that require fine details and vibrant colors is favoring market growth. Besides this, screen printing allows for special effects such as creating raised images or using inks that glow in the dark or change color based on temperature.
Pressure-sensitive labels dominate the market
Pressure-sensitive labels are highly durable and can withstand various environmental conditions, such as exposure to moisture, heat, or cold. This makes them suitable for various industries, including food and beverage, pharmaceuticals, and consumer goods. They can also be integrated with technologies such as radio frequency identification (RFID) and near field communication (NFC) to create smart labels. These labels can provide additional functionality, such as inventory management, theft prevention, and interactive consumer engagement. Furthermore, the increasing use of advanced printing methods like flexography, lithography, and digital printing on these labels, allows for high-quality graphics and the inclusion of detailed information or branding elements.
Food and beverages hold the largest share of the market
The main factors that are driving the growth of this segment are the expansion of the food and beverage (F&B) industry worldwide. This is one of the largest and most essential industries worldwide, producing a vast array of different products. Each product requires labeling, leading to a high demand for print labels. Apart from this, there are continuous innovations in packaging to improve product appeal, extend shelf life, and enhance convenience. This constant innovation leads to the rising need for new labels that help distinguish products, making them stand out on shelves and communicating the brand's message to consumers. Furthermore, the implementation of stringent regulations for mandating clear labeling on food and beverage products to communicate vital information to consumers. This information includes ingredients, nutritional facts, allergen warnings, and best-before dates.
Asia Pacific exhibits a clear dominance, accounting for the largest print label market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific held the biggest market share since the region has a vast population, and rapid urbanization is leading to an increase in consumer spending. This growth translates to higher demand for packaged goods, consequently driving the need for more print labels.
Another contributing aspect is the adoption of advanced print technologies and automation in the region resulting in the improving label production capabilities. Apart from this, the Asia Pacific region comprises robust industrial sectors, such as F&B, pharmaceuticals, and others. These industries heavily rely on print labels for packaging, which is impelling the growth of the market.
Companies are focusing on the production of eco-friendly and sustainable labels in response to growing environmental concerns worldwide. They are utilizing renewable materials, minimizing waste, and implementing processes that reduce energy use. Additionally, many companies are investing in the latest printing technologies such as digital printing and flexography to enhance their productivity, efficiency, and the overall quality of labels. They are developing innovative solutions that are tailored to meet specific customer needs. Furthermore, they are forming strategic partnerships and alliances to share knowledge, expertise, and resources. They are also engaged in mergers and acquisitions (M&A) to increase their market share and expand product offerings.