![]() |
市場調查報告書
商品編碼
1541333
2024-2032 年按組件、部署模式、應用程式、最終用戶和區域分類的人群分析市場報告Crowd Analytics Market Report by Component, Deployment Mode, Application, End User, and Region 2024-2032 |
2023 年,全球IMARC Group分析市場規模達到 17.842 億美元,2024-2032 年複合年成長率 (CAGR) 為 19.5%。
人群分析是指解釋從零售商店、餐廳、公車站和其他公共場所的個人活動和行為模式收集的資料的過程。這些資料是使用支援網際網路協定 (IP) 的攝影機、感測器、行動電話信標和電信業者收集的。人群分析有助於制定有關企業服務、交付、定價、行銷和選址的策略,從而最佳化創收。目前,領先的公司正在提供解決方案,使品牌能夠衡量其廣告活動的有效性。
企業向以客戶為中心的方法的重大轉變是零售業不斷採用人群分析軟體以做出富有洞察力的決策、提高工作效率和利潤並提供更好的客戶體驗的主要因素之一。此外,遊客數量的不斷增加,以及政府當局對發展智慧城市的日益重視,正在催化對人群分析解決方案的需求。這些解決方案用於擷取有關客流量、停留時間、回訪者、原籍國、流動模式和人員分佈的資訊。除此之外,一些服務供應商正在將標準數位看板轉變為使用高清 (HD) 攝影機的人群分析解決方案。他們可以捕捉觀眾的表情和情緒,並相應地在螢幕上顯示適當的內容來吸引顧客。此外,主要市場參與者正在與其他公司合作推出先進的服務。例如,美國性能分析服務提供商 The Indoor Lab 與LiDAR解決方案領先提供商 Cepton 合作,提供最先進的空間和人群分析以及無與倫比的社交距離和清潔指標。此外,由於冠狀病毒病 (COVID-19) 的爆發,人群分析解決方案在世界各地越來越受歡迎,用於監測人群中個體之間的社交距離。
The global crowd analytics market size reached US$ 1,784.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 9,247.3 Million by 2032, exhibiting a growth rate (CAGR) of 19.5% during 2024-2032.
Crowd analytics refers to the process of interpreting data collected from the movement and behavioral patterns of individuals in a retail store, restaurant, bus station, and other public places. This data is collected using Internet Protocol (IP) enabled video cameras, sensors, mobile phone beacons, and telecom operators. Crowd analytics helps in making strategies concerning services, delivery, pricing, marketing, and site selection for businesses, thereby resulting in optimized revenue generation. Presently, leading companies are offering solutions that allow brands to measure the effectiveness of their ad campaigns.
A significant shift of businesses towards a customer-centric approach represents one of the major factors escalating the adoption of crowd analytics software in retail to make insightful decisions, increase work efficiency and profit, and provide better customer experiences. Moreover, the growing number of tourists, along with the increasing emphasis of governing authorities on developing smart cities, is catalyzing the need for crowd analytics solutions. These solutions are used to extract information about footfall, stay duration, returning visitors, country of origin, mobility patterns, and people distribution. Besides this, several service providers are transforming standard digital signage to crowd analytics solutions using high-definition (HD) cameras. They can capture the expressions and emotions of the audience and display the appropriate content on the screen accordingly to attract customers. In addition, the key market participants are collaborating with other companies to introduce advanced services. For instance, The Indoor Lab, a US-based performance analytics service provider, partnered with Cepton, a leading provider of lidar-based solutions, to deliver state-of-the-art space and crowd analytics with unparalleled social distancing and cleaning metrics. Furthermore, due to the outbreak of coronavirus disease (COVID-19), crowd analytics solutions are gaining traction around the world to monitor social distancing among individuals in crowds.
IMARC Group provides an analysis of the key trends in each sub-segment of the global crowd analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, deployment mode, application and end user.
Solution
Services
On-premises
Cloud-based
Safety and Security
Crowd Flow Management
Mobility and Tracking
Others
Transportation
Retail
Hospitality and Tourism
Others
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being AGT International, Crowd Dynamics, Crowd Vision Limited (Skyfii Limited), CrowdANALYTIX, Mira, NEC Corporation, Nokia Oyj, Planview Inc., Savannah Simulations AG, Sightcorp and Walkbase (Stratacache).