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1675788

2025 年至 2033 年農業市場 AR 解決方案（硬體、軟體、服務）、應用（戶外農業、室內農業）和地區報告

AR in Agriculture Market Report by Solution (Hardware, Software, Services), Application (Outdoor Farming, Indoor Farming), and Region 2025-2033

出版日期: 2025年03月01日 | 出版商:

IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

2024IMARC Group全球農業 AR 市場規模達到 210 萬美元。精準農業技術的廣泛採用提高了作物產量和耕作效率，對即時和特定位置資料的需求不斷成長以最大限度提高產量，以及下一代 AR 設備的出現代表了推動市場發展的一些關鍵因素。

農業中的擴增實境（AR）是指將電腦生成的影像疊加到使用者對現實世界的視圖上，從而提供複合視圖的數位技術整合。它是一種增強用戶對物理世界的感知和互動的創新技術，可以創造豐富且互動的農業環境。 AR 利用數位模型、類比、動畫和其他圖形表示為農民提供即時資料，促進更好的決策和提高生產力。 AR在農業中的應用涉及多種應用，例如作物監測、牲畜管理、農業機械維護和培訓農場勞動力。這項技術增強了農民在物理環境中直接視覺化資料的能力，包括作物生長模式、土壤條件、天氣預報和牲畜健康指標。這樣做有助於解釋複雜的農業資料，最佳化資源配置，並有效地處理意外情況。此外，農業中的 AR 代表著農業經營的變革性轉變，融合了物理世界和數位世界之間的差距，並提供了互動式和沈浸式的農業體驗。

農業市場趨勢中的 AR：

精準農業需求的不斷成長是全球市場發展的重大動力。隨著全球糧食需求的成長和可耕地面積的減少，AR 等精準農業技術對於提高作物產量和農業效率變得越來越重要。 AR 能夠提供即時、特定位置的資料，使農民能夠有效地管理資源並最大限度地提高產量，這正在推動全球範圍內的需求。除此之外，AR 還促進了高級培訓和技能發展，有助於克服農業勞動力老化和隨之而來的技術專業知識缺乏的挑戰，從而為市場發展提供了動力。此外，隨著下一代 AR 設備的出現以及機器學習和人工智慧的顯著進步，該技術對全球農民的可及性和可負擔性不斷提高，從而極大地支持了市場。影響市場的另一個重要趨勢是科技新創公司和農業設備製造商擴大採用 AR。除此之外，AR 在農業設備中的整合為農民提供了直覺、互動的介面，提高了設備的可用性和效率。此外，農業部門數位化的公私合作夥伴關係的興起也促進了 AR 技術的發展和部署。此外，AR 在農業實踐現代化方面帶來的好處和政府機構日益增多的支持正在創造積極的市場前景。推動市場發展的其他因素包括快速數位化和持續的技術進步。

本報告回答的關鍵問題：

到目前為止，全球農業 AR 市場表現如何，未來幾年將如何表現？
全球農業 AR 市場的促進因素、限制因素和機會有哪些？
每個促進因素、限制因素和機會對全球農業 AR 市場有何影響？
主要的區域市場有哪些？
哪些國家在農業市場上展現出最具吸引力的 AR？
根據解決方案，市場分崩離析是怎麼樣的？
在農業市場的 AR 中，哪種解決方案最具吸引力？
根據應用，市場區隔是怎樣的？
AR在農業市場中最吸引人的應用是什麼？
全球農業AR市場的競爭格局是怎麼樣的？
全球農業 AR 市場的主要參與者/公司有哪些？

The global AR in agriculture market size reached USD 2.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 20.4 Million by 2033, exhibiting a growth rate (CAGR) of 28.91% during 2025-2033. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.

Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.

AR in Agriculture Market Trends:

The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.

Key Market Segmentation:

Solution Insights:

Hardware
AR Headsets and Smart Glasses
AR-Based Heads Up Display (HUD)
Software
AR Development Packages
Handheld and Mobile Device Apps
Content Creation Software and Engines
Services
System Integration Services
Content Services
Others

Application Insights:

Outdoor Farming
Precision Agriculture and Smart Farming
Crop Maintenance
Field Monitoring
Smart Irrigation
Livestock Monitoring
Simulated Training
Weather Tracking and Forecasting
Indoor Farming

Regional Insights:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

How has the global AR in agriculture market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global AR in agriculture market?
What is the impact of each driver, restraint, and opportunity on the global AR in agriculture market?
What are the key regional markets?
Which countries represent the most attractive AR in agriculture market?
What is the breakup of the market based on the solution?
Which is the most attractive solution in the AR in agriculture market?
What is the breakup of the market based on the application?
Which is the most attractive application in the AR in agriculture market?
What is the competitive structure of the global AR in agriculture market?
Who are the key players/companies in the global AR in agriculture market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global AR in Agriculture Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Solution

6.1 Hardware
- 6.1.1 Market Trends
- 6.1.2 Key Segments
  - 6.1.2.1 AR Headsets and Smart Glasses
  - 6.1.2.2 AR-Based Heads Up Display (HUD)
- 6.1.3 Market Forecast
6.2 Software
- 6.2.1 Market Trends
- 6.2.2 Key Segments
  - 6.2.2.1 AR Development Packages
  - 6.2.2.2 Handheld and Mobile Device Apps
  - 6.2.2.3 Content Creation Software and Engines
- 6.2.3 Market Forecast
6.3 Service
- 6.3.1 Market Trends
- 6.3.2 Key Segments
  - 6.3.2.1 System Integration Services
- 6.3.2 2 Content Services
  - 6.3.2.3 Others
- 6.3.3 Market Forecast

7 Market Breakup by Application

7.1 Outdoor Farming
- 7.1.1 Market Trends
- 7.1.2 Key Segments
  - 7.1.2.1 Precision Agriculture and Smart Farming
  - 7.1.2.2 Crop Maintenance
  - 7.1.2.3 Field Monitoring
  - 7.1.2.4 Smart Irrigation
  - 7.1.2.5 Livestock Monitoring
  - 7.1.2.6 Simulated Training
  - 7.1.2.7 Weather Tracking and Forecasting
- 7.1.3 Market Forecast
7.2 Indoor Farming
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia-Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

9.1 Overview
9.2 Drivers
9.3 Restraints
9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Augmenta Holding (CNH Industrial N.V.)
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Nedap N.V.
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
- 13.3.3 Think Digital
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
- 13.3.4 YeppAr Smart Solutions
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

簡介目錄圖表

List of Figures

Figure 1: Global: AR in Agriculture Market: Major Drivers and Challenges
Figure 2: Global: AR in Agriculture Market: Sales Value (in Million USD), 2019-2024
Figure 3: Global: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 4: Global: AR in Agriculture Market: Breakup by Solution (in %), 2024
Figure 5: Global: AR in Agriculture Market: Breakup by Application (in %), 2024
Figure 6: Global: AR in Agriculture Market: Breakup by Region (in %), 2024
Figure 7: Global: AR in Agriculture (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: AR in Agriculture (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: AR in Agriculture (Software) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: AR in Agriculture (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: AR in Agriculture (Service) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: AR in Agriculture (Service) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: AR in Agriculture (Outdoor Farming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: AR in Agriculture (Outdoor Farming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: AR in Agriculture (Indoor Farming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: AR in Agriculture (Indoor Farming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: North America: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: North America: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: United States: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: United States: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Canada: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Canada: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Asia-Pacific: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Asia-Pacific: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: China: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: China: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Japan: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Japan: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: India: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: India: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: South Korea: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: South Korea: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Australia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Australia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Indonesia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Indonesia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Europe: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Europe: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Germany: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Germany: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: France: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: France: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: United Kingdom: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: United Kingdom: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Italy: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Italy: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Spain: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Spain: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Russia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Russia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Latin America: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Latin America: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Brazil: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Brazil: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Mexico: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Mexico: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Middle East and Africa: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Middle East and Africa: AR in Agriculture Market: Breakup by Country (in %), 2024
Figure 65: Middle East and Africa: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Global: AR in Agriculture Industry: Drivers, Restraints, and Opportunities
Figure 67: Global: AR in Agriculture Industry: Value Chain Analysis
Figure 68: Global: AR in Agriculture Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: AR in Agriculture Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: AR in Agriculture Market Forecast: Breakup by Solution (in Million USD), 2025-2033
Table 3: Global: AR in Agriculture Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 4: Global: AR in Agriculture Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: AR in Agriculture Market: Competitive Structure
Table 6: Global: AR in Agriculture Market: Key Players

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