![]() |
市場調查報告書
商品編碼
1701989
2025 年至 2033 年派對用品市場報告(按產品類型、應用、配銷通路和地區)Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2025-2033 |
2024 年全球派對用品市場規模達 152 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 270 億美元,2025-2033 年期間的成長率 (CAGR) 為 6.6%。主題派對的日益普及、企業領域虛擬派對的日益普及以及目的地婚禮和慶祝活動的日益普及是推動市場發展的一些主要因素。
派對用品是旨在增強和促進各種活動、聚會和場合的慶祝活動的各種物品和材料。它們是營造聚會整體氛圍和樂趣的重要組成部分。其中包括氣球、彩帶、橫幅和桌布等裝飾品,為會場增添了充滿活力的節日氣氛。它們提供便利、創造力和慶祝感,使任何聚會都成為令人難忘的場合。它們滿足不同的喜好和主題,確保每一次慶祝活動都是獨特而難忘的。
復古、幻想和流行文化等主題派對的日益流行正在促進市場的成長。此外,消費者環保意識的不斷增強也刺激了對環保和永續派對用品的需求。此外,企業在遠距工作期間舉辦虛擬聚會的日益普及也對市場產生了積極影響。除此之外,目的地婚禮和慶祝活動的新興趨勢正在推動全球對便攜和旅行友善派對用品的需求。此外,人們越來越傾向於在特殊場合贈送派對用品,例如派對禮物和個人化禮物,這也推動了市場的成長。
社會慶祝活動和活動的增加
生日、婚禮、畢業典禮和節日等社交慶典和活動的持續成長推動了對派對用品的需求。隨著個人和社區越來越重視紀念人生里程碑和建立社會聯繫,對派對用品(包括裝飾品、餐具和主題配件)的需求也隨之增加。
對線上應用程式和網站的趨勢上升
網上購物的便利性對派對用品產業產生了重大影響。電子商務平台的廣泛應用使消費者能夠訪問各種各樣的產品、比較價格並隨時購物。這種從不同賣家輕鬆選擇各種派對用品的便利性正在催化對這些產品的整體需求。
社群媒體影響力日益增強
社群媒體平台的普及對派對用品市場產生了重大影響。社群媒體在推動潮流方面發揮著至關重要的作用,它激發創新的派對主題,並展示美觀的慶祝活動。消費者渴望創造具有視覺吸引力的活動並在社交媒體上分享,因此更傾向於投資時尚、引人注目的派對用品。
The global party supplies market size reached USD 15.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.0 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
Tableware/disposables dominate the market
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Domestic use holds the largest share in the market
Supermarkets and hypermarkets dominate the market
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.