雲端分析市場規模、佔有率和成長分析：按組件、組織規模、行業和地區分類 - 行業預測，2024-2031 年

2022年雲端分析的全球市場規模估值約為14.2億美元，從2023年的17.6億美元增加至2031年的100.4億美元，預測期間（2024-2031年）預計複合年成長率為24.3%。

由於向以客戶為中心的商務策略的顯著轉變，尤其是在零售和旅遊業，雲端分析市場正在經歷強勁成長。雲端分析軟體擴大被部署來增強決策、提高業務效率並提供卓越的消費者體驗。在旅遊業成長和政府當局對發展智慧城市的興趣日益濃厚的推動下，這一趨勢正在推動對高階雲端分析解決方案的需求。國際航空運輸協會（IATA）報告顯示，雖然2021年全球旅客數量較2019年大幅下降58.4%，但北美、歐洲、亞太地區已逐漸恢復，雲端 對用於分析的資訊和通訊技術(ICT) 的投資正在增加。市場相關人員正在透過旨在提供尖端服務的合作來滿足這一需求。例如，美國性能分析提供商 The Indoor Lab 與以其基於雷射雷達的解決方案而聞名的 Cepton 合作，提供創新的空間和雲端分析，包括社交距離和衛生的關鍵指標。此外，COVID-19 大流行的持續影響正在加速全球雲端分析技術的採用，使企業能夠有效監控人群中的社交距離，從而提高健康意識，雲端分析在當今環境中的重要性得到了鞏固。

目錄

介紹

• 研究目的
• 定義
• 市場範圍

調查方法

• 資訊採購
• 二手資料來源和主要資料來源
• 市場規模預測
• 市場假設與限制

執行摘要

• 市場概況展望
• 供需趨勢分析
• 按細分市場的機會分析

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 監管分析
• 案例研究分析
• 價值鏈分析
• 專利分析
• 技術分析

雲端分析市場：按組成部分

• 市場概況
• 獨立解決方案
• 服務
  • 專業服務
  • 系統整合
  • 培訓/教育
  • 支援/維護
  • 諮詢
  • 託管服務

雲端分析市場：依部署模式

• 市場概況
• 雲
• 本地

雲端分析市場：依組織規模分類

• 市場概況
• 主要企業
• 小型企業

雲端分析市場：按應用分類

• 市場概況
• 客戶管理
• 行銷宣傳活動衡量
• 市場預測
• 價格分析
• 收益最佳化
• 事件回應/警告

雲端分析市場：按產業分類

• 市場概況
• 消費品/零售
• 旅遊/旅遊
• 運輸
• 媒體娛樂
• 公共
• 醫療保健/生命科學
• 銀行/金融服務/保險
• 其他

雲端分析市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市場佔有率（2023年）

主要企業簡介

• Nokia Corporation
• AGT International
• NEC Corporation
• Walkbase
• Spigit, Inc.
• Sightcorp BV
• Wavestore
• Savannah Simulations AG
• Crowdanalytix, Inc.
• Securion Systems
• Crowd Dynamics
• Geodan
• Ubimo
• CrowdVision
• Kairos AR, Inc.
• Munich Airport International GmbH
• ARMORWAY, Inc.
• iOmniscient Pty Ltd.
• Axis Communications AB
• Sensum

Global Crowd Analytics Market size was valued at around USD 1.42 billion in 2022 and is expected to rise from USD 1.76 billion in 2023 to reach a value of USD 10.04 Billion by 2031, at a CAGR of 24.3% over the forecast period (2024-2031).

The Crowd Analytics market is experiencing robust growth driven by a notable shift towards customer-centric business strategies, particularly within the retail and tourism sectors. Organizations are increasingly adopting crowd analytics software to enhance decision-making, boost operational efficiency, and provide superior consumer experiences. This trend is also fueled by a rising influx of tourists and a growing focus from government authorities on the development of smart cities, heightening the demand for advanced crowd analytics solutions. Despite a significant decline in global passenger traffic in 2021-down 58.4% compared to 2019, as reported by the International Air Transport Association (IATA)-there has been a gradual recovery and increased investment in Information and Communication Technology (ICT) for crowd analytics in North America, Europe, and the Asia-Pacific regions. Market players are responding to this demand through collaborations aimed at delivering cutting-edge services. For instance, The Indoor Lab, a US-based performance analytics provider, has teamed up with Cepton, known for its lidar-based solutions, to offer innovative space and crowd analytics, including crucial metrics for social distancing and sanitation. Furthermore, the ongoing impact of the COVID-19 pandemic has accelerated the adoption of crowd analytics technologies globally, enabling organizations to effectively monitor social distancing within crowds, thereby solidifying the importance of crowd analytics in today's health-conscious environment.

Top-down and bottom-up approaches were used to estimate and validate the size of the global crowd analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

global crowd analytics Market Segmental Analysis

Global Crowd Analytics Market is segmented by Component, Application, Deployment Mode Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Standalone solution and Services (professional services (System integration, Training and education, Support and maintenance, Consulting) and Managed services). Based on Deployment Mode, the market is segmented into On-Premises, and Cloud. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Customer management, Marketing campaign measurement, Market forecasting, Pricing analytics, Revenue optimization, and Incident response & alerting. Based on Industry Vertical, the market is segmented into Consumer-Packaged Goods (CPG) and retail, Travel and tourism, Transportation, Media and entertainment, public safety, Healthcare and life sciences, Banking, Financial Services and Insurance (BFSI) and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the global crowd analytics Market

The escalating threat of terrorism and the growing need for enhanced security measures have emerged as pivotal market drivers for the global crowd analytics market. With governments and defense agencies prioritizing the protection of major infrastructures, commercial properties, and public venues, there is an increasing demand for advanced crowd analytics solutions. These technologies facilitate real-time monitoring of crowd behaviors in high-density areas such as airports, stadiums, and public events, enabling authorities to detect anomalies and proactively address potential security threats. Consequently, the demand for crowd analytics services is surging, shaping a crucial component of contemporary safety and security strategies worldwide.

Restraints in the global crowd analytics Market

One significant market restraint for the global crowd analytics market is the growing concern over data privacy and stringent regulations such as the General Data Protection Regulation (GDPR) in Europe. These regulations impose strict limitations on the collection, processing, and storage of personal data, hindering the ability of organizations to leverage crowd analytics effectively. The inherent processing of large volumes of potentially sensitive data increases the risk of cybersecurity threats, including data breaches and unauthorized access, which can lead to financial losses, reputational harm, and legal repercussions. Consequently, organizations may be deterred from adopting crowd analytics solutions, impacting market growth.

Market Trends of the global crowd analytics Market

The global crowd analytics market is experiencing a significant upward trend, driven by the increasing demand for personalized marketing strategies among brands. Companies are increasingly leveraging advanced analytics and artificial intelligence to analyze crowd behavior and preferences, enabling them to deliver tailored experiences to consumers. This shift towards hyper-personalization is enhancing customer engagement and loyalty while driving sales growth. Additionally, the integration of real-time data insights into marketing campaigns allows businesses to adapt swiftly to changing consumer dynamics, solidifying crowd analytics as an essential tool for achieving competitive advantage in today's digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Regulatory Analysis
• Case Study Analysis
• Value Chain Analysis
• Patent Analysis
• Technology Analysis

Crowd Analytics Market, By Component

• Market Overview
• Standalone solution
• Services
  • Professional Services
  • System Integration
  • Training and Education
  • Support and Maintenance
  • Consulting
  • Managed Services

Crowd Analytics Market, By Deployment Mode

• Market Overview
• Cloud
• On-Premises

Crowd Analytics Market, By Organization Size

• Market Overview
• Large Enterprises
• Small & Medium Sized Enterprises

Crowd Analytics Market, By Application

• Market Overview
• Customer Management
• Marketing Campaign Measurement
• Market Forecasting
• Pricing Analytics
• Revenue Optimization
• Incident Response and Alerting

Crowd Analytics Market, By Vertical

• Market Overview
• Consumer Packaged Goods and Retail
• Travel and Tourism
• Transportation
• Media and Entertainment
• Public Safety
• Healthcare and Life Sciences
• Banking, Financial Services, and Insurance
• Others

Crowd Analytics Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Nokia Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AGT International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spigit, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sightcorp BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wavestore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savannah Simulations AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowdanalytix, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Securion Systems
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowd Dynamics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geodan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ubimo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdVision
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kairos AR, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munich Airport International GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARMORWAY, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iOmniscient Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axis Communications AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensum
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments