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市場調查報告書
商品編碼
1541246
2024-2032 年按交付平台(數位地面廣播、衛星廣播、有線電視廣播、網路協定電視、OTT 電視)、收入模式、廣播公司類型和地區分類的電視服務市場報告Television Services Market Report by Delivery Platform (Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television, Over-the-top Television ), Revenue Model, Broadcaster Type, and Region 2024-2032 |
IMARC Group年,全球電視服務市場規模達到 3,574 億美元。
電視 (TV) 服務是指單向傳輸節目和點播串流媒體設施的技術,使訂戶能夠存取和觀看各種娛樂和資訊內容,包括新聞、影片和音樂。這些頻道通常由電視服務供應商使用多種傳輸平台進行廣播,例如數位地面和衛星廣播以及網際網路協定電視 (IPTV)。電視服務提供一系列點播節目和頻道,允許個人根據喜好更改訂閱,並提供按次付費內容,包括電影發行和體育賽事。由於這些特性,個人可以使用電視服務來串流節目,而不會造成任何技術中斷。目前,它們在商業上分為公共和商業廣播類型。
媒體和娛樂產業的快速整合、家庭中擴大使用電視機來播放點播高清 (HD) 視訊和音訊內容,以及消費者對 IPTV 的偏好轉變,是推動市場成長的主要因素。與此一致的是,網路連線的不斷成長以及各種 OTT、訂閱和廣告內容的持續收視,尤其是在 COVID-19 大流行期間,正在成為另一個成長誘導因素。此外,智慧連網電視機的出現,以及物聯網 (IoT) 的整合,透過其他電子設備串流點播點播節目,都支援了市場的成長。擴增實境(AR)和虛擬實境(VR)技術的廣泛採用進一步影響了這一點,以在消費數位內容時獲得身臨其境的體驗。此外,領先公司對商業電視廣播頻道的持續投資,以透過廣告創造收入並提高節目電視收視點(TRP),正在推動市場成長。除此之外,住宅區 Wi-Fi 基礎設施的建立以及主要參與者之間的策略合作推出新電視服務都積極促進了市場成長。
The global television services market size reached US$ 357.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 543.2 Billion by 2032, exhibiting a growth rate (CAGR) of 4.5% during 2024-2032.
Television (TV) services refer to technical one-way transmission programming and on-demand streaming facility that enables subscribers to access and watch various entertainment and informational content, including news, videos, and music. These channels are usually broadcasted by television service providers using multiple delivery platforms, such as digital terrestrial and satellite broadcast and internet protocol television (IPTV). TV services provide a range of on-demand shows and channels, allow individuals to change subscriptions based on preferences, and offer pay-per-view content, including movie releases and sports events. On account of these properties, TV services are used by individuals to stream shows without any technical disruption. At present, they are commercially differentiated into public and commercial broadcaster types.
The rapid digitalization of the media and entertainment industry, the increasing usage of TV sets in respective households to stream on-demand high-definition (HD) video and audio content, and the shifting consumer inclination toward IPTV are primarily driving the market growth. In line with this, the rising internet connectivity and ongoing viewership of various over-the-top (OTT), subscription, and advertorial-based content, especially during the COVID-19 pandemic, is acting as another growth-inducing factor. Additionally, the advent of smart, internet-connected TV sets, along with the integration of the Internet of Things (IoT) to stream on-demand shows through other electronic devices, are supporting the market growth. This is further influenced by the widespread adoption of augmented reality (AR) and virtual reality (VR) technologies to attain an immersive experience while consuming digital content. Moreover, ongoing investments by leading companies on commercial TV broadcasting channels to generate revenue through ads and increase the show television rating point (TRP) is propelling the market growth. Apart from this, the establishment of Wi-Fi infrastructure across residential areas and strategic collaborations amongst key players to launch new TV services are positively augmenting the market growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the global television services market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on delivery platform, revenue model and broadcaster type.
Digital Terrestrial Broadcast
Satellite Broadcast
Cable Television Broadcasting
Internet Protocol Television (IPTV)
Over-the-top Television (OTT)
Subscription
Advertisement
Public
Commercial
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The competitive landscape of the industry has also been examined along with the profiles of the key players being A&E Networks (The Walt Disney Company), AT&T Inc., CBS Corporation, Channel 4 (Independent Broadcasting Authority), China Television Service Co. Ltd., Lumen Technologies Inc., Red Bee Media (Telefonaktiebolaget LM Ericsson), Spectrum, Tata Communications (The Tata Group), TiVo Corporation (Xperi Holding Corporation), Viacom18 Media Private Limited (TV18 Broadcast Limited) and Warner Bros. Discovery Inc.