數位農業市場規模、佔有率和成長分析（按產品、技術、營運、類型和地區分類）－2026-2033年產業預測

預計到 2024 年，全球數位農業市場規模將達到 246.6 億美元，到 2025 年將達到 272.8 億美元，到 2033 年將達到 610.7 億美元，預測期（2026-2033 年）的複合年成長率為 10.6%。

數位農業領域正日益受到精密農業快速發展的影響。精準農業是一種創新方法，能夠在提高作物產量的同時降低投入成本。它利用感測器和無人機等先進技術收集溫度、養分含量和土壤濕度等關鍵數據。透過分析這些訊息，農民可以最佳化田間管理、監測作物健康狀況，並更精準地施用肥料和農藥。此外，物聯網 (IoT) 技術與精密農業軟體的整合正在改變整個產業，使農民能夠更有效地追蹤作物健康狀況和土壤狀況。總而言之，對數位化工具的日益依賴正在顯著提高農業生產力，賦予全球農民，並促進更永續的農業實踐。

全球數位農業市場促進因素

全球數位農業市場正經歷一場由人工智慧 (AI) 和物聯網 (IoT) 技術在農業實踐中融合所驅動的顯著變革。這些先進技術使農民能夠利用數據分析來最佳化產量、及早發現植物病害並準確預測天氣，從而提高整體效率。智慧物聯網感測器即時監測土壤濕度和養分水平等關鍵因素，實現精準灌溉和施肥。此外，自主機器、用於作物監測的人工智慧無人機以及機器人收割機的出現，正透過大幅減少對人力的依賴，改變著農業格局。

全球數位農業市場面臨的限制因素

採用數位化農業技術需要大量資金投入，這對中小農場，尤其是發展中地區的農場來說，構成了嚴峻的挑戰。人工智慧驅動的農業機械、精準灌溉和雲端管理平台等先進解決方案通常需要高額的前期投資，這阻礙了許多農民採用這些創新技術。已開發地區的大型農業公司可以輕鬆地將資源投入到自動駕駛曳引機和機器人收割機等先進技術中，而東南亞、非洲和拉丁美洲等地區的農民往往面臨資金障礙。融資管道有限和政府支持不足進一步加劇了向現代農業轉型的困難。

全球數位農業市場趨勢

全球數位農業市場正經歷一場變革，人工智慧技術的融合顯著提升了農業實踐的效率、生產力和永續性。精密農業的興起正利用人工智慧驅動的工具，例如電腦視覺、機器學習、衛星影像、無人機和物聯網感測器，來加強作物監測和資源管理。農民正利用預測分析來解讀歷史數據和環境因素，從而做出明智的決策，最佳化作物產量並降低風險。此外，自動化技術的應用，例如自動駕駛曳引機和機器人收割機，在簡化操作流程的同時降低了人事費用，進一步推動了生產力的成長。人工智慧聊天機器人和虛擬助理也為農民提供即時資訊，進一步鞏固了市場的成長潛力。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 專利分析
• 技術分析
• 案例研究

全球數位農業市場規模（依產品/服務分類）及複合年成長率（2026-2033 年）

• 諮詢服務
• 精密農業/農場管理
• 品管和可追溯性
• 數位化採購
• 農業電子商務
• 金融服務

全球數位農業市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 外圍技術
  • 平台
  • 應用
• 核心技術
  • 自動化
  • 無人機
  • 機器人技術
  • 人工智慧/機器學習

全球數位農業市場規模（按營運模式和複合年成長率分類）（2026-2033 年）

• 栽培及飼養
• 監測和偵察
• 行銷和需求生成

全球數位農業市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 硬體
  • 自動化和控制系統
  • 感測和監測設備
• 軟體
• 服務

全球數位農業市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Bayer AG（Germany）
• Deere & Company（US）
• Trimble Inc.（US）
• BASF SE（Germany）
• Syngenta AG（Switzerland）
• AG Leader Technology（US）
• CNH Industrial（UK）
• Corteva Agriscience（US）
• Kubota Corporation（Japan）
• CropX（Israel）

結論與建議

Global Digital Agriculture Market size was valued at USD 24.66 Billion in 2024 and is poised to grow from USD 27.28 Billion in 2025 to USD 61.07 Billion by 2033, growing at a CAGR of 10.6% during the forecast period (2026-2033).

The digital agriculture landscape is increasingly shaped by the surge in precision farming, a revolutionary approach that enhances crop yields while reducing input costs. This method leverages advanced technologies like sensors and drones to collect critical data on temperature, nutrient levels, and soil moisture. By analyzing this information, farmers can optimize field management, monitor crop growth, and apply fertilizers and pesticides with greater precision. Furthermore, the integration of Internet of Things (IoT) technology and precision agriculture software is transforming the sector, enabling farmers to track crop progress and soil conditions more effectively. Overall, the growing reliance on digital tools is significantly improving agricultural productivity and empowering farmers globally, leading to more sustainable farming practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Agriculture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Agriculture Market Segments Analysis

Global Digital Agriculture Market is segmented by Offering, Technology, Operation, Type and region. Based on Offering, the market is segmented into Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri Ecommerce and Financial Services. Based on Technology, the market is segmented into Peripheral Technology and Core Technology. Based on Operation, the market is segmented into Farming & Feeding, Monitoring & Scouting and Marketing & Demand Generation. Based on Type, the market is segmented into Hardware, Software and Services. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Agriculture Market

The Global Digital Agriculture market is experiencing a remarkable transformation driven by the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) in farming practices. These advanced technologies empower farmers to utilize data analytics for optimizing crop yields, early detection of plant diseases, and accurate weather predictions, enhancing overall efficiency. Smart IoT sensors facilitate real-time monitoring of critical factors such as soil moisture and nutrient levels, enabling precise irrigation and fertilization techniques. Moreover, the emergence of autonomous machinery, AI-equipped drones for crop surveillance, and robotic harvesters are significantly reducing reliance on manual labor, reshaping the agricultural landscape.

Restraints in the Global Digital Agriculture Market

The significant financial demands associated with the adoption of digital agriculture technologies present a considerable challenge, particularly for small and mid-sized farms located in developing regions. Advanced solutions such as AI-driven farming equipment, precision irrigation, and cloud-based management platforms often require high initial investments, hindering the ability of many farmers to embrace these innovations. While larger agribusinesses in more developed areas may easily allocate resources for cutting-edge tools like autonomous tractors and robotic harvesters, farmers in regions such as Southeast Asia, Africa, and Latin America frequently encounter financial barriers. Limited access to affordable financing options and insufficient government support further complicate the transition to modern agricultural practices.

Market Trends of the Global Digital Agriculture Market

The Global Digital Agriculture market is experiencing a transformative shift, propelled by the integration of AI technologies that significantly boost efficiency, productivity, and sustainability in farming practices. The rise of precision farming harnesses AI-driven tools like computer vision, machine learning, satellite imagery, drones, and IoT sensors for enhanced crop monitoring and resource management. Farmers leverage predictive analytics to interpret historical data and environmental factors, enabling informed decisions that optimize crop yield and mitigate risks. Furthermore, the adoption of automation, including autonomous tractors and robotic harvesters, streamlines operations while reducing labor costs, reinforcing a trend toward greater productivity. Additionally, AI chatbots and virtual assistants empower farmers with real-time insights, further solidifying the market's growth potential.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Technology Analysis
• Case Studies

Global Digital Agriculture Market Size by Offering & CAGR (2026-2033)

• Market Overview
• Advisory Services
• Precision Agriculture & Farm Management
• Quality Management & Traceability
• Digital Procurement
• Agri Ecommerce
• Financial Services

Global Digital Agriculture Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Peripheral Technology
  • Platforms
  • APPS
• Core Technology
  • Automation
  • Drones
  • Robotics
  • AI/ML

Global Digital Agriculture Market Size by Operation & CAGR (2026-2033)

• Market Overview
• Farming & Feeding
• Monitoring & Scouting
• Marketing & Demand Generation

Global Digital Agriculture Market Size by Type & CAGR (2026-2033)

• Market Overview
• Hardware
  • Automation & Control Systems
  • Sensing & Monitoring Devices
• Software
• Services

Global Digital Agriculture Market Size & CAGR (2026-2033)

• North America (Offering, Technology, Operation, Type)
  • US
  • Canada
• Europe (Offering, Technology, Operation, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Technology, Operation, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Technology, Operation, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Technology, Operation, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deere & Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trimble Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Syngenta AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AG Leader Technology (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CNH Industrial (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corteva Agriscience (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubota Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CropX (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations