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健康美容化妝品

市場調查報告書

商品編碼

1675828

2025 年至 2033 年頭髮和身體噴霧市場按類型（身體噴霧、頭髮噴霧）、配銷通路（線上、線下）和地區分類

Hair and Body Mist Market by Type (Body Mist, Hair Mist), Distribution Channel (Online, Offline), and Region 2025-2033

出版日期: 2025年03月01日 | 出版商:

IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2024IMARC Group全球頭髮和身體噴霧市場規模達到 87 億美元。個人衛生意識的不斷增強、對天然和有機產品的需求不斷成長、社交媒體的普及和有影響力人士的代言以及新香水的推出是推動市場發展的一些關鍵因素。

頭髮和身體噴霧是一種化妝品，旨在為頭髮和身體帶來宜人的香味。它們是輕質的、可噴霧的溶液，散發出清新、淡雅的香味。頭髮和身體噴霧是強烈香水和古龍水的流行替代品，可提供更精緻和多樣化的香味體驗。它們通常由水、酒精和精油、香精油或芳香化合物混合而成。這些芳香成分經過精心挑選和組合，創造出令人著迷的香味，包括花香、果香、木質香或麝香味。噴霧中的酒精成分有助於噴灑時均勻分散香味。頭髮和身體噴霧的使用方法包括從遠處將噴霧噴到頭髮或皮膚上，並專注於手腕、頸部和耳後等脈搏點。它還可以噴灑在衣服或頭髮上，以留下持久的香味。如今，隨著新奇香水的推出，人們越來越傾向於使用頭髮和身體噴霧。

頭髮和身體噴霧市場趨勢：

推動市場發展的主要因素之一是消費者偏好的變化，因為如今人們越來越傾向於更清淡、更微妙的香味。由於噴霧質地輕盈，因此可隨時快速補妝和重新塗抹，適合忙碌的生活方式。此外，製造商正在開發創新包裝，例如攜帶式噴霧瓶，使其易於全天攜帶和使用。除此之外，對個人美容產品的需求不斷增加是推動市場成長的另一個因素。此外，消費者對自我照顧和個人衛生的興趣日益濃厚，加速了他們採用相關產品來改善個人美容習慣。此外，隨著人們越來越意識到合成產品的有害影響，消費者正在尋求不含刺激性化學物質和人工添加劑的產品，因此天然和有機的頭髮和身體噴霧成為首選。此外，社群媒體和名人代言的影響力不斷上升，正在推廣和代言發用和身體噴霧產品，從而創造了積極的市場前景。

本報告回答的關鍵問題：

到目前為止，全球頭髮和身體噴霧市場表現如何？
全球頭髮和身體噴霧市場的促進因素、限制因素和機會有哪些？
每個促進因素、限制因素和機會對全球頭髮和身體噴霧市場有何影響？
主要的區域市場有哪些？
哪些國家擁有最具吸引力的發用和身體噴霧市場？
根據類型，市場區隔是怎樣的？
在頭髮和身體噴霧市場上哪種類型最具吸引力？
根據配銷通路，市場如何分類？
頭髮和身體噴霧市場中最具吸引力的配銷通路是什麼？
全球頭髮和身體噴霧市場的競爭結構是怎麼樣的？
全球頭髮和身體噴霧市場的主要參與者/公司有哪些？

The global hair and body mist market size reached USD 8.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6.22% during 2025-2033. The increasing awareness about personal hygiene, rising demand for natural and organic products, growing social media penetration and endorsements by influencers, and the introduction of new fragrances represent some of the key factors driving the market.

Hair and body mists are cosmetic products designed to impart a pleasant fragrance to both the hair and the body. They are lightweight, sprayable solutions that provide a refreshing and subtle scent. Hair and body mists are a popular alternative to heavier perfumes and colognes, offering a more delicate and versatile fragrance experience. They typically consist of a blend of water, alcohol, and a mixture of essential oils, fragrance oils, or aromatic compounds. These fragrant ingredients are carefully selected and combined to create appealing scents, ranging from floral and fruity to woody or musky. The alcohol content in the mists helps to disperse the fragrance evenly when sprayed. The application of hair and body mist involves spraying mists onto the hair or skin from a distance, focusing on pulse points such as the wrists, neck, and behind the ears. It can also be spritzed onto clothes or hair for a long-lasting scent. Nowadays, with the introduction of new and exotic fragrances, individuals are becoming inclined toward hair and body mists.

Hair and Body Mist Market Trends:

One of the primary factors driving the market is the changing consumer preferences as individuals are nowadays gravitating toward lighter and more subtle fragrances. The lightweight nature of the mist allows for quick touch-ups and reapplication whenever desired, making it suitable for on-the-go lifestyles. Additionally, manufacturers are developing innovative packaging, such as portable spray bottles, making them easy to carry and apply throughout the day. Other than this, the increasing demand for personal grooming products is another factor contributing to the market growth. Furthermore, the growing interest of consumers toward self-care and personal hygiene has accelerated the product adoption to enhance their personal grooming routines. Moreover, with the increasing awareness about the harmful effects of synthetic products, consumers are seeking products that are free from harsh chemicals and artificial additives, making natural and organic hair and body mists a preferred choice. Moreover, the rising influence of social media and celebrity endorsements is promoting and endorsing hair and body mist products, thus creating a positive market outlook.

Key Market Segmentation:

Type Insights:

Body Mist
Hair Mist

Distribution Channel Insights:

Online
Offline

Regional Insights:

North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for hair and body mist. Some of the factors driving the North America hair and body mist market included changing consumer preferences and lifestyle trends, growing focus on natural and organic products, and influence of social media and celebrity endorsements.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global hair and body mist market. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bath & Body Works Inc., Chanel Limited, L'Oreal S.A., The Estee Lauder Companies Inc., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

How has the global hair and body mist market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global hair and body mist market?
What is the impact of each driver, restraint, and opportunity on the global hair and body mist market?
What are the key regional markets?
Which countries represent the most attractive hair and body mist market?
What is the breakup of the market based on the type?
Which is the most attractive type in the hair and body mist market?
What is the breakup of the market based on the distribution channel?
Which is the most attractive distribution channel in the hair and body mist market?
What is the competitive structure of the global hair and body mist market?
Who are the key players/companies in the global hair and body mist market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Hair and Body Mist Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Body Mist
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Hair Mist
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

7.1 Online
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Offline
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Bath & Body Works Inc
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
  - 13.3.1.3 Financials
  - 13.3.1.4 SWOT Analysis
- 13.3.2 Chanel Limited
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 L'Oreal S.A.
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
  - 13.3.3.3 Financials
  - 13.3.3.4 SWOT Analysis
- 13.3.4 The Estee Lauder Companies Inc.
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

簡介目錄圖表

List of Figures

Figure 1: Global: Hair and Body Mist Market: Major Drivers and Challenges
Figure 2: Global: Hair and Body Mist Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Hair and Body Mist Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Hair and Body Mist Market: Breakup by Type (in %), 2024
Figure 5: Global: Hair and Body Mist Market: Breakup by Distribution Channel (in %), 2024
Figure 6: Global: Hair and Body Mist Market: Breakup by Region (in %), 2024
Figure 7: Global: Hair and Body Mist (Body Mist) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: Hair and Body Mist (Body Mist) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: Hair and Body Mist (Hair Mist) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Hair and Body Mist (Hair Mist) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Hair and Body Mist (Online) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Hair and Body Mist (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Hair and Body Mist (Offline) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Hair and Body Mist (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: North America: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: North America: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: United States: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: United States: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Canada: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Canada: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Asia-Pacific: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Asia-Pacific: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: China: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: China: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Japan: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Japan: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: India: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: India: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: South Korea: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: South Korea: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Australia: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Australia: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Indonesia: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Indonesia: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Others: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Others: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Europe: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Europe: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Germany: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Germany: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: France: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: France: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: United Kingdom: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: United Kingdom: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Italy: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Italy: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Spain: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Spain: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Russia: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Russia: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Others: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Others: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Latin America: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Latin America: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Brazil: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Brazil: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Mexico: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Mexico: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Others: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Others: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Middle East and Africa: Hair and Body Mist Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Middle East and Africa: Hair and Body Mist Market: Breakup by Country (in %), 2024
Figure 63: Middle East and Africa: Hair and Body Mist Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Global: Hair and Body Mist Industry: Drivers, Restraints, and Opportunities
Figure 65: Global: Hair and Body Mist Industry: Value Chain Analysis
Figure 66: Global: Hair and Body Mist Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Hair and Body Mist Market: Key Industry Highlights, 2024 & 2033
Table 2: Global: Hair and Body Mist Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Hair and Body Mist Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 4: Global: Hair and Body Mist Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: Hair and Body Mist Market: Competitive Structure
Table 6: Global: Hair and Body Mist Market: Key Players

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