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市場調查報告書
商品編碼
1541145
2024-2032 年電信分析市場報告(按組件、部署模式、組織規模、應用程式和區域)Telecom Analytics Market Report by Component, Deployment Mode, Organization Size, Application, and Region 2024-2032 |
IMARC Group年,全球電信分析市場規模達到 58 億美元。電信資料數量的不斷增加、減少客戶流失的需求不斷增加,以及巨量資料、物聯網 (IoT) 和資料科學等先進技術的廣泛使用,是推動市場發展的一些主要驅動力。
主要市場促進因素:公司越來越重視利用電信分析來提取策略決策所需的可行見解,這是支撐全球市場的關鍵因素之一。此外,電信業日益激烈的競爭正在將重點轉移到用戶獲取和保留上,這也增加了分析解決方案的採用,因為它們提供有針對性的行銷活動和個人化服務。
主要市場趨勢:預測分析日益普及,因為它使企業能夠更準確地監控網路故障、用戶行為和需求模式,這是全球電信分析市場的新興趨勢之一。除此之外,機器學習(ML)和人工智慧(AI)技術在電信分析解決方案中的廣泛整合,以檢測異常、自動化流程、改進服務交付等,也是另一個重要的成長誘導因素。
地理趨勢:根據電信分析市場研究報告,北美表現出明顯的主導地位,佔據最大的市場佔有率。這可以歸因於主要市場參與者的廣泛存在以及整個地區電信基礎設施的不斷擴大。此外,先進技術的使用不斷增加進一步刺激了北美電信分析市場佔有率。
競爭格局:電信分析市場的一些主要參與者包括 Accenture plc、Adobe Inc.、Cisco Systems Inc.、Dell Technologies Inc.、International Business Machines Corporation、Oracle Corporation、SAP SE、SAS Institute、Sisense Inc.、 Tableau Software ( Salesforce.com Inc.)、Teradata Corporation 和TIBCO Software Inc. 等。
挑戰與機會:根據電信分析市場概況,個人對資料隱私和安全的日益擔憂是阻礙全球市場的主要挑戰之一。然而,5G 技術的引入促進了物聯網 (IoT) 設備的普及、提高了網路效能、實現了即時資料處理等,將在未來幾年繼續擴大電信分析市場的前景。
數據貨幣化程度不斷提高
通訊服務提供者 (CSP) 認知到收集比其傳統服務具有重大價值的資料的重要性。因此,通訊服務供應商廣泛利用電信分析從資料中獲取可行的見解,使他們能夠為其他行業提供有價值的資訊驅動服務。例如,美國電信供應商 Verizon 在公司內部採用了眾多分析解決方案和人工智慧團隊。除此之外,通訊服務提供者還可以透過協作和夥伴關係產生新的收入來源。例如,Pod Solutions 和 Subex Limited 建立了合作夥伴關係,為物聯網計費和連接服務提供進階安全性。與 Subex 的合作幫助 Pod Solutions 開發了新穎的安全服務,使客戶能夠部署、計費和創建具有最大安全性的物聯網系統。
不斷成長的監管政策和合規性
政府機構推出的促進電信分析使用的優惠政策主要推動了全球市場的發展。例如,2022 年 7 月,美國農業部 (USDA) 宣布投資 4.01 億美元,為 11 個州的 31,000 名農村居民和企業提供高速網路。除此之外,對監管合規性的日益關注進一步積極推動電信分析市場的成長。一般監管更新,例如《卡里法》和《雷鮑姆法》,可能需要更長的交付時間。因此,公司廣泛使用電信業解決方案聯盟 (ATIS) 來及時獲取有關電信監管要求的通知。
先進軟體開發
主要參與者引入基於雲端的電信分析解決方案,以消除對基礎設施和硬體的大量前期投資的需要,這是推動全球電信分析市場的主要因素之一。例如,2023年2月,諾基亞公司宣布推出AVA客戶和行動網路洞察。這種雲端原生分析軟體解決方案簡化了 5G 網路資料分析和收集,並向通訊服務供應商 (CSP) 提供最具成本效益的分析。此外,該解決方案還支援借助人工智慧和機器學習工具,根據 5G 網路資料產生的相關報告,進行自動化和智慧的解決方案決策。除此之外,甲骨文也推出了Oracle建築智慧雲端分析。它解決了將來自眾多應用程式的資料整合到專案危險中的問題,並指導建築和工程公司面臨的未來活動,這反過來又幫助他們識別問題並專注於策略,以促進整個資產建設、專案規劃、資產管理的持續改善。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、部署模式、組織規模和應用程式對市場進行了分類。
解決方案
服務
解決方案主導市場
該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案和服務。報告稱,該解決方案佔據了最大的市場佔有率。
電信分析解決方案包括一系列廣泛的軟體和工具,旨在從電信生態系統內複雜而龐大的資料集中提取可行的見解。例如,2023 年 3 月,IBM 公司宣布向埃及電信 (TE) 提供智慧自動化軟體,為其固定、行動和核心網路上的所有營運支援系統 (OSS) 實施傘式解決方案。除此之外,2023 年 2 月,Bharti Airtel 開始與 NVIDIA 合作開發以人工智慧為基礎的解決方案,以增強其聯絡中心所有呼入呼叫的整體客戶體驗。
基於雲端
本地
基於雲端的主導市場
該報告根據部署模式對市場進行了詳細的細分和分析。這包括基於雲端的和本地的。報告稱,基於雲端的佔據了最大的市場佔有率。
基於雲端的電信分析解決方案越來越受歡迎,因為它們提供了可擴展性和靈活性,從而使通訊服務供應商能夠根據需求無縫地調整資源。例如,2023 年 2 月,諾基亞公司宣布開發 AVA Customer and Mobile Network Insights,這是一種雲端原生分析軟體解決方案,可簡化 5G 網路資料收集和分析。此外,甲骨文也推出了甲骨文建築智慧雲端分析。這些解決方案具有成本效益,預計將在預測期內促進該細分市場的電信分析市場的成長。
大型企業
中小企業
大企業主導市場
該報告根據組織規模對市場進行了詳細的細分和分析。這包括大型企業和中小企業。報告顯示,大型企業佔據了最大的市場佔有率。
電信分析在大型企業中獲得了廣泛的關注,因為它為他們提供了管理、追蹤和最佳化網路的必要工具。此外,透過分析服務和解決方案,大型企業可以更深入地了解客戶偏好,從而幫助他們與個人建立持久的關係。
客戶管理
網管
銷售和行銷管理
風險與合規管理
其他
網路管理主導市場
該報告根據應用程式提供了詳細的市場細分和分析。這包括客戶管理、網路管理、銷售和行銷管理、風險和合規管理等。報告稱,網路管理佔據了最大的市場佔有率。
網路管理是電信業的一個重要面向。網路管理不斷成長的需求正在推動電信分析解決方案的採用,因為它們使通訊服務供應商 (CSP) 能夠預測潛在的中斷並最佳化資源分配。這將在可預見的未來繼續刺激該領域的成長。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美表現出明顯的主導地位,佔據最大的市場佔有率
市場研究報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。根據該報告,北美擁有最大的電信分析市場。
北美主要參與者(包括 IBM 公司和 Oracle 公司)數量的不斷增加,主要推動了該區域市場的發展。與此一致,電信分析產業參與者也正在建立策略夥伴關係和協作,這是另一個重要的成長誘導因素。例如,IBM 收購了 Sanovi Technologies 以提升其雲端產品。此外,包括智慧型手機和平板電腦在內的消費性電子產品在美國的廣泛採用正在對全國市場的成長產生積極影響。例如,美國人口普查局和消費者技術協會在2022 年1 月報告稱,美國智慧型手機銷售額從2021 年的730 億美元增至2022 年的747 億美元。率上升,增加了整個北美地區對電信分析解決方案的需求。此外,該地區擁有一些世界上最大的蜂窩服務提供商,他們廣泛依賴消費者的回饋。因此,北美的通訊服務供應商選擇電信分析來高效率地提供更優質的服務。例如,美國電信供應商 Verizon 已在公司周圍部署了多個分析解決方案和 AI 團隊。同樣,數據科學和認知智慧小組專注於在 Verizon 的客戶互動中實施認知技術。
頂級電信分析公司正在透過策略性措施來加強市場。這些公司投資先進的研發活動,並不斷增強電信分析解決方案的能力。他們與技術合作夥伴合作,整合人工智慧和機器學習等尖端技術,從而實現更準確的見解和預測能力。此外,頂級公司優先考慮客製化、客製化電信分析解決方案,以滿足不同通訊服務供應商的獨特需求。他們提供全面的培訓和支持,以確保這些解決方案的無縫採用和有效利用。此外,這些公司還建立行業合作夥伴關係,分享最佳實踐和案例研究,展示電信分析在提高營運效率、客戶體驗和安全性方面的實際好處。透過在創新、客製化和協作方面處於領先地位,頂尖公司正在推動整個產業更廣泛地採用電信分析,鞏固其作為塑造電信未來的關鍵工具的地位。
埃森哲公司
奧多比公司
思科系統公司
戴爾科技公司
國際商業機器公司
甲骨文公司
SAP系統公司
SAS 研究所
西森公司
Tableau 軟體(Salesforce.com Inc.)
天睿公司
TIBCO 軟體公司
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
2024 年 4 月:Vodafone Idea (Vi) 啟動了一項資金注入計劃,首先透過發行優先股從 Aditya Birla Group 實體籌集 207.5 億盧比,這對於其財務振興至關重要。
2024 年2 月:德國電信、新加坡電信、e& Group、軟銀和SK Telecom 在MWC 巴塞隆納2024 上正式成立全球電信人工智慧聯盟(GTAA)。計劃,透過兩家公司將專注於開發專為滿足電信公司需求而量身定做的大型語言模型(LLM)。
圖片列表
The global telecom analytics market size reached US$ 5.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 18.1 Billion by 2032, exhibiting a growth rate (CAGR) of 13% during 2024-2032. The rising number of telecom data, the inflating need for minimizing churn, and the widespread usage of advanced technologies, such as big data, the Internet of Things (IoT), and data science, represent some of the primary drivers fueling the market.
Major Market Drivers: The increasing emphasis among companies on leveraging telecom analytics to extract actionable insights for strategic decision-making is one of the key factors bolstering the global market. Furthermore, the growing competition in the telecom industry is shifting the focus on user acquisition and retention, which is also augmenting the adoption of analytics solutions, as they offer targeted marketing campaigns and personalized services.
Key Market Trends: The rising popularity of predictive analytics, as it enables businesses to monitor network failures, user behavior, and demand patterns more accurately, is one of the emerging trends in the global telecom analytics market. Besides this, the inflating integration of machine learning (ML) and artificial intelligence (AI) technologies into telecom analytics solutions to detect anomalies, automate processes, improve service delivery, etc., is also acting as another significant growth-inducing factor.
Geographical Trends: As per the telecom analytics market research report, North America exhibits a clear dominance, accounting for the largest market share. This can be attributed to the wide presence of key market players and the expanding telecom infrastructures across the region. Additionally, the rising usage of advanced technologies is further stimulating the telecom analytics market share in North America.
Competitive Landscape: Some of the prominent key players in the telecom analytics market include Accenture plc, Adobe Inc., Cisco Systems Inc., Dell Technologies Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, SAS Institute, Sisense Inc., Tableau Software (Salesforce.com Inc.), Teradata Corporation, and TIBCO Software Inc., among many others.
Challenges and Opportunities: According to the telecom analytics market overview, the elevating concerns among individuals towards data privacy and security are among the primary challenges hampering the global market. However, the introduction of 5G technology that facilitates the proliferation of the Internet of Things (IoT) devices, improves network performance, enables real-time data processing, etc., will continue to augment the telecom analytics market outlook in the coming years.
Rising Monetization of Data
Communication service providers (CSPs) recognize the importance of collecting data that holds substantial value beyond their traditional services. Consequently, CSPs are extensively utilizing telecom analytics to gain actionable insights from their data, which, in turn, allows them to provide valuable information-driven services to other industries. For example, Verizon, a telecommunications provider across the United States, has adopted numerous analytic solutions and AI groups around the company. In addition to this, communication service providers can generate new revenue streams via collaborations and partnerships. For instance, Pod Solutions and Subex Limited entered into a partnership to provide advanced security for IoT billing and connectivity services. The collaboration with Subex aided Pod Solutions to develop novel security services, which allowed customers to deploy, bill, and create IoT systems with maximum security.
Growing Regulatory Policies and Compliance
The launch of favorable policies by government bodies to promote the usage of telecom analytics is primarily driving the global market. For instance, in July 2022, the United States Department of Agriculture (USDA) announced an investment of US$ 401 Million to enable access to high-speed internet to 31,000 rural residents and businesses in 11 states. Apart from this, the growing focus on regulatory compliance is further positively propelling the telecom analytics market growth. General regulatory updates, like the Kari's Law and the RAY BAUM's Act, can have longer lead timelines. As a result, companies are extensively using the Alliance for Telecommunications Industry Solutions (ATIS) to get timely notifications on telecom regulatory requirements.
Development of Advanced Software
The introduction of cloud-based telecom analytics solutions by key players to remove the need for substantial upfront investments in infrastructures and hardware represents one of the primary factors fueling the global telecom analytics market. For example, in February 2023, Nokia Corporation announced the launch of AVA Customer and Mobile Network Insights. This cloud-native analytics software solution simplifies 5G network data analysis and collection and delivers the most cost-effective analytics to communications service providers (CSPs). Moreover, the solution supports automated and intelligent solution decision-making based on correlated reports generated from data across 5G networks with the help of AI and machine learning tools. In addition to this, Oracle introduced Oracle Construction Intelligence Cloud Analytics. It addressed the issue of integrating data from numerous applications to project dangers and guide future activities faced by construction and engineering companies, which, in turn, assists them in identifying problems and focusing on strategies to promote continuous improvement throughout asset building, project planning, asset operation, etc.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, and application.
Solution
Services
Solution dominates the market
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, the solution accounted for the largest market share.
Telecom analytics solutions comprise a wide array of software and tools designed to extract actionable insights from complex and vast data sets within the telecommunications ecosystem. For example, in March 2023, IBM Corporation announced to provide intelligent automation software to Telecom Egypt (TE) to implement an umbrella solution for all its operations support systems (OSS) on fixed, mobile, and core networks. In addition to this, in February 2023, Bharti Airtel started to develop an AI-based solution by collaborating with NVIDIA to enhance the overall customer experience for all inbound calls to its contact center.
Cloud-based
On-premises
Cloud-based dominates the market
The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud-based and on-premises. According to the report, the cloud-based accounted for the largest market share.
The inflating popularity of cloud-based telecom analytics solutions, as they offer scalability and flexibility, thereby allowing CSPs to adjust resources according to demand seamlessly. For example, in February 2023, Nokia Corporation announced the development of AVA Customer and Mobile Network Insights, a cloud-native analytics software solution that simplifies 5G network data collection and analysis. Moreover, Oracle introduced Oracle Construction Intelligence Cloud Analytics. These solutions provide cost-effectiveness, which is projected to augment the growth of the telecom analytics market in this segmentation over the forecasted period.
Large Enterprises
Small and Medium-sized Enterprises
Large enterprises dominate the market
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium-sized enterprises. According to the report, large enterprises accounted for the largest market share.
Telecom analytics is gaining extensive traction among large enterprises, as it provides them with the necessary tools to manage, track, and optimize their network. Additionally, with analytical services and solutions, large enterprises have greater insight into customer preferences, which, in turn, helps them to build lasting relationships with individuals.
Customer Management
Network Management
Sales and Marketing Management
Risk and Compliance Management
Others
Network management dominates the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes customer management, network management, sales and marketing management, risk and compliance management, and others. According to the report, network management accounted for the largest market share.
Network management is an important aspect of the telecommunications industry. The rising need for network management is bolstering the adoption of telecom analytics solutions, as they enable communication service providers (CSPs) to predict potential outages and optimize resource allocation. This will continue to stimulate the segment's growth over the foreseeable future.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America holds the largest market for telecom analytics.
The rising number of key players in North America, including IBM Corporation and Oracle Corporation, is primarily propelling the regional market. In line with this, telecom analytics industry players are also entering strategic partnerships and collaborations, which is acting as another significant growth-inducing factor. For example, IBM acquired Sanovi Technologies to elevate its cloud offerings. Furthermore, the widespread adoption of consumer electronics products, including smartphones and tablets, in the U.S. is positively influencing the market growth across the country. For example, the U.S. Census Bureau and Consumer Technology Association reported in January 2022 that sales of smartphones in the U.S. increased from US$ 73 Billion in 2021 to US$ 74.7 Billion in 2022. The rising number of smartphone users is elevating the incidences of fraud, which is augmenting the need for telecom analytics solutions across North America. Moreover, the region has some of the world's largest cellular service providers, who rely extensively on consumer feedback. Consequently, CSPs in North America are opting for telecom analytics to offer better quality service at high efficiency. For example, Verizon, a telecommunications provider in the United States, has deployed several analytic solutions and AI groups around the company. Similarly, the Data Science and Cognitive Intelligence group focuses on implementing cognitive technology in Verizon's customer interactions.
Top telecom analytics companies are strengthening the market through strategic initiatives. These companies invest in advanced R&D activities to continuously enhance the capabilities of telecom analytics solutions. They collaborate with technology partners to integrate cutting-edge technologies like AI and machine learning, enabling more accurate insights and predictive capabilities. Moreover, top firms prioritize customization, tailoring telecom analytics solutions to meet different communication service providers' unique needs. They offer comprehensive training and support to ensure seamless adoption and effective utilization of these solutions. Furthermore, these companies engage in industry partnerships, sharing best practices and case studies demonstrating the tangible benefits of telecom analytics in enhancing operational efficiency, customer experiences, and security. By leading the way in innovation, customization, and collaboration, top companies are driving wider adoption of telecom analytics across the industry, fortifying their position as a crucial tool for shaping the future of telecommunications.
Accenture plc
Adobe Inc.
Cisco Systems Inc.
Dell Technologies Inc.
International Business Machines Corporation
Oracle Corporation
SAP SE
SAS Institute
Sisense Inc.
Tableau Software (Salesforce.com Inc.)
Teradata Corporation
TIBCO Software Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: Vodafone Idea (Vi) has initiated a fund infusion plan, starting with a preferential share issue to raise Rs 2,075 Crore from an Aditya Birla Group entity, essential for its financial revitalization.
February 2024: Deutsche Telekom, Singtel, e& Group, SoftBank, and SK Telecom officially launched the Global Telco AI Alliance (GTAA) at MWC Barcelona 2024. Moreover, during the launch event, the telcos further announced plans to establish a joint venture, via which the companies will focus on developing Large Language Models (LLMs) specifically tailored to the needs of telecommunications companies.
List of Figures